The Role of Big Data in Mobile App Development in 2022

The digital world is similar to our ecosystem – there is always room for evolution. Thousands of unparalleled development opportunities are introduced day-in and day-out, and there’s no stopping it!

When it comes to growth opportunities, the mobile application development industry is at its apex.

With around 4.57 billion people hooked to their phones, more businesses are building mobile applications to attend to both internal and external customers.

This competition has created a pressing need to stay updated with the customer needs, swiftly altering market trends, and advances in technology.

As a business, to achieve success and out-perform your competitors, let data propel your decisions. Big Data lets you uncover hidden customer preferences and use them to build high-tech mobile apps.

What exactly is Big Data?

To understand what exactly Big Data is, here is its definition:

Big Data is information that has more variety coming in huge volumes and with a higher velocity and veracity. These are also known as the four Vs of Big Data.

Big data is a field that treats ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. 

Wikipedia

Big Data is a bigger, more intricate set of information derived from the latest data resources.

These data collections are extremely voluminous and cannot be handled by conventional data processing software. But these data sets can be used to solve business issues that were initially difficult to tackle.

With Big Data technology, it is easy to process information gathered to obtain rich and real-time company insights. These are related to product management, profit, risk, users, augmented shareholder value, and performance.

In the world of Big Data, the key aspect is speed. Conventional analytics focused on scrutiny of old data, while Big Data analytics focuses on real-time data.

The Four V`s of Big Data

  • Variety

This refers to various types of data derived from different resources, developed by people and machines. These are available as structured, semi-structured and unstructured data types.

  • Volume

The amount of information that’s developed is huge when compared to traditional data. While for some it could be tens of terabytes, for others it might be hundreds of petabytes.

  • Velocity

This is the rate at which the data is created. It is a never-ending process, even though you’ve fallen asleep.

  • Veracity

Data is a valuable source, but it is of no use if it isn’t true. Big Data is derived from several sources; therefore, you must verify the veracity/quality of data.

The role of Big Data in application development

The significance of Big Data is huge since it compresses data derived from video and voice recordings, social media, unstructured and structured data, and machine data. 

When it comes to mobile app development, Big Data gives developers more leverage over essential external factors. It also lets companies compare, understand, and evaluate the app’s usage so that they can head up to future objectives.

With Big Data, businesses can extract comprehensive insights and information regarding user experience. This helps them build mobile apps that are in line with the customers’ demand.

TOP 5 Benefits of Big Data in mobile app development

For a mobile application to be downloaded frequently, it needs to be engaging, quick and easy to use.

The most essential aspect of it, however, is to meet the needs and expectations of a user. Using Big Data to develop mobile applications helps in that context. Here are some of its benefits:

  • Understands users expectations

An application is known to be the best when it meets the customers’ needs. But this increases the expenses of maintaining the app.

When you use Big Data, you can easily evaluate the flow of information produced by users daily. You will also be provided with useful insights as Big Data constantly garners the users’ needs.

With this technology, a company can understand the interaction and reaction of users from various demographics. This further will help you come up with quality and innovative mobile application ideas.

  • Analyzes the user experience

The realm of mobile app development is growing at a faster pace. Due to this, developers must understand the way users use the app along with their needs.

By using Big Data technology for app development, you can thoroughly analyze the users’ experience. This will provide you with a detailed analysis of their engagement for every feature and page.

With this analysis, you can create a list of things that users want or demand to be changed or improvised.

  • Offers access to real-time data

In today’s time, companies have to constantly keep updating their business tactics to stay ahead of the curve!

Big Data, in this aspect, offers promising end-results with full access to real-time data. It also provides real-time analysis of information.

This helps you make real-time and data-driven decisions to enhance the user experience and customer satisfaction. It also assists to make more profits.

  • Improves the performance of the app

Developers can now track the traffic generated by the application with complete ease – all thanks to Big Data technology.

They can also analyze the user engagement for specific pages and features, and gather data regarding factors that affect the performance of the app. This allows the developers to enhance the performance and increase the number of users.

  • Personalizes the User Experience 

With Big Data, you can optimize the search, make it less taxing, and more intuitive for users.

You can evaluate the users purchase patterns, social behavior, and demographic data to alter your business tactics as per their needs. You can even add features in the data to offer fast and smarter self-service.

Personalize the user experience as much as you can, as this will increase user interaction.

Using Big Data, you can nurture the features via various formats and structures offered by app development companies.

Final Thoughts

With cut-throat competition in the industry, it is essential to invest in quality hours. This is because the influence of Big Data on companies building mobile apps is ready to alter the pattern of operations.

You will also have to hire mobile application developers with a complete understanding of Big Data to stay ahead in the competition. For example, to hire flutter developers with great experience might take you a while. 

In the future, with advancements in technology, meaningful mechanism, excellent digital media channels, and innovations, the phase of development is going to be more efficient.

How to Create Engaging Content for Your Mobile App

When you launch a mobile app you want to make sure it claims its spot on the market. Whether your app is e-commerce, food delivery, fitness, or any other type of app, it’s still going to have strong competition. Your job is to try and stand shoulder to shoulder with some of your biggest competitors and use all your skills to compete with them. Engaging content is one of the tools that can help you achieve this goal.

Creating engaging content for your mobile app requires strategizing and planning. We’ve put together a guide to help you create your content marketing strategy and raise the bar for your mobile app advertising.

Let’s break it down together.

  1. Know Your Audience

Let’s start from scratch.

In order for you to create and publish engaging content for your mobile app, you need to define who you’re aiming with it. Without learning about your target audience, you’ll be shooting in the dark.

So, step one, or even step zero, is to understand who your audience is and clearly define them by:

  • age
  • sex
  • Geo
  • social status
  • online behavior

Gather as much information as possible and create a prototype. Once you understand who your audience is, you’ll be able to focus all your content marketing efforts into that profile.

This will make the strategy more precise, productive, and engaging.

  1. Enhance App Store Visibility

Content marketing is about making your app stand out and attract as many new users as possible. The way you present your app in the app store plays a key role in its ranking in-store search results.

To make your app rank higher in Google Play & App Store, you should focus on the following elements:

  • App Description
    The description of your app needs to be concise, precise, and to the point. Make sure it tells the users about the problems the app can solve and the main services it offers.

Use the right keywords to rank higher for specific searches.

  • Screenshots
    You need to add screenshots that show your app’s interface, main features, and options. 

Apart from this, make sure your app icon is in accordance with the app purpose and is self-explicatory to a certain degree. 

By creating a professional, detailed yet useful app description, supported by proper screenshots, you’ll make it easy for the users to understand the core of the app,

Denis Faber
  1. Rely Heavily on Videos 

The visual aspect of your mobile app’s content is important.

 A study by Animoto discovered that 80% of millennials consider video content when researching a purchase decision. In addition, 76% of millennials follow brands on YouTube. 

You should, therefore, rely heavily on creating engaging video content for your mobile app. 

Here’s what your videos can cover:

  • “how-to” videos explaining the app’s main features, options, and things you can use it for
  • the benefits of using the app
  • announcements in the form of trailer videos
  • influencer interviews
  • introducing the team of experts who created the app
  • educational content that the app users might be interested in
  • promo content with CTAs at the end

You should create a YouTube channel and post videos on your IGTV to ensure it reaches a large number of viewers.

Then, track the numbers and see what type of videos work best for your audience. What is it that they watch, share, comment or like the most?

Learn from the experience and focus on creating more videos that convert.

  1. Start Blogging 

Blogging is another important link in the chain of content marketing. Some might even say that it’s the most important one.

And, according to statistics, 77% of internet users read blogs.

The truth is, a blog can help you rank higher in Google search results and get more people to become loyal users of your app. How? Let’s break it down:

  • cover relevant topics
    Your blog should cover topics that your app users are interested in reading about.

For example, the calorie tracking app My Fitness Pal runs a blog that covers topics such as “10 Low-Sugar Snacks”, “10-Minute At-Home Workout”, or “Essential Guide to My Fitness Pal”.

  • provide answers and solutions
    Share relevant and reliable information with the people using your app, or those interested in your niche. 

Flo, the period tracking app, uses its blog to teach women about contraception, personal hygiene, ovulation, feminine products, and other similar topics.

Your blog can be the source of information, news, and entertainment that your current and potential app users will gladly turn to. In case you need help with writing, check out TrustMyPaper, Studicus or GrabMyEssay.

Tools:

  • WordPress
  • Medium
  • Custom blog CMS
  1. Use Social Media

Did you know that there are more than 3.8 billion social media users worldwide? The number is enough for you to understand and embrace the importance of being present on social media.

Consider creating profiles on the leading social media platforms that your target audience prefers using. Whether it’s Facebook, Instagram, Twitter, or some other platform, make sure that you use it to connect with your audience.

So, how can you use social media to create engaging content for your mobile app? Here’ what we suggest:

  • Show satisfied users
    If you take a look at LinkedIn’s Instagram page, you’ll discover that they’ve lately been dedicating their entire profile to sharing stories about the satisfied users who’ve advanced in their careers using their app.
  • Promote blog posts
    A single captivating social media image can draw the attention of your users. Use the caption to invite them to read about a trending topic on your blog, and include a link.
  • Publish weekly announcements
    Shazam
    uses Instagram to announce their Artist of the Week and invite their followers to check out their music on the app.
  • Communicate with your users

Social media is great for establishing direct communication with your app’s users. You can answer their questions in DM or comments, and show how much you appreciate them.

Netflix is a great example of using social media to engage with followers. They recently asked their Instagram followers to leave a comment with a single emoji they use most often, and Netflix suggested which show to watch based on that.

  • Create surveys

Another way to engage your users is to ask them questions and do little surveys on social media. You can create an Instagram Story survey and ask them about an opinion, their desires and preferences.

Finally, let’s not forget targeted social media advertising that can be super-precise and help you get more followers and, as a result, more users.

Make sure that everything you publish is proofread and accurate. Use BestEssayEducation or Grammarly if you need help.

  1. Share User-Generated Content

When people search for things online, they like to see what other people have to say about a certain brand. People prefer reading a recommendation of a real-life customer and learn from their experience.

This is why you should start using user-generated content (UGC).

85% of users say UGC is more influential in their decisions than brand-generated photos or videos. Therefore, UGC should be a part of your overall content marketing strategy.

You can use it in numerous ways:

  • reviews & ratings
    Your rating in the app store is important. Pay attention to what users are saying. If they have a complaint, try attending to it. If they leave a positive comment, thank them.
  • images
    Social media is a great place for inviting people to create UGC. You can ask them to use a certain hashtag or tag you in their photos. Then you can repost their photos, just like Airbnb does with their users’ favorite accommodations and locations.

Show your potential users what your active users have to say and how they feel about using your app. This will be the additional encouragement they need to start using your app.

  1. Collect Feedback

Finally, you should always aim at getting direct feedback from your users. This is a great way to learn how they feel, what they need, and what segments of your app need improvement.

We suggest you rely on:

  • in-app feedback
    Create a segment within your app that allows users to leave you a short text message. Once you review their message, send them an answer via the app or directly to their mail.

Make sure to treat their feedback as valuable data and use it to improve your content and your services.

Asking for feedback is also possible through social media and directly on your website. If you ask the right questions, you’ll be able to learn more about how your users feel.

  1. Use PR

Post your new by Press Releases Sources – Get 20 Free Websites.

Final Thoughts

Content marketing is a strong advertising tool that can potentially skyrocket the success of your mobile app. However, you have to ensure you’re doing it properly and your content is highly engaging.

Use the advice provided above to improve your current content marketing strategy or create a new one from scratch.

How to Develop a Best-Selling Reading App

Today, reading is so far different from tradition. In recent years, digital books are gaining huge popularity across the world. Most of the people prefer having one device with hundreds of books rather than occupying too much space with new books at home. The digital book reading helps to provide a most incredible experience to your life. If you are one of the book lovers and look for how to develop a bestselling reading app, then you are in the right place. In this article, we will give advice you to get the best App Development services. Many people who are interested to read the books and they also interested in writing on their book.

 So, in the modern era, the digital book is the perfect option for you to fulfill your dream.

If you would like to get the best-selling app development services, then you can choose GBKSoft online platform. They provide the top-notch quality of the mobile app and web application services.  With the assist of Soft Company, you can get the most incredible website development services. If you are interested in creating your best selling reading app, then first, you have to create your website where you can publish your eBook and app. Trough GBKSoft, you can easily get app development services because they are experienced to create the best mobile applications which are supported to iOS and Android phones. 

The App Devs is one of the top-leading platforms to create custom mobile applications and web development services.  The main motive of the programmers is providing the high-quality app development and web development services to their customers. If you are creating a bestselling reading app, then first, you have to create your eBook. First, create your eBook, format your book, proofreading, get a cover, and promote your book. All of the services are providing by the Soft Company which helps to fulfill your dream. They also provide the best custom CRM applications services which help to increase the sale. So, when you create your digital book and you have to require sale management services. With the assist of Custom CRM application services, you can easily keep a record of your sales. 

The main focus of the Soft Company is creating the user-friendly and versatile mobile apps which include the unique features. They offer a friendly interface for users as well as your devices. Through this platform, you can get the most stable and native apps for iOS and Android. They developed mobile applications for both brave startups and established an enterprise that has the brilliant idea of how to reach new customers by going mobile. The Developers is providing the well-educated and experienced developers who help to create most reliable web applications according to customer’s requirements. 

This platform offers the best software development tools to achieve your business goals. With the assist of Devs, you can easily build your best selling reading app according to your requirements.  Through Soft Company, you can get various kinds of services such as web development, application development, Android development, iOS development and many more. If you create your book, then you can easily convert your book in applications through App Development services. This platform also offers the best custom CRM development services which help to enhance your sales and provide customer satisfaction. 

The main mission of the App Developers is delivering every solution with the goal of forming long term. They help to create a trusting relationship. It is the most trusted and top-leading web development and web application services platform. If you need a helps of the experts, then you can easily contact the team through the official website.

10+2 Superior Automated Testing Tools for Mobile Apps

A collection of the best Mobile test automation tools than you can use to test your Mobile Apps.

Testing Tools for Native or cross-platform applications

1. Appium

-free

An open-source mobile test automation tool to test Android and iOS applications. It supports C#, Java, Ruby, and many other programming languages that belong to WebDriver library.

2. Selendroid

-free

Being one of the leading test automation software, Selendroid tests the UI of Androids based hybrid and native applications and mobile web.

3. MonkeyTalk by Oracle

-close

MonkeyTalk automates the functional testing of Android and iOS apps.

4. Bitbar Testing

-from $ 99 / month

It is one of the best platforms to test your iOS and Android devices that are having different screen resolutions, OS versions, and HW platforms.

5. Calabash

-free

Calabash works efficiently with .NET, Ruby, Flex, Java and other programming languages.

6. SeeTest

-have trial

SeeTest Automation is a cross-platform solution. It allows to run the same scripts on different devices.

Android Automation Testing Tools:

1. Robotium

-free
-android

Again an open-source tool to test Android applications of all versions and sub-versions.

2. monkeyrunner

-free
-android

MonkeyRunner is specifically designed for the testing of devices and applications at the framework/functional level.

3. UI Automator

-free
-android

In order to test the user interface of an app, UI Automator creates functional Android UI test cases. It has been recently expanded by Google.

Automation iOS Testing Tools:

1. Frank

-free
-iOS

Frank allows to test only iOS applications and software. The open-source framework combines JSON and Cucumber.

2. KIF for iOS

-free, open-source

KIF stands for Keep It Functional. It is an open source framework developed for iOS mobile app UI testing. It utilizes the Accessibility APIs built into iOS in order to simulate real user interactions. Tests are written in Objective-C, which is already familiar to iOS developers, but not test teams. Apple’s switch to Swift makes its use of Objective-C a disadvantage going forward.

3. iOS Driver for iOS

-free

iOS Driver utilizes Selenium and the WebDriver API for testing iOS mobile apps. Its default is to run on emulators, where execution is faster and scalable. The current version works with devices, but actually executes more slowly in that case. No app source code requires modification and no additional apps are loaded on the device under test. iOS Driver is designed to run as a Selenium grid node, which improves test speed as it enables parallel GUI testing.


At the moment, there appear to be many test framework solutions looking for problems, but that is to be expected as mobile app development and testing tools continue to be developed at a rapid pace. Every framework has its pros and cons, each of which should be weighted relative to the needs of the testing organization and the software products being delivered.


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