The digital world is similar to our ecosystem – there is always room for evolution. Thousands of unparalleled development opportunities are introduced day-in and day-out, and there’s no stopping it!
When it comes to growth opportunities, the mobile application development industry is at its apex.
With around 4.57 billion people hooked to their phones, more businesses are building mobile applications to attend to both internal and external customers.
This competition has created a pressing need to stay updated with the customer needs, swiftly altering market trends, and advances in technology.
As a business, to achieve success and out-perform your competitors, let data propel your decisions. Big Data lets you uncover hidden customer preferences and use them to build high-tech mobile apps.
What exactly is Big Data?
To understand what exactly Big Data is, here is its definition: Big Data is information that has more variety coming in huge volumes and with a higher velocity and veracity. These are also known as the four Vs of Big Data.
Big Data is a bigger, more intricate set of information derived from the latest data resources.
These data collections are extremely voluminous and cannot be handled by conventional data processing software. But these data sets can be used to solve business issues that were initially difficult to tackle.
With Big Data technology, it is easy to process information gathered to obtain rich and real-time company insights. These are related to product management, profit, risk, users, augmented shareholder value, and performance.
In the world of Big Data, the key aspect is speed. Conventional analytics focused on scrutiny of old data, while Big Data analytics focuses on real-time data.
The four Vs of Big Data
This refers to various types of data derived from different resources, developed by people and machines. These are available as structured, semi-structured and unstructured data types.
The amount of information that’s developed is huge when compared to traditional data. While for some it could be tens of terabytes, for others it might be hundreds of petabytes.
This is the rate at which the data is created. It is a never-ending process, even though you’ve fallen asleep.
Data is a valuable source, but it is of no use if it isn’t true. Big Data is derived from several sources; therefore, you must verify the veracity/quality of data.
The role of Big Data in application development
The significance of Big Data is huge since it compresses data derived from video and voice recordings, social media, unstructured and structured data, and machine data.
When it comes to mobile app development, Big Data gives developers more leverage over essential external factors. It also lets companies compare, understand, and evaluate the app’s usage so that they can head up to future objectives.
With Big Data, businesses can extract comprehensive insights and information regarding user experience. This helps them build mobile apps that are in line with the customers’ demand.
TOP5 Benefits of Big Data in mobile app development
For a mobile application to be downloaded frequently, it needs to be engaging, quick and easy to use.
The most essential aspect of it, however, is to meet the needs and expectations of a user. Using Big Data to develop mobile applications helps in that context. Here are some of its benefits:
- Understands users expectations
An application is known to be the best when it meets the customers’ needs. But this increases the expenses of maintaining the app.
When you use Big Data, you can easily evaluate the flow of information produced by users daily. You will also be provided with useful insights as Big Data constantly garners the users’ needs.
With this technology, a company can understand the interaction and reaction of users from various demographics. This further will help you come up with quality and innovative mobile application ideas.
- Analyzes the user experience
The realm of mobile app development is growing at a faster pace. Due to this, developers must understand the way users use the app along with their needs.
By using Big Data technology for app development, you can thoroughly analyze the users’ experience. This will provide you with a detailed analysis of their engagement for every feature and page.
With this analysis, you can create a list of things that users want or demand to be changed or improvised.
- Offers access to real-time data
In today’s time, companies have to constantly keep updating their business tactics to stay ahead of the curve!
Big Data, in this aspect, offers promising end-results with full access to real-time data. It also provides real-time analysis of information.
This helps you make real-time and data-driven decisions to enhance the user experience and customer satisfaction. It also assists to make more profits.
- Improves the performance of the app
Developers can now track the traffic generated by the application with complete ease – all thanks to Big Data technology.
They can also analyze the user engagement for specific pages and features, and gather data regarding factors that affect the performance of the app. This allows the developers to enhance the performance and increase the number of users.
- Personalizes the user experience
With Big Data, you can optimize the search, make it less taxing, and more intuitive for users.
You can evaluate the users purchase patterns, social behavior, and demographic data to alter your business tactics as per their needs. You can even add features in the data to offer fast and smarter self-service.
Personalize the user experience as much as you can, as this will increase user interaction.
Using Big Data, you can nurture the features via various formats and structures offered by app development companies.
With cut-throat competition in the industry, it is essential to invest in quality hours. This is because the influence of Big Data on companies building mobile apps is ready to alter the pattern of operations.
You will also have to hire mobile application developers with a complete understanding of Big Data to stay ahead in the competition.
In the future, with advancements in technology, meaningful mechanism, excellent digital media channels, and innovations, the phase of development is going to be more efficient.
Considering the current data initiation and the fact that the mobile app industry is going to reach $189 billion this year, Big Data is going to be a lot more important in the upcoming years.
Author Bio: Freya Jacob is a content specialist, worked formally for Brainvire.com. Brainvire is a leading software & mobile app development company offering custom software application development, web development & digital marketing services. She is also an adept content strategist with expertise in curating meaningful content. In addition, she is also an avid reader who loves to binge a variety of books and informative articles. She can amazingly convert boring content into something engaging.