Why should Small business owners opt-in for Salesforce CRM?

Is yours a small business? If yes, then during the initial stages of business growth, the client contact book is an essential asset. You have to search for prospects and convert them to consumers.

Is yours a small business? If yes, then during the initial stages of business growth, the client contact book is an essential asset. You have to search for prospects and convert them to consumers. It is in addition to your current customers who provide you with ample business. Right at the start, a small business will have their prospect list, which they want to convert into loyal customers. The customer details are available in business cards, documents and spreadsheets. After this, there’s the contact management application. And it addresses all the necessary tasks, i.e. store the names as well as other personal details.

However, it is essential to have a systematic CRM platform that results in proper customer management. Other than getting connected with customers, it also allows small business organizations to carry out business with them. An organized CRM platform offers scalability and speed as your small business set-up expands and develops more work opportunities. It works akin to a map and compass for a small-scale business. You exactly know where the target customers are and the path you have to take for ensuring customer delight. You also get to know the obstacles that will come in your way to cater to customer requirements. Salesforce is one of the best CRM platforms for small businesses. To know more about this, you can check out Flosum.com. 

Enables efficient selling

Can you think of having a detailed and clear view of each customer with just one click? Can you imagine viewing all the records of their earlier communications with your brand, the order status, pending invoice, transaction accounts and many more? You can witness precisely this and other benefits with the Salesforce CRM. Over the years, Salesforce CRM solution has helped both established and small-scale businesses as well.

Salesforce CRM has more to offer other than saving contact data. You can use it to qualify the leads and ensure that you channelize the efforts correctly. It will prompt you to take appropriate actions at the correct time. It means that you don’t fail on a business follow-up call or assessing the deal progress. You can’t convert every prospect into a customer. However, using this CRM tool, you will have a detailed insight into all your actions, which helps you to enhance your sales strategy. The tool collects and analyses the data that it stores, enabling you to improve and fine-tune your sales strategies at an ongoing basis.  

Streamlined IT infrastructure 

No small business owner wants to make limited profits! They want to expand and grow. For this, small business houses or organizations have to share their CRM information with their staff and colleagues, have access to the latest data, collaborate for sales strategies and many more. Businesses need to know about the latest data as they are working with their tablet devices and Smartphones. 

To search for a software solution in-house, which will attain all these is a difficult task for established organizations. Hence, small-scale companies are bound to find it more challenging. It is here that the Salesforce CRM tool comes handy. It helps companies to create mobile apps for their customers and business as well. That way, you can leverage the “micro-moments” of the business productivity all through the day. When you develop the employee Smartphone apps that get targeted at particular tasks, the organizations globally witness good savings.

Customer service that’s aware of social media

When a small business is expanding at a fast pace, managing excellent customer service is challenging. Salesforce, with its cloud-based CRM solution, resolves this problem. It helps the company to have a compact and detailed view of the current and prospective customer’s activity on social media channels, such as LinkedIn, Twitter and Facebook.  

When it comes to responding to these platforms directly, businesses can make use of the insights for predicting all the future patterns and trends. They can anticipate questions and arrive at solutions. The moment there’s an issue, they can use the cloud-based CRM tool to offer customer service through social media. It makes the user experience agreeable and smooth. Salesforce, with its Desk.com, helps small business owners to manage their customers better and expand their business as well.

Flexibility with business growth 

No small business wants to keep on earning the same revenue! The company will make growth strategies and experience expansion, as well. When that happens, the CRM platform also needs to expand. As the company then will start to outgrow the “small business tools” and need advanced tools to address the new business requirements and client demands. Salesforce CRM gets built to scale as the business expands. It provides all the required features and apps that the small business needs as it starts to grow. Running on Cloud, it’s flexible and easy to use.

Small business owners can have access to this CRM tool anytime and from anywhere. The customer data also gets updated from time to time. It means that the company has access to the latest information at their fingertips. Also, there’s no need to fret about the cost of installing, updating and managing the solution. Salesforce comes with the Sales Cloud, which provides you with many ways to create a platform for your organization’s growth. The Salesforce AppExchange has several paid and free apps that you can integrate into your CRM system based on your budget and business requirement. Some of the apps carry out functions like signing a document, invoicing and incorporating with other famous applications like Outlook. There’s the Salesforce Platform which allows the small business owners to come up with their customized apps. 

In conclusion, most small-scale business owners often think if the Salesforce CRM solution is the next best step they need to take. The truth could be yes for most of these business houses. 2020 onwards, the business domain will witness dynamic changes in the entire history of CRM. And that makes business owners to opt-in for advanced and affordable CRM solutions. From managing tasks to leads, CRM makes it easy for a company to expand and provide the best customer experience. And Salesforce, with its advanced features and apps, is paving the path for small business houses to accomplish their goals effectively.

Build own Marketing Team

About building an online marketing department. 👨💻

Internet Marketing.

We are already working with two ✌️

What are we doing:

We reveal the business objectives of the company
Iru Analyze the product and competitors
Mi form the basic strategy
We determine the standard design and functions
Personnel We help to select personnel or companies for outsourcing to perform tasks.

These are performers. We close the tasks of developing and implementing simple sites with the help of our agency (Onpage). Other services need reliable partners.

If you are interested in cooperation, write about what it takes and links to a social network or website. If the company, indicate who is the contact person.

Who is needed:

  • Internet marketer (inhouse)
  • SMM specialist (inhouse)
  • SEO (inhouse)
  • Design Web Designer (outsourcing)
  • Complex Development of complex sites (outsourcing)
  • Food Social networks (outsourcing)
  • Advertising Facebook advertising (outsourcing)
  • Google Advertising Advertising (outsourcing)
  • Email marketing (outsourcing)

Have a nice day, everyone!)

5 Ways to Enhance Employee Management Through HRMS

Despite various efforts and techniques being used by the organizations, almost all are failing at proper employee management. To keep up with the fast-changing world, new techniques should be introduced to enhance employee management

One way of ensuring this is by integrating powerful HRMS software. All the new-age HR Management Solutions are built with features that can ease the burden of HR as well as the employees.

To be satisfied and engaged with their jobs, the employees prefer to be in an environment where they feel valued and appreciated. 

Let’s have a look at the top 5 ways a good HRMS software can better employee management- 


This is one of the key benefits of installing HRMS software. It ensures that all the workers in an organization have a crystal-clear view of their policy, as well as other organization policies. 

The HR department can easily add all the employee-related information on the dashboard, like their leave balance, holiday calendar, performance graphs, etc. All the employees need to know is login onto the portal, and all the data is a click away. This helps the workers in becoming aware of their benefits policies, provident schemes, etc. 

Correspondingly, it benefits the HR department as well, as they too can view the employee-related data such as their work schedules, skill sets, leave applications, etc. 


It is said that the first impression is the last impression, and rightly so. When new hires join the organization, they have expectations and aspirations for their job. Through the onboarding process, the employees come to know all about the organization, that is, the targets, goals, work schedule, culture, etc. 

A good HRMS software can help in making this conducive by making the interaction of the employees with the organization lasting and positive. The software will help the new hires in realizing their targets and responsibilities towards the organization and thus help in aligning their future with it. 

The onboarding process is equally easy for the HR department as all the documents required can be uploaded by the employees themselves. They can directly upload it on the portal, making it seamless for the HR department too. 

Common Platform

The modern HRMS software provides a common platform for all the employees in an organization to share their thoughts and ideas. By creating surveys and group activities, employee engagement can be enhanced to a great level. 

The software is also capable of organizing online training for new hires or a particular team of the organization if needed. Such activities boost up the morale and engagement of all the employees. 

Employee Self Service Portal

A new aged HRMS software comes with a built-in ESS Portal (Employee Self Service). When an organization makes the wise decision of investing in an HR software, one of the key reasons is to lower the burden of HR. 

With the help of the ESS portal, employees can perform many tasks on their own without getting HR involved, like applying for a leave. 

Earlier, the employees had to manually fill out a form and wait for days and weeks for the manager’s approval. Now it has all become simplified and quicker with the help of HRMS software.


Unjust appraisals are worse than no appraisals. A good HRMS software provides performance assessment to the managers, lets them peruse which employee has done how much work. This helps the managers in making an informed and fair decision on the appraisal. 


Thus, the advantages of HRMS software to improvise employee management are plenty. A new-age HR software is designed to increase the efficiency and productivity of the employees and the organization.

Changes to Online Payments in the EU

Online Store Owner: Learn How New Requirements May Affect You

What is PSD2?

On September 14, 2019, certain requirements under the Revised Payment Services Directive (PSD2) will come into effect. PSD2 aims to make online payments in the EU more secure by requiring shoppers to verify their identities before making a purchase.

How will PSD2 impact me?

Your customers in the EU may need to complete additional security steps when making a purchase on your website. For example, they could be asked to enter a password or a code sent by text message. This will happen automatically through each customer’s bank and doesn’t require you to do anything.

8 Ways to Improve Your Fulfillment Efficiency by the App

Whether you’re running a small family business or a large-scale distribution center, you know that gaps in efficiency can seriously slow your business.

Whether you’re running a small family business or a large-scale distribution center, you know that gaps in efficiency can seriously slow your business. And, in today’s consumer-driven economic landscape, there is no room for moseying, with 63 percent of consumers saying they expect three-day delivery as the standard. Taking a good hard look at your process can help ensure that you’re running an efficient operation and that your customers are always pleased with your services.

Inefficiencies in the form of inaccurate inventory, slow restocking, under-performing technology and others could cost you millions per year if not addressed, but identifying them can be its own costly challenge. Here are some of the ways you can find, and close, the vulnerabilities in your fulfillment process.

  • Boost Inventory Accuracy — Did you know that, on average, retail inventories are only accurate 63 percent of the time? Why is this such a big deal, you ask? If your inventory numbers are off, you’re unable to properly store, pick, package and ultimately fulfill at peak efficiency. Not to mention, we all know that customers and partners expect to see what’s in stock and when while they’re ordering. Improve inventory accuracy with fulfillment inventory solutions that ensure unparalleled accuracy.
  • Make Your Process Predictable — When your process varies widely from one day, week, month or season to the next, inefficiencies arise. The fact of the matter is, if you don’t know what to expect each day, you’ll lose out on labor and operational costs, not to mention an over- or understock of goods. Invest in a good business distribution software to help monitor, predict and automate your systems for more predictability. When your software does a good portion of the monitoring and maintaining for you, it’s easier to refocus your attention and improve efforts elsewhere.
  • Invest in an RFID System — Budget-drainers in the fulfillment process can add up quickly and prevent your business from rapid growth, but it can be really tough to identify them if you don’t have the proper systems in place. Transparency and data tracking at every level of the supply chain is vital to helping you develop solid analytics, and analytics are necessary for making impactful changes on a day-to-day level. With radio-frequency identification (RFID) technology and a detailed tracking software, you open up transparency and tracking like never before, helping to ensure better data aggregation. 
  • Reduce “Touches” and Handling — Take a look at the average number of touches—that is, number of times an item is being handled—of a typical item in your facility. The more touches or steps, the more room for error and mishandling. Reducing the amount of times each unit is handled is a worthy fulfillment effort that can help prevent error, damage and theft while boosting the speed of your process. Note that touches aren’t limited to human touches. Any step in the fulfillment lifecycle could be considered a touch, whether it’s a robot picking, a pallet transporting or a human packaging.
  • Optimize Facility Flow — You may think that the way your facility is laid out has little impact on the efficiency or success of your business, but that’s simply not so. Creating a fluid flow, from accepting inbound goods to shipping items out, is important to helping prevent roadblocks and inefficiencies in the process. Hiring a warehouse layout optimization specialist is the best way to go about this if you think that your facility needs a pretty massive overhaul. It will also help you optimize your storage space so that you can store more without the need to upgrade.
  • Use Less Packaging — It should be every fulfillment manager’s goal to reduce the amount of packaging used. More packaging equates to more steps, more handling, more time, more money and more waste. Take Amazon as an example of how to reduce packaging to boost inventory: The eCommerce giant is working to challenge their massive packaging inefficiencies by using more envelopes and developing a system that allows them to ship items in their original packaging. Your aim should always be to figure out how to best protect items in transit with the least amount of materials.
  • Optimize Picking Operations — Picking—the act of grabbing specific items to prepare them for shipping—is one of the core components of any well-oiled fulfillment center. Because even miniscule inefficiencies in picking can seriously affect your bottom line, there are all sorts of incredible picking technologies out there (again, just look to Amazon for examples). But you don’t have to shell out millions on high-tech picker robots to get the job done right. Small changes, like combining orders into single travel units and keeping all picking operations at the ground level, can equal massive changes over time.
  • Optimize Slotting Operations — Slotting is the process of organizing your center’s inventory before it’s picked, processed and fulfilled. Like picking, optimizing your slotting efforts can bring massive returns with small and affordable changes. Even minor adjustments, like keeping your fastest moving items in the most accessible spots in the facility, can revolutionize the way you do business. Look at slotting as a science and follow best practices to ensure that items are fulfilled in a reasonable timeframe.

It’s All About Analytics

At the end of the day, you’ll only get so far in any fulfillment endeavor if you perform, test, measure and adjust as part of an agile, ever-evolving optimization strategy. But how do you make measurable changes if you don’t have the measurements to begin with? The very best thing you can do to constantly improve your processes is to track, track and track some more. With the right software and equipment, you’ll be able to closely monitor, measure and adapt based on past performance data. From there, closing efficiency gaps is easy!

Difference between Chatbot and Digital Agent

Technology evolves at such a fast pace that one has no choice but to keep up with it. Earlier, knowing a difference between a PC and a laptop meant you were tech savvy. However, now with the evolution in artificial intelligence there are several nuanced technologies that one will have to learn to differentiate between and adopt.

Difference between a Chatbot and Virtual assistant

Let us take two of the most current technologies powered by artificial intelligence – chatbots and digital agents. According to a study conducted by Capgemini this year, voice assistants are set to become a dominant mode of consumer interaction in the next three years – 24% already say they would use chatbots and voicebots instead of a website. The surge of voice assistants such as Google Assistant, Amazon Alexa and Apple’s Siri is transforming customer relationships dramatically, and businesses are being forced to consider how they can be leveraged. However, chatbots and digital agents are not exactly the same. With a host of tools available in the market currently, it would do well for one to remember the scope and role of both these technologies. For example, one of the key differences that can be pointed out is that a chatbot is largely server or company oriented while virtual assistants like Cortana or the more popular one Siri are user-oriented. Chatbots and digital agents are cut from the same cloth which is artificial intelligence which is being leveraged upon hugely by organization to automate several of their functions. The return on investment too has been massive too with artificial intelligence benefitting not just businesses but personal lives too. However, these two ‘intelligent’ applications of AI are often confused as one.

Chatbots are more like information interfaces that can perform tasks like extracting product details. Digital agents are more like virtual assistants who can support you in conducting various tasks such as meetings reminders, taking notes. When it comes to using digital agents for customer service they are able to provide a more human-like experience and have the ability to learn from experience and grow.

Both of them are quite similar, however it is necessary for a company to understand the nuances of the two in order to be able to effectively use them. Hence, let us look at them a little more in detail.

What do chatbots do?

Chatbots are essentially text-based software that are designed to reply to a given set of questions and hence cannot comprehend questions that are not preinstalled in their system. They cannot perform long conversations with a likeness to humans and do not have the particular ability of processing languages. They pick certain words and give a programmed answer and are thus very structured. Chatbots fail to reply if the question or statement is complex.

As such, this shows that chatbots essentially have limited use and do not have enhanced algorithms that can be used in areas of sophisticated customer support. Hence, chatbots are a basic requirement for most customer service requirement but they are limited in the tasks they carry out.

When it comes to the technology of chatbots, there are two types of models – generative and selective. The generator ranking model has a lot of layers and finally comes up with a suitable response based on what the user has requested. In the selective model, the information given by the user is ranked with its current memory information and goes into a sequence to come up with the best response. Chatbots can easily be made with languages node.js, javascript and python

What do digital agents do?

Contrary to chatbots, digital agents have a more sophisticated and interactive platform. They understand the language as well as the intention of the user and can learn from instances to predict future occurrences which in turn ensures that they can have a long human interaction.  They are also able to process languages. Digital agents mainly concentrate on natural language processing (NLP) and Natural Language Understanding (NLU). There has been a substantial amount of research in NLP to build advanced capabilities in virtual assistants; case in point Virtual Assistants can now understand slangs used in everyday natural conversations and analyse the sentiments by the use of languages, to enhance an even better set of communication skills.

When it comes to tasks, digital agents have a wider scope and range such as decision making and eCommerce. They are more sentient and thus mature gradually with use.

Why adopt digital assistant?

New technologies are being innovated and created at a scary pace and companies are scrambling to adopt them. The motto that ‘customer is king’ applies to every single brand and hence it is important for companies to adopt technologies that help improve customer experience but at the same time reflect the brand persona as well. At the same time, it also helps the company to retain talent as customer service agents are no longer burdened by an onslaught of mundane, repetitive tasks and can thus enjoy a higher level of job satisfaction and less burnout. This newly found time will also enable agents to address complex service complaints and deliver a more personable customer experience.

Interestingly, using digital agents that are powered by conversational process automation has not only proven to increase customer satisfaction by leaps and bounds and has smoothened the operational process but it has also contributed to employee morale. Agents have self-reported higher employee satisfaction (ESAT) scores when using AI tools, which puts them at a lower risk of burnout, which in turn helps business owners manage turnover, decreasing recruiting and training expenses within the department.

Bottom line

Like we said in the beginning, there are several nuanced technologies that one will have to learn to differentiate between and adopt. With the rapid pace at which artificial intelligence is growing, we can expect newer disruptions at a shorter turnaround time. Our job has now become to understand the applications of this technology and to figure how they may be used in tandem so as to gain the best results.