AI in Dating: How Smart Technologies Are Used in the Online Dating World

Everybody knows that artificial intelligence has found its way to most industries. It makes complex processes easier and never gets tired. It can predict behavioral patterns and even helps with reading emotions. The list of ways in which AI helps is long, let’s try to group the most important points. We’ll focus on one of the first industries that started using artificial intelligence. The two most important factors of online dating are safety and efficiency. AI improved both. Let’s see how.

AI on Guard for Relevant Matches

We’ll start with how AI makes dating sites more efficient. Online dating has come a long way since its beginning. That means singles now can choose platforms that fit them the best. Nowadays, along with general dating sites, there are many niche online platforms that target specific groups of people looking for a specific type of relationship. So, straight people join sites for straight people while gay men meet each other on gay dating sites. In turn, lesbian women have a bunch of platforms, but most still pick the best of all lesbian dating sites available today. They do so because they know that joining a platform only for lesbians makes their chances of getting dates much better. Lesbian women are sure that every other member on the site is their potential partner. That alone was a breakthrough in the online dating industry. Niche sites are much more effective than general sites despite having smaller communities. It’s easier to connect people who have something in common than those who don’t. That was the whole purpose of specialized sites.

And then AI took that one step further. Niche and general sites started using artificial intelligence to become even more effective. Because AI matchmaking is faster than the human brain since it can process more data in less time. Users no longer have to spend a lot of time manually searching for relevant matches (of course, this possibility is still present on dating sites). After filling in your details and indicating your desired preferences, the matchmaking algorithm will offer you a variety of suitable potential matches. And you no longer need to choose among all site users, but only among those who contain a set of qualities that you are looking for in a partner, and who may like you based on their request and your profile. But there is something even more. Not only does artificial intelligence connect better matches based on the provided data, but it also learns what each member prefers.

Example

For example, when a single woman joins a lesbian dating site to find her perfect girlfriend, she browses profiles, stops to read interesting descriptions, zooms to check out profile photos, sends messages to some girls, etc. All that time, AI notices (and remembers) what members made this single woman stop browsing. It usually turns out that all the lesbian users who grab one’s attention have much in common. Smart intelligence technology collects this data to make offers more relevant to each user, thus improving the dating experience on the site.

How AI Improves User Experience

Artificial intelligence makes dating sites more effective because it improves user experience. It’s easier to explain how that’s possible on the example of Facebook and its other companies. Do you know how you always see more content related to that one post you checked out? Thank AI for that. Stop to check out comments on a post related to COVID. You’ll start getting a lot more posts like that in your feed. It’s like that on every social media. AI thinks that people stop to read things they’re interested in. On most dating sites that manifest in presenting better matches in less time. 

That is, if a single woman is looking for a woman on a lesbian dating site, for example, browsing ladies from her local area, then the site will offer her exactly the local lesbians in whom she is interested. Yes, users still have to spend time on the site to give AI enough info. However, if a woman spends a couple of hours looking for her potential lesbian girlfriend nearby, the AI on the site will pick that up. At the same time, if another woman spends her time looking for someone like our first woman, the AI will remember that too. Then, those two lesbian women will be more likely to see each other on the site’s features. You can look at AI on dating sites as some sort of cupid. It watches over you, learns who you are, and tries to help you reach your goal.

How AI Secures Users

We explained how AI makes online dating sites more efficient. Now let us tell you something about safety. We won’t touch any technology that’s still not in use on dating sites, such as AI emotion detectors. We’ll mention how AI currently helps people stay safe while looking for dates.

As you know, AI processes a tremendous amount of information every second and never gets tired. In other words, it watches over the whole site to prevent issues before they happen. If some attacker wants to steal the personal data of one of the users, he will not be able to do so. Because AI will see errors in the code before he does and fix them. 

Also, based on AI, anti-spam and anti-fraud systems are being developed and implemented. These systems filter users for “suspicious activity” or block users for trigger words and images contained in posts, profiles, and the like. This reduces the risk of users facing insults, racism, sexism and other negative factors of online communication platforms. Therefore, the positive experience on dating sites for black dating or lesbian dating will only grow every year. Aren’t we living in the best era for being single?