In today’s business marketing, one of the critical element that drives the business momentum is Lead nurturing.
A process by which leads are tracked and successfully converted into sales-qualified leads is known as Lead Nurturing.
According to Andre Pino’s
No matter how your agency or business gets leads, you can always contact those leads once and wait for their response. Lead nurturing is just a process, but it really works.
Marketo: Companies excelling at lead nurturing generate 50 percent more sales ready leads at a 33 percent lower cost.
Marketing Sherpa: 79 percent of marketing leads never converts to sales. The main reason behind the poor performance is the lack of lead nurturing.
Lead nurturing is a process of dealing with qualified leads to make the conversion rate more apparent, but at the same time to make sure that you are gaining the business of customers when they’re ready.
CRM for Lead Generation
A CRM software is a very useful tool that simplifies the management aspect of business. If you have implemented the right CRM then you’ll definitely get improved results in sales, close more deals and increase real-time decisions and predict accuracy. With a solution like PipeDrive CRM there is no magic formula to nurture customers and generate qualified leads. However, there are chances to get into deeper customer data to improve sales initiatives.
6 Ways How CRM Nurture Lead Generation Process?
An efficient Customer Relationship Management system offers a number of functionality at an affordable price. A CRM impacts a business significantly. It helps in nurturing leads and building better long-standing relationships with customers even before interactions with the sales team happen.
Find the right customers.
Build more sustainable relationships.
Reduce the cost of the sale process.
Increase employee productivity.
Offer better customer service.
Improve customer retention.
Effective Marketing Campaigns
According to the latest CRM analysis of reports, businesses nowadays have realized the impact CRM software has on Marketing. Whether it’s about taking advantage of segmentation features to build shared groups of customer targets and enhance the messaging of campaigns, or profiting from the opportunity pipeline and campaign reporting. With CRM, you can fulfill your business objectives by providing yourself deeper fact-based insight into your customers and prospects. CRM gives a detailed look at the opportunity pipeline which can be aligned with every opportunity to a specific marketing campaign.
Every CRM follows its own process of tracking and managing leads and deals, and letting you see the status of the leads and where they’re in the process. Like sales, leads records can be tracked like the number of customers who were contacted in the past month or week, what was discussed, customer’s queries, and others. Specific reports can be generated and analyzed based on it.
“A 5% reduction in your customer defection rate can increase profits 25%–85%.”
HARVARD BUSINESS REVIEW
Companies can fulfill its goals with the help of CRM and improve the quality of leads as well. From both the sales and marketing departments, there should be a definite goal to enhance lead quality of more sales and revenue. Your CRM helps you to get quality leads and identify which actions are eventually translating into lead and then to a sale. Using those data, leads can be fast-tracked by the sales process to help you more economically and ensure you successfully reach your sales goals.
There are many more ways of improving lead generation with a CRM. But the most important being CRM to be the main pivotal point of lead generation, which not only helps in generating quality leads but, it enhances the sales process, ensure better conversion rates and helps close more deals.
ERP (Enterprise Resource Planning) systems help you to transform, integrate and scale your business. Industries that are into wholesale distribution, retail, and eCommerce are using ERP solutions. While it was eventually started as a system to automate core back-office functions, ERP has expanded to business intelligence that can also handle the front-office functions like eCommerce, sales and marketing automation. Due to this expanding scope of functionality in ERP systems, it is not enough if you don’t have your ERP application integrated with other business platforms like eCommerce or CRM, especially if you are a retailer, distributor or manufacturer.
Integrating different pieces of software with an ERP is complicated because each piece of software has its own clearly defined set of rules about how it wants to manage and use data. The job of the ERP integrations is to sync this data in the correct format while ensuring it remains accurate and useful. Doing this at scale requires a system that is organized and logical and that your team can maintain over time.
For example, a business might need to integrate its ERP with its CRM (Client Relationship Management) system. This connection would enable it to track critical client data in their ERP and share data contained within their ERP with their CRM. Financial data, for example, might be synced into their CRM to help teams better manage their client relationships.
Another use case might involve supporting a quote-to-order system. This requires the organization to sync product data across the CRM and ERP.
Is ERP a part of the Smart Factory concept?
While ERP systems can be used in a smart factory, they are not necessarily considered a core component of the smart factory concept. A smart factory typically refers to a highly automated and connected manufacturing environment that leverages technologies such as IoT, AI, and robotics to optimize production processes and increase efficiency. An ERP system may be used within a smart factory to help manage business processes and data.
Why is ERP Integration Important?
The aim of an ERP system is to create a single source of truth for an organization. The benefits of achieving this are huge, including real-time reporting, increased productivity, reduced operational costs, and improved business insights. However, an ERP system cannot do this effectively without data – and integrations are how that data gets into the system.
When implemented effectively, ERP integration offers many benefits:
Breath New Life into Legacy Systems – By connecting a legacy system to a CRM, it can continue to be useful. This means that if an old system works well, a business can continue to use it. Otherwise, the business may need to make an unnecessary upgrade; By instead integrating the legacy system, the business saves the cost of the license and training for the new system and prevents disruptive changes to its established processes.
Improved Mobility – A fully-integrated ERP enables employees access to data on the move that would otherwise be stuck in a siloed legacy system.
Easy to Add New Integrations – With the right integration system, businesses can move beyond the most commonly used products and connect anything to their CRM. This enables them to exercise greater flexibility when choosing the right tools for their business.
Improved Decision-Making – ERP integration allows businesses to access real-time data from across their systems in one central location. Better integration means more data and better decision-making.
Ditch Manual Entry – Manual data entry is not only a huge drain on resources but also a source of many errors. Instead, businesses use ERP integration to move data around automatically and efficiently. This enables them to use their time and resources to use that data effectively, rather than just managing it.
Reduced Employee Training – Most employees will only need to access data through the ERP system. This significantly reduces the number of software that the average employee needs to be trained on.
Without ERP integrations, businesses have two choices. They can either leave data sitting in silos, with all the problems that entail (no visibility, poor productivity, no single source of truth), or they can rely on moving data manually. Manual entry leads to errors, reduced collaboration, and the inability to access real-time data.
ERP Integration Methods
Most ERPs come with pre-built integrations, but these are limited in number and scope. Unless a business sources their entire software stack from one vendor, or only uses the most popular products on the market, it is unlikely a single ERP will come pre-built with every integration a business needs.
In most cases, a business will use a mix of legacy systems and modern SAAS. This mix of systems is a result of different departments managing their own data and software needs, signing up for different applications as and when they need to to achieve their objectives. This enables fast growth but becomes a problem once the business grows to a size where it wants to integrate with an ERP.
Swapping all these systems for ones that work with a specific ERP out of the box may not be practical, affordable, or desirable. Instead, businesses need to choose a method that enables them to create and manage the integrations they need themselves.
Businesses typically use one of several different ERP integration methods:
Point-to-point integrations connect one specific piece of software with another. This can be quick and effective when there are only two pieces of software to connect, but that is rarely true for modern organizations.
Because each piece of software requires a connection to every other piece using its data, the number of connections needed scales exponentially as the volume of software increases. Many enterprises use hundreds of different software solutions across the organization; creating and maintaining point-to-point integrations for even a fraction of these becomes a huge burden on the IT department.
Enterprise Service Bus (ESB)
Another solution is the Enterprise Service Bus or ESB. This is an on-premises software architecture that enables different applications to communicate with each other and share data. Data comes onto the bus in a specific format, often XML, and there are adapters that sit between the bus and the other software (such as the ERP) that translates their data to/from XML (or another language) and the format they require.
ESBs, while ideal for on-premises integrations (vertical scaling), do not scale well horizontally. This makes them a poor choice for businesses that need to integrate with SaaS solutions and third parties. ESBs also add an additional layer of complexity, which is not ideal for a solution that aims to simplify the way a business uses its data.
Integration Platform as a Service (iPaaS)
iPaaS platforms offer a cloud-based approach to integration, enabling businesses to sync apps faster and easier than using an ESB. iPaaS platforms have many benefits: they typically require no coding, are designed to connect ERP systems to SaaS products, and are flexible and inexpensive. With no on-premises hardware requires, these are ideal for many modern businesses.
Of course, iPaaS platforms like DreamFactory have many more use cases beyond ERP integration.
Which Integration Method Is Right For Your Business?
When considering which method (and specific vendor) to use, businesses should consider the following:
Technical Resources – An ESB solution will require significantly more in-house resources than iPaaS. What technical resources do you have on your team? How will you maintain your integration strategy over the long-term? Remember, data points and tools can change; no integration method is a one-and-done solution.
Budget – ESB solutions will require higher upfront costs than iPaaS, which is more likely to be paid for in a subscription model. Don’t forget to budget for the employee time maintaining your solution will require.
Integrations Needed (Present & Future) – How many custom integrations do you need? How is this number likely to grow over time? Do you need to scale vertically or horizontally?
Training – What are the training requirements for your chosen solution?
Security – How will the chosen integration method keep your (and your customer’s) data safe?
Typically, most non-Enterprise businesses launching an ERP implementation project for the first time will want to choose an iPaaS solution.
DreamFactory has enabled thousands of businesses to benefit from ERP integrations without the hassle of manually creating the APIs they need themselves. Would you like to know more? Schedule a call with the DreamFactory team today.
3 ERP Integration Best Practices
Best Practice #1: Clean Up Data Before Integration
The quality of your data will define how much of a benefit your ERP system is to your business. Before integration begins, you have a one-time opportunity to clean up your data, check for mistakes, and remove duplicates. Doing this requires significant resources, but is worth it to ensure that the data on which you will be basing your future strategic decisions is accurate.
Best Practice #2: Analyze Integration Requirements Carefully
Make an inventory of your systems and how you need them to integrate and use this map to help you decide on the correct way of integrating them. Once you have chosen a solution, prioritize the integrations that will deliver the biggest benefit to your business first. Once your initial integrations are complete, your business should continue to consider integration when evaluating future software solutions.
Best Practice #3: Security First
The security of your data is vital to the long-term health and reputation of your business, and your ERP integration must reflect that. Prioritize security and ensure that all your endpoints and integrations are protected. This is where an iPaaS solution has an advantage, since the provider of the software will manage the updating and security of that software.
CRM, website design, branding and development for Insurance Company RVOS.
The insurance industry has always been in great demand with fierce competition. For many insurance companies, differentiating themselves on the web becomes a great way to gain prospective customer’s attention. An insurance company website must be honest, convey well-structured insurance information, and have proper navigation.
Considering the listed design features of the insurance website, RVOS Farm Mutual Insurance Company contacted our design studio to make their customer portal stand out from the crowd and attract more target audience. In this article, we’d like to share the most important design practices we’ve experienced around insurance company website design.
Brief Insurtech company description
Insurance Company provides protection to various clients from homeowners to farmers in the USA. Being a company with a solid history and reputation, RVOS always cares about improving client service. Our design studio in collaboration with RVOS representatives created the customer web portal.
Challenges in designing an insurance company website
For the RVOS policyholders, the customer service at an exceptional level is a very important standard, so the portal should fully meet their expectations.
There were 4 design challenges our team faced with:
To include the features of the inclusive design to the RVOS platform for people with bad eyesight.
To create a bright and clean dashboard for the customer web portal.
The customer portal should be supported by all Internet browsers (including Internet Explorer) because many RVOS clients have been using their gadgets for more than 10 years.
Web development has to match responsive design so that portal users can get the same quality experience when they browse online.
Both the designers in Cadabra Studio and our client were interested in developing a high-quality product. That’s why many changes and ideas were made during the PDP (Product Development Process).
Insurance company website design process
Great web design focuses on equal parts strategy and execution. To achieve maximum efficiency, we pay special attention to the workflow. 2 developers (front-end and back-end), 2 back-end developers from the client’s side, manual QA engineer and automation QA engineer, DevOps, and a design team worked on the customer portal. They make a high-quality customer-centered product that really solves the relevant problems that RVOS users have.
According to the client demand, we added to the customer portal quoting form for insurance products such as Home Insurance, Life Insurance, Farm Insurance. Moreover, we made information on the claims process and plugins available for submitting.
The clean dashboard was a must-have feature because RVOS users should be able to see their payments, insurance policies as well as overall statistics and don’t get confused.
Light colors and shadows along with appropriate typography met the client’s expectations. The primary version of the dashboard was the following.
For the first time, the sidebar menu was on the left side. However, after the first trial, the location changed.
As you can see in the picture above, we made some changes to the menu, added more necessary information about payments. To gain a better user experience, our designers created an agent account on the main menu, added the function “File new claim to each specific policy”. We also added the information about the claim number and policy number to a certain claim.
After testing, we made some changes in statistics as well as in buttons “Claims”. We also added more information about billing and payments.
Having conducted several tests, the vertical menu was transformed into a horizontal menu without icons that is good for responsive web design. The pie chart of the Remaining Balance in the Billing and Payment category were included in the dashboard.
Insurance company logo design and branding
The customer web portal is a new stage for RVOS. The right logo and branding increase the site’s visibility on search engines and social media, hold a visitor’s attention, entice them to know more about insurance products, and provide interactive ways to communicate. So, we suggested our clients make a trendy style of their brand.
The main goal of rebranding was to attract a younger target audience to an existing product. The existing RVOS brand is a combination of stylish conservatism and modern design. The process of rebranding was challenging and well-planned. The first thing we changed was the logo.
The insurance company logo design was made in a simple style, to keep the company’s spirit. The blue-colored bar was chosen for the logo. The logo shape perfectly matched the content, making the RVOS brand more recognizable.
For Instagram promotion, we chose trendy and relevant typographic, that would stand out from the endless content. For Facebook promotion, we created contrasting photos with bright colors.
Results and Data
Thus, the customer portal has been launched recently, the changes in site traffic are significant. We keep tracking various metrics and the results are impressive. The primary goal of the customer portal was to freshening up a solid insurance company, however, during the design process we changed even more, than planned before. The entire design and development process lasted for 1.5 years.
Must-have design features of an insurance company website: our expertise
The experience of developing and designing the RVOS customer portal is an achievement we are proud of. In addition to valuable experience, we’ve compiled the list of features for successful insurance company website design.
Fully responsive and mobile-friendly;
Clean layout with modern appeal;
Simple and well-planned navigation;
Quick loading time;
Quick access to important information;
Relevant CTA buttons;
Quick access to online quotes.
Including the listed features to insurance company website design helps you to make an accurate representation of any insurance company.
When an insurance company invests in its website design, it is a straight way to succeed. With the upgraded customer portal and new branding, RVOS Insurance company attracts many new clients because their portal is a fast and easy-to-use, whereas the logo is recognizable. Cadabra Studio is glad to have a partnership with RVOS Insurance company, that trusted and worked with us for a long period of time.
Loyal customers are the life force of any successful business, which is why for any business to rise high and win appreciation, it’s important to carefully foster relationships with customers. Sometimes, however, you simply cannot do so without the help of advanced organizational technologies. Over time, the amount of customer data that you need to keep track of may be too much for a simple spreadsheet, and opportunities for success may start passing by you. This is when a Customer Relationship Management system (or CRM system) becomes a necessity.
In a nutshell, a CRM system is an app that allows you to store, organize, and maintain customer contact information, accounts, leads, sales opportunities, and so on – preferably in the cloud so all this vital data is accessible by the sales, marketing, finance, operations, and logistics departments of your company in real-time, on any device. Such cloud CRMs are also known as SaaS CRMs, online CRMs, or web CRMs.
There are lots of solutions in the market, but there are no guarantees that commercial CRM will meet your business needs. Typically, commercial CRM systems have a limited set of features, adding custom addons will take a lot of time and money. Also, with commercial CRMs, you’re dependent on software support. And of course, the commercial CRM may cost your company a pretty penny: for instance, the basic version of Salesforce will cost you $25 per user monthly. So in some cases, it’s much better to develop your own CRM solution.
Today we’re going to talk about how to build a cloud-based customer relationship management system. We’ve carefully analyzed several of the most popular cloud-based CRM apps – Salesforce, SugarCRM, Pipedrive, and some other open-source solutions – and have come up with a set of must-have CRM system features, which will be helpful if you decided to develop an online CRM for a small business. Let’s see what these features are and how we can implement them.
Basic features for your web-based CRM system
What is the central feature of any CRM software? Of course, it’s an address book. Without one, how are you going to collect all the contacts that may come in handy someday? With an address book, you can store all vital information on your prospects and other people who matter to your business – for instance, the CEO of your partner company and the contractor who works at your office. A person’s full name, email address, and links to social networks can be conveniently gathered and stored in one place so anyone can access it if needed.
Traditionally, new contacts are added to a system manually, but most modern CRM apps can now do this automatically. Salesflare, for example, gathers contact information from email signatures and social profiles. Some companies even build custom APIs that let them automatically drop every new contact into a system (this drop is usually initiated when a prospective client fills out a contact form on the company’s website).
What about existing contacts? You can also give your users the opportunity to import their contacts from other sources or CRM systems. Insightly, for example, lets users import contacts from Gmail and MailChimp accounts or from Excel files; Pipedrive even lets users import existing contacts from other systems like Zoho and Sugar CRM.
Leads and deals
As it typically happens, you start tracking your potential customers as “leads,” add some customer information while you’re convincing them that your product or service is worth trying, and finally turn these leads into “deals.” A really effective CRM system should accompany you at every stage of this process, and so your future product should obviously have a place where users can see all of their leads and track their leads’ movements through the sales pipeline – from the first contact to signing a contract. After all, business is business, and helping to move the needle in your sales is actually why CRM systems are built.
Applications like Salesflare and Pipedrive use special board-like interfaces that allow you to see how many deals your company currently has, understand at which stage of the sales pipeline these deals are, and see which of them need your urgent attention. Moreover, these applications let users customize their pipelines to meet the specific business needs of their companies: set as many stages as needed, name them, order them, and so on.
You should also let your users import their leads from existing CSV files or other third-party sources (MailChimp, for example) just as with contacts.
Salespeople know that it’s very important not to lose even minor details while working with prospective clients. Many existing CRM apps have a range of tools that help you remember everything that was said and done during your last conversation with a client. Pipedrive, for example, lets you take notes and upload files from your device so you can have everything you need conveniently filed in one record.
You can also give your users the opportunity to upload files from Google Drive, Dropbox, Amazon S3, and other cloud storage services. Insightly even provides seamless integration with Evernote, so users can link their Evernote items directly to contacts or deals.
Some software, like SalesForce, also provide so-called “smart” BCC functionality. Thanks to this feature, users can copy their emails (sent from external email applications) right to a contact or lead record in Salesforce. Simply enter your Salesforce email address in the BCC field and the email copy will appear inside the application so you can then link it to a certain deal record. Pipedrive provides similar functionality.
Many existing solutions provide built-in scheduling tools that allow users to set reminders for recurring activities and upcoming events, such as calls, follow-ups, and meetings. This way you can make sure that you don’t miss anything important. Pipedrive, for example, allows you to plan your own activities and assign activities to others. The application provides a special dashboard where you can overview the to-do list for your entire sales department.
Insightly uses a different approach to displaying planned events and activities, using a calendar-like board that gives you valuable insights into your sales department’s to-do’s and processes. You can even sync the Insightly calendar with Google Calendar so all your planned activities can smoothly mirrored on another platform without your having to lift a finger. There are a number of APIs that allow you to integrate your app with calendar functionality, including the most popular ones like Google’s Calendar REST API, the Eventful API, and Microsoft’s Outlook Calendar API.
Your users may want to be notified when important milestones have been achieved, big tasks have been completed, or important activities have been scheduled. Insightly offers special email notifications that are sent when changes or updates are made to tasks or deals. This approach helps users stay up to date on what matters to them.
You can also add real-time notifications to your web CRM app, which is an even more convenient approach since users can instantly receive the freshest information on what’s interesting to them without the need to constantly check their mailboxes.
Unsurprisingly, support for mobile devices is becoming a must-have for CRM software. To stay on top of the game, modern business people need quick and constant access to their vital data – be it a hot lead’s contact information or the sales statistics for the previous quarter. Immediate access becomes possible thanks to mobile CRM systems. Going mobile provides a greater degree of flexibility and efficiency, which is crucial for the success of any business.
Examples of companies that have already gone mobile are Salesforce, Sugar CRM, Insightly, Pipedrive, Base, and Netsuite. Usually, a mobile version of such an application contains all key functions of the web application – such as contacts, leads, tasks, and statistics – and applies some functionalities that are difficult to implement on the web: push notifications, audio recording, call logging, mapping with nearby contacts, and so forth.
Which of your products sells best? Who is your most effective sales managers? What’s the average number of deals you close monthly? And, finally, how can you improve your results in the future? Sales analytics and reporting have answers to these and many other sales-related questions.
Usually, CRM apps offer dashboards with a number of fields and filters so you can specify a certain time period, channel, and activity and get the data you need. Many apps also let you choose from a variety of view formats: colorful tables, charts, circle diagrams, and so on so you can visualize information the way you want.
Some systems also provide the forecasting functionality as a natural continuation of their reporting functionality. A built-in sales forecasting feature can help sales teams accurately predict future sales growth based on their pipeline of current and potential deals. By integrating your ERP system with sales forecasts, sales teams can adjust their selling strategy to achieve better even results. For example, sales managers can make more informed business decisions on how their team should manage its resource and define tasks and deals their employees have to devote their full attention to.
What to add?
Without a doubt, CRM apps are powerful tools to help businesses track valuable information about their leads, log their interactions with them, and convert these leads into deals. For some businesses, however, tracking, logging, and converting is not enough. If these functionalities are no longer sufficient, businesses may start considering adding some marketing automation features to their existing CRM solutions.
We can always add a dash of automation to our CRM systems. Using an API, for example, it’s possible to automatically add every new contact when they’ve filled out a form on your website, but marketing automation extensions go a bit further. These tools are tied directly to your website, so they can “stream” new users to a CRM application as soon as they sign up. Moreover, marketing automation tools can monitor your product statistics – where your users come from, which parts of your site they’ve visited, at which point they’ve left, and so on. Having these insights on hand, you can create smart and effective marketing campaigns to nurture your leads.
There are a number of companies that offer CRM apps with embedded marketing automation functionalities, including Salesforce, Intercom, Hubspot, and Instant Customer.
Sometimes, it may be really costly and time-consuming to develop all necessary features on your own – for example, marketing automation or project management functionalities. That’s why during the process of SaaS application development you may start considering integrations with different third-party applications. Such integrations may significantly save time and money. Besides, this is common practice among popular CRM vendors. Pipedrive provides integrations with more than 20 third-party apps, including famous ones like Trello, Yesware, Callmaker, MailChimp, and Google Apps.
Insightly has a number of integrations with popular accounting and productivity tools, but its most compelling integration is with Slack. Insightly’s paid subscribers can enjoy communicating with the lovely Insightly Assistant in the Slack messenger. This chatbot comes in handy if you want to find, create, or update your records in the CRM system without leaving Slack. Of course, these aren’t the only capabilities of Insightly Assistant, but that’s another story.
It’s also important to give your users the opportunity to integrate CRM systems with their in-house software (their custom-built accounting and management tools, for example) or perhaps with hardware, such as POS systems. In either case, you’ll need to design an API. APIs enable a seamless exchange of information between applications, which, in turn, enables greater operational consistency and efficiency inside companies.
What to keep in mind
As far as CRM systems keep sensitive company data – customer details, financial data, and more – that’s why it’s very important to give users the security they expect. When developing a CRM solution, you should devote special attention to data encryption, advanced authentication (two-factor authentication), support for different access roles, session timeouts, and other security measures.
If solutions available on the market don’t fully cover all your needs, or you want to get an additional level of security and customization, CRM system development is something you definitely should consider.
Insurance market requires a new digitally optimized approach. Prices keep growing as the volume of inquiries grows, and customer expectations rise by the hour. To handle all problems, 35% of sales leaders prefer constant updates of CRM data. 70% of millennials working in B2B software would like to use review from CRM dashboard each day to work on sales. In 2016, income from the customer relationship management market reached US$33.7 billion. Gartner predicts that by 2020 up to 50% of all data analytics projects will connect to the customer experience.
Find the best Insurance Agency Software for your business. Compare product reviews and features to build your list.
We mentioned how important it is for agents to have a CRM so they can follow up on the 75% of leads (or more) that aren’t ready to buy on the first phone call. Some of the reasons a lead might not be ready to buy on the first contact:
Health conditions don’t allow the lead to qualify for coverage within a certain defined underwriting period i.e. being hospitalized 2 or more times in the last 2 years
They don’t trust you or the information you have provided
They don’t see the need to change (yet)
They have previous commitments that don’t allow for taking an application (i.e. vacations, etc.)
Just because a lead isn’t ready to buy doesn’t mean it’s a bad lead; it just means that lead is in a different part of the buying cycle.
This software helps to keep patients updated about any changes with automated notifications.
Mobile and social technologies deliver real-life information for the data-driven decisions.
This CRM has an embedded self-service platform which allows delivering solutions to the patients on time.
It allows eliminating paperwork, and decreasing wastages and excluding any loss of valuable data. Also, you may save standard policies on the dashboard to make each employee aware of the policy rules to successfully treat each client.
Difficult to install.
Limited in a format without a wide variety of customization options.
This software is difficult to update and upgrading requires additional cost.
This is an award-winning insurance brokerage CRM to engage potential clients and meet their needs. It involves sales and contact management and delivers overall control over these processes.
The main screen involves 10 components, and the user may customize the dashboard to align with specific business needs.
Fits all types of companies: from small to the big one.
Automation of daily activities.
Real-time quick updates.
Users may broaden the functionality of this software by sync it with common apps involving Mailchimp, Microsoft Outlook, QuickBooks, and Google Apps.
Simple to use, cloud-based, and affordable.
A flexible tool with great reporting.
Limitations on how dashboard sections may be displayed.
Few bugs that prevent things run smoothly.
Paid customer service.
Lack of additional features, the only basic set of functionality.
So, pay attention to the collaborative tools, flexibility and price issues. Some companies need specific opportunities to share customers’ data with their peers. Some organizations want only basic features and easy-to-use software. Take your time to look through our descriptions to evaluate all pros and cons.
TOP 10 FUNCTIONS OF A CRM
Combing through the multitude of CRM options that insurance agents have at their fingertips, we were able to come up with 10 main functions that many CRMs share. Not all CRMs will offer every function, but some might if you’re willing to pay a higher monthly price for it. This makes it even more important to compare CRMs, especially if you need your CRM to have multi-use functionality in addition to just storing contact details.
1. Tasks & Calendar Notifications Beyond just collecting contact details, a good CRM will keep you on track by sending or displaying appointment reminders and other important to-do’s. Without reminders, agents are stuck writing down meeting dates on Post-it Notes, juggling a stack of paper reminders between several places – not exactly an efficient process for keeping track of appointments. This function is perhaps one of the most important aspects of a CRM that makes it more functional than a spreadsheet.
2. Reports Wondering how many leads are going from one disposition to another? Do you know how many leads you sold last month or how many leads became qualified (warmer) leads? If you don’t track your metrics, how will you know what to improve upon? Agents should be running reports weekly or monthly to figure out how efficient their sales process is and to see if their long-term performance is holding up or beating their averages.
3. Lead Dispositions Unfortunately, not all leads are ready to buy the moment you ask them to. This is because all leads lie somewhere along a spectrum of “not interested” to “ready to buy.” Labeling a lead based on where they are at in the buying cycle can help an agent decide which leads to prioritize and follow up on. Most CRM dispositions are customizable, but usually you will find the traditional dispositions like ‘cold,’ ‘warm,’ ‘hot,’ ‘not interested,’ or ‘call back.’
4. Email & Autoresponders Some of the more advanced CRM packages contain email capabilities that allow agents to readily contact leads without leaving the CRM or switching over to another program. This promotes time efficiency, especially when combined with autoresponder capabilities that send automated messages to leads based on certain conditions or actions, such as a change in dispositions or emails received from the lead to a specific email inbox.
5. Calling or Dialing Out Built-in calling or dialing features can also promote time efficiency by allowing agents to simply contact any lead or client in their CRM without having to load up their dialer software or whip out their cell phone. This also helps agents potentially save thousands by cutting down on duplicative software like the aforementioned dialing software.
6. Commissions Tracking Some of the more advanced CRMs also help agents track their commissions by assigning specific companies, plans, or premiums to the lead’s file. Besides helping agents with their tax liabilities, tracking commissions can help an agent figure out which company hasn’t paid commissions on a particular case. Remember, insurance companies make mistakes. Don’t let their mistakes rob you of your rewards for helping others with their insurance coverage.
7. Lead Routing for Agencies Not important for the one-man show but certainly for the small to larger agencies, lead routing helps channel the flow of leads to the right agents. If you have a strong closer or more experienced agent in your agency, routing the warmer or “ready to buy” leads to that agent will help ensure your agency closes more leads in less time.
8. Workflows Workflows are the latest feature to be popularized by CRMs, enabling agents to automate certain actions based on the lead’s disposition. Maybe you want an introductory email to go out to every new lead entered into your database, or perhaps you’d like all new clients to receive a customized direct mail card welcoming them to the team. Workflows give agents a set-it-and-forget-it system that helps channel leads through the buying cycle, nudged by constant reminders and communications.
9. Document Attachments Not as important as task reminders, the ability for a CRM to allow documents to be attached to individual cases can help an agent keep track of rate increases, personal correspondences, or policy updates. Simply attach documents to the customer file and easily view anytime. This will help keep all files and paperwork in one easy-to-access place.
10. Sync with Google or Outlook This can be one of the most helpful features of a CRM. If you have a specific email provider you like to use, this feature allows the CRM to sync with your email provider so you don’t have to constantly switch between programs. Some CRMs can even identify emails and assign them to prospect accounts, allowing agents to seamlessly view all correspondences for a given case.
Why Insurance Agents Need CRM Software
Nowadays, many successful companies exist under a client-oriented business model, where they focus on customer’s preferences. Old-fashioned approach of focusing on products over people eliminate possibilities for the company to grow. Insurance agencies that have used insurance client management software see positive changes in their workflow.
For example, they’ve improved customer support, get more deals and found new ways to engage their target audience. Plus, as clients require more personalized treatment, agents will stuck to cope with customers’ needs without a CRM system. CRM for insurance agents frees up the employees and helps to focus on the main goals.
In addition to 10 major features, you will find other features that can be integrated into a CRM, such as:
Quoting tool integration
Web conferencing integration
Newsletter or mass mailing capability
Direct mail services
SMS texting capability
Social media analytics
Data appending services
These extra integrations can often mean more money, but may deliver more functionality for the agent looking for an all-in-one software that increases efficiency.
Salesforce is a CRM application that helps businesses manage their sales, marketing, and customer service. CRM is one of the most important tools in any business. It can help you grow your business by providing a clear overview of your customers and their needs.
The process of setting up Salesforce for your business is straightforward and can’t be done in an hour or two. There are many tutorials available on the internet to guide you through the process step-by-step.
Why do you need Salesforce consulting company?
Salesforce consulting companies like MagicFuse are a necessity for companies who want to become more efficient, productive, and successful. These consultants can help identify the tools you need and then install them in your system. They have experience with the many facets of Salesforce and can help you find the best application for your company.
Why Salesforce CRM is the Best Option for Your Business
Salesforce is the industry-leading CRM provider. It offers a complete, unified customer engagement platform that drives sales and marketing effectiveness, accelerates business growth, and simplifies IT management.
Salesforce is one of the most popular CRM providers. It has an extensive range of features that are designed to meet the needs of every type of business. The benefits of using Salesforce include:
Ability to manage your contacts
Ability to create reports
Track leads and opportunities
Automate repetitive tasks
Manage all your data in one place
How to Setup Salesforce and Optimize it for your Business
Salesforce is a CRM and marketing automation solution. It can be used to manage your sales and marketing activities.
Salesforce has some inbuilt features that can be utilized to optimize the business process of any company. Some of the best practices for setting up Salesforce are:
Define your sales process and identify what data you need from it
Define your marketing process, identify what data you need from it
Connect various apps to Salesforce with help of API integration or web connector
Mastering the Essentials of Marketing with Salesforce and How It Can Help You
Marketing is a complex and ever-changing process. It is important for marketers to use AI in their marketing strategy to help reduce the time and money spent on it.
AI can help marketers with many tasks such as content generation, lead scoring, and more. Marketing automation software such as Salesforce can be used to manage all of these aspects of marketing in one place.
How to Use Sales Cloud to Provide Better Customer Experiences & Achieve Your Goals
Sales Cloud is an application that provides a great customer experience and helps you achieve your goals.
Salesforce is an application that has been designed to make it easier for sales teams to manage their sales pipeline. It also provides opportunities for cross-selling by making sure the right information about products or services is available when needed.
Sales Cloud is a platform that can be used by sales professionals to provide better customer experience and achieve their goals.
Summary of Benefits Gained by Using a Properly Set-Up Sales Cloud Platform
A sales cloud platform is a software that helps sales team to manage their leads, contacts, accounts, and opportunities. It also assists in tracking the deals and automates the workflow process.
Sales cloud platforms can help businesses in many ways:
There are three aspects to consider when developing the right retail software: the operational aspect (Is customer relationship management effective?), the collaboration aspect (Does communication between employees, customers, suppliers, and partners improve?), and the analytical aspect (Does data analysis become easier?). Among the retail software development services on the market, how to select the one that will help increase the productivity and commercial efficiency of your company?
What tasks will your business solve using retail software?
Gathering sales data in a shared database, in a single view
Segmenting the target audience and building customer portraits
Providing immediate response to customer inquiries
Generating personalized recommendations and offers for the buyers
Making sales forecasts
All these functions of retail software, in most cases, are aimed at customers. For example, such retail software as CRM works within the company: integrated with financial tools, it accelerates preparing reports, automates staff work, and improves communication between departments through a common information field.
All retail software can be divided into two large groups: boxed products (ready-made solutions) and custom software. And it is clear that to choose a custom retail software, you must find a quality supplier of retail software development services and have clear goals. Just the choice depends on the objectives of your business and the requirements which software must meet. Below, we have prepared some tips about software development.
Customizable and flexible retail software: does it really matter?
It all depends on the needs of the company and employees. Indeed, the customization needs are not the same if the retail software is used by one department (e.g., sales representatives only) or several departments with different modes of operation, which may need to be adapted. In any case, simple, ergonomic, and intuitive software is preferred.
In addition, to ensure that your retail software is open to other tools, it is interesting to see if it has an application programming interface (API). The IT department should be able to measure API needs and interoperability or technical barriers with the chosen retail software solution. For example, APIs allow interoperability with ERP, other software, or a website.
Compare the features offered by custom retail software
It is important to select its features according to the needs and use of each. By grouping the different features by topic, it allows you to put a rating of importance for each criterion and make a complete comparison to see more clearly. The main groups of software features most often are:
Database of contacts and companies: multi-criteria search, history of exchanges and changes, import/export of Excel tables, synchronization with another database, sorting, adding favorites, a tool for merging companies or duplicating contacts, etc.;
Commercial pipe management: monitoring the evolution of opportunities, creating personalized quotes, etc.;
Marketing campaigns: the creation of personalized campaigns, interface with mailing tools, automation of actions, etc.;
Data analysis: dashboards, data summaries with graphs, commercial reporting, custom queries, ROI analysis, etc.;
Workforce planning and management: general scheduling and general agenda, managing employee absence and expense reports, requesting and confirming leave / RTT, managing roles and access rights, hierarchy, etc.;
Additional options: interface with social networks, API call, links to Google Maps;
Custom retail software options that matter
Simple options or parameterization options are useful for increasing the productivity of your team. That’s why you need to learn about some features that can make a difference. If we talk about CRM, for example, social media interface, available on all types of support (mobile CRM, laptop, desktop, etc.), link to email software, synchronization with employee calendars (Office 365, Google Calendar…), related mobile apps, etc.
You’ll find that usage of custom CRM software is a detail that facilitates appropriation and long-term use. And let’s dive deeper into the retail software development topic on the example of these systems by Fideware.
CRM software: security, data storage, and backup
Depending on how the CRM software is obtained, it is important to question the security of the stored data. In the case of purchasing CRM software in SaaS mode, the publisher will take care of the location of all the data contained in the software. Therefore, it is preferable to check the level of technical skills and experience of the publisher, the location of data centers, the frequency of data backup, the technological partners of the CRM software publisher (vendors, training, support…). This step should not be overlooked. A data leak or loss can be an actual blow to the company.
If you’re still hesitant, test them out
It can be helpful to try the CRM software before you buy it and mobilize all its employees. Having different departments that will use the CRM software to do the test allows you to have feedback and comments and take comfort in your decision.
Why choose a custom solution from Fideware
Easy-to-use retail software: With the advent of new technologies, your employees will have the perfect ease-of-use interface that you customize yourself to meet your needs.
Comprehensive dashboards: you will be able to track, analyze and understand your customers’ journey.
All your services will be connected: the CRM will be able to connect all your business processes to initiate the perfect collaboration of your services and increase efficiency.
Smart tool: by creating lists that you will customize, you will be able to monitor your opportunities or consider new marketing campaigns by planning them.
Custom CRM systems are easily integrated with the IT infrastructure of the business, contain a package of options necessary for a particular business, and protect customer data. Many business owners appreciate the benefits of CRM.
By following all of these tips to choose your custom retail software, know that the more the solution is considered, the more effective and flexible the implementation will be. Measuring your goals and determining your needs lets you know which features are necessary and which are not. However, some steps in the custom retail software selection process are not negligible: checking the vendor’s reliability and experience, testing before buying, etc.
Is yours a small business? If yes, then during the initial stages of business growth, the client contact book is an essential asset. You have to search for prospects and convert them to consumers.
Is yours a small business? If yes, then during the initial stages of business growth, the client contact book is an essential asset. You have to search for prospects and convert them to consumers. It is in addition to your current customers who provide you with ample business. Right at the start, a small business will have their prospect list, which they want to convert into loyal customers. The customer details are available in business cards, documents and spreadsheets. After this, there’s the contact management application. And it addresses all the necessary tasks, i.e. store the names as well as other personal details.
However, it is essential to have a systematic CRM platform that results in proper customer management. Other than getting connected with customers, it also allows small business organizations to carry out business with them. An organized CRM platform offers scalability and speed as your small business set-up expands and develops more work opportunities. It works akin to a map and compass for a small-scale business. You exactly know where the target customers are and the path you have to take for ensuring customer delight. You also get to know the obstacles that will come in your way to cater to customer requirements. Salesforce is one of the best CRM platforms for small businesses. To know more about this, you can check out Flosum.com.
Enables efficient selling
Can you think of having a detailed and clear view of each customer with just one click? Can you imagine viewing all the records of their earlier communications with your brand, the order status, pending invoice, transaction accounts and many more? You can witness precisely this and other benefits with the Salesforce CRM. Over the years, Salesforce CRM solution has helped both established and small-scale businesses as well.
Salesforce CRM has more to offer other than saving contact data. You can use it to qualify the leads and ensure that you channelize the efforts correctly. It will prompt you to take appropriate actions at the correct time. It means that you don’t fail on a business follow-up call or assessing the deal progress. You can’t convert every prospect into a customer. However, using this CRM tool, you will have a detailed insight into all your actions, which helps you to enhance your sales strategy. The tool collects and analyses the data that it stores, enabling you to improve and fine-tune your sales strategies at an ongoing basis.
Streamlined IT infrastructure
No small business owner wants to make limited profits! They want to expand and grow. For this, small business houses or organizations have to share their CRM information with their staff and colleagues, have access to the latest data, collaborate for sales strategies and many more. Businesses need to know about the latest data as they are working with their tablet devices and Smartphones.
To search for a software solution in-house, which will attain all these is a difficult task for established organizations. Hence, small-scale companies are bound to find it more challenging. It is here that the Salesforce CRM tool comes handy. It helps companies to create mobile apps for their customers and business as well. That way, you can leverage the “micro-moments” of the business productivity all through the day. When you develop the employee Smartphone apps that get targeted at particular tasks, the organizations globally witness good savings.
Customer service that’s aware of social media
When a small business is expanding at a fast pace, managing excellent customer service is challenging. Salesforce, with its cloud-based CRM solution, resolves this problem. It helps the company to have a compact and detailed view of the current and prospective customer’s activity on social media channels, such as LinkedIn, Twitter and Facebook.
When it comes to responding to these platforms directly, businesses can make use of the insights for predicting all the future patterns and trends. They can anticipate questions and arrive at solutions. The moment there’s an issue, they can use the cloud-based CRM tool to offer customer service through social media. It makes the user experience agreeable and smooth. Salesforce, with its Desk.com, helps small business owners to manage their customers better and expand their business as well.
Flexibility with business growth
No small business wants to keep on earning the same revenue! The company will make growth strategies and experience expansion, as well. When that happens, the CRM platform also needs to expand. As the company then will start to outgrow the “small business tools” and need advanced tools to address the new business requirements and client demands. Salesforce CRM gets built to scale as the business expands. It provides all the required features and apps that the small business needs as it starts to grow. Running on Cloud, it’s flexible and easy to use.
Small business owners can have access to this CRM tool anytime and from anywhere. The customer data also gets updated from time to time. It means that the company has access to the latest information at their fingertips. Also, there’s no need to fret about the cost of installing, updating and managing the solution. Salesforce comes with the Sales Cloud, which provides you with many ways to create a platform for your organization’s growth. The Salesforce AppExchange has several paid and free apps that you can integrate into your CRM system based on your budget and business requirement. Some of the apps carry out functions like signing a document, invoicing and incorporating with other famous applications like Outlook. There’s the Salesforce Platform which allows the small business owners to come up with their customized apps.
In conclusion, most small-scale business owners often think if the Salesforce CRM solution is the next best step they need to take. The truth could be yes for most of these business houses. 2020 onwards, the business domain will witness dynamic changes in the entire history of CRM. And that makes business owners to opt-in for advanced and affordable CRM solutions. From managing tasks to leads, CRM makes it easy for a company to expand and provide the best customer experience. And Salesforce, with its advanced features and apps, is paving the path for small business houses to accomplish their goals effectively.