Potential clients are people who have not yet decided on the place of making a purchase or concluding a deal on obtaining certain services.
Do you know how converting visitors to your site or another to your regular customers is going on and how the visitor tracking toolworks? This process is called a sales funnel. It is the most effective in marketing. Using it you can analyze the audience. You can understand what attracts the audience, what service is interesting to potential customers, and then turn them into regular ones.
How it works
To understand how this process takes place, you need to imagine a funnel. There are people in the upper part. These are those potential people who heard about your service somewhere and went to your site to check everything personally. Out of 100 people who visited your site, only 1 can become your regular customer. Having an effective sales funnel will allow you to transfer people from just promising to pay customers.
Let’s inspect the processes of a common online sales funnel to better understand the prospects for converting leads and make the clients who are ready to pay for your services, or buy your goods.
Let’s look at using website visitor tracking software to understand how to turn a potential customer into a visitor.
We have already talked about the funnel. At its top is traffic, the number of times people have viewed your site. Traffic can contain various media sources, advertisements, links to other pages, search engines, and more. By analyzing traffic, you will understand which web traffic strategy works for your business. You can track Internet traffic using Google Analytics or other services. Such services allow you to analyze traffic for a certain period.
Converting Leads into Customers
A lead is a potential customer who can become your regular customer. By collecting a lead, you get all the information about the client, his name, email address. This information helps to contact the client. By using the right marketing language, you can turn your website visitor into a lead.
LeadRebel: lead generation
Lead generation serves many purposes, but in terms of sales, it’s your best opportunity to convert a lead into a customer. This will allow you to understand the needs of the prospect. You can show that you are ready to help the client achieve the goals they have set for themselves.
The more leads the site collects, the more effective lead generation is, which means you will promote leads along the sales funnel, and these customers are likely to become your potential, and in the future, regular customers.