Companies are gathering more data about their consumers than ever before. With this in mind, companies are looking for ways to keep their customers’ information safe. Customer Identity and Access Management (CIAM) can help protect consumer data by allowing one username and password to be used across all the services they use, while maintaining confidentiality of passwords and other sensitive information that might be needed at login.
The right CIAM solution can help reduce the risks of customer data being compromised by hackers or lost because of system failures.
CIAM helps reduce the risk of loss of confidentiality for one’s customers, which may lead to more customers trusting your company with their business. Think about how even one security breach could affect that relationship if they are not allowed to use a single login for all their needs?
For this reason, CIAM (customer identity and access management) is becoming a critical part of cloud infrastructure.
Being easy to use and adaptable enough to work with any service, the best CIAM solutions allow your customers to login using one username and password that will then enable them to access all of their other accounts and programs.
CIAM and the GDPR
The two are not directly related, but they are both aimed at protecting your customers’ data. The GDPR is a European Union regulation that came into effect on the 25th of May, 2018, and it protects EU citizens’ personally identifiable information (PII).
The GDPR causes companies to rethink how they store customer personal data, and this is why a company’s CIAM solution should be able to provide enough security and transparency to allow them to comply with the GDPR, which can mean that changes need to be made.
Enabling Customers to Take Control of Their Data
The GDPR also gives customers more control over what information they share with companies. Customers can now easily view what information a company holds about them, and they also have the right to be forgotten. This means that companies must ensure that they protect both their own and their customers’ data by encrypting it on their own servers and any third-party vendors who might have access.
How customer data is used by businesses
This has always been a concern, and although many people may feel uncomfortable about exposing their data to businesses, it is often necessary for them to do so in order to be able to fully enjoy the services that they want.
CIAM can make customers’ lives easier by allowing them to use single sign-on (SSO) when accessing different websites and apps. It allows businesses to provide users with a convenient way to log onto different platforms using one set of login details, rather than requiring them to use the same password every time.
Customers are still in control
Even though CIAM helps make customers’ lives easier by allowing them to browse the internet more securely, it also makes sure that their personal details are kept safe by allowing them to choose exactly how much they want to share with a business.
This means that, even if a customer has signed up for an account on a service which uses CIAM, there will be no risk of their data being stolen if the business’ servers are hacked. This does not mean that they should not take care when entering their details on such sites.
The benefits of using a CIAM platform to protect customer data
On one hand, customers feel as though they are finally in control of their own data and how it is handled by businesses using CIAM platforms. This means that those companies which do not yet use CIAM will be forced to change their practices if they want to keep attracting new customers and keeping old ones.
On the other hand, those companies who already use CIAM will benefit from a boost in customer trust and security. This means that they can build a more solid relationship with their customers and be able to establish themselves as one of the most trustworthy internet entities around.
How to choose a CIAM provider that meets your needs?
A key factor to consider when looking for a CIAM provider is whether they can provide you with access to an API. APIs are how websites allow your chosen tools and applications to connect with them.
This means that if you already use another company’s proprietary software, chances are there will be an API for it so that the data can be sent to your CIAM tool. It’s important that you find a CIAM company that provides such an API as it gives you greater control over your data and how it is presented, enabling you to create the report exactly how you want it rather than having them do all the hard work for you.