There are always good and bad methods to achieve a goal. There are a lot of brands that have made their social media strategy strong and have achieved their targets.
However, there are some new brands coming up that try hard to target potential customers through social media but fail due to certain mistakes.
Establishing your brand online and Instagram marketing isn’t as tough as it seems. With a few common points in mind and avoiding certain mistakes, you can easily make up your brand on Instagram.
Here mentioned are a few mistakes brands make on Instagram when marketing on the platform.
- Using Poor Quality Images
To grow on Instagram, especially when you are marketing a brand it is important you focus on the quality of the content you are posting.
For instance, if you are a clothing brand and posting images of your new summer collection, the quality can decide their sales.
Even if the collection is top-notch but the quality of images posted isn’t as good, it may affect the outcome. Focus on making your posts look good, both quality-wise and making them look aesthetically appealing.
If you are a new business and cannot invest in a good quality camera, at least invest in a phone that has a good camera. Invest in a photographer if you can to get good quality content for your Instagram.
- Posting Very Less or Very Frequently
Although consistency is the key, posting very frequently without focusing on the quality and value of the content can go in vain.
That does not mean that you should post very little, but you must keep in mind to plan your content before posting it on the platform.
Set a target of uploading 2-3 posts initially on a regular basis. Try to plan your content beforehand so that you have time to recheck and make sure your content is at the point.
Once you have a certain number of active followers decide the timeframe as well as when you would be posting so that your audience knows.
This creates consistency between you and your followers as well. If your followers like what you are posting they may wait for your daily posts to come up. Hence, you should try to post on time on a regular schedule.
- Having No Strategic Plan
Starting to post inconsistently without a proper marketing plan can lead to a decline in your followers. Certain followers are gained since they get interested in the content you post.
If you post anything without relevance you might lose those followers. Hence always have a strategy to market your brand on Instagram.
A strategy is important to grow your brand and have a consistent number of followers. With a good strategic plan, you can also attract your target audience which can help you get more engagement on Instagram.
Hence, choose one objective, to begin with, and devise a strategy for achieving it. You’ll have things to influence each choice you make, as well as a tool to track your progress.
- Inconsistent Visuals
As posted on Instagram should be consistent, so should be the visuals on your feed. Inconsistent visuals might not attract as many followers as a consistent feed might.
Choose a particular theme and aesthetics that go with the identity of your brand and stick to that. A feed that looks consistent gives an appealing overall look.
Keeping consistent visuals would help you grow your Instagram followers.
- Ignoring Analytics
Talking of insights, one common misstep made by marketers on Instagram is ignoring the analytics.
You must be watching the statistics that count meticulously so that you can see patterns and progress. You would not be likely to replicate your performance if you’re attempting to increase your user interaction and are not tracking your analytics.
Instagram provides information about interaction on postings for business accounts. People often check them, yet in the case of stories, they are generally overlooked.
It is, nevertheless, critical to keep an eye on the story insights. This offers you a clear picture of how many people have seen and engaged with your content.
These insights will also assist you in deciding which tales to keep to highlight and which to discard.
Tales also reveal the number of views; if your stories have a lot fewer views than your followers, you’re not engaging your users.
- Inconsistent Branding
Your Instagram profile is only a small element of a larger marketing network. You most likely have a website, various social media profiles, and possibly even a physical storefront.
To ensure that your identity is powerful and obvious, all of these pieces should be connected by a uniform string. Every account must have your logo. The visual design and literary attitude of each piece ought to be consistent.
There can be slight differences in the sort of material you post or your connections based on your market for every network. Perhaps Instagram is all about memes, yet each of your channels must seem interconnected.
- Not Using Instagram Stories
Instagram stories are one of the very best features you must definitely use very frequently. If you are not using Instagram stories much this might be one of the biggest reasons that may make you lack behind.
If you post anything to your feed, you can share an update about it on your story so that it reaches more people since Instagram stories are binge watch kind of a thing and users watch them more often.
Offers with a time restriction should be posted on your stories. A few individuals may notice your stuff but choose not to follow you. Posting crucial information on your story will entice people to follow you in the future for new and interesting offers.
There are also a variety of featured stickers, including polls and quizzes, that will keep your audience interested. You may also utilize these capabilities to communicate with your followers and find out if they appreciate what you’re posting or if they want to see something new.
This feature also allows you to add a swipe-up link, which you should use to its full potential. If you’re a business or a brand, you may include a link to a product image in your narrative.
This enhances your Instagram likes and growth as well as helps you attract more consumers for your business since they can instantly notice your top goods on your stories without having to look for them.
- Not Engaging With the Audience
Not engaging and interacting with your followers is a big mistake. Try to connect with your audience as much as you can. Go live, respond to their DMs and comments. Share their posts that are specifically for you in your stories.
To maintain a consistent number of followers it is very important to make them feel valued. They must know that you value them and try to interact with them as much as you can.
The more you stay connected with them, the more effort they would put in from their end to help your brand grow.
- Using Too Many Hashtags
Using hashtags is one of the best strategies to grow on Instagram but using way too many hashtags can be a big mistake.
Use hashtags on all your posts but make sure they are relevant. People search hashtags that they like, follow them to see a particular niche of content.
Using irrelevant hashtags might harm your brand’s identity rather than establish a good one. This might be a very basic thing but can impact your brand’s image on a large scale.
- Posting Too Much Cliche Content
There are a lot of challenges and trends that go on Instagram. But don’t follow everything that does not represent your brand. Posting uninteresting or repetitive material is the most serious Instagram mistake.
Provide viewers stuff to interact with if you wish them to connect with your business. Don’t simply upload content for the sake of posting. Make content something they’ll be interested in, whether it’s engaging, instructive, or entertaining.
Provide your viewers something of value in exchange for their comments, likes, and shares, and, perhaps, a closer engagement with your brand. Delivering high material will also encourage new individuals to follow you.
These were a few common mistakes that brands make while marketing on Instagram. Keeping these basic things in mind would definitely make things easier when it concerns growing a brand on Instagram.