The use of technology has been disrupting in every sector. For good or for bad, innovations are being implemented, and there is no way back. Web and mobile app development industry has also been affected by the use of new technologies. Accelerated mobile pages, voice search, and artificial intelligence (AI) are only a few technologies that are now being used to improve websites.
Designers have to adapt and face new market challenges. For example, companies now rely on digital marketing to increase their sales and improve their brand recognition, but they can only be achieved with the help of websites. For that reason, web developers need to build better websites, with better performance and features.
In like manner, the use of augmented reality (AR) for online shopping has also set new challenges for developers. For that reason, staying current is a must for web developers today.
To realize how new technologies are affecting the Tech industry, here are some aspects we should take into consideration.
Artificial Intelligence and Machine learning
Nowadays, developers have used Machine Learning (ML) and Artificial Intelligence (AI) to improve their Applications in a way with no precedents. Now, with the use of machine learning, sites can provide more personalized experiences. Users now consume tailored content. In effect, companies like Netflix, Spotify, and Youtube have used machine learning to suggest relevant content based on users’ inputs. Users now feel comfortable about machine learning because they do not have to spend time looking throughout content they don’t like.
Also, since the voice search optimization was implemented, customers are constantly engaged. They can search for something by telling their smartphone to do it and thanks to optimization, the results will load faster. In effect, when using voice search features, customers spend less time on searching content than before.
Although this may be true, not everything about the use of machine learning is good. For example, users now complain about privacy issues. People know that machine learning algorithms are used to monitor their behaviors and online interactions. As a result, many customers feel alarmed about it.
Also, it does not matter how well software engineers, web developers have built chatbots. Customers will be able to notice when a response is sent by AI. Similar to privacy issues, most customers complain about automated responses because of impersonal interactions.
With this in mind, software engineers have to work harder every day to build more sophisticated solutions that meet customers’ needs. Web development for startups has become a separate niche with its own rules and challenges. Discovery Phase, ARPU, MAUs, DAUs are important concepts for these people.
Content Management Systems (CMS)
Content management systems (CMS) are used to simplify the website creation process. In effect, users do not require a great knowledge of web development, they only need to know what kind of content they want to share and add a few widgets to get the job done. However, providing a unique experience using a CMS like WordPress or Wix can be difficult as most of the websites are built using generic layouts.
On the positive side, for company owners, web developers might not be essential in creating visually appealing websites because CMS is easy to use. Websites are built on a hosting provider that gives access to databases and files.
Accelerated Mobile Pages (AMP)
Accelerated mobile pages (AMP) have been used since using smartphones became popular. In effect, with more customers now using mobile devices, having high-speed loading websites is a need. The use of AMP provides solutions to several existing issues. For example, using the technology not only boosts mobile rankings but also reduces server load. In effect, it improves the user experience for incoming traffic, as well as reduces the stress on website hosting servers.
However, not everything is perfect, using AMPs also has disadvantages. In the first place, using accelerated mobile pages reduces ad integration on websites. As a result, website owners will notice a decrease in their revenues. Secondly, e-commerce websites use dynamic elements that are not supported by AMP. For this reason, when a customer visits a website and gets redirected, the company may lose credibility. Finally, there are restrictions on websites’ content as the final viewable design is under the control of Google.
Hybrid Mobile App Development
But in recent crisis times, technologies that give us multiplatform and hybrid solutions have been in great demand. Many companies like the advantages of reducing costs, fast releases and market entry. Hybrid mobile development also reduces the risks of third party integrations as there is no dependence on the type of platform for which the application is built. In the implicit Saas and API services it is a big advantage to ensure stable operation.
Top 10 Hybrid Mobile App Development Frameworks
- React Native.
- Mobile Angular UI.
- jQuery Mobile.
- Onsen UI.
- Corona SDK.
Most Popular Hybrid App Examples in 2022
Adopting the hybrid approach has allowed developers to build an app that supports both offline data and rich media. The best example of this is the signature short videos. The app lets the user access the media even when they are offline or at least displays an error message.
Evernote is the best example to show that performance is not an issue now for hybrid applications. In spite of its beautiful design, Evernote is extremely efficient in driving productivity. The intuitive and flawless functionality of Evernote is built with (mention the framework).
Your favorite ice-cream store has a hybrid mobile app. The application uses HTML5 to provide best offline access to the users with a similar UI on various platforms. The way Baskin Robbins has combined native and HTML5 features is impressive.
Pacifica app has one of the best UI. Pacifica has a set of various videos to be added as the background. The video theme background of the application gives a native-like look and feel. The rows of features are loaded as the web layer and wrapped in native navigation.
The Remote POS app is to manage and handle a whole restaurant through a single mobile application. The application works offline and needs internet connectivity for printing the final bill of the customer. The application has local data storage as well as cloud storage. The app allows easy staff handling and order management.
The application is the ultimate guide to work out and exercise, providing interactive video sessions. The application is reliable with the iMessage app and apple watch app making it more native-like. The user can sync the application with Google fit application to track the data.
Yes, the mobile app you are currently using to make your traveling comfortable and easy to access is one of the most popular hybrid app examples. The easy navigation and simple user interface make this app extremely popular among its rival apps.
Google has been using HTML for its popular internet mail service for a long time. It is astonishing to see how Google has made a new version for the mobile application of Gmail using both native and HTML elements.
I know it is difficult to believe, but Twitter is also among top hybrid app examples. To handle a high level of traffic, Twitter is using a hybrid approach. It is proof that performance is not an issue for hybrid apps.
Augmented Reality for Web development
Web designers have implemented augmented reality (AR) technology in smartphone cameras and webcams to help customers choose products. In effect, the use of AR improves user experiences on desktops, as well as mobile devices. AR has been used in several sectors like retail, home improvement, and gaming. Users can now point their cameras wherever they want and have a preview of the product. For example, in the home improvement sector, homeowners can select a product and point their camera to see how it fits in a room. Also, in fashion retail, customers can scroll through outfits and see which one fits better. It is reasonable to say that augmented reality has changed the way people are shopping online, increasing customers’ satisfaction.
Our goal is to use new technologies to rapidly grow our business. Someone is looking back, but great players are only looking forward. There will be our path to efficient and successful business.