Why is Direct traffic increasing?

But there are also people who have tracking blocking in their browsers. It seems that it is by default in Mac, so they are not organic.

Also, some sites have a rule on links not to pass on the addressee, which also makes them a direct instead of a referral.

I usually look at what pages they land on: if it’s the main page, it’s most likely branded search or links.

If it’s articles, it’s search, but with anonymization in the browser.

Alex

Over the past 8 years, I have realised that the most important weapon we have as tech enthusiasts is information. Information that I can share and actually help you solve some of your life problems. Of course, I'm going to lose some of that because of AI, but it's making me more productive today!

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