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How to Use Keywords for SEO Article? – Master Perfect Writing


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Creating useful, informative, and easy-to-read content on your website is a smart idea. But it’s not enough for other people to find your site and read the texts you’ve crafted with so much effort and hours of research. To make sure that Google doesn’t forget about you when users search for what you offer, you need to take care of search engine optimization.

At first glance, this may seem like a rather complicated and overwhelming task. But in fact, one of the most important things to do is to find the keywords that are most relevant to your website and make sure to include them in your text content. How to know what keywords to use for SEO? You need to search for relevant words and phrases using tools like Ahrefs and insert them into your page descriptions and blog posts. For instance, let’s say you have an online dating service and you want more people to find out about it and sign up. Conduct keyword research specifically tailored to your niche, focusing on terms such as “online dating,” “best dating sites,” and other related phrases that potential users might search for. 

Where to Use Keywords in the Text?

You’ve done your homework, and you have the list of keywords with a great search volume right in front of you. Now, how to use keywords for search engine optimization? Is there any special system you need to follow when inserting them? Actually, yes. 

How many keywords per page?

The choice of the number of keywords on a page depends on which keywords you want to use, how they are related to each other, and whether they support the main idea of the content. With the help of high-quality keyword research, you can find 5-10 relevant keywords. At this point, you might be asking yourself, how many keywords should I use? Well, you don’t have to use all of them.

Look at the keyword hierarchy, which includes primary, secondary, and supplementary keywords. The primary keyword should be the main focus of the article, forming its title and content. Secondary keywords are variations that support the primary keyword, usually from 3 to 5. Additional keywords cover related terms to increase the chances of ranking, often including longtail keywords.

How to use keywords in a meta title and description

You only get about 50-60 characters for your SEO title tag. So, it’s better to keep it simple by including your main keyword and your company name. This makes it short, easy for people to read, and good for SEO.

When you use SEO keywords in a meta description, use the keyword once or twice. But don’t overdo it with too many keywords. Focus on creating a description that is helpful and interesting because this is what people see first before they visit your website.

Insert keywords naturally

You might wonder, does Google use keywords for SEO? Keywords are still important for SEO, as they help Google understand the relevance of your content to users’ search queries. However, Google’s algorithms also consider factors like content quality and user experience when ranking websites. 

It’s essential to keep your readers engaged and informed, even when using keywords. For instance, instead of “best coffee New York,” you could say “best coffee in New York,” which sounds more organic. As for keyword frequency, it depends on your content’s length and the type of keywords you’re using. Try to include your primary keyword every 100-150 words, distributing them evenly throughout the text. 

Common Mistakes with Target Keywords

  • Using the keyword too much

Putting the keyword everywhere in the content too many times can make it awkward and less useful.

  • Neglecting user intent

Only focusing on the keyword without thinking about what people are actually searching for can make the content less helpful.

  • Using only one version of the keyword

Using just one form of the keyword can make the content less visible to different searches.

  • Forgetting to analyse competitors

Failing to analyse competitors’ SEO strategies means you might miss out on using important words or topics that could help your website.

  • Forgetting about longer phrases

Only focusing on short, popular keywords and not longer, more specific ones can miss out on reaching certain people.

Key Takeaways

All in all, to use keywords for an SEO article, you need to understand how they work. While making helpful content is important, choosing the right keywords helps search engines like Google find your website. Various online tools can help you find the best keywords for your content. When you use keywords, think about which ones are most important and add them naturally to your writing. It’s also essential to avoid common mistakes like placing keywords too much or in the wrong places.

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