Instagram is currently one of the most widely sought-after social media platforms online with 1 billion monthly users. If you are a business owner and have not started to use Instagram for marketing the products of your company, you will be losing out on several opportunities for growth and development. Many eCommerce brands and other businesses have joined Instagram, and they are getting a very good response to their business. Most of them have already integrated Instagram in the web design of their sites for better response and results.
If you are a business owner and searching for ways via which you can integrate Instagram into your web design, the following are three popular ways to do so:
#1 Addition of Instagram Feed into Web Design
If you wish to start by integrating Instagram in your web design, you can do so with an embedded feed. You can choose a prominent spot on your website homepage and dedicate this area to the Instagram embedded feed. This helps visitors take a look at your Instagram page and updates when they visit your site. It helps to market your brand on Instagram faster, as well.
#2 The Instagram Badge
Many designers are famous for their sophistication. However, as a marketer when you focus on website designing, you should focus on simplicity rather than sophistication. Your goal is to add colors to your website, but overdoing it with graphics can create a negative impact among audiences. You shouldn’t forget that every aspect of your marketing business has a crucial role. So, all you need to do is simply add your Instagram badge somewhere on your web design. This means that the users who are attracted by your website and interested to see more photos and videos will be directed to your account simply by clicking on the logo.
#3 Look book on your Instagram Page
Another innovative way to integrate Instagram in your business site is through a Look Book. Your Instagram page becomes a webpage that displays all your products and directs the user to your site to search for more content. You can use thumbnail images of products, and when they are clicked, one can view the original content. This integration of Instagram with your web design of the site needs to be smoothly done. This feature will increase your number of followers for Instagram, and they, in turn with share your page with their network.
#4 Increasing Instagram Followers
One of the best perks of integrating Instagram into web design is the increase in Instagram followers. If you have an Instagram badge on your website, then the people, who will visit your website, will be encouraged to follow you on Instagram as well. People tend to follow a brand or company on social media to receive information about their latest products. If you integrate an Instagram account into your web design, people will likely visit and follow you on Instagram. Hence, you will notice the growth of your Instagram followers.
#5 Focus on Sales
This approach will help business owners who wish to focus on more sales with their Instagram Page. Here you need to use a phrase like “shop from our site” or “shop from our products.” These phases give a high sense of clarity to the user, and you will have your targeted audience visiting the site with the intention of buying products. Here, the user will click on the image on Instagram to be shown a list of links to the products that are displayed online. When the user clicks on these links, he/she is led to the purchase point so that the sale can be conducted effortlessly.
#6 Activate Instagram Widgets
There exist a wide variety of Instagram widgets that you can apply on your website. This will help you to display and store all Instagram photos and videos in one place. With these widgets, you can set your favorite layout and how many images you want to display.
One of the most amazing features developed by Instagram is the hashtag. You can search for anything and everything with the hashtags. Many companies are using hashtags for their beneficial purpose such as gaining followers. If you use hashtags, it will differentiate you from your competitors. Try to integrate a hashtag feed to your website that shows the number of participants in a contest. It will not only promote you but also create excitement among your customers.
As a business owner integrating your Instagram page with web design is indeed a smart move to gain a strategic edge in the market. However, the challenge is to find the perfect web designer who will work with you to achieve this objective. The integration between Instagram and your web design should be seamless and smooth. Your followers should never face issues with broken links and other factors that will hamper your business reputation.
Once you integrate Instagram with your web design, you will find that your brand awareness and visibility increases. This, in turn, helps you double your inbound traffic and increase sales revenue as well!
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.