Instagram is currently one of the most widely sought-after social media platforms online with 1 billion monthly users. If you are a business owner and have not started to use Instagram for marketing the products of your company, you will be losing out on several opportunities for growth and development. Many eCommerce brands and other businesses have joined Instagram, and they are getting a very good response to their business. Most of them have already integrated Instagram in the web design of their sites for better response and results.
If you are a business owner and searching for ways via which you can integrate Instagram into your web design, the following are three popular ways to do so:
Create an embedded feed for Instagram on your website
If you wish to start by integrating Instagram in your web design, you can do so with an embedded feed. You can choose a prominent spot on your website homepage and dedicate this area to the Instagram embedded feed. This helps visitors take a look at your Instagram page and updates when they visit your site. It helps to market your brand on Instagram faster, as well.
Look book on your Instagram Page
Another innovative way to integrate Instagram in your business site is through a Look Book. Your Instagram page becomes a webpage that displays all your products and directs the user to your site to search for more content. You can use thumbnail images of products, and when they are clicked, one can view the original content. This integration of Instagram with your web design of the site needs to be smoothly done. This feature will increase your number of followers for Instagram, and they, in turn with share your page with their network.
Focus on Sales
This approach will help business owners who wish to focus on more sales with their Instagram Page. Here you need to use a phrase like “shop from our site” or “shop from our products.” These phases give a high sense of clarity to the user, and you will have your targeted audience visiting the site with the intention of buying products. Here, the user will click on the image on Instagram to be shown a list of links to the products that are displayed online. When the user clicks on these links, he/she is led to the purchase point so that the sale can be conducted effortlessly.
As a business owner integrating your Instagram page with web design is indeed a smart move to gain a strategic edge in the market. However, the challenge is to find the perfect web designer who will work with you to achieve this objective. The integration between Instagram and your web design should be seamless and smooth. Your followers should never face issues with broken links and other factors that will hamper your business reputation.
Once you integrate Instagram with your web design, you will find that your brand awareness and visibility increases. This, in turn, helps you double your inbound traffic and increase sales revenue as well!
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.