If you want to run an online business, a blog may still be at the heart of that business, and you need to promote your blog in order to be successful. But how do you stand out in a crowded internet landscape? The tips below can help you spread the word.
Open Up Your Wallet
Sure, there are a lot of ways to promote your blog for free, but the fact of the matter is that if you really want to get your brand out there, you’ll probably need to spend money to do it. That could mean needing to cut back on your expenses elsewhere. One way to do this is by consolidating your student loans. If you have already been considering this and you want more details, you can review a guide that will help you understand the options available and what you need to know. With the money that you save each month from your student loan consolidation due to only one servicer each month, you can put more to promoting your blog.
Lay the Groundwork
Before you throw yourself into promotion, you need to have the right elements in place. Your blog needs to have a focus, and you need to have an idea of who your audience is. You also need to have engaging content that your readers will want to return for; the best promotions in the world will not help if there is nothing of value once people get to your blog. Be sure that there are no barriers to people visiting your pages, such as long load times or a lack of responsive design. You should also have the right tools in place to track engagement so that you’ll know what works best with your audience.
Use Social Media
Social media is one of the best ways to promote your blog, but this is not just about putting up posts with a link on it. You need to establish an ongoing relationship with your audience and a social media presence that is consistent with your blog. Here’s where you may want to spend some money. A consultation with an SEO or social media expert or just paying for promoted posts can help you significantly boost your profile.
While email may seem virtually old-fashioned these days, it is still an excellent marketing tool and has a high return on investment. Your email marketing strategy can range from something as low-key as including a link to your blog in your email signature to creating and maintaining a subscriber’s list. A newsletter can be a great way to let your readers know what is new on your blog and to give them special offers that aren’t available to others.
There are many different ways to network and promote your blog. One of the easiest is simply reading and engaging with other bloggers, putting comments on their sites. Some bloggers offer the opportunity to guest post, and you can write these as well as reciprocate. There may also be seminars, workshops and conferences for bloggers in your field. Look for opportunities to be a panelist or do a talk about your area of expertise.