Email verification service is provided to ensure your letters reach inboxes of real customers. It helps you to increase the results from your email marketing campaigns as you get updated data on the actuality of your mailing list. Below you will find everything you need to know about email address verification.
GROUNDING TO EMAIL ADDRESS VERIFICATION
If you make sales with email marketing then getting actual information about the validity of your client’s email addresses is very important for your business. Of course, mainly for subscribing to news or registering for your service, you have a valid e-mail address that belongs to your client. However, it is figured out that 22% of emails get deleted or abandoned yearly. Thus, without email verification service you cannot really define the efficiency of your email marketing campaign.
Why? The fact is that you get damaged data about deliverability, conversion rate and other indicators. Moreover, when bounce rate decreases you are at risk of getting sanctions from mailing service which may lead to the inability of your letter to get to the user’s inbox in the future. Read how to increase deliverability of your mails. On the other hand, using email address verification service can let you avoid all of these problems.
DISCLOSING EMAIL VERIFICATION PROCESS
Email address verification consists of three stages:
- domain confirmation
- email formatting and syntax check
- mailbox validation
It all takes seconds for the service to accomplish each stage, however, verification can take even several hours if you have a big mailing list. Below we will tell you more about each of the stages taken.
After the first step is completed, it is necessary to check the validity of DNS records for the specified domain name. Email verification service checks whether the mail exchange is able to accept letters.
EMAIL FORMATTING AND SYNTAX CHECK
Some large e-mail providers have special requirements for e-mail addresses.. For example, the Yahoo e-mail address should start with a symbol, not numbers. In addition, there may sometimes be errors on your mailing list (e.g., no @ email address)..
Thus in order, to make sure all of the emails in your base correspond to the approved syntax and formatting verification service provides a check. This is the first action to be taken from the beginning.
The last step of email address verification considers enforcement of SMTP protocol in order to validate the mailbox and make sure it exists and able to receive letters. The best services make it even without sending test letters.
It can take more time to complete all of the three stages if the email address belongs to the outdated mailing service or if there are busy servers.
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P.S. You may want to develop your own SaaS service, the team behind mailcheck.co could help you with that. NodeArt.io is an IT Outsourcing company in Ukraine, with good expertize in building SaaS solutions, that follows best practices in software development and product management.