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8 Tips on How to Create a Company Profile on the Engineering Marketplace

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Engineering Marketplace

Everyone understands that the description of the company is a key point in marketing. It is necessary always and everywhere: on your web page, on the engineering marketplace and for participation in exhibitions, and in social networks, and for tenders, and for personnel search. A lot is decided in several paragraphs in which the company represents itself, so we suggest you first check if you have all the information, and then go on to the recommendations for creating a company profile.

8 Tips on How to Create a Company Profile on the Engineering Marketplace

Create Brand

Some of you are obsessed with the image of your company and are afraid to take a rash step. And someone, on the contrary, believes that “image is nothing, thirst is everything” (quote from the Sprite ad).

And if you belong to the second half of people, then be sure to read below why you need a brand (the rest can scroll through this section):

  • Company identification. The company becomes easily recognizable and distinguishable from competitors;
  • High marginality. The product of the promoted brand is more expensive and brings the owner more profit;
  • Increased customer loyalty. People buy much more willingly and make decisions much faster;
  • Fight against customer churn. Buyers become regular customers and fans of your approach;
  • Team building. Employees enjoy working for a strong and well-known company;
  • Expansion of the product matrix. It is much easier for a well-known brand to successfully bring a new product to market.

As a result, all this will give you an increase in profits and an easy overcoming of crises, which, according to experienced people, did not end with branding.

Ways to Develop an Effective Company Profile

There are four approaches to creating a company profile:

●  The history of the company is described: it begins with the history of creation (if it is interesting) and then the stages of development of products and services are displayed. This approach is quite common in English-speaking countries, where the history of origin and development is of interest and where the method of presenting information in the form of storytelling is very popular.

●  Describes the “personality of the company”: the emphasis is on the mission and values, and based on these are presented products and services. This method is suitable for companies that improve our world in some areas (alternative energy sources or “fair” manufactured products).

●  Products and services are described: the simplest and most common way, especially when the products and services are clear and standard.

●  The picture of solving the problems of potential clients is presented. It focuses on methods and examples of solutions to client difficulties. This is the most difficult, but interesting and effective method of presenting a company in B2B.

Competitor Analysis

The study of competing organizations is an integral part of the business, and this is done not only in order to find out who sells what and at what prices.

One of the tasks is to look at the marketing tools of competitors and how to promote them.

The second goal is to analyze their strengths and weaknesses in order to find your unique selling proposition against this background.

We can say that it is on this point that we most often hear: “Yes, I know my competitors!”.

No, you know them noddingly. We are sure that you do not know all of their channels, where they get new customers from and do not know their plans even for the next half year.

Make Your Company Profile Friendly

Show that you are happy with the workers and ready to propose interesting projects. On some profiles, you can see whole essays about who the company works with and who does not work with, who should contact a specialist, and who should not.

Remember that you are serving people. Imagine if you go to a car dealership and they kick you out, because, according to the manager, you have no money for a car. Even so, you are unlikely to buy a car from this firm when you have the money. You need to be respectful to all people, regardless of whether the person can work with you or not.

What Points Should the General Profile of the Company Contain?

  • Contact information: name, address, phone, email, web page, type of business, annual profit, number of employees, target group or customers, products and services, year of creation.
  • Management of the company and a short description of each member of the management.
  • Description of the subject of activity: products, services, pricing structure, customer structure, region of operation.
  • Awards received.
  • Representation of the “personality” of the company: goal, mission, main values, history of the company.

Specialization and Generalization

To make your profile unique, it can be helpful to narrow your niche. The global outsourcing market development in 2021 shows that narrow specialization is the fastest growing, for example, niches such as SEO, software engineering, UX design grew by 125% over the year. How to hire world-class engineers isn’t a hard question if you know engineering marketplaces.

With the narrowest niche, you immediately become noticeable for workers in this area. A broad profile can easily get lost among other companies.

Read the Profile Carefully

It is quite obvious that an incomplete and/or sloppy profile can be visible, but not in the way you would like it to be. Therefore, every successful company should complete all sections in detail, indicating the most relevant information. Proofread the text. One can hardly speak seriously about “attention to detail” when there is a typo in the word “details”.

Specify a Unique Proposition

An important factor in attracting clients is to indicate in the profile why the client should be interested in working with you. There may be many other professionals who can do the job just as well as you. Why exactly can you provide the best result?

What makes you different from other applicants for the order – perhaps your uniqueness is determined by experience in related fields.

You need to give an honest assessment of your capabilities, indicate how they differ from competitors or how they will help improve working relations. Just try not to exaggerate. You should be able to confirm in practice everything that is written in the profile.

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