AI Logos for $150M.
We are constantly looking for grows techniques. I decided to share with you a recently discovered arbitration case that is relatively easy and accessible to all.
The $150 million logos were sold through the 99designs and Fiverr platforms in 2019. Okay, 99designs. At least real designers work there. But on Fiverr mostly work only low-level freelancers, generated logos on old-fashioned templates.
A bit of analysis
On Fiverr, in the Logo Design section, you need to sort by Best Selling and open many different Gigs, which (1K+). Some accounts have over 50K completed orders at prices ranging from $5 to $50 on average. Inside Gigs, there is another important open metric, “Orders in Queue” – orders in progress. Orders are executed under the conditions for 2-3 days. It is not difficult to calculate how much this Gig earns. Here are a couple of examples:
- Case 1: https://www.fiverr.com/weperfec…/design-an-impressive-logo In total 33K orders were fulfilled and currently there are 295 orders at 17.33 euros.
- Case 2: https://www.fiverr.com/ingeniousarts/design-unique-and-modern-minimalist-logo In total 3868 orders are executed, and in work at the moment 188 orders on 8.66 euros.
On the second example of the freelancer account for a year.
Where is the AI here, you ask?
We had to make the logo in 10 minutes. Google offered me a logo maker service https://looka.com/ The product turned out to be very cool.
What is a startup called Looka.com?
The startup started in 2016 and was originally called Logojoy. It was one of the top 5 most popular sites where you could assemble a logo in a minute using artificial intelligence.
Here you can read more about it: https://betakit.com/looka-lays-off-80-percent-of-staff-as-failed-rebrand-from-logojoy-cut-revenue-in-half/
The guys raised $7M and with this money developed a product that allows you to create endless variations of logos with the help of AI trained by an army of designers.
I suggest you go through onboarding and make your own impression.
How to create an own logo for 30 sec?
Create a modern logo for your business
Save money and time by creating an cool logo on your own! To make a logo template unique, you need to personalize it. Every element of your logo can be customized (custom gradient, cliparts, shadow effects, beautiful font and fill the background with your favorite colors).
- Step 1
Enter the brand’s name or company slogan. Make the search more specific by entering the keyword or choosing a proper category. Change the background color.
- Step 2
Pick a template from the variety of designs offered by the online logo generator.
- Step 3
Tweak each layer in the logo editor. Change the color of the whole logo or the separate elements. Change the font. Add shadow effects and combine the chosen design with cliparts (1M items) or with images uploaded from your device. Save all the logo drafts in your account.
TOP Logo Maker Services
#1 LogotypeMaker — this service is very similar to the previous one. You must select the appropriate category, and then edit it at your discretion. The site allows you to upload up to six logos for free. In addition, users can receive files in high resolution using LogotypeMaker, which can be used for printing, printing business cards and posters.Free Logo Maker & Logo Generator | Make a Logo OnlineThe best free logo maker & branding tool lets you create your company logo in minutes. Make your unique logo. No design…logotypemaker.com
#2 Logo Ease is a free online logo creation service. It is very easy to use. To start using it, click the Launch your logo button on the site toolbar and open the editor. To select a pattern, zoom, fill in different colors and more. After that, you need to download the file with the logo in ZIP format and use it on your website or blog.
#3 CoolText is one of the most popular free online publications. It allows you to create logos for free and without special knowledge in design. This service works only with text logos.
#4 FlamingText is a text logo generator with over 200 different effects. The algorithm works: choose the effect, enter the desired text, edit the properties, save. By the way, besides the already familiar PNG, JPG and GIF, there is a PSD here.
Step-by-Step Guide to Using Your Logo on Social Media
Keep your brand looking professional and fresh, wherever it’s displayed! Read this step-by-step guide to using your logo on social media.