Though English is a really popular international language, it’s only one of nearly 7,000 languages in the world.
In fact, English isn’t even the most widely spoken language in the world. Chinese is the most spoken language in the world, followed by Spanish and then English.
It just goes to show, while English might be internationally known – there are tones of other languages that are being used every single day.
This only highlights the importance of building websites that offer natural, practical ways to be available in multiple languages.
The only issue is, not many website builders offer this option. This begs the question; are there any tools that can be used to create a multilingual website?
Why having a multilingual website is important?
As stated, English may be known worldwide. It’s almost the go-to language for translation and communication internationally.
However, when you provide your website in multiple languages, you’re catering to a much bigger market. Regardless of whether or not they speak English, too.
If you provide your website in a customer or client’s native language, you have a much higher chance that they will engage, and return.
It provides a positive user experience (UX) and expands your market. That’s why, if your analysis shows that you have a large market in another part of the world, you should absolutely consider using their language.
Using a translator, and offering your website in a different language also benefits SEO. Keywords and locations are imperative when trying to place high on search engine results.
For this reason, offering different languages also proves to be a marketing technique. This is especially beneficial if you’re attempting to reach new markets.
The best tools
It’s not only building the website, but it’s also all about managing it too.
You have to make sure that your website updates at the same time, and also stays consistent.
Any language or cultural changes, your website much accommodate to. Any reviews, complaints, or suggestions brought forward by the user should also be considered.
So, what are the best tools, and all their benefits?
Squarespace is a leader in website design. So if you want to create a site that looks great and serves an international audience, Squarespace is the right platform to use.
Squarespace has several page types for different kinds of content, including regular pages, gallery pages, and product pages. As a user, you can select the “Page” button to create a basic page with text, images, and links. You can customize each page and element of design to your taste.
Squarespace allows building a single site with a set of pages for each language. If you use this website builder, visitors from different countries and continents will be able to access your content in their native languages.
Site123 is another great website builder that allows setting up localization, SEO, and plugins in the menu.
“It manages things old-style and does not offer drag-and-drop features. So if you have never built websites before, it might be tricky for you to use this tool for the first time. However, if you have at least some experience in web design, you will truly like all the features that Site123 can provide,” says Jeffrey Zimmer, a senior editor at PickWriters.
Site123 offers free hosting, custom domains, and essential SEO tools. It allows creating a mobile-friendly eCommerce website and localizing it to reach a global audience.
Do you want to manage a multi-language website successfully? Use Trello, a project management tool that allows content creators, web developers, and translators to work more closely.
Using Trello, your team can create boards, lists, and cards to organize tasks and projects in a fun, flexible way.
Trello is compatible with such tools as Slack, Google Drive, Maps, Jira, InVision, and many others. If you already use one of them, it will be easy for you to integrate the new app directly into your workflow.
Also it worth mentioning that Trello helps to track the progress of your team members. So you can see who works faster and who works slower.
For instance, you may notice that the content creator writes five articles a day, and the translator translate only three articles a day. In this case, you may decide to hire one more translator to boost the performance of your team.
Monday.com is another project management and time tracking solution. It has such features as project templates, team collaboration dashboards, and file sharing.
No matter how complex your project is and no matter how big your team is. Using Monday, you will be able to organize the workflow in the right way.
You can use colorful columns to capture and visualize all the information you need. Also, you can track time and see who’s in charge of what. You can add mark locations, text, numbers, links, and so much more.
Monday is an easy-to-use tool with an intuitive interface. It allows getting new team members on board fast and easily.
So if you start using Monday, writers, graphic designers, as well as experts in content localization will get a chance to collaborate more closely. It will boost team efforts and bring your company to success.
Of course, one of the most widely used translators on the web is Google Translator. It’s an easy-to-use editor that helps users all over the world enjoy your content.
Of course, there are certain discrepancies when using this tool. However, the benefit is that most people use Google, and many people use this handy tool – providing you with a free, useful, and widely recognized tool.
However, it doesn’t always translate accurately, nor will it pick up on a particular culture or branding linguistics.
We would recommend that you use Google translate when you’re just starting out – almost like a test run before you jump to using one of the other tools.
Google translate is getting really accurate, and even lets the community contribute to translate, to help people all over the world understand different languages a little bit better.
You must consider whether or not your website has comfortable language navigation. For example, your site may attempt to translate content based on their geographic location, but there should always be a choice to manually change this.
A drop-down menu on your website is the best option for this. It makes it quick, simple, and completely painless. The most common is a smart button (usually featuring a flag), which when clicked reveals a list of options.
Some companies have a separate landing page, which allows users to click the language before entering the website. This is an excellent choice for some companies.
Left to right and right to left difference
Some languages are read from left to right, and others are read right to the left.
A multilingual site that offers this should adapt accordingly – even if it means that the website may have to be designed a little differently. To ensure that your site will be able to properly integrate reading direction changes, it’s preferable to have a web development or mobile development team to supervise this transition. Ideally, however, you’d want to anticipate such steps at the moment of design creation.
Developing a multilingual website is complex and involved specific rules and changes. This makes it incredibly hard to do all by yourself.
With tools online, you can achieve a seamless website – all that will help build it, and also manage it. Whether this is through automation, smart memory, or human translators.
It may be tricky, but owning a multilingual site will provide fantastic customer service, and build excellent relationships with your customers.