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How to Build in Public: Your Startup Guide


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Welcome to our blog where we discuss the ins and outs of building a startup in public! Our mission is to provide advice, tips and guidance for entrepreneurs who want to take their business to the next level of success. We’ll cover everything from networking to tech trends and beyond so join us on this journey as we strive towards our dreams!

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Introduction to Building in Public (BIP)

The term “building in public” (BIP) refers to the practice of developing a business or product publicly, rather than in private. This can involve a variety of tactics such as live streaming development, posting updates on social media and hosting online events or webinars. In many ways, building in public is about “democratizing” the process of creating a startup by inviting the public to cheer you on and even participate in various steps of the idea development.

Building in public allows an entrepreneur to begin building relationships with potential customers and investors early on, which is great for early market validation. It also enables potential customers to get insight into how they are helping shape a product they may eventually come to love or use. Plus, building in public gives entrepreneurs an opportunity to cultivate relationships with tech communities and get input from experts in their space who can provide valuable feedback and ideas.

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Additionally, building with transparency — like allowing people to see into your process — can create trust by allowing those involved with your idea feel like they’re connected and understand where decisions come from. Finally, since much of technology advancement always starts with basic experimentation anyway (even if only part of what ends up shipping), why not involve other people from the start? This can help you build credibility faster too!

Benefits of Building in Public your Project

Building in public provides a number of advantages for startups, including opportunities to engage with potential customers, gain feedback from industry experts, and create a publicity engine. Even veterans of the startup world can benefit from taking a more public approach to building their businesses.

One of the biggest benefits of building in public is visibility. When individuals and businesses share their stories openly on blogs, podcasts, and social media channels, they present an opportunity for potential customers to learn about them. This action can draw people in and help build a solid customer base. Additionally, it piques the interest of tech-savvy investors who are constantly on the lookout for new startups to fund.

For startups in particular, building in public offers invaluable feedback that may not be available simply by talking with colleagues or contacts within your network. Engaging publicly with other entrepreneurs and industry experts allows you to get opinions you might miss out on when discussing only within your own organization. It also creates buzz around your product or service that could bring more business opportunities down the line.

Finally, building in public is an incredibly effective way to create publicity around your business without needing much (or any) financial investment beyond what it takes to maintain channels like blogs, podcasts, or social media accounts where you’ll be sharing information and updates about your company as it grows. You can generate far greater visibility through this method alone than you would by relying solely on marketing tactics such as advertising campaigns or paid promotions that require significant spending upfront #BenefitsOfBuildingInPublic

How tech companies can grow an audience while building their product.

By Milan Kordestani

For example, Product Hunt is a popular application that gives users the ability to share new or upcoming products in the world of tech. The Product Hunt app gives consumers even greater awareness of build in public products to try out.

Challenges of Building in Public

Building a Startup in public can present many challenges. Not only do startups often require considerable secrecy, but introducing your work and ideas to the wider public creates risks such as market competition and copyright issues. At the same time, creating an authentic, open narrative around your startup can be beneficial: community feedback, transparency, collaborations and increased visibility are just some of the rewards for embracing a “build in public” approach.

Before committing to such an approach, it is important to consider the many challenges that come with making a startup journey publicly visible. These include the danger of advice overload from those online:

  • copycatting;
  • not being able to easily pivot product plans or strategies;
  • dealing with negative chatter from trolls or disgruntled customers or team members;
  • or sensitive discussions about financials (often frowned upon by investors).

Additionally, founders and teams must also consider whether they may overshare too much information, unintentionally giving away competitive advantages.

Each of these issues needs to be managed thoughtfully in order to ensure success during a public building journey – especially given that mistakes are often magnified exponentially when working in public. Ultimately, only you can decide if building in public is right for you and your team. However by considering all of the potential pitfalls thoroughly beforehand you can ensure that you make an informed choice on how much – or how little – of your journey you wish to make visible.

Tips for Building in Public

Building in public is rapidly gaining popularity among tech startups and aspiring entrepreneurs. By publicly documenting and broadcasting your journey, you can generate more interest in your product, gain feedback more quickly, strengthen relationships with potential customers, and build an engaged community that supports your success.

Below are some tips to help you get started with building in public:

1. Start by setting up a platform: Decide where you want to share your story — Twitter, Instagram, YouTube, or even a blog or podcast. Choose the platforms that fit best with the type of content you will be created so people can find it easily.
2. Plan ahead: Once you know your platform of choice, outline what types of content you want to create and how often you’ll be sharing updates about your progress. Be sure to stick to a schedule; consistency will help keep followers engaged over time.
3. Focus on the customer: Who are the people who will be interested in following along on your journey? Share stories that focus not just on what it takes to run a company but also how it impacts them — this could include things like user feedback sessions or product demos for new releases.
4. Tell stories: Keep your followers engaged by crafting compelling stories about why people should use (or not use) certain features; include fun facts about startup life; highlight customer successes; let everyone peek behind the curtain at times of hardship or failure—all these elements make for an entertaining read!
5. Make connections: Use social media strategically to seek out influencers who match your ideal customer persona– following industry experts and engaging in conversations can eventually lead to great opportunities down the road!
6. Embrace transparency: Transparency creates trust and boosts credibility with potential customers—so don’t shy away from discussing confidential information as long as it doesn’t violate any laws or nondisclosure agreements linked to specific partnerships or launches! Just make sure everything is properly attributed too if necessary 😉

Examples of Companies Building in Public

Building in public is not a new concept, but it has become increasingly popular as more companies and startups recognize the potential for growth and have taken their products to the public before launch. This strategy comes with its own set of advantages and challenges, so understanding what building in public is and how it can help your business can be helpful in deciding if it’s something you should pursue.

To illustrate this concept, here are some examples of successful companies that implemented a build-in-public strategy:

Buffer: Buffer has been an open-source digital marketing platform since 2011 when they launched their app publicly and provided insights into their team meetings.
Basecamp: Basecamp is a project management tool that developed a web service as an open source project, allowing developers to follow developments live, suggest feature improvements and give feedback.
GitLab: GitLab created an online repository for developers in 2013 to streamline processes such as code review, investigations and collaboration among team members.
WordPress: WordPress was released publicly in 2003 as an open-source content management system that continues to be one of the most widely used blog publishing platforms.

Building in public involves ongoing engagement with development teams, customers and investors through blogs and social media updates that highlight successes or failures early on so other entrepreneurs can learn from those lessons or take guidance before making similar mistakes without too much risk. It also allows startups to get feedback from investors early on prior to launching products or pursuing investments making it a valuable tool for early-stage entrepreneurs looking for success opportunities.

In addition, potential users are more likely to try new products when they are openly documented updates revealing what works best from platforms like Twitter & Reddit which helps spread news of their existence faster than traditional channels like press releases & PR coverage– ultimately leading to more downloads & conversions from potential users interested in the product.

Tools for Building in Public

As more and more founders join the “building in public” movement, there are a growing number of tools available. Building in public means that entrepreneurs showcase their progress to the outside world while they build their business. This helps increase transparency and give founders an immediate feedback loop from their target audience. From social media platforms like Twitter, to project management and open source tools — there are several strategies for businesses to build in public.

Some popular tools used for building in public include:

  • Social media platforms (e.g., Twitter, Instagram): these provide a space for entrepreneurs to share updates, answer questions, and engage with customers.
  • Video streaming apps (e.g., YouTube, Twitch): these are great for livestreaming product demos or announcing important milestones with visuals and interactive elements. Read our post about it.
  • Open Source Documentation Platforms (e.g., GitHub): used by many already established businesses as well as startups to document their entire process — from development cycles to user feedback — publicly online for anyone to review ànd contribute to development efforts if desired!
  • Project Management Tools (e.g., Trello): great way of keeping track of tasks at hand while providing an accessible platform where others can follow progress on projects such as product launches or pivotal releases of new features/updates being rolled out over time!

Best Practices for Building in Public

Building a startup in public can create an incredible opportunity to connect with potential customers and grow a larger audience. It can also increase accountability, as well as provide valuable insight into the progress of your product. If done correctly, building in public will also make it easier to bring in investors and potential advisors, who understand what you’re trying to accomplish.

However, there are certain best practices that you should consider when building in public. Here are a few key tips to help you best leverage this strategy:

  • Set clear expectations: Before you begin building in public, it’s important to establish your boundaries and expectations. Decide how often you’ll share updates, how much detail you’re willing to provide, what type of acceptable feedback, etc. Most importantly, determine if/when it may be appropriate to start charging money for access.
  • Be transparent about your plan: Transparency is key when it comes to building in public. Sharing regular progress reports helps fans stay informed about your progress and keeps them engaged with what comes next. Additionally, being honest about setbacks or problems facing your product will inspire even more faith from the community since they’ll know that their concerns are taken seriously and addressed promptly.
  • Manage conversations carefully: Building out conversations can be a great way to interact with customers and get feedback on your product or feature ideas – however it can also delay the actual process of developing said product or feature if not managed properly. To avoid this cliché trapdoor while still utilizing the bonus conversation sparks from “building certain things in public” – focus more on providing clarity rather than participating yourself directly in discussions relating back to the feature / product roadmap (unless absolutely necessary).

By following these best practices when engaging with the public during startup building processes, founders can ensure that their business is running smoothly while maximizing potential connections with customers and sponsors alike!


In conclusion, for those looking to build in public and become successful, this guide is an essential resource. It outlines the essential strategies for creating a profitable business, gaining recognition and respect as an expert, increasing your strategic collaborations and partnerships, and creating content that converts.

Despite the ever-evolving nature of the modern startup landscape, these strategies remain as relevant now as they were when this guide was written. With effort and dedication to learning the basics of public-building, you can create a brand that is respected far and wide.

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