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Coronavirus impact: Facebook’s ad revenue weakens despite increased engagement

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Coronavirus impact: Facebook's ad revenue weakens despite increased engagement
  • As countries announce total lockdown, internet usage has exponentially grown in the past few days
  • Much of the increased traffic is happening on Facebook’s messaging services

San Francisco: Facebook has admitted that its ad business has been adversely affected in countries severely hit by the novel coronavirus while non-business engagement like messaging has exploded which is affecting its services like Messenger and WhatsApp.

As countries after countries announce total lockdown, internet usage has exponentially grown in the past few days, forcing tech companies like Amazon, Netflix, Apple and Google to lower their video quality to let the services up and running.

Our business is being adversely affected like so many others around the world. We don’t monetize many of the services where we’re seeing increased engagement, and we’ve seen a weakening in our ads business in countries taking aggressive actions to reduce the spread of COVID-19.

Alex Schultz, VP of Analytics and Jay Parikh, VP of Engineering

Much of the increased traffic is happening on Facebook’s messaging services.

As the pandemic expands and more people practice physically distancing themselves from one another, this has also meant that many more people are using our apps. On many of the countries hit hardest by the virus, total messaging has increased more than 50% over the last month,

Similarly, in places hit hardest by the virus, voice and video calling have more than doubled on Messenger and WhatsApp.

In Italy, specifically, Facebook has seen up to 70 per cent more time spent across its apps since the crisis arrived in the country. Instagram and Facebook Live views doubled in a week.

We have also seen messaging increase over 50 percent and time in group calling (calls with three or more participants) increase by over 1,000 percent during the last month in Italy.

Alex Schultz, VP of Analytics and Jay Parikh, VP of Engineering

Facebook said during this emergency, it has been doing everything it can to keep its apps fast, stable and reliable.

Our services were built to withstand spikes during events such as the Olympics or on New Year’s Eve. However, those happen infrequently, and we have plenty of time to prepare for them.

The usage growth from COVID-19 is unprecedented across the industry, it said, adding that Facebook is experiencing new records in usage almost every day.

The team is working to keep our apps running smoothly while also prioritizing features such as COVID-19 Information Center on Facebook as well as the World Health Organization’s Health Alert on WhatsApp. We’re monitoring usage patterns carefully, making our systems more efficient, and adding capacity as required.

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Business books to read in 2021: top picks

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Business books to read in 2021: top picks

The COVID pandemic has changed habits and reassigned priorities for all of us. There is, however, a segment of people whose natural way to treat crisis is to use the opportunities it offers: the entrepreneurs.

With an unprecedented economy stimulus coming from the U.S. Federal Reserve, the idea of starting new business (or investing in an existing one) became even more popular than previously. This, however, requires a certain level of preparation: you definitely don’t want to learn on your own mistakes losing money. Thankfully, business and entrepreneurship is the field where there are tons of useful and inspiring books to learn from.

But how to navigate through those thousands of books and authors? Let’s make an overview of the most in-demand business ebooks as of 2021.

Finance and Investments

Business books to read in 2021: top picks

Strongly recommended is “The Intelligent Investor” by Benjamin Graham, an eminent economist and investor of the 20th century. He has created a guide that has inspired millions of people around the world for 70 years. Since its first publication in 1949, the book has become a veritable bible of the stock market. The modern edition is supplemented by comments by financial journalist Jason Zweig, who draws parallels between Graham’s examples and modern realities, and also provides a deeper understanding of how to adapt the author’s philosophy to everyday life.

Internet Technology

The ITIL (Information Technology Infrastructure Library) is a framework for standardizing the selection, planning, provision, maintenance and the entire life cycle of IT services in a company. The goal is to improve efficiency and achieve predictable service delivery. 

The ITIL books cover key concepts of service management, the four dimensions of service management, the ITIL service value system, and ITIL management practices.

Entrepreneurship

This is an extremely wide field of study, incorporating both motivational, inspiring books with those designed to improve hard skills. As for the first option, the “Money: Master the Game” by Tony Robbins keeps first place in our wish list.

Another must-read is “Think and grow rich” by Napoleon Hill. This bestseller was written in the end of the 20th century and has been reprinted over 40 times. In his book, the author has collected the stories of famous millionaires of his time who stubbornly went towards their goals.

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What is The Full Form of PhD?

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The full form of PhD is a Doctor of Philosophy or a Doctorate in Philosophy.

This is a postgraduate academic degree awarded to individuals who have gone through the process of studying and researching extensive subject matter in their field. It can be obtained from an accredited university and requires one to go through a research dissertation.

What Is The Meaning Of PHD?

PhD is a doctoral degree that takes the form of a research degree. It generally recommends a substantial amount of independent, original research and a formal defence of that research.

The word “Doctor” in the abbreviation PhD comes from Latin “doctor” which means “teacher”. In other words, PhD holders are teachers who have done extensive teaching and research as demonstrated by their dissertation.

What Is The Abbreviation Of Doctorate of Philosophy?

PhD is the abbreviation for Doctorate of Philosophy.

Doctorate of Philosophy is a postgraduate degree that requires three to five years of study and research. The abbreviation for Doctorate of Philosophy is PhD.

Which is higher MD or PhD?

A person can be awarded with a Master of Science degree (MS) after completing course work and passing a series of written and oral exams. Master’s degrees typically take one to three years to complete.

A PhD is a Doctoral Degree, which is the highest academic award in most countries. To earn a PhD in the US, students usually have to complete at least four years of study beyond an undergraduate degree.

Master’s degrees are often seen as higher than Doctoral Degrees because they require more advanced subject knowledge and coursework.

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NEW from Apple

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We weren’t the only ones streaming the party yesterday. Apple held its latest event — the one that annually triggers iOS users to stop and think, “Hm, do I need an upgrade?”

Mobile gamers, in particular, could be tempted by the new iPhone 13 Pro and Pro Max, which got the new A15 Bionic chip. Apple said it’s the “fastest CPU in any smartphone” with a 6-core CPU (one more than the new non-Pro models). Because of the updates, the Pro models allow for 50% faster graphics and can last about 1.5-2.5 hours longer than the iPhone 12 Pro and Max models, respectively.

Apple unveiling a new iPhone with a better camera is a free space on your bingo card every year. With this update, Pro models got a bigger, 77 mm telephoto lens (these help you to take photos of subjects that are farther away) with night mode and 3x optical zoom (up from 2x-2.5x). Users also get new wide and ultrawide cameras, autofocus, and a new mode for taking close-ups up to 2cm away.

The standard iPhone 13 and Mini models also feature the A15 Bionic chip. The dual camera got updates as well, but Apple is mostly playing up its new Cinematic Mode across all models. It’s basically portrait mode but for video.

Apple Watch Series 7 also got some upgrades, most notably a wider screen and 20% larger display.

NEW from Apple

The biggest star of the show though was probably the iPad — specifically the new iPad Mini. It got the A15 Bionic chip and lost its home button — meaning it now looks like a mini iPad Air complete with a USB-C port and Touch ID on the power button. The iPad and iPad Mini also got ultrawide cameras with Center Stage. The feature uses machine learning to adjust the front-facing camera during FaceTime video calls to keep you in frame.

We’re looking forward to hearing what you’re most excited about and what you’re disappointed by — you too, Android users.

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