More and more companies are choosing website development outsourcing as their preferred path for getting things done. In this article, we’ll talk about a specific type of web development, eCommerce, and the top reasons why businesses and digital agencies choose this type of business model.
What Is eCommerce Website Development?
E-commerce web development is the design and development of a website for a store where customers can purchase goods online. Online stores let businesses reach a wider audience (nationwide or worldwide) which allows for a greater targeted customer reach and increased revenue.
eCommerce website development covers the technical aspects of bringing an online store to life. This service comprises implementing the necessary functionality coupled with producing the desired design. In short, the main challenges of eCommerce development are:
- choosing essential functions that consumers need
- creating user-friendly interfaces combined with outstanding design
Let’s briefly look at the elements to consider during online store website development.
The Ins and Outs of e-Commerce Development
Online stores have several essential things that should be taken into consideration when creating a website.
Product Inventory Management (PIM)
An online store aims to present products for sale in a way where the arrangement of collections/categories is a must for a successful store. Professional eCommerce web development assumes product inventory as one of the basic features. Moreover, a well-organized eCommerce website shows customers related products, special offers, and discounts which in turn, encourages them to view more items and pick the ones that they want.
Navigation and User Experience
The ability to navigate through the website easily guarantees a better user experience. Consequently, web development cares about the store’s menu, categories, and navigation bar. Furthermore, filtering and sorting options improve the users’ chances of finding items effortlessly.
Shopping Cart and Checkout Process
Setting up the shopping cart and checkout the correct way is essential for selling. With a well-developed eCommerce site, you won’t have to worry about an abandoned shopping cart because of a substandard design. Likewise, a professional should handle tweaking the way the shipping system flows and adding various shipping and payment options.
Marketing and Communication Tools
Online store development also implies integrating various marketing and communication tools that engage customers and promote sales. These tools include newsletter subscriptions, chat, analytic software, etc.
Website Security and Performance
Due to the fact that online stores deal with payments and sensitive information, their security is of the utmost importance. Professional eCommerce web developers will never ignore the proper implementation of a website’s security. Additionally, they’ll ensure that the website speed will perform as expected even if faced with large amounts of product images or traffic.
The Main Reasons to Outsource eCommerce Development
Spoiler: Outsourcing eCommerce development lets you devote your time to business management and marketing while professionals create an outstanding online store to fit your needs.
Generally, creating a website for a store happens during the initial stages of starting a business. During this period, business owners face hundreds of other issues such as registering a business, opening accounts, estimating risks, managing inventory and warehouses, applying for licenses or permits, finding partners, streamlining projects, etc.
Outsourcing your online store development lets you concentrate on essential business processes, including hiring professionals, building your team, launching marketing campaigns, and so on. Below are additional reasons why outsourcing eCommerce development is beneficial.
Expert Website Development
The first reason to outsource your online store build is the expertise that you get. Trustworthy companies specializing in eCommerce development will have the relevant experience needed to enable them to complete projects quickly.
Even if you have doubts about which platform to use for building an online store, the right professionals will be able to give you a hand. This will help you discover specialized services like WooCommerce, Magento, or Shopify development services that will assist you in meeting your requirements. Top open source services review is in our post.
Developers who have completed numerous projects know development platforms, content management systems, APIs, plugins, and other tools inside and out and can adapt to most any requirements with ease. Skillful developers will help you choose the most appropriate means for managing your products and integrating marketing tools alongside providing user-friendly website designs.
The expertise mentioned in the previous section also lets you get an online store adjusted to a specific niche. For instance, a clothing website requires adding product variations (colors, sizes) and sorting filters (style, fit, season, material, occasion, etc.).
At the same time, a pet store needs to emphasize product categories, featured products, and related items to catch the customers’ attention and encourage them to make a purchase. This means that the website design, development, and functionality should be handled by professionals who have multiple projects under their belt.
Custom Feature Implementation
Besides tweaking your store to meet the needs of your niche, you may want a custom solution to make your store stand out from the competition. A great example of a custom functionality implemented by Shopify experts is a Product Customizer shown below.
This custom solution for the US online jewelry store Young In the Mountains lets users create unique pieces of jewelry by setting their preferred options. This easy-to-understand tool takes people through the process of creating their dream jewelry with ease. Feel free to read more about this custom creation here.
Before hiring an outsourcing team, you can discuss your necessities and vision to make sure that they understand the direction that you want to take. This way, you will be able to get a better understanding of whether the team can provide you with the right custom solution.
Attention to Detail
Experienced eCommerce developers will help you plan the tiniest details of your online store. They should always ask you to provide as much information as possible to ensure that the end results meet your exact expectations. Most likely, you’ll be asked to fill out a questionnaire with the project specifications. This way, the developers can ensure that nothing is overlooked in the process, even parts that clients often don’t consider.
A reliable eCommerce development company can assist you from the very beginning (such as choosing the right platform or CMS) to the wrap-up phase of your website and post-project recommendations. From the general store layout to the tiniest button customization – you’ll have every aspect covered without having to worry about forgetting any details.
Outsourcing eCommerce web development saves you money in several ways.
- You’ll be able to reduce your payroll.
An outsourcing company uses its own human resources department which throws the hiring process on someone else’s shoulders.
- You can find companies that fit your budget.
Hiring professionals from developing countries can save you bundles. However, cheaper doesn’t always mean better so make sure that the company you are considering has the skills and expertise to deliver what you need. Once you find the perfect match, it’s a combination that is hard to beat.
- You get scalable solutions for your project.
Outsourcing eCommerce web development means that you don’t need to worry about hiring different specialists for different project stages. If you trust your eCommerce website creation to a reliable company, they will have an array of specialists on their team to provide you with the maximum flexibility to get the perfect website to meet your needs both now and in the future.
Saving Time and Managerial Efforts
If you outsource your online store development, there’s no need to worry about administrative tasks or spending time finding a good in-house team. Mainly, you don’t need to hire, train, or get adjusted to the work styles of new employees. The right outsourcing company will have a team of professionals ready to embark on the project as soon as they get all the requirements.
In addition, you don’t need to manage the team, track task completion, or find solutions to unexpected situations. The outsourcing team will be happy to provide you with updates regarding your website creation and you’ll get the results without having to deal with any web development management hassles.
Agency Growth with Outsourcing eCommerce Web Development
The reasons we have covered are primarily relevant to businesses who want to launch their eCommerce website. Yet, outsourcing eCommerce development is also beneficial for digital agencies wishing to scale up.
Firstly, outsourcing will provide expert assistance in any sphere where you lack expertise. As we have discussed, online store creation can have many quirks and unknowns. By having the right knowledge on your side, your ability to attract and keep customers will only increase over time.
Secondly, digital agencies can cooperate with outsourcing companies in peak times when their in-house resources are bogged down with other projects. If you feel overwhelmed by your workload, outsourcing is an excellent solution to making sure everything is completed on time and to your customer’s satisfaction.
Conclusion: Why Outsource eCommerce Web Development
To sum it up, outsourcing eCommerce website development provides a ton of advantages for businesses launching a site and digital agencies looking for a partner. The outsourcing company of your choice will provide qualified services and produce a well-tuned online store that meets your requirements. You’ll get niche-specific design and functionality or even custom solutions if so desired. On the same note, outsourcing will save you time and money.
For digital agencies, outsourcing eCommerce development means delegating tasks and completing projects successfully, no matter how challenging the projects are or how many resources are needed.