If you’re starting a business or already halfway there, you need to listen to what your business data has to say. Data is more than numbers, graphs, pies, or percentages. They are essential information pieces to your business. Also, they offer insights into the status of different systems, departments, and locations.
Apart from that, they are also critical parts of systems advocacy. If you wish to change or improve something in the system, you need data. You can present facts and figures to support your claim. The same goes when you’re asking for more funding or lobbying for reforms.
There’s no guessing game with data. It doesn’t matter if your output is what you expected. With data, you can justify your business decisions and strategies. Yet, raw data won’t be of so much help.
With more than 2.5 quintillion bytes of data received per day, data shortage is not the issue. Instead, it’s how humans make sense of them. This is where analytics comes in.
What is Data Analytics?
The process of examining, cleaning up, and transforming data is what makes up data analytics. It also includes posturing data to discover insightful information. This is where businesses could use it to draw conclusions and support decision-making. With data analytics, you stop guessing. Instead, you start sticking to facts when making business decisions.
Must-Read Books on Data Analysis
If you’re unsure how to leverage data analytics for your business, you need to understand how it works. Below are the top five books you can start reading. With these, you’ll understand data analytics. You can also get ideas that can impact your business.
1. Wayne L. Winston’s Microsoft Excel Data Analysis and Business Modeling
If you want to learn Excel from the ground up, this is the perfect book for you. Excel has been every beginner’s favorite for statistical analysis within the last 35 years. If you master this, you can launch a career in analytics. More so, you can help your business grow.
Many consider this book as one of the best in data analysis. Why? Because it uses Excel for probability analysis and basic statistics. Aside from that, the author also filled it with many practical applications. These applications are for technical topics like forecasting, multiple regression, and more. The content is also extensive because it can help you become an expert in the topic, with its many exercises.
2. Phil Simon’s Too Big to Ignore: The Business Case for Big Data
If you’re still unsure whether big data is helpful for businesses, then you have to read this book. The author showed how institutions leverage data. They used the government, private sector, and big corporations to explain this point.
Phil Simons also included several lessons from big data experts. Also, he added case studies from across the globe. Anyone who wants to dabble in data analytics must read this book. It can give valuable insight on how to turn data into intelligence. It would also teach you how to turn intelligence into actionable information.
3. Cole Nussbaumer Knaflic’s Storytelling with Data: A Data Visualization Guide for Business Professionals
If you want to learn how to communicate efficiently with data, you need to read this book. This shows you how to leverage the knowledge of visualization for your business. The book also offers pragmatic guidance to business analytics experts. Through this, they can present data in a more palatable and understandable manner.
You can master data analytic skills with this book. It shared insights and information to achieve this. The book challenges you to go beyond your comfort zone. You can do this by using conventional data visualization tools. As such, you can create a more compelling, informative, and engaging story.
4. Gohar Khan’s Creating Value With Social Media Analytics
This book will assist in your learning further about data analytics. It will also teach you how to apply big data to various social media strategies. Through this, you can drive engagement and value. You need this if you want to improve your conversion rate and increase market traction.
If you delve deeper into the principles shared in this book, you will better understand them. It discusses resources, techniques, strategies, concepts, and theories to enjoy social media. With this, you can increase website traffic and generate high-quality leads. You can also improve buyer patronage and make better business decisions.
5. Andriy Burkov’s The Hundred-Page Machine Learning Book
This book is best for data science beginners. If you want to get acquainted with machine learning, read this book. It talks about technicalities and mathematical concepts in simple terms. As such, it doesn’t sound intimidating or overwhelming to novice data analysts.
The value of big data and big data analysis for a business is undeniable. Regardless of their size and experience, companies should learn how to leverage data. With this, they can improve their working methods and increase customer satisfaction. They can also improve their business bottom line.
Read these books and jumpstart your business’ data analytics journey. With the valuable data analytics insights in these books, you could never go wrong. And, if you’re ready to scale your business, contact Thematic. They can help you make sense of your big business data.