How to Convert Your Website Visitors Into High-Quality Leads

Potential clients are people who have not yet decided on the place of making a purchase or concluding a deal on obtaining certain services.

Do you know how converting visitors to your site or another to your regular customers is going on and how the visitor tracking toolworks? This process is called a Sales Funnel. It is the most effective in marketing. Using it you can analyze the audience. You can understand what attracts the audience, what service is interesting to potential customers, and then turn them into regular ones. 

How does it work?

To understand how this process takes place, you need to imagine a funnel. There are people in the upper part. These are those potential people who heard about your service somewhere and went to your site to check everything personally. Out of 100 people who visited your site, only 1 can become your regular customer. Having an effective sales funnel will allow you to transfer people from just promising to pay customers.

Let’s inspect the processes of a common online sales funnel to better understand the prospects for converting leads and make the clients who are ready to pay for your services, or buy your goods.

Let’s look at using website visitor tracking software to understand how to turn a potential customer into a visitor.

Web traffic =/= Visitors

We have already talked about the funnel. At its top is traffic, the number of times people have viewed your site. Traffic can contain various media sources, advertisements, links to other pages, search engines, and more. By analyzing traffic, you will understand which web traffic strategy works for your business. You can track Internet traffic using Google Analytics or other services. Such services allow you to analyze traffic for a certain period.

Converting Leads into Customers

A lead is a potential customer who can become your regular customer. By collecting a lead, you get all the information about the client, his name, email address. This information helps to contact the client. By using the right marketing language, you can turn your website visitor into a lead.

LeadRebel – lead generation solution

Lead generation serves many purposes, but in terms of sales, it’s your best opportunity to convert a lead into a customer. This will allow you to understand the needs of the prospect. You can show that you are ready to help the client achieve the goals they have set for themselves.

The more leads the site collects, the more effective lead generation is, which means you will promote leads along the sales funnel, and these customers are likely to become your potential, and in the future, regular customers.

How to Promote Your Blog in 5 Steps

If you want to run an online business, a blog may still be at the heart of that business, and you need to promote your blog in order to be successful. But how do you stand out in a crowded internet landscape? The tips below can help you spread the word.

Open Up Your Wallet

Sure, there are a lot of ways to promote your blog for free, but the fact of the matter is that if you really want to get your brand out there, you’ll probably need to spend money to do it. That could mean needing to cut back on your expenses elsewhere. One way to do this is by consolidating your student loans. If you have already been considering this and you want more details, you can review a guide that will help you understand the options available and what you need to know. With the money that you save each month from your student loan consolidation due to only one servicer each month, you can put more to promoting your blog.

Lay the Groundwork

Before you throw yourself into promotion, you need to have the right elements in place. Your blog needs to have a focus, and you need to have an idea of who your audience is. You also need to have engaging content that your readers will want to return for; the best promotions in the world will not help if there is nothing of value once people get to your blog. Be sure that there are no barriers to people visiting your pages, such as long load times or a lack of responsive design. You should also have the right tools in place to track engagement so that you’ll know what works best with your audience.

Use Social Media

Social media is one of the best ways to promote your blog, but this is not just about putting up posts with a link on it. You need to establish an ongoing relationship with your audience and a social media presence that is consistent with your blog. Here’s where you may want to spend some money. A consultation with an SEO or social media expert or just paying for promoted posts can help you significantly boost your profile.

Start Emailing

While email may seem virtually old-fashioned these days, it is still an excellent marketing tool and has a high return on investment. Your email marketing strategy can range from something as low-key as including a link to your blog in your email signature to creating and maintaining a subscriber’s list. A newsletter can be a great way to let your readers know what is new on your blog and to give them special offers that aren’t available to others.

Network Effectively

There are many different ways to network and promote your blog. One of the easiest is simply reading and engaging with other bloggers, putting comments on their sites. Some bloggers offer the opportunity to guest post, and you can write these as well as reciprocate. There may also be seminars, workshops and conferences for bloggers in your field. Look for opportunities to be a panelist or do a talk about your area of expertise.