How to install and Set Up Google Site Kit in WordPress?

Meet Google Site Kit is the latest analytics/SEO plug-in developed by Google for WordPress web development.

Google Site Kit is the latest analytics/SEO plug-in developed by Google for WordPress web development. It allows you to connect Google’s online marketing services such as Google Analytics, Search Console, Google AdSense, PageSpeed Insights, Google Tag Manager and Google Optimize– directly to your WordPress website. 

Once connected, you will have the ability to view search, PageSpeed performance, analytics, and other data, directly in your WordPress dashboard, and separately in pages and posts. This is really very helpful in obtaining page-level insights straight in your WordPress dashboard. 

This guide shows you how to install and set up Google Site Kit in WordPress and connect the 2 most famous Google services to your WordPress dashboard – i.e. Google Search Console and Google Analytics.

Overview of Google Site Kit in WordPress 

It’s very important to recognize that the Google Site Kit’s primary job is to connect your WordPress website to the corresponding Google services like Search Console and Google Analytics. 

Ideally, you need to have previously configured both Google Analytics and Search Console in your WordPress website. Otherwise, then we recommend you to setup both Search Console and Google Analytics before installing Google Site Kit. 

While Google Site Kit can build a new account for a number of properties like Search Console, you need to refrain from doing this. I recommend you manually set up both Google Analytics and Google Search Console, since the manual process provides you a better understanding of how marketing analytics works. 

Here is a quick summary of what you will be doing: 

  1. Manually install the Google Site Kit plug-in
  1. Create and connect a new client configuration: A very easy click-and-copy-paste job, at which Google does many of the heavy lifting for you. 
  1. Link properties like Search Console and Analytics to Site Kit. 

Let us get started with this tutorial! 

Way to manually Install the Google Site Kit WordPress plug-in 

Google declared Site Kit for WordPress in WordCamp US 2018, and a year later, they released the developer preview. You can download the plug-in from the announcement post and give feedback on Github.

  • Once downloaded, login to the WordPress dashboard and proceed to Plugins → Add New and click on Upload Plugin. 
  • Upload the google-site-kit.zip file and then click Install Now. 
  • Activate the plug-in in the next step. 

Once done, you should see a display screen shown above. 

Configuring Google Site Kit in WordPress

In this, we will configure the Google Site Kit plug-in in WordPress. Think about this step as creating a highway between your WordPress website and the Google services. After you create the highway, you can connect Site Kit into each of supported properties like google Search Console and Google Analytics. By default option, when you make the client configuration, your Google Search Console information will be connected to Site Kit.

Understanding the OAuth Client Configuration 

Technically speaking, we will be building a client configuration in the Developer Console. To build a client configuration, you will be making a new set of OAuth Credentials with your Google Cloud account. 

The best section – the whole procedure is automated. You do not require to manually build a Google Cloud account, add a payment process or manage with any advanced configuration. It automatically takes care of this for you. 

We have confirmed this automated procedure each with a new Google account and also an existing primary Google account. 

This OAuth client will be the highway on which you will get Google’s services. And in order to do so, you will need to log into the freshly created client with your primary Google account. This account should have accessibility to Google Analytics and Google Search Console data that you would wish to connect to Google Site Kit.

How to link Google Search Console to WordPress using Site Kit 

As Ihave assured at the beginning of this guide, building the client configuration in Google Site Kit plug-in is a click-and-copy-paste matter. This procedure will automatically link your Search Console data to your WordPress website. If you don’t have your website added to the Google Search Console, Site Kit will create one for you. 

Here’s how to do it: 

Step 1: First, sign in to your Google account in the same web browser. Because of some restrictions on Google’s end, you require to disable your ad blocker for the rest of this tutorial. 

Step 2: Next, go over to your Site Kit page in WordPress dashboard and then click on the highlighted link. 

Step 3: The Site Kit plug-in will automatically fetch your WordPress website data and move it on to the client configuration page in the Google Developer Console dashboard. As an example, the configuration information in the image above is gathered from my blog. 

Click on Get OAuth Credentials to proceed. 

Step 4: Site Kit will now build a brand new project in your Google Cloud account, using the exact details from the WordPress website. Once finished, you’ll receive a client configuration code. Copy the code into the clipboard and click on Done. 

Step 5: Paste the code in the Client configuration text box in the WordPress dashboard and click on Proceed.

Step 6: Now, you’ll need to sign in with your Google account. Click Sign In With Google to continue. 

Step 7: Click your Google account and provide the required permissions. 

Step 8: Review the permissions and make sure that all checkboxes are enabled. Click on Allow to move to the last step. 

Step 9: Site Kit will automatically detect your linked site data in your Search Console account and link it to the WordPress blog. 

Now, you can view your Search Console information and data directly in your WordPress dashboard, thanks to Site Kit. 

You are able to view specific post and page-level organic search visitor data with Site Kit.

And that is the way you are able to link your Search Console data to your WordPress website using the Site Kit plugin. 

How to link Analytics to WordPress site using Site Kit?

Google Search Console is among those Google properties which Site Kit can link to your WordPress website. In this part, I will demonstrate how to view Analytics data to a WordPress dashboard using Site Kit. 

Note that unlike Google Search Console, if you don’t have an Analytics account, you need to manually make one and insert the tracking code to your WordPress website. Site Kit can’t automatically build a new Analytics account for you. 

Follow these few steps to link your Analytics account to Site Kit. 

Step 1: Go to your WordPress dashboard → Site Kit → Settings page and choose the Connect More Services tab. 

Step 2: This display tells you that you will get an “Unverified App” warning in case you try to login with your Google account. 

Since this is just a Developer Preview version of the Site Kit plug-in, there’ll be several minor problems like the “unverified website” error during the setup process. There is absolutely no need to worry about this as I’ve shown you how to navigate those problems. Moreover, there aren’t any known security problems in the Site Kit plugin, and also – we are using it in our sites! 

Click on Proceed to the next step. 

Step 3: Select your Google account that’s access to Analytics. Ideally, this should be exactly the same Google account that you used in the Google Search Console configuration.

Step 4: This is actually the warning display screen we talked earlier. Click on Advanced to toggle the advanced options. 

Step 5: Click on “Go to souravkundu.in (unsafe)” to proceed to the next step. 

Step 6: Grant each of the permissions required by Site Kit to use access your Analytics account.  

Step 7: Review the permissions and make sure that each of the checkboxes are enabled. Click on Allow to move to the next step.  

Step 8: Google Site Kit will return to the WordPress admin dashboard where you will be requested to link your Google Analytics property. Let’s assume that you have already set up Analytics during custom WP development, Site Kit will choose the proper Analytics property.  

Click on Configure Analytics to move to the final step.  

Analytics is now successfully connected to Google Site Kit in WordPress. You are able to view your Google Analytics and Google Search Console data in the Site Kit dashboard.  

Troubleshooting Google Site Kit for WordPress 

Some times Google Site Kit might show a warning message like “Issue Accessing Data” in your WordPress admin dashboard. You’d require to re-authenticate your account once again.  

Note that I had struck this problem double in my blog when preparing this specific tutorial. However, Site Kit managed to pull all the Google Analytics and Google Search Console data and display it in my WordPress admin dashboard.  

I would not worry too much about this problem since, after all, this is a Developer Preview variant of the Site Kit plugin. 

When Google releases the official edition, these problems will be sorted, together with the chance of a simple setup process.  

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This Tutorial provide steps of process to install and Set Up Google Site Kit in WordPress. This guide shows the Site Kit deeper integrations with Google AdWords, YouTube Analytics, and Facebook Ads.

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SEO Features for Promoting Dating Site in Germany

Swiping right or left on other people’s profiles has made it easier to find romantic partners worldwide, and Germany is not an exception, either. It seems that more and more Germans are now moving away from traditional dating and embracing the idea of online dating to enjoy romantic flings. Reputable sites are making a lot of money in the process. Because of this growth, it is natural to think of starting your own dating business. But, you need to understand that even if you manage to create a quality dating site, it only works when people know about it. And to promote your site, you will have to resort to the best SEO practices.

Heading to the Dating Market in Germany

Germany is among the hotly contested markets for online dating sites, and new dating sites are appearing every day to shake up the sector. They are making every effort to be seen. Each site is trying to occupy its own niche and stand out from competitors with quality services to meet the desires of the clients. 

In particular, the niche of finding casual dating and sex encounters requires a closer look. Popular dating sites presented on Fresh-singles.de seem to understand how Google controls search engine optimization in Germany and use good keywords and optimization techniques to make their presence felt. The adult dating portal gathers different sites aimed at different groups of people of different orientations and ages, but united by a common goal – to give people a platform for finding sex contacts and affair dating. Thanks to this focus on the quality of services and targeted promotion strategies, they are gaining popularity.

Today, it is easy to design and maintain a dating site with turnkey dating solutions. But, to make it work, you need to promote it aggressively, and that is possible only when you understand your target audience, what they like, and how to make them appreciate your services. As adult online dating in Germany is already saturated industry, so the competition is fierce. The quality of services matters, but getting traffic through Google will always be the deciding factor. 

Getting near the top of search engine results pages will never be easy, considering Google produces about 780 million results for common keywords in no more than 0.5 seconds. In Germany, Google considers your internal and external optimization efforts to rank your site. They even use metrics and search algorithms to evaluate the quality of your links. They consider the trustworthiness of the link, the popularity of your linking page, the relevancy of the content, the quality of the anchor text, and the ownership connection between the source and target domains.

It is obvious how challenging it is to adopt the best strategies to get some link juice from Google and increase traffic to your dating site. If you are not sure, outsourcing your SEO campaigns will always be a good bet. Professionals learn about your business, perform the audits, and then share the best promotional strategies to help your dating site grow exponentially.

How to Promote a Dating Website in Germany?

Working with professional SEO companies will always be a better option, but you can still handle the SEO campaign on your own to spread the word about your dating site. The process can be tedious and demands a lot of time.

  • You will have to create an original site and ensure that you target a German-speaking audience. It is where opting for the “.de” domain makes a lot of sense. There are other options too, but .de is the official German Top-Level Domain and is extremely popular. It also inspires trust and ensures that people take your site seriously. 
  • Devote enough time to collect the semantic core. It is a list of all words on your project’s topic that help create a common structure and site pages. You need German semantics when creating a site, but it is vital to optimize it and eventually launch an advertising campaign. Be sure to use the semantic core of your competitors, collect keyword intersections, and utilize similar key phrases whenever possible. 
  • Pay special attention to technical optimization, which is mainly about optimizing your website as well as the server to ensure search engine spiders crawl and index your dating site more efficiently. Some technical characteristics are a responsive design, a secure connection, and a fast loading time.
  • Make use of internal optimization to ensure your site delivers the best user experience. It should be easy to navigate, not just for your visitors but for web spiders too. For internal optimization, you will have to find the best keywords, use them in website content, text, titles, and HTML coding. Do not forget Meta tags and descriptions when handling on-page optimization. You may even have to create pages in German and use keywords to target those who cannot speak English for better rankings.
  • External optimization is just as important because it is an important ranking factor. External links are placed on authority sites and point back at your homepage. The quality of these links can work wonders for your search engine rankings. For this, create quality content using your targeted keywords. Using content is a cost-effective way to raise brand awareness and attract search engine spiders too. Guest posting on authority sites with links back to your site is always a great idea, but you can also create viral content for social media with your collected keywords. Similarly, create your blog in German and update it regularly. 
  • The peculiarity of dating review sites is that in addition to direct keywords related to the topic of sex dating, you will also have many brands on your site, so the growth and promotion of these brands will have an impact on the review site too.

Summarizing

Every third German is taking advantage of an online dating service, statistics show. It seems that Germans are willing to cough up quite some money to find romantic partners, but they want to ensure that they are on an authentic site. That is exactly when getting your site reviewed by top dating site reviewers in the industry will improve your credibility and inspire potential members to go ahead with a buying decision. 

How Google Indexing a very Large Websites

How fast Crawling and Indexing Site with Millions Pages?

Recently, I often hear questions about the rapid embedding in the index of large sites. And today in the chat they threw a link to the fresh millionaire — people-ua.biz.

people-ua.biz — database of citizens of Ukraine (population of about 42.5 million). The card page contains a Name, date of birth and residence address. Search can be made on any of this parameter.

We will review the site and analyze how they managed to break into the Google SE index.

To check the response of the server, I recommend using this service.

 

The domain is registered on October 20, 2016 whois#people-ua.biz:

 

The sitemap directory contains more than 800 sub-lists for 50,000 URLs each. Total on the site people-ua.biz more than 42,000,000 pages. That is close to the documented number of the population of Ukraine.

 

https://en.wikipedia.org/wiki/Ukraine#Population_decline

So how many pages were able to push to google index for the month of existence?

According to Google SERP, on request site:people-ua.biz issues only slightly more than 4 million pages, approximately 700k per week:

 

On my projects recorded a 6-fold increase in the number of crawled pages by the google-bot in comparison with the average value after adding a sitemap:

 

Of these, the index hit up to 98% of the pages in about two weeks.

Your record? How much pages did you get crawled & index by Google-bot? Or, maybe you know other cases?