Give Your Practice a Personal Touch with Healthcare Email Marketing

With 319 billion emails sent and received every single day, email marketing is one of the most popular and effective ways to reach your target audience. It’s also an excellent way to connect with current and potential patients on a personal level.

When it comes to email marketing for healthcare, think of email as one of the most powerful tools you have. In this article, we’ll give you some tips on how to create healthcare email marketing campaigns that are both effective and personalized.

Why Is Personal Touch So Important For Email Marketing?

In a fast-paced world that is increasingly reliant on technology, it can be easy to forget the importance of personal touch. However, when it comes to succeeding in the digital marketing realm, a personal touch can make all the difference. And email is still one of the most effective ways to reach potential customers.

In order to maximize the impact of email marketing, it is important to connect with recipients on a personal level. This can be done by addressing them by name, using friendly language, and customizing messages to their specific interests. By making recipients feel like they are more than just a name on a list, your organization can establish a rapport that can lead to long-term relationships. In an age where technology often seems impersonal, a personal touch can be the key to success.

How To Get Patients To Join Your List

Before jumping into tips for creating personalized emails, first focus on building a quality list of subscribers. After all, you can’t send personalized emails if you don’t have anyone to send them to! There are a number of ways to encourage patients and potential patients to sign up for your email list, including:

Focus On Quality, Not Quantity Of Subscribers

When it comes to email marketing, quality is more important than quantity. It’s better to have a smaller list of engaged subscribers than a large list of people who never open your emails. One way to ensure that you are building a quality list is to offer something of value in exchange for an email address. This could be a discount on services, a free e-book or white paper, or access to exclusive content. By offering something that your target audience will find valuable, you can encourage them to sign up for your email list.

Be Honest About The Benefits Of Joining Your Email List

Another important tip for getting patients to sign up for your email list is to be honest about the benefits of doing so. Don’t try to trick people into joining your list by promising one thing and then delivering another. Instead, be upfront about what they can expect from signing up. For example, if you offer a monthly newsletter, make sure that potential subscribers know that’s what they’ll be getting. By being honest about the content of your emails, you can build trust with potential subscribers and encourage them to sign up.

Ask People to Sign Up In Person

Last but not least, don’t forget to ask people to sign up for your email list in person! Many businesses make the mistake of only promoting their email list online. However, asking people to sign up in person can be an effective way to encourage them to do so. You can promote your email list on your website, on social media, and in person. Asking people to sign up in person makes it easy for them to do so and increases the chances that they will actually subscribe.

How To Make Healthcare Emails More Personable

Once you have a list of subscribers, it’s time to start thinking about how to make your emails more personable. Here are a few tips to get you started:

Make Sure To Use Your Name In The Sender Address

As reported by Digital Authority Partners, one of the simplest ways to make your emails more personable is to use your name in the sender’s address. This may seem like a small detail, but it can make a big difference. Your name in the sender address immediately makes your emails seem more personal. Patients are more likely to open and read an email that appears to be from a person rather than a faceless organization.

Focus on Telling a Story in Your Emails

Instead of simply sending out a list of facts or promoting your latest product, focus on telling a story in your emails. This will help to engage readers and make your emails more personal. When you tell a story in your email, it’s more likely to capture the attention of recipients and encourage them to read on.

Use a Friendly and Personable Tone in Your Emails

It can be easy to get caught up in using industry jargon and technical terms in your emails. However, it’s important to use a friendly and personable tone if you want to make your emails more personal. Avoid using jargon and technical terms that your readers may not be familiar with. Instead, focus on using language that is easy to understand and will make your emails more relatable.

Make It Easy For Patients To Reply To Your Emails

Make sure that it’s easy for patients to reply to your emails. This can be as simple as including a “reply to” address in your email signature. Making it easy for patients to reply to your emails encourages them to do so and creates a more personal connection. Plus, you’ll be able to get valuable feedback from patients about your emails.

Include A Call-To-Action In Every Email

Don’t forget to include a call-to-action in every email. This could be something as simple as asking patients to book an appointment or sign up for your newsletter. By including a call-to-action, you will encourage patients to take action and engage with your emails. Plus, it helps to continue the conversation and create a more personal connection.

Make Sure To Say Thanks

Last but not least, don’t forget to say thanks! Be sure to thank patients for subscribing to your email list and for taking the time to read your emails. A simple “thank you” can go a long way in making your emails more personal.

Final Thoughts

It can be challenging to find a way to stand out in the healthcare industry. However, one way to do so is to focus on avoiding common email mistakes and ensuring your emails are more personal. Follow the tips above to make your emails more personal and engage with your patients in a new way.

How Decision Support Systems Benefit the Healthcare Industry

If you’re looking for a way to improve patient care and make your healthcare organization run more efficiently, you should consider investing in a special software – a decision support system. Decision Support Systems (DSS) have been shown to benefit the healthcare industry in a number of ways, including reducing costs, improving quality of care, and increasing patient satisfaction.

What is Decision Support Systems in the Healthcare Industry

Decision support systems (DSS) are computer programs that help users make better decisions. Healthcare decision support systems (HDSS) are a type of DSS that specifically help healthcare professionals make better decisions.

There are many ways in which HDSS can benefit the healthcare industry. One of the most important is by reducing the reliance on experience and intuition when making decisions. This is especially important in situations where there is a lot of data to process or where the consequences of a decision are high.

HDSS can also help standardize decision-making processes. This can be important in ensuring that all healthcare professionals are using the same criteria when making decisions. It can also help to improve communication between different members of the healthcare team, as everyone will be aware of the decision-making process that was used.

Finally, HDSS can help to improve the quality of decisions that are made. This is because HDSS use algorithms that take into account all relevant factors when making a decision. This means that HDSS can often identify potential problems that human decision-makers might overlook.

The Benefits of Decision Support Systems for Healthcare Organizations

By providing data-driven decision making tools, DSS can help organizations to improve patient care, streamline operations, and make better use of resources.

DSS can be used to support a wide range of decision making processes in healthcare, from diagnosis and treatment planning to resource allocation and staff scheduling. By helping organizations to make more informed decisions, DSS can lead to improved patient outcomes and higher levels of satisfaction among both patients and staff.

There are a number of different types of DSS available, each designed to support specific types of decision making. Some common examples of DSS include clinical decision support systems (CDSS), financial decision support systems (FDSS), and operational decision support systems (ODSS).

How Decision Support Systems Can Improve Patient Care

Decision support systems (DSS) are a type of computerized system that helps healthcare professionals make better decisions. DSS systems provide users with the ability to access and analyze patient data, make recommendations based on that data, and track the outcomes of decisions.

DSS systems have the potential to improve patient care in a number of ways. First, DSS systems can help healthcare professionals more quickly identify patients who are at risk for certain conditions or who may need more aggressive treatment. Second, DSS systems can help to standardize care by providing Decision rule sets that guide clinicians in making decisions about patient care. Finally, DSS systems can help track the outcomes of care decisions and identify areas where improvements can be made.

Overall, DSS systems offer a number of potential benefits for healthcare organizations. By helping to improve decision-making, DSS systems can play a role in improving patient care quality and outcomes.

The Importance of Decision Support Systems in Healthcare

The healthcare industry is rapidly evolving and becoming increasingly complex. In such a fast-paced and ever-changing environment, it is essential for healthcare organizations to have a robust decision support system (DSS) in place.

DSSs are computerized systems that help decision-makers in organizations by providing them with the latest data and analytics, as well as modeling and simulation capabilities. By doing so, DSSs enable healthcare organizations to make more informed and evidence-based decisions.

There are many different types of DSSs, but all of them share the same basic goal: to support decision-makers in making better decisions. Some of the most popular types of DSSs used in:

  • healthcare include clinical decision support systems (CDSSs),
  • financial decision support systems (FDSSs),
  • administrative decision support systems (ADSSs).

Clinical Decision Support Systems (CDSSs) are designed to help clinicians in making better clinical decisions. CDSSs do this by providing clinicians with up-to-date data, evidence-based guidelines, and clinical decision algorithms.

Financial Decision Support Systems (FDSSs) are designed to help financial decision-makers in healthcare organizations make better decisions about resource allocation and spending. FDSSs do this by providing users with data about costs, quality, outcomes, and other important factors.

Administrative Decision Support Systems (ADSSs) are designed to help administrative decision-makers in healthcare organizations make better decisions about organizational strategy, planning, and operations. ADSSs do this by providing users with data about organizational performance, demographics, trends, etc.

The Benefits of Decision Support Systems for Physicians

Decision support systems (DSS) are computer programs that help physicians make better clinical decisions. DSS provide evidence-based recommendations, resources, and decision tools to help physicians select the best course of action for their patients.

DSS have been found to improve the quality of care, decrease costs, and increase patient satisfaction. In one study, DSS were associated with a 36% reduction in hospital admissions and a 28% reduction in length of stay. In another study, DSS were associated with a decrease in lab tests and X-rays ordered by physicians.

DSS are becoming increasingly popular in healthcare as more organizations seek to improve the quality and efficiency of care. Many commercial DSS are now available, and many electronic health record (EHR) systems include DSS functionality.

The Benefits of DSS for Hospitals

Decision support systems for Hospitals are computer programs that help decision makers use data and models to solve problems. DSS are interactive, flexible and adaptable, offering users the ability to access and analyze data in real time.

DSS have been used in a variety of industries for many years, but their use in healthcare is relatively new. Hospitals and other healthcare organizations are beginning to see the potential benefits of using DSS to improve patient care and reduce costs.

One of the main benefits of DSS is that they can help hospitals make better decisions about patient care. DSS can provide decision makers with access to more data and better models, which can lead to improved decision making.

Another benefit of DSS is that they can help hospitals save money. By helping hospitals make better decisions about patient care, DSS can help reduce the number of unnecessary tests and procedures. This can lead to both direct cost savings for hospitals as well as indirect cost savings through improved patient outcomes.

In addition, DSS can help improve communication between different parts of the hospital. By providing a common platform for data and decision making, DSS can help ensure that everyone involved in a patient’s care is on the same page. This improved communication can lead to better coordination of care and improved patient outcomes.

The Future of Decision Support Systems in Healthcare

Decision support systems (DSS) have been used in various industries for decades, but their use in healthcare is relatively new. Despite this, their use is growing rapidly as more and more organizations realize the benefits that DSS can provide.

DSS can be used to support decision making at all levels within an organization, from frontline staff to senior managers. They can be used to provide better patient care, improve operational efficiency, and make better use of scarce resources.

There are many different types of DSS, but all share a common goal: to help decision makers make better decisions. The most common type of DSS is analytical, which uses data and analytics to help identify patterns and trends. Other types of DSS include rule-based systems, which rely on a set of rules or guidelines to help decision makers; simulation-based systems, which allow decision makers to test different scenarios; and knowledge-based systems, which encode the knowledge of experts into a system that can be used by decision-makers.

DSS are increasingly being used in healthcare to support a wide range of decisions, from diagnosis and treatment selection to resource allocation and goal setting. Their use is likely to grow even further in the future as more organizations realize the benefits that they can provide.

As the healthcare industry continues to evolve, so too must the decision support systems that practitioners rely on to make informed decisions. And while there are many different directions that these systems could go in, it seems increasingly likely that artificial intelligence (AI) will play a major role in their future.

The impact of artificial intelligence (AI) on drug development is often compared to the impact of digital technologies on the music industry. In both cases, AI is seen as a potential game-changer that can bring about significant efficiency gains and cost savings. However, there are also challenges associated with the adoption of AI in drug development, including the need for specialized skills and expertise, and the potential for disruptions to existing workflows. In this blog, we will explore the benefits, challenges

The Impact of Decision Support Systems on Healthcare

Decision support systems (DSS) have been around for decades, but their impact on healthcare has been sporadic. A DSS is a computer program that supports decision-making by providing access to relevant information. DSSs are typically used in situations where there is no single “correct” answer, but rather a need to evaluate different options and make a decision based on specific criteria.

Healthcare is an industry where DSSs can have a significant impact. The ability to quickly access and analyze large amounts of data can help clinicians and managers make better-informed decisions about patient care, resource allocation, and other critical issues.

There is evidence that DSSs can improve the quality of care and efficiency of healthcare organizations. One study found that hospitals that implemented a DSS saw a significant reduction in length of stay and cost per patient. Another study found that a DSS helped nurses identify potential problems earlier and make more efficient use of their time.

Kanda Software is a custom development company specializing in software for the healthcare industry. They have a wide range of experience in developing software for healthcare providers, payers, and pharmaceutical companies.

Guide to Build HIPAA-compliant Software – Medical App Development

Statista and Global Market Insights predict that by 2021 the mHealth market will reach 100 billion dollars, which is a five-fold increase compared to 2019. The range of areas in the healthcare industry that need digitalization is broad and new solutions are needed.

Categories and Components in Digitizing the Healthcare Industry

During the COVID-19 pandemic in 2020, healthcare companies that employed medical app developers to adapt to a new reality have prospered.

The Challenges You Can Resolve with Medical App

This type of apps provides solutions that help to reduce costs, time, and a number of medical errors while providing enhanced services, removing bureaucracy, and so on.

Key Benefits of Starting with Medical App Creation

The benefits of medical apps are as follows:

1. Assistance with medical insurance
Apps like Epocrates check if a patient’s insurance plan covers the provided services and prescribed medications.

Epocrates Medical App Functionality

2. Documentation storage

3. Improvement of workflow

Any app in the mHealth domain intends to improve a workflow; currently, the best example is Medscape.

4. Simplified billing workflow

5. Exchange of experience and knowledge

6. Medication tracking

An essential part of the recovery progress is timely medication intake. Medical health apps, like the MLSDev product Healixir, helps patients take the homeopathic product used for surgical recovery.

Healixir App for Timely Medication Intake

7. Better decision-making and support

MLSDev helped to implement the Idana software to improve the process of communication between patients and doctors.

Screens of Medical Software — Idana

8. Communication and care coordination

Doctorate App Screens

For example, a product by MLSDev, the Doctorate that allows patients to rate and review their experience with physicians. Based on patient feedback, the app builds recommendations for helping patients choose the right doctor.

Types and Examples of Medical Apps for Patients&Doctors

Most Popular Types of Medical Apps
  • Treatment monitoring apps

Examples: Cerner Physician Express II, Cerner Millennium, Epic Haiku

  • Patient engagement apps

Examples: AdviceCoach, Practice Fusion

  • Telemedicine apps (telehealth apps)

Examples: KRY, Ada, Doctor On Demand, MyDoctor, Telemedicine IntelliCare

Telemedicine Apps Statistics in 2020
  • Medication management and e-prescription apps

Examples: iPrescribe

  • Medical reference apps

Examples: Medscape, Epocrates, Visual DX

  • Electronic healthcare record (EHR) apps

Examples: eClinicalWorks, Allscripts, PrognoCIS EHR

  • Chronic disease management apps

Example: Medisafe, Fooducate, Pain Diary, My Medical Info

  • Professional networking apps

Example: Daily Rounds, Figure 1, Doximity

  • Patient healthcare tracking apps

Example: VitalHub, Chart

  • Medical appointment booking apps

Examples: Zocdoc, Doc Aid

  • Medical calculator apps

Example: MDCalc, Calculate by QxMD, Easy Drug Dose Calculator, Nursing Calculator

  • Educational apps

Examples:QxMD Read, Docphin, Case

  • Mental health apps

Examples: Moodfit, Modmission, Talkspace, Sanvello, Headspace, Happily

  • Wellness apps

Examples: 8Fit, Samsung Health, Wellness, BetterMe, Google Fit

Most Promising Areas for Medical Apps

Based on the set of features, your app can belong to one or several categories. Based on CB Insights research, clinical intelligence and enablement is a top area with tools that help to make clinical decisions to deliver care more effectively and efficiently.

Features for Custom Medical Apps

  • Video conferencing feature
Medical App: Online Conferencing Functionality (Source: Dribbble)
  • Speech recognition (SR)

For the technical implementation of these features, refer to:

  • Web Speech Specification API — text-to-speech functionality
  • Web Speech API — voice recognition
  • Google Cloud Speech API — transcription
  • HPE Haven OnDemand Speech Recognition API — speech-to-text functionality
  • Patient and doctor profiles
  • Search functionality
  • Listing functionality
  • Offline access
  • Booking feature
Doctor Booking Functionality Sample (Source: Dribbble)
  • E-prescription feature
  • Activity feed
  • Health dashboard

The Samsung Health app provides a great example of a user-friendly mHealth dashboard.

Samsung Health Dashboard Example
  • Progress tracking and sharing feature
  • Medical records and calculation feature
  • Symptom checker
  • Messaging functionality
  • Custom notifications and reminders
  • Wearable connection
  • Cloud integration
  • Payment processing
  • CRM, Analytics, & Reporting

When building an analytics and reporting feature, it is necessary to note what sorts of reports will be used.

Medical Dashboard Example

The described features may be used within different categories of apps.

How to Create a Medical App: Step-by-Step Process

So, how does one develop a medical app?

Let’s review each of these steps more closely.

1. Learning the needs of your target audience

The methodology to work with the target audience is simple and consists of three actions:

  • Divide them into groups and define your customer profile
  • Collect their thoughts, needs, problems, and similar data (through polls, questionnaires, and interviews)
  • Identify your early adopters (potential customers)

2. Document Your Medical App Requirements

After going through the steps above, you should have the following takeaways:

  • Concept for medical app project
  • Defined customer portrait
  • List of expectations and requests from your target audience
  • Competitor and market research

3. Compose Your Unique Value Proposition

For example:

  • Zocdoc: Find the right doctor right now with Zocdoc
  • Medscape: Your one-stop resource for medical news, clinical reference, and education
  • iPrescribe: Prescribing made painless
  • Practice Fusion: Meet the EHR that helps independent practices thrive

Your UVP should answer 3 questions: “What?,” “Who?,” and “How?”

For example: (What?) iPrescribe app — helps (Who?) doctors write prescriptions — (How?) by automating procedures.
Here is the table that provides VP examples for different category of users.

4. Test your app’s assumptions

Based on the collected critical points from respondents, it is necessary to finalize your idea and adjust the medical app’s functionality.

5. Create a medical app sketch

Tip: You may use tools like Figma, Proto.io, Marvel, Balsamiq, and UXPin to create an initial medical app sketch.

Hospital Management System Prototype

6. Find Professional Medical App Developers

There are a plethora of outsourcing destinations in the world. The most reliable in terms of quality and pricing — and that is Eastern Europe.

The prices for software development in Eastern Europe, mainly in Ukraine, are considerably lower than those in Western Europe and the USA. The average rates in EE for software development range from $30 to $40 per hour.

Check out the diagram below for a visual presentation of how to outsource app development.

Detailed Process to Outsource App Development

7. Build a Solid Medical App

The process starts with the initial discussion of your business idea and ends up with our ongoing support and maintenance of the completed product.

Discovery Stage

Here’s a brief breakdown of the Discovery stage deliverables:

  • Business analysis (functional specifications, product backlog)
  • Design (UX/UI design)
  • Project architecture (architecture vision)
  • Market & Competitor analysis (on-demand)

Development Stage

During the Development stage, our medical app developers bring your idea for a medical app to life. During this stage, we develop the back- and front-end functionality and test your product.

Many teams end collaboration with a client at this stage, but we offer ongoing support and product development in response to the ongoing, changing needs of the market.

Example of Workflow Scheme

8. Launch Your Service Correctly

The best way to introduce the app to the market is to start with the early adopters. This tactic has a huge benefit, since this segment of your audience already has expectations about your app and will be generous with feedback.

9. Market Your Medical App

Here are a couple of ways to do it:

  • Use social media marketing to announce the app
  • Use paid ads (on Facebook, Google)
  • Content marketing
  • Build a referral network (let other resources, like bloggers, talk up your app)
  • Finally, ask your first clients for referrals

The whole process can be finalized in a product strategy presented in the form of a Business Model Canvas and the forces influencing its creation.

Business Model Canvas for Medical App

Usage of Emerging Technologies

The following emerging technologies find their appliance in a range of fields, including medical apps.

  • AI & ML integration

Integration with AI and ML solutions boosts the domain of digital diagnosing.

For example, during the COVID-19 pandemic, an AI-powered British health app Babylon helped to diagnose a high risk of infection in 15,000 users, out of the 31,000 that tried it, before they actually visited a hospital.

  • Blockchain integration

The use of blockchain technology is a response to the elevated demand in highly secure solutions, as the amount of sensitive data to be stored grows exponentially.

  • VR-based functionality

VR-based solutions have various applications in medicine. From a better way to visualize an issue in medical studies, to use for its therapeutic effect, doctors have no plans to stop experimenting with VR.

  • IoT

Integration with connected devices expands the reach of mHealth solutions.

Robotic cameras help with remote examinations, and fitness trackers allow users to monitor essential health indicators 24/7.

Innovations in Healthcare Industry

Crucial Aspects of Any Medical App

The crucial aspects of medical apps involve compliance with privacy regulations, interoperability standards, and encryption.

1. Compliance with regulations

HIPAA Compliance and Data Protection

HIPAA regulations set the standards for managing sensitive data and when it comes to medical application development for the US market.

Aside from regional regulations, there are international standards:

  1. IEC 62304
  2. The ISO/IEC 27000
  3. SOC Type 2

2. Improving interoperability

To maintain the interoperability of medical services, the US Office of the National Coordinator for Health Information Technology has created a nationwide interoperability roadmap.

3. Data protection and encryption

Sensitive medical information should be protected from malicious attacks. It is possible to achieve this protection through data encryption and the use of safe protocols like HTTPS and TLS/SSL.

Cost of Medical Apps

The following table will help to make a preliminary calculation of the medical app cost – $60 000~$230 000:

Note: the prices are based on the average hourly rate of medical software developers in Ukraine, which is USD 40/hour.