Digital marketing allows you to increase your audience, create awareness about your products, and improve your sales. Plus, nobody would know who you are if you don’t invest in some form of marketing.
So, marketing is the backbone of brand success. But what if your marketing team is unsuccessful at making your customers choose your products over your competitors? What if they’re having trouble writing copy and content for your blog and website? What do you do?
Hire a marketing agency.
A well-established and experienced marketing agency will help you market your products to a broader audience by using several tried-and-true techniques. They’ll simplify the campaign process and let you focus on your business while they increase your reach.
But is that all marketing agencies do for you? Let’s look at five other benefits of hiring a good digital marketing agency.
5 Benefits You Get From Hiring a Good Digital Marketing Agency
Can’t decide between keeping an in-house marketing team or a digital marketing agency? Here are five benefits of signing up with a marketing agency:
- You Get to Work with Experts
As a company, you may hire specialists for SEO marketing campaigns to content marketing when you need help. But marketing agencies employ full-time specialists for every aspect of marketing they work on.
For instance, you may use a content writer to write copy because hiring a content writer is cheaper than hiring an experienced copywriter. As a result, the copy may not look very good, so you’ll spend more money getting it edited.
In contrast, marketing agencies have access to expert copy and content writers. So, if you want to have a blog post written, the agency can have an expert content writer do it for you. But if you’re going to have landing page content written, they’ll have someone for that too.
- You Get Access to Years of Marketing Experience
Running a marketing campaign is an art. It takes years of practice to find out what works and what doesn’t. Most marketing teams don’t have access to this experience, so they take several tries before understanding how to work your angle.
An experienced marketing agency, in contrast, consists of experienced marketing professionals who’ve seen and done all. They have created content and campaigns for every kind of company under the sun. So, chances are, they’ll already know what to do about your situation once you sign-up with them.
For instance, they’ll know exactly how to approach email marketing for startups and experienced companies. So, if you’re having a problem with your email marketing, they’ll fix it instantly. You won’t get that kind of service with an in-house marketing team.
- You Can Easily Make Your Campaigns More Efficient
As mentioned in the previous point, marketing agencies with years of experience have access to expert marketers. These people know what to do for you. For instance, let’s say you’re running a marketing campaign that isn’t paying back anything.
When you sign-up with an experienced marketing company, they’ll talk to the campaign designers, look at the analytics and conversion rates of the campaign, find out what’s working and what isn’t, and then implement those changes without you needing to lift a finger.
Since marketing agency professionals know what they’re doing, they’ll improve your campaigns quickly, allowing you to see increased traffic and conversions in just a few weeks.
In contrast, a less experienced marketing professional might take a few months to find out what works, decreasing your efficiency and ROI.
- You Get Access to More Resources
Tools can make or break a job. For instance, if you need to create 100 pay stubs, you’ll use a pay stub creator instead of writing out every paystub yourself. It’s more efficient.
Similarly, an experienced marketing agency will have access to the right tools and resources because they’re crucial to running marketing campaigns smoothly.
So, if you need keyword-optimized content, the agency will already have access to paid marketing products like SurferSEO, Ahrefs, or SEMrush, making the wiring process much easier.
They’ll also have access to exclusive guides and company-specific resources that your in-house team wouldn’t be able to access.
5. You Save Thousands of Dollars
You may be thinking that signing up with a top marketing agency may be expensive.
Working with an experienced marketing agency can provide access to a team of expert marketers and marketing professionals with suites of tools backing them up. Why is that significant? Let us explain.
If you hired an in-house marketing team that had to access the tools like SEMrush and SurferSEO, you’d need to spend thousands of dollars per year to access them. So, by going with an experienced marketing agency, you save money that you can use elsewhere.
Aside from that, you also save money by getting access to experts who only have to fix things once instead of marketing professionals who constantly have to tweak campaigns to make them run more smoothly.
The Bottom Line
A marketing agency can help you increase your ROI, website traffic, and sales, allow you to reach wider audiences, and gain insights into your customer base, aiding you in improving your products.
They know what works and what doesn’t. And if they don’t know, they’ll do a mountain of research to make their efforts as impactful as possible.
So, if you want to increase your marketing reach, go for a marketing agency. They’ll help you reach audiences and conversion levels you only dreamed about before.
Bitcoin is one of the most used and famous cryptocurrencies in today’s time. This was announced in the year 2008 and was launched in the year 2009 by the anonymous person who is an anonymous person who is named Satoshi Nakamoto. This was the whole new concept given by him.
Initially, the value of bitcoin was nothing, but later with time, it has earned its existence, and the value of a single bitcoin is around $40000. This is a considerable amount. The persons who had invested in bitcoins in the early stage had become billionaires today. Even this is still the future. And one should start investing in bitcoin.
Initially, when there was no digitalization, it was very difficult for people to know the concept of cryptocurrency. Still, now, with time, modernization is there, and most people today are using smartphones and digital devices. So, it is now straightforward to do transactions with the cryptocurrencies as now there are a large number of digital wallets present that can be used to earn, sell or can be used to know the statistics of the particular cryptocurrency. This is a great thing.
Basically, what are digital wallets?
Digital wallets are the ones that have been used to do transactions with bitcoins or any other cryptocurrencies. In early times, everyone had to go to the bank to do their transactions of deposit withdrawals, but now this is not the case. Digital wallets have made the life of people very easy.
There are so many benefits of using digital wallets:
- Digital wallets have made the life of people very easy as everything can be managed very easily with just a single click. The whole thing is in their hands which can be managed very easily.
- These can be used to check the prices and the price difference in the cryptocurrencies between specific periods.
- Digital wallets can be used to transfer money from one person to another in a significantly less time period.
- The transaction charges which are charged from the user are significantly less.
Even today, the technology has moved so fast that the user can make transactions with the help of debit cards. Yes, that’s true today; the user can use debit cards full of cryptocurrencies to make the transactions. The person can load his debit card on btcrevolution.io with the help of digital wallets. Digital wallets are beneficial for these purposes.
If a person wants to start investing in bitcoins, he needs his PAN card for the proof, and then he can easily sign up in his account in the application. Then he can start investing in bitcoins very easily.
Benefits of Investing in Bitcoins or any other Cryptocurrencies
- These provide users with profits in a very less time period.
- The transaction charges are very less.
- There are no middlemen in between.
- It takes very little time for the transaction to take place.
- All the transactions are completely secure and can take place very easily.
- All the transactions are made private; no one can take a view of your transactions.
Some drawbacks of using the Bitcoin Platform
There are some drawbacks to using this platform which can be easily prevented by just taking care of a few things. In this, as we know that all transactions made are private, so if the person sends the money to the wrong account, then the money cannot be retrieved at any cost. This is one of the biggest and major drawbacks. But this can be prevented if the user does the transactions carefully.
Cryptocurrencies are prevalent in today’s time. Even now, the crypto transactions can be made at ease as earlier we have discussed that there are various digital wallets that can be used to make the transactions. These are very helpful as all the features are so interesting and can be easily managed just by using your smartphone.
There are various exciting features like sending the money from one user to the other, receiving the money, and even making international transactions. As these are the universal currencies all over the world, then they can be used at any place and can be sent to anyone at your ease.
Technology evolves at such a fast pace that one has no choice but to keep up with it. Earlier, knowing a difference between a PC and a laptop meant you were tech savvy. However, now with the evolution in artificial intelligence there are several nuanced technologies that one will have to learn to differentiate between and adopt.
Difference between a Chatbot and Virtual assistant
Let us take two of the most current technologies powered by artificial intelligence – chatbots and digital agents. According to a study conducted by Capgemini this year, voice assistants are set to become a dominant mode of consumer interaction in the next three years – 24% already say they would use chatbots and voicebots instead of a website. The surge of voice assistants such as Google Assistant, Amazon Alexa and Apple’s Siri is transforming customer relationships dramatically, and businesses are being forced to consider how they can be leveraged. However, chatbots and digital agents are not exactly the same. With a host of tools available in the market currently, it would do well for one to remember the scope and role of both these technologies. For example, one of the key differences that can be pointed out is that a chatbot is largely server or company oriented while virtual assistants like Cortana or the more popular one Siri are user-oriented. Chatbots and digital agents are cut from the same cloth which is artificial intelligence which is being leveraged upon hugely by organization to automate several of their functions. The return on investment too has been massive too with artificial intelligence benefitting not just businesses but personal lives too. However, these two ‘intelligent’ applications of AI are often confused as one.
Chatbots are more like information interfaces that can perform tasks like extracting product details. Digital agents are more like virtual assistants who can support you in conducting various tasks such as meetings reminders, taking notes. When it comes to using digital agents for customer service they are able to provide a more human-like experience and have the ability to learn from experience and grow.
Both of them are quite similar, however it is necessary for a company to understand the nuances of the two in order to be able to effectively use them. Hence, let us look at them a little more in detail.
What do chatbots do?
Chatbots are essentially text-based software that are designed to reply to a given set of questions and hence cannot comprehend questions that are not preinstalled in their system. They cannot perform long conversations with a likeness to humans and do not have the particular ability of processing languages. They pick certain words and give a programmed answer and are thus very structured. Chatbots fail to reply if the question or statement is complex.
As such, this shows that chatbots essentially have limited use and do not have enhanced algorithms that can be used in areas of sophisticated customer support. Hence, chatbots are a basic requirement for most customer service requirement but they are limited in the tasks they carry out.
What do digital agents do?
Contrary to chatbots, digital agents have a more sophisticated and interactive platform. They understand the language as well as the intention of the user and can learn from instances to predict future occurrences which in turn ensures that they can have a long human interaction. They are also able to process languages. Digital agents mainly concentrate on natural language processing (NLP) and Natural Language Understanding (NLU). There has been a substantial amount of research in NLP to build advanced capabilities in virtual assistants; case in point Virtual Assistants can now understand slangs used in everyday natural conversations and analyse the sentiments by the use of languages, to enhance an even better set of communication skills.
When it comes to tasks, digital agents have a wider scope and range such as decision making and eCommerce. They are more sentient and thus mature gradually with use.
Why adopt digital assistant?
New technologies are being innovated and created at a scary pace and companies are scrambling to adopt them. The motto that ‘customer is king’ applies to every single brand and hence it is important for companies to adopt technologies that help improve customer experience but at the same time reflect the brand persona as well. At the same time, it also helps the company to retain talent as customer service agents are no longer burdened by an onslaught of mundane, repetitive tasks and can thus enjoy a higher level of job satisfaction and less burnout. This newly found time will also enable agents to address complex service complaints and deliver a more personable customer experience.
Interestingly, using digital agents that are powered by conversational process automation has not only proven to increase customer satisfaction by leaps and bounds and has smoothened the operational process but it has also contributed to employee morale. Agents have self-reported higher employee satisfaction (ESAT) scores when using AI tools, which puts them at a lower risk of burnout, which in turn helps business owners manage turnover, decreasing recruiting and training expenses within the department.
Like we said in the beginning, there are several nuanced technologies that one will have to learn to differentiate between and adopt. With the rapid pace at which artificial intelligence is growing, we can expect newer disruptions at a shorter turnaround time. Our job has now become to understand the applications of this technology and to figure how they may be used in tandem so as to gain the best results.