The pricing for Canva starts at $9.99 per month. Canva has 2 different plans:

• Pro at $12.99 per month / $119.99 per year.
• Enterprise at $29.99 per user per month.

What are the Most Affordable Design Software Options for Beginners?

Design software is a must-have for any graphic designer or someone who wants to start their career in the field. There are various design software available in the market, some of them being more affordable than others.

In this article, we will talk about some of the most affordable design software options for beginners which you can use to get started with your projects.

No business can survive without customers. Whether you’re just starting out or you’ve been in business for years, it’s essential to always look for new customers. But how do you find them?

One way is to use UX research. UX research is a method of studying how people interact with products and services.

By understanding the needs and wants of your target audience, you can create a product or service that they will love. And when your customers are happy, they’ll keep coming back for more.

So if you’re looking for new customers, start by doing UX research. It could be the most significant thing you ever do for your business.

Keep reading to learn more about how to use UX research to find new customers.

What is UX research, and why should we do it.

UX research investigates how people interact with a particular product or service to improve the user experience. It helps businesses understand their customers’ needs and wants and design products and services that meet those needs.

UX research can take many forms, from surveys and interviews to focus groups and observation. The most important thing is that it provides valuable insights that can be used to improve the user experience.

Why should we do UX research? There are many good reasons.

It helps us to understand our users better.

It allows us to see things from their perspective and understand what they need and wants from our products and services.

It helps us to design better products and services.

By understanding the needs of our users, we can design products and services that are more likely to meet those needs. This leads to satisfied customers and more sales.

It helps us to identify areas where the user experience can be improved.

We can identify areas where our products or services are falling short by conducting UX research. We can then take steps to improve the user experience in those areas.

It helps us to stay ahead of the competition.

By understanding the needs of our users, we can design products and services that are better than those of our competitors.

It helps us avoid making design decisions based on Guesswork or personal preferences.

Businesses often make design decisions based on Guesswork or personal preferences. This can lead to products and services that don’t meet the users’ needs. UX research helps us avoid this by providing insights based on accurate data.

It helps us make relevant decisions about which features to include in a product or service and how best to implement them.

Limited resources are always available, so it’s essential to use them wisely. UX research can help us ensure that we’re including the features that our users really need and that we’re implementing them in the best way possible.

In short, UX research is an essential tool for anyone who wants to create great user experiences. And when you create great user experiences, you’re more likely to find and keep happy customers.

How to identify your target market.

Your target market is the people most likely to buy your product or use your service. You need to understand your product or service and its benefits to identify your target market. Then, you need to identify who would most likely need or want that benefit.

For example, if you offer a new type of health insurance, your target market might be self-employed people or the ones working for small businesses. Once you’ve identified your target market, you need to research them to learn more about their needs, wants, and purchasing habits.

Only then can you develop marketing strategies to reach and appeal to them.

There are many different ways to research your target market. 

Surveys: You can use surveys to collect data about your target market’s demographics, needs, wants, and purchasing habits.

Interviews: You can conduct interviews with members of your target market to learn more about their needs, wants, and purchasing habits.

Focus groups: You can bring together a group of people from your target market and ask them about their needs, wants, and purchasing habits.

Observation: You can observe your target market to learn more about their needs, wants, and purchasing habits.

And of course:

UX Research: You can use UX research methods to collect data about your target market’s demographics, needs, wants, and purchasing habits.

Once you’ve collected this data, you can use it to develop marketing strategies to reach and appeal to your target market.

How to use UX research to create user personas.

Creating user personas is a vital part of UX research. To create a persona, start by collecting data on your target users. This can include demographic information, behaviors, motivations, and needs.

With this data, you can create a fictional character representing your target user. Don’t forget to give your persona a name and a back story; consider adding a photo or other visual elements to help bring the persona to life.

Once you have created your persona, you can use it to inform the design of your product or service. For instance, you can use the persona to help decide what features to include in your product or how to word your marketing materials.

Ultimately, by taking the time to create user personas, you can ensure that your product or service meets the needs of your target users.

How to use UX research to understand customer needs.

Understanding customer needs is essential for any business that wants to stay relevant and successful. And while there are many methods for gathering this information, UX research is one of the most effective.

UX research involves studying how customers interact with a product or service and then using that data to improve the user experience. Do this with the help of surveys, interviews, focus groups, and other methods.

By understanding what customers want and need, businesses can create products and services that better meet those needs. As a result, UX research can play a vital role in helping businesses stay ahead of the competition.

Find out who are your future customers.

Grand-Studio UX consulting services can help you understand your target market and what they need from you. They can also help you create user personas and UX research to improve your products and services.

So if you want to better understand your customers and create a superior user experience, contact Grand-Studio today.

UX research is essential for any business that wants to create a great user experience. By understanding your target market and customer needs, you can create products and services that meet those needs. And when you do, you’ll be well on your way to success.

Your content is the foundation of your inbound marketing. Miss the point, and you may increase your bounce rate. While the kind and quantity of the content is the key, knowing how to place and organize your content on a website is also important.

In this marketing race, typography is the presentation of your work. Other than your writing style the font type, size, color,  bold, italic, everything matters to your end user. Often referred to as an art, it is the science of innovation to keep those eyes glued to the page.

Introduction to rem, em, and px

I will be solving one of the common confusion which every UI developer will face in choosing the css unit to use either px or em or rem.

Basic font-size a browser has 16px or 12pt (points).

If you’re familiar with web designing, you would have undoubtedly heard of these terms. The best practice of typography on the web is to use the relative units of rem, em, and px.

Most of the popular frameworks are updating the design with rem or em unit. We have popular Twitter Bootstrap framework 3 which earlier worked on pixels but with Bootstrap 4 now in the market even it has updated its typography with rem/em.

In this article, we will discuss, what exactly are rem, em and px, and how to use them.

What is Rem?

It stands for “Root em”. It is a relative unit of CSS and translated by the browser to pixels (px). When rem is used on the font-size in the root element, it represents its initial value. If we set the font-size:16px of the root <html> element, then font-size of paragraph will be 1rem. This implies that

1rem=16px 

 If we change the font-size of root element from 16px to 20px, then 1rem would be equal to 20px. 

html{
  font-size:16px ; /* it means 16px is equal to 1rem */
}

The font-size of the paragraph here is 1rem. If we want to set font-size as 18px for the paragraph, then we can calculate the font-size as:

html{
  font -size:16px
}

p{
  font-size:1rem;
}

Similarly, we can also calculate the pixels from rem.
Suppose we set the font-size:16px of root HTML element, then we would count it as:

html{
  font -size:16px
}

p{
  font-size:1rem;
}

In case you now want to set font-size:22px in rem of an element, then we can calculate the font-size as,

22px/16px = 1.375rem   /* i.e. equal to 22px.*/

When to Use Rem?

Because the content should adjust to the size of the device, it is important that your font adjusts too. 

If we want to keep the font-size responsive to the device, then we must change the root <html> element.
It is always good to create responsive web designs. 

html {
  font-size:16px;
  @media only screen and (max-width:991px) {
    font-size:14px;
  }
}

Then font-size automatically will adjust to the screen.

Here’s an example:

<html>
  <head>
    <meta charset="utf-8">
    <meta http-equiv="x-ua-compatible" content="ie=edge">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Test</title>
    <link rel="stylesheet" href="css/style.css">    
  </head>
  <body>
    <div class="outer-wrapper">
      <div class="row">
        <div class="column test-col">
          <h1>This is Heading h1</h1>
          <p>This is Paragraph</p>
        </div>
      </div>
    </div>
  </body>
</html>

This is a very common example of rem.

Now, we can also set the font size for a larger screen.

html {
  font-size: 16px; /* i.e. 1rem */
}

.test-col h1 {
  font-size: 2rem; /* i.e. 32px */
}

.test-col p {
  font-size: 1rem; /* i.e. 16px */
}

If we want to change the font-size of <h1> & <p> in mobile & tablet, then we will change the font-size of the root <html> element.

@media only screen and (min-width:768px) and (max-width:991px)
{
  html {
    font-size: 14px; /* i.e. 1rem in for Tablet screen*/
  } 
}

now the font-size of <h1> & <p> works like this in tablet
.test-col h1 {
  font-size: 2rem; /* i.e. 28px */
}

.test-col p {
  font-size: 1rem; /* i.e. 14px */
}

 @media only screen and (max-width:767px) {
html {
    font-size: 13px; /* i.e. 1rem in for mobile screen*/
  } 
}

now the font-size of <h1> & <p> works like this in mobile

.test-col h1 {
  font-size: 2rem; /* i.e. 26px */
}

.test-col p {
  font-size: 1rem; /* i.e. 13px */
}

What is Em?

Em is a relatively flexible and scalable unit of typography. It is equal to the font-size specified to the parent element. Your browser translates em to pixels. It can turn out to be a tricky part.

The exact value is determined by the font size of the parent element. It gets complicated when we start nesting elements deeply. In such a case we have to multiply all the available values to determine the actual value of the child element. 

Let’s say we have a <div> element. Inside the <div> we have a <h1> tag and a paragraph <p>.
if we set the font-size:16px of the parent <div>.

div {
  font-size:16px;
}

Then we have the font-size of <h1> as 2em. This means font-size of <h1> element is relative to its parent <div>.

 h1 {
   font-size:2em;   /*default font-size of parent element is 16px*/
 }

p {
   font-size:1em  /* default font-size of parent element is 16px */
}

If we want to set <h1> font-size equal to 30px in em, then we can calculate the font-size in em like this, 30px/16px=1.875em.

What are the uses of Em?

The main problem is that em is relative to the font-size of its parent element. If we want to change the font-size of an element, then we have to change the font-size of its parent element.

By using em, we can create components on the page that respond automatically, should the font size change. 

Let’s say if we want to change font-size of <h1> in mobile or in tablet,

div {
    font-size:16px;
    @media only screen and (max-width:767px) {
        font-size: 14px;
     }

    h1 {
      font-size: 1em;
       @media only screen and (max-width:767px) {
          font-size: 1em;  /* i.e. 14px */
        }
    }
}

What is Pixel?

Pixel is an absolute and fixed-size unit in CSS. Although the size of a pixel isn’t always the same, the font-size, margin, and padding in pixel(px) remain same for all the screens.

Pixels are easily translatable. For example if we sets the font size 24px to an <h1> element then it is always 24px for all screens and devices.

h1{
  font-size: 24px;
}

p{
  font-size: 18px;
}

And if we set the font size to 18px for a <p> element then it would always be 24px for all screens and devices.

We use the pixels as an absolute unit, and it remains same for all screens.

Depending on the project, the need, and the developer, you can use rem, em, or pixels. But the foremost thing to take into account is who the website is being built for. Once you are familiar with your needs and the final goal, it is easy to decide what to zero in on.