Types of Emails Your Small Business Should Be Using

From social media and PPC ads to SEO and content marketing, small businesses are spoiled for choice when it comes to looking for ways to connect with customers and grow their business.

However, one avenue that is often overlooked is email marketing.

Even though it may seem a little old-fashioned, email can be an extremely effective tool, especially for small businesses.

Not only is it affordable and easy to set up, but it also allows you to reach a large number of people with minimal effort.

Plus, it’s a great way to build relationships with your customers and keep them updated on what’s going on with your business without relying on third-party platforms to deliver your message.

With that said, even those with huge email lists are often unsure about what type of content they should be sending out. This leads them to send repetitious, boring content that doesn’t do much to engage their subscribers.

This is where we come in.

In this article, we’ll take a look at seven different types of emails that small businesses can use to connect with their customers, build relationships, and boost their bottom line.

1 – The Welcome Email

The welcome email is the first step in engaging your subscribers and making them feel like part of your community. As they say, first impressions count, and you won’t get a second chance to make a good one.

In your welcome email, introduce yourself and your business. Let your subscribers know what they can expect from you and how often they can expect to hear from you. And, most importantly, thank them for signing up.

Make sure your welcome email is friendly, personal, and helpful. This is not the time to be selling or promoting anything. Think of it as a way to break the ice and start building a relationship with your new subscribers.

Most importantly (and this is true for all your emails), you need to focus on building trust and credibility with your subscribers. If they trust you, they’re more likely to buy from you. If they don’t, they’re likely to unsubscribe.

To do this, make sure you have a well-crafted and professional email that includes all of your basic information and credentials on your signature. If you don’t want to do this manually, you can use a signature generator to automatically create a signature that includes all of your important details.

2 – The Broadcast Email

Broadcast emails are the bread and butter of email marketing. They’re typically used to announce sales, new products, or anything else that you think your subscribers would be interested in.

The key to a successful broadcast email is to make sure the content is relevant and interesting to your audience. No one wants to receive a generic email that could have been sent to anyone.

To make sure your broadcast email stands out, start by segmenting your list. This way, you can send targeted emails to small groups of people who are more likely to be interested in what you have to say.

2 – The Transactional Email

Transactional emails are those that are triggered by an action that a subscriber takes, such as making a purchase or signing up for a service. These types of emails are important because they provide valuable information to your subscribers, such as order confirmations and receipts. But they can also be used to upsell or cross-sell products and services.

4 – The Urgency Email

These emails are designed to create a sense of urgency and encourage your subscribers to take action quickly. They’re often used in conjunction with sales or other promotions.

To make your timing email effective, you need to be clear about what you want your subscribers to do. Do you want them to buy a product? Sign up for a service? Take advantage of a limited-time offer?

You also need to make sure your email stands out in the inbox. Use a strong subject line and clear call to action to make it easy for your subscribers to know what you want them to do.

5 – The Customer Retention Email

Customer retention emails are designed to keep your customers engaged with your brand and prevent them from churning. There are a few different ways to approach this.

You can start by sending your customers emails that highlight the benefits of using your product or service. Make it clear why they should continue doing business with you. You can also offer exclusive deals and discounts to your best customers. 

This is a great way to show your appreciation and keep them coming back for more.

Finally, you can use customer retention emails to re-engage customers who haven’t interacted with you in a while. Send them a special offer or discount and let them know that you’re thinking of them.

6 – The Abandoned Card Email

Abandoned cart emails are sent to people who have started the checkout process but haven’t completed their purchase. People who do this have clearly shown that they are interested in what you’re selling, so it makes sense to chase them up with a reminder email.

The key to an effective abandoned cart email is to make it as personal as possible. Include the items that they were interested in and offer a discount or incentive to encourage them to complete their purchase.

You can also use abandoned cart emails as an opportunity to upsell or cross-sell products. If you have a related product that would complement the items in their cart, be sure to include it in your email.

7 – The Case Study/Testimonial Email

Finally, case study and testimonial emails are a great way to build trust and credibility with your audience. These types of emails showcase the success that other people have had with your product or service.

If you have a case study or testimonial that you think would be relevant to your audience, send it out in an email. Be sure to include all the relevant details, such as the problem that was solved, the results achieved, and any other important information.

You can also use these types of emails to highlight the unique features of your product or service. If you have a feature that is particularly valuable or popular with your customers, use it as the focus of your email.

Final thoughts

Email is a powerful tool that should be a part of every small business’ marketing strategy. By using the different types of emails outlined above, you can build better relationships with your subscribers, drive more sales, and keep your customers coming back for more.

Just remember to keep your emails relevant, personal, and engaging to get the best results. And always try to build trust and credibility with your audience by delivering on your promises and providing valuable information.

What makes people think of Bitcoin as a Currency?

Blockchain technology is more secure than any other platform for trading money, intellectual property, or shares because it offers advanced encryption and verification techniques that inhibit hacking and fraud. If you are standing on the edge of buying Tokens or cryptocurrency, use Quantum AI trading.

Bitcoin is also an efficient medium of exchange because it can be instantaneously transferred by people anytime and anywhere in the world. Unfortunately, the current infrastructure for money transfers is costly and inefficient, often requiring several business days to complete. 

Today’s traditional currencies have jumped around to adjust to political conditions or environmental changes, making them less desirable as a form of currency. However, Bitcoin is being adopted worldwide due to its incorruptibility, security, and wealth of applications. As more people gain access to bitcoin, it will continue its journey towards further acceptance in international trade.

What challenges make bitcoin attractive?

 The use of bitcoin as a currency is still in its early stages, with only a few publicly available merchants accepting cryptocurrency as payment. However, with the development of Bitcoin exchanges and new businesses seeking acceptance of bitcoin as payment, this trend is expected to increase over time. More importantly, however, is the prospect that bitcoin may challenge traditional currencies in the long run. If bitcoin continues to increase in popularity and adaptability, it will likely garner more widespread acceptance as payment for goods and services. As a result, it could ultimately lead to a drop in the value of traditional currencies worldwide.

What are the benefits of using bitcoin?

The number of people who accept bitcoin is expanding rapidly, as more merchants begin to accept payments in bitcoin. The Top 100k Online Merchants currently accept bitcoin payment, with many new merchants joining the ranks weekly. It gives businesses options on how they want to accept payment and may better serve customers who wish to pay with bitcoin quickly.

Why is bitcoin classified as a currency?

 -Melting pot of national and global money supply

Bitcoin is far more flexible than the traditional currency in its ability to track global trade and exchange. The US dollar has been the primary means of exchange for many years, but the structure of bitcoin makes it much easier to adjust to new needs in the short-term and long-term. The amount of bitcoin in circulation today represents only a tiny portion of what it may eventually be.

 -Price stability

The value of bitcoin is based on its network. Bitcoin has gone through many booms and busts, but the price has always recovered. Few merchants accept bitcoins as payment because they aren’t widely available yet. Consequently, we see price fluctuations when there is an increase or decrease in demand for bitcoin. In addition, over time, these issues will be resolved by users, and more businesses will adopt the use of bitcoin as currency and accept it for payment.

A currency needs to be:

  • Accepted widely in the economy, accepted by the public as a unit of account – a store of value, a medium of exchange, a source of stability.
  • Limited in supply
  • Advertised widely and accepted by merchants.
  • Easily transferable without the need for intermediaries or any central authority that regulate its money supply.
  • Portable 

Users can move their bitcoin over long distances rather than using physical coins or notes. In addition, as people relocate from city to city to work and study, more merchants will begin accepting bitcoin as payment for goods and services in the coming years. Therefore, Bitcoin represents all of the above-listed attributes to be listed as a currency. 

What derives bitcoin value?

The value of bitcoin derives from its utility to consumers, investors, and merchants. The more people begin to use bitcoin; its value will increase. Bitcoin’s lower transfer fees also make it an ideal choice for merchants seeking to accept payments from international customers without incurring significant costs associated with traditional currencies.

As interest in bitcoin continues to grow, we expect demand for the currency will increase, and its price will stabilize. Today there is a dire need to adapt our money system as technology continues to evolve at an ever-increasing pace while simultaneously becoming more efficient at transmitting value globally. Bitcoin offers all the attributes necessary to be classified as a currency and will help facilitate this global adaptation. Once a bitcoin transaction has been performed, it is sent out to other nodes on the network, who validate and record every transaction they receive.

Nodes also collect information about all transactions with bitcoin from other nodes on the network, ensure that these transactions are valid, and add these transactions to the blockchain where they are obscured from tampering (ideally).

Hometech Roof Tiles

Are you searching for the right type of Roof tiles? Do you want to know which one will be the best option? Roof tiles are the most common and essential things while making your house roof. It will prevent water from seeping into the roof. This system of tiles on the roof has been used since ancient times. Here is all the information about various kinds of tiles and which will be the best option for your house. Read on!

  1. Metal Roof Tiles

Metal Tiles are extensively used these days. It is made of copper, zinc, aluminum, and other strong products. The ones made up of steel and aluminum are preferred the most. They are crafted perfectly to look exactly like wood or slate tiles. They come in different varieties of patterns and shapes.

It will be a good choice to go for these tiles! They are lightweight, and installing them is not a hassle.

Young technician master in workwear bending over solar panel on the roof while adjusting handle
  1. Stone Roof Tiles

Stone tiles are one the tiles with beautiful patterns and designs! This tile variety comes in a wide range of color options in its natural form. This is a classic type of Roof Tiles. It is very durable and is not easily harmed by fire.

You can go for it as it is considered one of the best types of roof tiles. However, due to its high demand in the market, it costs more than other types.

Solar panels on suburban Italian home. Photovoltaic power plant. Regenerative energy system electricity generation.
  1. Composite Roof Tiles

These are unique forms of tiles that have layers in them. The layers are metal, acrylic, and stone. Unfortunately, the designs of these tiles are not so natural, so they are less popular among customers.

If you want to go for a lightweight option, then this is this! It is also available for a lower rate in the market.

  1. Concrete Roof Tiles

These tiles are very strong and durable and don’t break easily. You are made up of a strong mixture of water, sand, and cement. Its hardness comes with very heavy weight but has a low rate compared to the slate ones. Therefore, it is a great alternative to ceramic roof tiles.

  1. Solar Roof Tiles

These Roof tiles don’t catch your eye but definitely greatly depreciate your electricity bill. Installing it on your roof connected to a battery inside your home can generate electricity naturally from the sun.

This is more costly than other roof tiles and needs professionals to install, maintain or repair. But in the long run, it can save more money by saving your monthly electricity cost. In addition, you can go for different brands of solar tiles like Volt Solar Tiles and others.

  1. Bituminous Roof Tiles

If you want the lightest weight tile, then this is the best for you! The tile is made of fiberglass, and the upper layer is coated with granite or basalt chips. The installation of these is extremely easy. It only requires an adhesive to stick on your roofs.

Due to its installation, no holes are made on the roof. By this, there is a zero chance of water seepage into the roof of your house.

  1. Ceramic Roof Tiles

These tiles are well known for their ability to protect from fire. It is also known for its durability. Ceramic roof tiles are found everywhere as they come in various shapes, sizes, and colors. Hence it becomes ideal for all types of houses.

  1. Polymer Sand Tiles

It is considered the best alternative for ceramic roofs. It is made with a mixture of sand and polymers. It somehow looks similar to ceramic roof tiles but is more durable than it. In addition, it is fireproof and weighs less than many other roof tiles.

  1. Clay Roof Tiles

Clay roof tiles are very common and also used in the past. This is because the material required to make this is just clay and sun. So people used to make it, give it a shape with their hands, and keep it dry in the sun.

Nowadays, the hands of the people are replaced by machines, and huge blast furnaces replace the sun. These tiles are readily available at a low price. However, clay tiles are extremely heavy. Hence it would help if you made the foundation of the house strong to hold them easily.

Conclusion

Now that you know the different types of Roof Tiles available in the market, you can choose the best one for your house. Clay and Concrete are the best ones you can pick; they are the best version that will be the most beneficial for your house. Buy the tiles which will suit your house type, budget, and climate.

How fintech help with Home Loan in Australia

A home loan is like the first step toward your dream, but a simple mistake can shatter your dream of owning a home in minutes. So, make sure you are not making one by following this article.

Here is a list of 6 things that will help you must avoid at all costs while applying for a home loan.

1. A low deposit amount

Many home loan applications get rejected for this single reason. Normally, every home loan has a maximum loan-to-value ratio known as LVR. This number indicates the limit on how much of the property’s value you can borrow. In short, it determines the number of deposits required for that specific house.

Suppose a home loan with a maximum LVR of 80% needs a 20% deposit. To take advantage of this opportunity, you must buy a property valued at $400,000 and deposit $80,000 to allow you to borrow the rest of the money.

Home loans with low-interest rates have strict LVR limits. Most of them require at least a 20-30% deposit. Some lenders accept 10% or lower deposits, but you must pay lenders’ mortgage insurance or LMI. This will add thousands of dollars to the loan cost.

If you are a first-time home buyer, you can avail some government opportunities to help you buy a property at a 5% deposit without LMI. But only some specific lenders can offer this opportunity.

2. Ticking everything on the application

Owning a house is like a dream come true to many people.

So, in the excitement, some people tick everything on the application without understanding the real deal. It can be problematic if any major financial burden adds up.

The solution is simple. Review your loan weekly to find out ways to restructure it. This will help you to pay off your home loan in a short period.

Further, plan for the future and invest time exploring your home loan options.

3. House shopping before figuring out financials

We all like to purchase a lavish and beautiful house. But sometimes, our pockets don’t allow us to do that. If you are also in the same situation, it’s best to consider your budget before taking a tour of houses. This will save you precious time and also prevent disappointment.

Visit different open houses only after getting the confirmation on your loan. This will do two things. Number one is it will give you an idea about what you can afford, and second is you can buy your preferred house after seeing it. So, no more heartbreaks.

4. Having a low income

Your monthly income is crucial to prove your eligibility for the loan. It shows the lender if you can afford the mortgage. In case you are buying a house for yourself only, they will check your income.

If you and your partner are planning to take the loan, the lender will examine both of your income proofs. Generally, the mortgage stress threshold is 30%. Your loan repayment cannot be more than 30% of your household income.

In the opposite scenario, the lender will be less likely to approve your application. If you are in this situation and you have to buy a home for personal reasons, contact Real Simple Home Loans. They provide home loans even in emergencies.

5. Buying unnecessary financial products

Purchasing a new house is exciting but wasting your hard-earned money on unnecessary financial products is nothing but foolishness.

You don’t need to hold on to various accounts as it will complicate things and result in more money going out of your pocket. So don’t fall for marketing gimmicks; only focus on getting the home loan.

6. Bad credit

In the world of loans, there is nothing scarier than bad credit. When the lender examines your credit file, they will first check your credit score. A bad number can result in the rejection of your application.

So before submitting it to your lender, check it for yourself. See if there is any chance to improve it. And if you find any error, rectify it immediately.

Over to you…

Now that you know all about the mistakes, try not to make them again. Instead, reduce your spending and save as much as possible.

How to Boost Productivity at Office: 9 Professional Ways

Productivity is important to achieve long-term company or career goals. And if you’re willing to boost it, here’s how you can do that.

1. Perform one task at a time

Multitasking kills productivity. This happens because when we do more than one work simultaneously, we waste more time switching between tasks than doing the work. It results in taking more time for the job and delivering low-quality work.

Setting one objective at a time is essential to boost your productivity level. This also increases your motivation for the work. If you are addicted to multi-tasking, start by completing all the important work one by one and keep light work for the end of the day.

2. Organize your workspace

You might not consider this a problem. But a cluttered workspace can take a toll on your psychological health and reduces your productivity level subconsciously. So, take a few minutes to declutter your workspace and arrange things properly before you start the work.

It benefits you two-fold – One, it creates a calm feeling in your mind, and next, it saves you the time you would have otherwise spent searching for files or documents.

Financial report data of business operations

3. Track your time

It’s a very good habit to track your timing for each accomplished task. This shows how much time you are taking to finish the work assigned. This information will help you to plan out how to reduce the timing so that you can be more productive.

4. Take short breaks

This is extremely important because it allows you to take some time for yourself. Otherwise, you will feel complete burnout or fatigue. And both of them are great enemies of productivity. This is because burnout drains you of all the motivation to work hard.

So, don’t take a 30-minute long nap or 1 hour of social media binge. Plan short breaks throughout the day of 5-10 minutes each. This prepares your mind for the next task and recharges your brain.

5. Include plants and a little bit of color in your workspace

It is scientifically proven that colors majorly affect our productivity level. A dull color can cause depression and tiredness among employees, while bright colors can increase their concentration level.

Among all the vibrant colors, red is the best. This is because it boosts the secretion of the happy hormone in our brains and enhances our focus on small details. Plants in the environment also have a similar impact on our brains.

Further, plants have other benefits like fresh oxygen supply, reducing pollutants, etc.

6. Plan your objective for the day

Though long-term goals are great for your career, short-term goals are the key to a high productivity level. Set small goals daily to achieve the big ones. You can even plan the timeline to accomplish each goal to be more productive.

7. Complete the dreaded task first

Every employee or working professional has faced this at least once or multiple times in their career. There is always one task for which you keep pushing the deadline. The work might be boring, overwhelming, or a waste of time.

Whatever the reason is, complete it first. The sooner you take it off your plate, the freer you will feel. You will experience a complete change in your mood.

8. Turn off the notifications

Always know that the vibrations or sounds on your mobile are killing your productivity slowly. So if you are not expecting any important mail or message, it’s best to turn off your notifications. You can even turn on the DND mode on your phone.

9. Use Idea management software

Idea management software captures employees’ ideas in detail and tests these ideas against the core requirements. As a result, it comes in really handy during the product development process.

Hosting meetings every day for long hours hampers productivity among the employees. So, you can replace the research meetings with this software. It will help you save time and provide accurate results.

Over to you…

Now that you know all the tips, you can apply them to be more efficient in your work. Further, make sure you don’t take your personal baggage to the office, or it is bound to hamper your productivity. 

Why should you invest in a Marketing Intelligence Platform?

Marketing intelligence platforms pull publicly available data from multiple sources and provide organizations with a database for viewing the information.

What is marketing intelligence?

Marketing Intelligence is data crucial to an organization’s marketing efforts. When businesses collect this data, they can effectively analyze it to apply it to decision-making. It supports multiple marketing objectives and aids in making informed decisions regarding competitors, products, and consumer trends and behaviors.

How can market intelligence transform your business?

Market intelligence covers a lot of things. It includes all the information your company gathers about the markets it works in. The data can include customer demographics, trends, rules, competitors, geographic areas, etc. And your company gets useful information from that data to help it figure out and improve market segments, brand recognition, and growth prospects.

Market intelligence gives a full market picture because it includes competitive, product, and business intelligence. So, you can see the big picture, connect the dots, find insights, and make better business decisions based on data. That’s the reason 26% of companies adopted market intelligence in their business globally.

Benefits of marketing intelligence in your business

  • Gain a comprehensive overview of the market.

A good market intelligence plan provides your company with a continuous market overview. And, with an overview of the market, your company can stay adaptable in unpredictable marketplaces, quickly pivoting as necessary.

  • Gain a competitive advantage

One form of market intelligence is competitor intelligence, and its primary purpose is to provide insight into how your company stacks up against its competitors. You can keep an eye on your competitor, enhance your offers and positioning, and reach and acquire more of your target market if you combine competitor data with your other market intelligence.

  • Prepare for the future.

Your marketing teams can monitor, predict, and act on market opportunities before market changes and effects if they have access to market intelligence.

  • Invest in the right projects

When your company specializes in market intelligence, it can minimize losses and invest in the correct projects. The goal is to store all the market intelligence in one place to get a complete picture of the market, clients, and competition. As a result, the company can effectively validate and invest in new initiatives, products, and services while reducing time and resource waste.

Types of Marketing Intelligence Platforms

Marketers can get actionable market intelligence in several ways. But here are the most common ways to get a better understanding of the market:

  • Polls

Polls are designed to answer a single question. They are the opposite of open-ended questions seen in other approaches. Polls may be answered quickly and easily, resulting in a greater response rate.

  • Focus groups

Focus groups typically choose a small number of people to produce a sample size of their target market. Then, planned questions are given to inspire further group discussion. Marketers get comprehensive insights into their audience’s opinions, helping them make better-educated judgments about future promotions.

  • Surveys by Mail

This is another low-cost method for a marketer to reach many people. It works well for organizations that want to get people who don’t have access to technology.

  • Questionnaires

Questionnaires make it easier for marketers to reach a larger audience. This lets marketers learn about their customers in both qualitative and quantitative ways. You can fill out the questionnaires online or in person.

Benefits of using a market intelligence platform:

A leading market intelligence platform can benefit your business in the following ways:

  • An Overview Of The Market

Using real-time data, this platform enables businesses to comprehend their market with ease. Consequently, companies can remain competitive and meet market expectations as their plans and procedures are woven around the data.

  • Improves Sales

Most companies struggle with selecting the correct target audience and determining the product’s success. However, with market information, companies can readily determine market segmentation.

  • Competitive advantage

Marketing Intelligence gives you a better competitive advantage. It provides data about your competition, emerging trends, and full market analysis. You can, therefore, constantly be one step ahead of your competition.

  • Customer retention

Marketing intelligence for client retention aids in the study of repeat buyers. It helps retain clients and increase their lifetime value by giving you information on what parts of your business need work.

Summary

As with any investment, businesses should use a marketing intelligence platform that gives them a lot of data about marketing online, offline, and in the real world. This gives them an edge over their competitors and lets them learn about upcoming market trends and much more. It is, without a doubt, a very important part of any business’s success.

4 Working Tips to Focus More on Core Business

As an entrepreneur or a start-up owner, you often get lost in the sea of other tasks, and your core business takes a backseat. This is where your business starts seeing a downfall. But if you don’t want that, here are some working tips to help you focus on your core business.

1. Invest in new strategies

Investing in new strategies is called optimization. Optimization is required if you want to conquer a new market or are interested in transforming the whole business strategy. This is also important to stay ahead of your competitors.

Start by experimenting with unique models all across support functions, supply chains, and front office operations. Then focus on improving the relationship with external organizations and collaborate with them to make your strategy more effective and gain secret market insights. Finally, outsource the HR, IT, and Finance services to reduce costs.

Also, invest in research to find innovative ways to level up your primary product offerings.

2. Find out why your customers prefer your product

As an entrepreneur, you need to know everything about your ideal customer. The data can also be used to create effective marketing strategies.

There are many ways to collect this data, including…

A. Engage with your customer through messenger or chatbot to know what questions your customers are asking. You can also use the drift tool to talk with your customers while browsing your site.

Talk to the customer service agents to find out about patterns. Reach out to your customers daily to learn about their lifestyle, problems, the reason behind liking your product, etc. Don’t forget to ask them what you can do to improve your product or service.

B. Use the Acquisition tab on google analytics to find out which social media platform, blog, or professional forum brings the biggest number of traffic. Then, after pointing it out, study it further to gain more information on the buyer’s persona.

Also, check which keywords drive people to your site. Use the google webmaster tool to create this list. Then, put these keywords into website copy, content marketing, and online advertisement.

C. Use Google Analytics to gather information on your customers’ time on your site and the bounce rate. This behavioral data can greatly help you in improving your website experience. For example, if customers spend more time on one page, try to figure out why and level up your other pages depending on it.

D. Consider using Rapidminer to identify cyclical patterns and trends in customer decision-making. It will assist you in creating realistic future models. You can also look for the current market trend and analyze what you can take from it to benefit your business.

E. Put yourself in the customer’s shoes to easily understand their reasons behind purchasing your product or service.

3. Apply adjacent growth strategy

An effective growth strategy helps you use existing assets and capabilities to extend the boundaries of your business.

The easiest way to apply an adjacent growth strategy is to upgrade your product or service. Add some new features and optimize your marketing plan accordingly.

Other than that, you can also build new sales strategies to expand your customer base or even plan for campaigns that can do some brand-building.

4. Outsource freight management services

Logistics is often one of the most important elements, especially for product-based businesses, and if you plan to keep it in-house, it is bound to interrupt your core business. So, instead, outsource it to a trustworthy delivery solution nearby, like Ontime Group.

Other than the shared load, they are also extremely cost-effective. Further, you don’t need to face the logistical challenges as the outsourcing company takes care of it on your behalf. As a result, the liability on your shoulder reduces.

Remember, logistics is extremely tough to handle. So, you don’t want to hire a company that will not live up to its promises and eventually damage your brand value.

Over to you…

Now you know all the tips, start applying them one by one. In the process, build formulas that you can repeat numerous times and gain profits.

Why Your Business Needs Digital Platforms For Marketing: 5 Reasons

Targeting the right audience is the key to a successful business. 100%!

More importantly, know how to target your potential prospects on digital platforms such as Facebook, Instagram, and via. Emails and online ads have become all the way more important. This makes digital marketing the most viable tool available to businesses today. It indeed has changed the face of modern businesses by offering outreach strategies and unprecedented growth. 

Digital marketing or internet marketing comprises several ways to reach the targeted audience: online, offline, mobile, or in-app. It has a range of benefits to offer to businesses today. Compared to other traditional marketing practices, it is more targeted, measurable, and interactive. But if you fail to implement digital marketing strategies effectively, you can no longer stand in the industry to compete with your rivals. 

In short, it is critical for operating a successful business. So, do you have a digital marketing strategy? If not, read the reasons to understand why your business needs digital platforms for marketing. 

5 reasons your business needs Digital Platforms for Marketing 

  1. Exposing the business to the huge audience 

You can target different types of audiences through social media platforms. For example, with advanced technologies, you can reach your audience through advertisements when they are using their mobile and playing games. Interested people will open the advertisement and will see the product or facility.

  1. More Advanced Analytics 

Data analytics is of utmost importance in marketing. Without it, you can not make proper strategies and can’t target the right audience. 

Different types of tools are made for data analysis. The reason behind the successful campaign is advanced data analytics. If you want to make your brand famous, you need to use data analytics tools on digital platforms.

  1. Enhanced Dynamic In The Marketing Strategy

The classic dynamics were not that reliable and easy, but the modern dynamic is easy, and you can easily change the theme of your ads. There are so many customizable options. 

With time, you need to change the strategies to run the business profitably. In addition, some internal elements, like organizational culture and leadership roles, need to be changed.

For example, if your competitor is following the world’s trends and achieving the milestone. So for this, you need to change the strategy and follow the new trend that is possible only with the help of digital platforms.

  1. B2B Marketing Solutions 

It is the most effective solution for running the business, and there are two types of B2B lead:

Marketing Qualified Lead (MQL)

A lead who showcases an interest in products or services offered by a brand based on the marketing efforts put forth by the marketing team. 

It highlights the best market pitch. It gives the most accurate data. It enhances the conversion rate and improves the sale process by observing that you are engaged with the right buying people. It even helps in building predictable pipelines of sale leads. It will help to crack profitable deals. 

Sales Qualified Lead (SQL)

A prospective customer who successfully passes through the sales pipeline that is from MQL to a position where the sales team can convert them. 

With the help of B2B SQL, you can know your customers and where they spend their quality time. If you know your customer preferences very well so you can provide superb and useful content that can attract people towards the product. You can create awareness of your brand in your target audience. 

B2B lead generation is considered one of the best methods for marketing through digital platforms. This lead generation is also known as demand generation.

  1. Cost Effective

The promotion of business through digital platforms is very convenient and cost-effective. This is because the classic way of marketing was so expensive, like giving ads on the TV, large-size banners, flex printing, etc. But these things become so easy and the least expensive. 

In digital marketing, you will get more return on spending less. Even sometimes, you don’t need to pay a penny for promotions on digital platforms like Facebook pages, personal messages, etc. The best thing is that you will be able to do creative marketing things at a low price.

Endnote 

Considering the above-mentioned benefits, every business must opt for digital marketing practices. This form of marketing can attract many potential prospects at a fast and global rate. Moreover, it is a cost-effective solution to transform any business. So, wait no more and utilize the full potential of digital marketing solutions today.

Seven Essential Elements of Building Consumers Trust

With advancements in information technology, business-customer interaction changed significantly. Nowadays, businesses struggle hard to retain loyal customers due to tough competition. Every day, thousands of products and services come up in the market. In the absence of brand loyalty, you can easily lose customers to cheap alternatives. And brand loyalty comes by building customers’ trust. 

Once established, it can do wonders for the growth of your organization. Also, loyal customers give good short-term sales and long-term collaboration. So, without wasting time, let us understand the 7 Essential Elements of Building Consumers’ Trust.

7 Essential Elements to building consumers’ trust

A trustworthy brand has the edge over its competitors. Almost all successful businesses pose these 7 essential elements:

  1. High-Quality products and services

Starting with the basics, the most fundamental purpose of a business is to add value to the life of others. And a business can only achieve this by offering high-quality products and services. Customers are more likely to repeat business with you when you do this. 

Also, great products that surpass consumer expectations have a positive impact on consumers. Ultimately, the consumers become a source of your brand advertisement through referrals. 

  1. Personalized PR

One size fits all methodology in building public relations is a thing of the past. Today, every customer wants customized content as per their taste and needs. So, it is vital to shift your PR efforts accordingly. Personalized PR helps you build a meaningful connection with the right target audience. 

While nowadays, AI-driven apps can easily geo target the right audience for you, it is less effective with enlightened customers. Moreover, it comes under the purview of pushy sales tactics. Therefore, consider the following aspects to infuse personalization into your PR strategy. 

  • Instead of directly targeting their personal details, make it more relevant.
  • Timing is the key. Target the right audience at the right time with the right content. 
  • Make a strong connection through polished sales pitches and personalizing interactions 
  • Showcase your brand objective and mission statement. 

Personalized PR is a powerful tool to make your consumers feel valuable. Therefore, do not overlook this aspect anymore; consult a B2B PR agency to explore your options. 

  1. Reduce Response Time 

Whether it is a query or a customer complaint, resolve it timely. Your quick response increases your brand’s reputation and builds trust. On the flip side, delayed responses are likely to have a negative impact. Here are some tips to address this issue: 

  • Try to resolve negative reviews and complaints
  • Use chatbots to resolve small issues and share instant information
  • Do not overlook private queries and emails
  • If their query is taking longer to resolve, keep them informed at every stage
  1. Be transparent

Consumers have every right to know about the company they are dealing with. Moreover, being honest can strengthen customer trust. So, Irrespective of the size of your company, be open and honest. Transparent can include: 

  • Not hiding reviews and blocking users that post constructive criticism
  • Not misleading the consumer with wrong product details and services. 
  • Sharing information about your partners
  1. Give consumers a platform to interact

Live blogging is gaining popularity for launching products and services and conducting online events, allowing consumers to interact with the brand and each other. They can share reviews, testimonials, and suggestions in real-time as the event proceeds.

No matter what platform you choose, it is vital to let consumers interact with the brand and share their reviews to build trust.

  1. Be Empathetic

Emotional connection is as important as a professional connection. A customer feels valued when your content is personalized according to their preferences. Try to tap into the thoughts and attitudes of your consumers by offering exceptional services. It includes both quality products and customer support. 

Show your mission statement.

Another key part of building customer trust is showing what your company stands for. Several companies promise to deliver exceptional service on their site but fail to perform on the ground. So, your actions should be in line with your company goals and objectives. 

To achieve this, make SOPs, guidelines, and terms of service. Further, strongly infuse these policies into your company. Every stakeholder should be aware of these policies to better serve the consumers. 

Conclusion

A strong consumer relationship is key to the growth of an organization. And building customer trust is crucial to strengthen consumer relationships. Whether you want to attract prospects or increase customer retention, customer trust is vital. This article lists 7 essential and proven elements of building consumer trust. Try to incorporate these elements in your PR strategies to build brand trust. 

The Complete Guide to Remote Work and How it is Reshaping the Business World

What is Remote Working and why does it matter?

Remote working has been on the rise for a number of years. It has been defined by the International Labour Organization (ILO) as “a work arrangement where an employee works from their home, another office or from other locations”.

Start Remote working Now!

There are many benefits to remote working. For example, it can reduce commuting time, help with childcare and eldercare responsibilities and give employees more autonomy. Remote working can also help improve a company’s productivity, increase employee engagement and reduce absenteeism.

Why Remote Working is so Popular Today?

The idea of working remotely is becoming more and more popular. More and more companies are embracing remote work, from IKEA to IBM.

One of the reasons for this shift is that remote work benefits both employees and employers. Employees can work remotely from home or any other location which gives them a lot of freedom, while employers can save money on office space and furthermore it’s much easier to get into a flow state working remotely than at the noisy office.

Where to find remote Jobs?

Remote work is on the rise. There are many companies that offer Remote job and they are looking for skilled people to fill those positions.

There are many job marketplaces that offer remote jobs. One of them is RemoteOK, which provides a list of companies hiring remote workers. Another one is FlexJobs, which offers a wide variety of flexible jobs in all industries and categories, including IT.

Connecting companies with remote professionals has never been easier, thanks to the job marketplace and community RemoteHub connects them with. The remote job market is constantly changing, and it’s hard to keep up with the new developments. RemoteHub is here to help. This site has been built by and for professionals in the remote workforce. So we understand that your time is valuable, and this website was created with your interests in mind.

The Pros and Cons of Remote Working

What are the advantages of remote work for employees?

Remote work is becoming a popular trend in the workplace. It offers employees a lot of advantages such as increased productivity and reduced stress.

Remote work is becoming more popular with people who want to work fromhome or from different locations, instead of being confined to an office. Working remotely has many benefits such as increased productivity and reduced stress levels of employees.

What are the advantages of remote work for employers?

Working remotely can be a great benefit for employers. For example, they can hire people who have skills that are not available in their area and they don’t need to worry about office space. They can also save money on office costs and make sure that their employees are happy.

  • Remote work saves time because you don’t have to commute or spend time in the office.
  • It’s a good way for employers to hire people who live far away from them, or people who would otherwise not be able to find employment.
  • Employees are happier because they don’t have to commute every day and spend time in the office.

What are the disadvantages of remote work for employees?

Working remotely can be very beneficial for employees. They can work from home and get more time with their family, which is something not possible in a traditional office setting. However, there are also disadvantages to working remotely, such as the lack of human interaction.

Some of the drawbacks to working remotely are: lack of human interaction, less socialization with coworkers and management, a lack of physical activity due to sedentary work environment (e.g., sitting at the computer all day), and no access to on-site resources such as printers, fax machines, and copy machines.

What are the disadvantages of working remotely for employers?

There are many risks to hiring a remote employee. One of the biggest risks is that they will not be as productive as an in-office employee. This can lead to lower quality work and a poor company culture.

The cons to working remotely are that there is no set work schedule, limited networking opportunities, and lack of collaboration with other employees.

Conclusion: Remote Work is a Win-Win Situation – Here’s Why

Remote work is becoming a popular trend in the workplace after 2020. With the rise of AI, people are able to work remotely as they are able to do their work from any location. Remote work provides many benefits such as increased productivity, better quality of life and more time for family and friends.

7 Common Myths About Umbrella
Companies

Contract-based jobs are highly lucrative and mutually beneficial work arrangements that are gaining popularity at a fast pace. An important stakeholder in this sector is umbrella companies or PAYE Umbrella firms, which are brimming with opportunities while helping organize the sector’s workforce. These companies allow self-employed people to work under them as employees, saving them from the hassles of setting up their own companies.

But many doubts and myths about such companies make people skeptical about working with them. This guide covers 7 major myths about umbrella companies to help you understand them better for making informed decisions.

  1. “Umbrellas are set up to capitalize on IR35.”

That is an untrue statement. Umbrella companies have been around for much longer than the IR35 reforms in 2017. Yes, there was a rise in the number of companies overall, but many companies have been around since the 2,000s. These companies offer a stable way for contractors and self-employed people to operate. The IR35 is a beneficial tax reform that adds to their list of benefits, but that is not the only thing such firms have to offer.

  1. Umbrella employment is a scam.

This myth can be cleared up with two facts. Firstly, the contract-based work sector is highly unorganized. Secondly, there is a possibility of scams in every sector, but the 1-2 firms engaging in such activities do not represent the idea of umbrella companies as a whole.

These companies are created to provide a legal employment structure to people in a largely unorganized sector. You can always look at accreditations from the Freelancer and Contractor Services Association (FCSA) or The Association of Professional Staffing Companies (APSCo) to determine if the company you are considering is legit.

  1. “Umbrellas deduct additional National Insurance contributions.”

This statement is false as the contractors are under the employment of the umbrella company and not the end client. In many cases, contractors can assume that the deductions will be made from the income before taxes, but that is not the case. Therefore, the work or service can be charged while keeping these deductions in mind, and contractors can increase the charges to accommodate them without impacting their projected earnings. This way, the deduction amount can be charged to the end client.

  1. “You will receive better benefits from the more expensive umbrella companies.”

There are a few companies that take more charges to offer more direct and highly useful benefits, but this is not the case for all umbrella companies. The idea is to keep the charges proportional to the services offered, and you can compare various umbrella companies to find out what kind of services they offer and if those are value-for-money from your perspective or not. But regardless, there are some core benefits of working with umbrella companies.

  1. Umbrella companies are only after your money.

Considering the umbrella company you are looking at is compliant, it would be operational under the same government rules, laws, and guidelines as any other employer. They earn all the charges and taxes they have to pay to be operational, from the “Umbrella” services to contractors. These services require charges from the contractors’ total pay or margin, which is clearly described in your payment details.

  1. Umbrella companies don’t provide the same benefits as those permanently employed.

This statement is false. Since umbrella companies operate under the same government mandates, all contractors working under them are entitled to the same benefits, such as paid leaves, paternity pay, maternity pay, pension contributions, and other statutory benefits. For compliant companies, the scope of employment also covers benefits, just like taxation.

  1. You don’t need to keep records of your expenses.

Yes, you have a full-fledged company to cover the nitty-gritties such as record keeping, but that does not mean you don’t need to keep track of the details. You should always have a complete record of all the work arrangements, payments, receipts, and related paperwork. This helps you in situations like tax audits or clearing any confusion regarding the payments.

Final thoughts

These are the most common myths about umbrella companies. This guide hopes to clear the air about some misconceptions related to umbrella employment and to give people a clear idea about this work arrangement.

Every work arrangement has its unique benefits and use cases; it depends upon you as an individual as to what suits your needs and what is convenient to you.

Foolproof Instagram Growth Strategies

According to data for 2022, one of the most popular social networks has about 2 billion monthly active users and 500 million daily visitors. The audience is constantly growing, and this process is unlikely to stop in the near future. Today we can confidently say that the application (which was previously created for the exchange of square photos) has changed significantly over the past few years and has become a real marketing tool for thousands of large companies and influencers. Competition is also growing accordingly, more and more entrepreneurs and bloggers are coming to Instagram, looking for ways to win the attention of viewers (or customers), increase income and achieve success.

It may seem that the platform is already crowded, and today there is no place for novice authors. But this is far from the truth. If you have the knowledge and know how to put it into practice, then you have many opportunities to grow your own page. You may have already read about Instagram promotion some time ago, but the methods that were relevant in 2020-2021 are no longer so effective. In this text, we will look at how to build a growth strategy in 2022. Keep reading!

  1. Collaborate with creative authors. Regardless of what goals you pursue online, collaborations can be a great way to spread information about your account. Influence marketing has been the main trend in promotion for several years now, and it has many advantages. Collaborations are a way to express yourself and make your page more visible. What do you need to do for this? Find bloggers who create posts on related topics and have at least 1000 subscribers. This is necessary in order for the cooperation to be mutually beneficial and bring excellent results. If you want to collaborate with bloggers, and not buy ads from them, then you need to make sure that you also have good statistics. 

But what if you don’t have subscribers? Absolutely all new authors do not have regular viewers at the initial stage. But that doesn’t mean you have to wait a few months before using this tool. It is enough to turn to a trusted advertising company that offers to buy real Instagram followers. This will give you more freedom – you will feel more confident, and the account will look presentable. Are you ready to cooperate? Then write to the blogger you have chosen and offer him a mutually beneficial deal. If you already have an audience and your post feed is filled with interesting content, you won’t get rejected.

  1. Use Reels. Last year, the developers of the application introduced a new format for submitting information – short Reels clips. They are similar to videos from TikTok, which have become especially popular over the past few years. Now Instagram users spend about 20% of their time watching short clips on the web. What does it mean? If you are not ready to change your social strategy radically and want to make only one or several changes, then pay special attention to Reels. 

Users spend about 20% of their time watching Shorta

This format is becoming more and more popular every day, and algorithms are working to ensure that they get into recommendations more often than regular posts. This works as motivation for bloggers – you shoot useful or entertaining high-quality clips, and algorithms show this format to a large number of viewers. 

  1. Try paid services. If you feel that something is going wrong and the growth in the number of new subscriptions has stopped (or it didn’t happen at all), then pay attention to the paid services offered by advertising companies. At the same time, you don’t have to implement this into your strategy on a permanent basis – you can take the opportunity to buy instagram followers only once or choose a weekly package. The second is especially convenient – you will regularly receive new followers who can show real activity on the page, like and comment on publications.

To properly use the advertising budget, make sure that you are buying accounts of real people, and not bots or fakes. This will allow you not to lose money and remain satisfied with the use of paid services.

  1. Create a complete and effective bio. Your biography is an important factor that affects the growth of the number of subscribers. Any methods of promotion will not work as effectively if the name and header of the profile are uncorrected. You need to make sure that the biography is relevant and understandable so that users who are purposefully looking for you on the web can do it simply and subscribe.

Can you write keywords in the name or header of the account? Great, do this to increase the visibility of the account. Don’t forget about the description – here you have to give the maximum information about the profile so that the visitors of the page understand where they are. But that’s not all – keywords give ranking signals to algorithms that present your account to a larger number of potential viewers.

  1. Use hashtags wisely. Tags are a simple and easy way to increase reach, but you need to know how to use it correctly. The platform makes it possible to post about 30 different hashtags for publications and 10 for Stories, but there is no need to use so many. Choose 5-7 most effective keywords that can help your posts get into recommendations. Do not use those that are high-frequency – this is inefficient for fresh accounts. Narrowly targeted tags send more accurate signals to the algorithm, making it clear what your content is about. Try it in your social strategy!

All that you need to know about Risk Management in Projects

In today’s complicated, dynamic, and fast-paced market, teams are under growing pressure to monitor, control, and manage risks. Yet, while advancements in technology and the availability of better tools have simplified risk management, nothing can really foretell the future. 

Predicting uncertainties and reducing the possibility or effect of the possible events still calls for simplified and optimized risk management approaches. In the context of this, how does modern risk management look likely?

This article will discuss risk management in projects, its advantages, types, and techniques, as well as the tools you can use to elevate your risk management efforts to the next level.

What is risk management in projects?

Managing risks is the art and science of recognizing, assessing, and responding to risk factors throughout a project. Risk management isn’t only a procedure you follow whenever anything goes wrong; it’s also something you do proactively to anticipate and prepare for possible risks.

Depending on the project’s complexity, risk management may take the shape of elaborate risk mitigation strategies or a basic risk prioritization chart.

The advantages of risk management

Companies that invest in project management waste 28 times less money than the ones that do not. There are many advantages of risk management which are as follows:

  • Recognize potential risks

Risk management techniques sometimes involve significant early-stage questioning, which assists teams in identifying hidden risks that may not have been as evident or obvious at the start. When an organization has an effective risk management process and system, teams can look back to uncover possible unrecognized risk patterns. The patterns would otherwise go unnoticed if not detected and managed at the enterprise level.

  • Understanding and control over the project risks

Once the potential problem is identified, it can be fully resolved. In addition, effective risk management helps organizations comprehensively understand the active risks within their portfolio of projects, allowing them to make the necessary adjustments to improve their overall position. 

Without enterprise-wide awareness of risks, companies may miss the chance to efficiently shift resources to prioritize the most urgent issues that can impact the organization.

  • Create efficient systems for managing risks

Risks may be managed by taking steps like figuring out the most critical ones and then taking action to reduce, eliminate, or otherwise respond to them. With well-defined procedures, groups know what to do, where to look, and what is expected to solve the problem. Moreover, the sooner the risk is handled, the less likely it will escalate.

  • Enhance stakeholder expectations and management

Managing expectations and making wise decisions depend on ensuring everyone is on the same page and aware of the ongoing risks associated with a project. Teams may ensure that they are communicating the most relevant and accurate information about project risks to stakeholders and key decision-makers so that they can be handled as soon as possible using appropriate risk reporting and analysis tools.

Risk management software

As the field of risk management has grown in complexity, several tools have been developed to help professionals in their efforts to minimize risk and maximize reward. One such tool is Microsoft PPM software

Several of these tools have become embedded into program suites dedicated to project management to make the most of modern technology. As a result, access to real-time data, automation tools, and advanced computations has never been easier, allowing teams to elevate their risk management efforts to the next level. Below are a few key risk management tools:

RAID Logs

RAID logs let teams log, document, and track project risks, assumptions, issues, and dependencies. By consolidating risk-related factors, RAID logs give teams more insight and control over their risks.

Risk Breakdown Structures (RBS)

RBS organizes possible risk factors in a formal structure. It helps project managers recognize both expected and unexpected risks. A risk record and database can determine the previous risk management activities.

Risk Register

The risk register clarifies all risk-related actions and procedures. In addition, it has various sections that help manage risks, including risk response strategies, ownerships, levels, and triggers.

Risk Repository

A risk repository contains all risk occurrences detected by the company. It seeks to strengthen risk management procedures across the organization by serving as a common repository.

Summary

In simple terms, recognizing, analyzing, and responding to risk factors is risk management. Risk management might involve complicated techniques or a simple chart depending on the complexity of the risk. Project risk management helps firms understand their portfolio’s active risks. If a risk is managed quickly, it’s less likely to escalate. 

7 Employee Management Tricks for Smart HR’s

As it’s said in the commerce mythos, starting a venture sounds exciting, but running it long enough is surely dreadful.

Yes, we’re talking about business here. A company stands on 3 pillars – An innovative idea, A hefty capital to support the cause, and a team of highly dedicated, passionate employees to make that dream come true.

Now, ideas and investment are usually occasional concerns, but the thing that would give you pain every day, every moment, especially as a manager, is the team. 

Employees are the driving force. Recruiting them is easy compared to the monumental task HR managers do of managing the entire crew 24×7 without creating a mess. 

You’re the fine balance between a hard-to-please board of directors and the hordes of complaining office staff. 

A win-win situation for all? Is that what you are looking for? Not easy to get nowadays.

But we’re not going to disappoint you! 

Glance through this handpicked list of tricks and hacks to be the best HR manager in your industry. 

Top 7 Employee Management Tricks for Smart HRs

As the experts opine, the fundamental aspects of employee management are likely – 

  • Selection of appropriate roles
  • Measuring the employee performance
  • Interaction and interplay
  • Continuous monitoring of that measurement
  • Maintain discipline, take actions
  • Reward the performers

All these may sound sweet, but what is the use of this bunch of utopian terms? You need practical ways to carry it out, huh? 

Here we go…  

  1. Expectations and reality:

Business is all science and no poetry. So be logical and straightforward with your employees. Let them know exactly what you demand and how you expect them to achieve it. Regular open discussions about targets and objectives often resolve miscommunications and stop any outrage from happening.

Be it work quality, skillset, office culture, sales, and what else, let there be no confusion. Clear and brief explanations help the team stay motivated.

  1. Let them develop:

Not all employees who come to work for you are wizards of the industry. There would be lots of inexperienced freshers and inefficient workers in the team. You’re the one who decides their career graph. 

Offer them professional training sessions, send them to presentations and seminars, mentor and encourage them all the time to be their best version. Of course, this takes time, but believe us; you’re going to get the best achievers of the circuit. 

  1. Micromanagers are Megaflops :

You’re the HR manager, not their companion. So stop interfering and micromanaging every tits and bit of the job.

They’re not kids, so being watched all the time won’t help them perform; it only reduces work quality.

Explain the operational procedure, then give your employees space to do their job. Offer feedback occasionally. Don’t forget to appreciate a brilliant performance. 

  1. Results, not percentages :

Focus on the outcome, not formalities. For a happier and more productive office environment, be flexible with your employees’ different locations and time needs. Nowadays, most companies work outside traditional work hours and adapt to work-from-home. Integration is the keyword here. Learn to acknowledge the results they’re delivering. After all, that’s what matters in the end. 

  1. Build identity

Great HR managers make their employees feel at home and acknowledged. 

This is even more important in companies where employees work remotely and from different time zones. 

Build teams to assign duties instead of individual workloads. Then encourage the team members to interact regularly and share expertise on a collaborative project; also, conduct monthly team meetings or video conferences to discuss progress where you may praise or give shout-outs to employees. Using social media to build relationships outside the workplace as a foster family is another brilliant idea. 

Just don’t let them feel left out.

  1. Be the Example:

 How can you make people motivated? Simply, by presenting an example of the idea, 24×7, before them. And the best bet? Be this example yourself. If you want a smart work culture or remote work in collaboration, first do that yourself and let them watch and learn. Be the role model and team leader your employees need to fulfill your targets. That’s what best HR managers do. 

  1. Seek professional help :

In case you’re just beginning or still in doubt, why take risks? Many professional management firms like ( AustPayroll) offer help and support to HR managers for employee training, payroll management, and building up feasible objectives as per company policy. Click here on their official website to learn more about the offerings: https://www.austpayroll.com.au/.

That’s all and enough. Work your way through it and stay relaxed!

No one’s perfect.

But with consistent efforts, you will be the HR manager every CEO asks for. We believe in it. 

4 Ways to Grow your Ad Agency

It’s not easy being in the advertising industry these days.

Clients have dealt with their own problems over the past few years including the pandemic, employee resignations, supply chain disruptions, and overall economic uncertainty. As an ad agency, your purpose is to alleviate your clients’ workloads and offer extensive services to help them successfully continue to navigate the future. This can be a challenge for an ad agency that’s in its startup phase and also overcoming market disruptions.

How can you support your clients while also scaling your business for growth? According to a 2020 study conducted by marketing research, over half of digital marketing agencies have 10 or less staff members on their roster which can equate to a big workload and high expectations. And yet agencies also reported a 54% increase in revenue despite market disruptions, as reported in 2022 Marketing Outlook. Being able to support your ad agency’s growth is key during these times and with adaptability, it can be done.

Let’s discuss four ways you can grow your ad agency in the short term and scale for years to come.

1) Invest in your people and they’ll invest in you

There are many factors as to why employees leave their jobs. Ad agency workers in particular are showing signs of burnout and feeling undervalued to the point where they pursue opportunities elsewhere. Some of the perks they are looking for in their next positions include the ability to work remotely, have flexible hours, and work for a company that shares their values in sustainability and diversity and inclusion initiatives.

Lights On Creative’s Crystal Diaz told Databox their company wouldn’t be where it was without its people. “We allow for change and love when our employees can find/see a better way of doing things.” You don’t have to offer what’s out of your budget. But your responsibility should be to make your people feel valued, have a solid brand mission, make room for career growth, and offer more desirable perks. Let your employees know you’ve invested in them and show them why your agency’s mission rings true to your company culture and overall meets or exceeds industry standards.

2) Identify your target clients and funnel them into a referral program

Your agency can’t be everything to everybody, especially taking on big named clients when you’re not ready to support them with your startup resources. Start small and hone-in on your expertise. The more niche-specific your ad agency gets, the more likely you will attract new clients and retain those who will continue to do business with you for the long run. Mauricio Cardenal, founder of Roofing Marketing Pros told Databox that having a specialty in the advertising industry is a necessity. “There are 500,000 agencies worldwide and one of the best strategies in standing out is by focusing on serving a single niche.”

Word of mouth and client referrals also go far when it comes to the scalability of your business. Having loyal customers refer you to future opportunities is one of the best ways to gain new customers. You can set up your referral program in several ways, but Solomon Thimothy reported to Databox that ClickX uses a financial incentive strategy to benefit the agency’s growing client referral program. He believes by using service discounts for every referral the client brings to ClickX, the reward will be enough to spread the word and help convert new prospects into customers.

3) Use software that helps manage your most complex processes

For new and existing ad agencies, managing time, projects, collaboration, and finances need to be at the top of their priority list. This also adds to having a structured work environment which is not only pleasing to your client but also to your employees. Using a software solution for agency management to unify data can help ease the chaos of not having anything in place at all. Streamlining processes can help growing ad agencies enforce productivity, efficiencies, and planning all together.

According to a 2022 marketing study, agencies that didn’t meet their 2021 revenue goals were 27% less likely than average to have already implemented AI. The best software for ad agencies are those which include smart capabilities in an all-in-one solution. Ad agency software such as Kantata can offer a lot for a competitive cost. For just $19 a month for 5 users (perfect for growing agencies), you’ll have the opportunity to view all sources of data through a single dashboard for easy usage. Your team can expect robust features in Kantana such as online invoicing and payments, sharing of files, email integrations, maximizing branding efforts, and more.

4) Try new strategies to deliver client results

Keeping up with marketing trends is crucial for ad agency survival. Marketing report indicates 57% of agencies are shifting focus away from strategies like conversational marketing, expecting it to fade away in the next 5 years. Now, they’re amplifying their social media marketing and SEM/SEO paid advertisement offerings to their clients. Evolving with trends will not only help your agency stay relevant, but also deliver client results.

It’s one thing to get the job done and another in showing the job was effective. Marketing report found 38% of businesses want agencies to help them measure and track their leads. By tracking your client’s performance on paid social ads, campaigns, web traffic, and keyword relevancy, you can use data to prove to them your agency’s efforts are working. With new strategies and results set into place, they’ll be more likely to join your referral program and become a long-term client of yours.

Growing your ad agency can be difficult when unexpected events come into play. But with the right steps, your ad agency has the potential to soar to new heights. By keeping your client and people in top of mind, putting efficiencies into place, and trying new methods and measuring success, your clients will be thrilled they not only chose you, but also to have found a reputable agency to work with alongside their business for some time to come.

Launch own Crypto Token and Get It Listed on P2B

Despite the widespread opinion, launching cryptocurrencies is relatively easy. You can launch your crypto token or crypto coin ‒ both are considered to be cryptocurrencies, and the difference is simple to understand.

Coins like Bitcoin or Ethereum run on their blockchain technology, which stores and transmits data about crypto transactions block by block, each block having its unique hash code.

On the other hand, tokens run on the already pre-existing blockchain technologies ‒ many of them run on Ethereum, for example.

Crypto coins have their digital technologies to transfer data, and tokens can use these technologies and their networks to complete transactions.

How are crypto tokens released?

The first release of any crypto token is tied with an initial offering. The initial offering can take different forms depending on the launchpad they’re being launched at. For example, initial coin offerings (ICO) raise funds directly on the crypto project’s website. IDO (initial decentralized offering) runs on decentralized exchanges, and IEOs (initial exchange offerings) run under the supervision of certain crypto exchanges.

With that in mind, initial offerings are the first step into making your cryptocurrency real. Think of it as a crowd-funding stage where you want to attract as many investors as possible to further develop your crypto project.

How to launch a crypto token?

The main stereotype is that creating your token is a time-consuming, complex process requiring in-depth technical knowledge of coding. This is no longer the case as some exchange platforms now let users create and launch their tokens. You can do that or, as an alternative, develop the token yourself (or hire a crypto specialist to do that).

You can also develop a token without running a public campaign for crowdfunding and just ask a few investors you know or some of your close friends for funding. In general, tokens can be created and operated quicker than coins because they don’t have their own blockchain ‒ they run on already established blockchain networks. This is also a matter of affordability as developing a token is surely less expensive than developing whole new blockchain technology.

Also, creating a token has no penalty attached to it, so if you choose to create a cryptocurrency simply out of curiosity, you won’t meet any penalties for not developing it further. Since tokens can represent pretty much anything, they don’t have a monetary value.

Although keep in mind that to avoid consequences such as harsh penalties for fraud and misinterpretation, you shouldn’t start a public crowd sale for the crypto token you’ve created purely out of curiosity with no development intentions in mind.

Crypto listing on P2B exchange

Crypto listing is probably the most important step once you’ve successfully launched your cryptocurrency. With a crypto listing on the exchange, your token will finally be available for public trading, earning more global recognition and attracting more investors as your community grows.

Our goal at P2B is to help you list your crypto project transparently and safely within the shortest time frame possible. We also make sure your cryptocurrency gets more opportunities to grow its value and gather a bigger and more loyal community around it by providing you with essential market-making and marketing services.

We typically list new tokens in just three days, providing you with a detailed roadmap on how to list your crypto token with the best results possible.

Although big tier 1 crypto exchange platforms like Binance are the most desired crypto listing platforms to get listed at, they are not that suitable for smaller crypto projects. Typically, tier 1 crypto exchanges have very high requirements that smaller crypto projects simply can’t meet: big listing fees, proof of a big, already existing loyal community, and a lot of financial security requirements.

As an alternative, you can get your cryptocurrency listed on a solid tier 2 exchange like P2B. P2B crypto exchange platform has fewer fees and more liberal requirements to list your crypto. They also provide you with vital services that can enhance your project’s growth during and after the listing ‒ market-making, marketing, and community-building services are very important for your growth.

Start now ‒ learn more about listing with P2B platform. 

How to Build a Successful App like Poshmark?

If you ever thought about building a shopping mobile app? Then you should definitely consider a Poshmark marketplace as a role model for your future app. Why?

Across the internet, the resale market is blowing up. Platforms like The RealReal and StockX are making it easier than ever to buy and sell luxury goods, while ThredUP has become the world’s largest online thrift store.

In the middle of the market, there’s Poshmark. Today, the nine-year-old company announces it has paid out $2 billion to its community of seven million sellers. And what’s even more surprising is that a year ago, the company hit its $1 billion milestones, meaning it has doubled revenues generated for sellers in a single year. It’s just another sign that the resale market is gaining speed.

Poshmark is pricing its IPO at $42 per share, raising $277M, up from its $35-$39 price initially noted in an earlier filing — Online marketplace is raising $277 million in share sale — Poshmark IPO follows trading debut by consumer lender Affirm

bloomberg

Poshmark is one of the largest social commerce marketplaces for buying and selling used clothes and it had a community of 60 million users at the end of 2019. It stands out clearly against the competitors thanks to its “social selling” model. The platform seems like a social media site, where users create profiles and chat about products before purchasing. As a result, the average Poshmark user spends between 23 and 27 minutes a day on the platform, sharing 30 million listings daily.

Social shopping and resale have fueled the closet phenomenon. Shopping and selling have become more fluid, accelerating the opportunity of a circular economy — and everyone’s getting on board. Shoppers are turning to platforms like Poshmark to extend the life cycle of clothing, creating a more prosperous future.

What is Poshmark?

We already mentioned that Poshmark is a social marketplace where everyone in the United States and Canada has the opportunity to buy and sell clothing. The customers of the platform can browse the marketplace and search according to specific criteria. Users can find everything from common items to exclusive luxury things.

Furthermore, users can sell their unwanted or unworn clothing and accessories at this platform. Purchases can be paid through PayPal, credit cards, and Apple Pay. Inspired by the success of Poshmark? Then let’s discuss how to create a website like Poshmark. It’s better to start from a minimum viable product (MVP). This approach enables you to confirm your idea at an early stage so you can get feedback from real users and improve your product as soon as possible.

What main features should have an app like Poshmark?

Poshmark stands out from its competitors by providing 100 % assurance to the buyers about the quality and hygiene of the goods. There are particular selling options by Poshmark which no other marketplace doesn’t provide.

Reservation purchases

Is there was a situation when you wanted to buy a product and while you filled in a form someone took the product first? But in Poshmark, the ‘reserve’ feature helps the buyer to flag the item for 10 minutes so that they can enter their details and even though they suffer from a slow network issue, there still be a chance to get the product.

In case, if the buyer abandons the cart, still the product stays as flagged for 10 minutes and then is open for other buyers.

58% are comfortable purchasing items through a social media platform instead of directly from a company’s website. Poshmark is among the most popular platforms to purchase from, alongside Instagram and Facebook Marketplace.

POSHMARK REPORT

Bundle Buy

When the user wants to purchase several items from one particular seller, the normal procedure that they go through is by going on adding to cart one by one item which makes no difference even if the items were by different sellers.

But by using the bundling feature, the buyers can ask the sellers to create a bundle out of the products and the entire package can be sent to the buyers together. This provides the users with the ease to shop for their closet along with all the accessories.

Inspired with Poshmark success? Want to develop such an incredible app?

A TikTok-like Stories Feature

Poshmark is about to look a lot more like TikTok. The new feature will appear at the top of users’ feed, showing closets they follow in a vertical slideshow, which disappears after 48 hours. By clicking on a tagged item, you’re directly taken to that seller’s closet to purchase or make them an offer. Stories are intended to improve organic engagement among users.

We should forget standard features that have to be on a website similar to Poshmark:

Authorization

Start using the platform shoppers and buyers should provide their names and email addresses. It is required by marketplace like Poshmark because users usually don’t like to fill registration forms and this has become a regular practice to use their existing social login credentials from Google or Facebook to sign up for the platform.

Seller profile

This page contains information about sellers (recent comments received and given, brands they follow, average shipping time, activities, registration date on the marketplace) based on this information buyers can decide whether to trust or not.

Listings of seller’s goods

It would be great if buyers will be able to see all products from a particular seller but also to sort them using filters like size, color, and price.

Item search

This function must be mandatory for shoppers to pick up items with convenient search functionality, intuitive product filtering, and simple product cards.

Product page

This page gives buyers a detailed description and several images to allow them to see the product from different angles with all details.

Payment

All transactions between buyers and sellers go through a payment gateway. This option allows buyers to pay using credit/debit cards or PayPal and enables sellers to get their money easily.

Apps like Poshmark use escrow payments, which means a third party regulates the payments between the two parties involved in the transaction. The escrow payments secure transactions since the escrow provider keeps the payment until all conditions are met. In terms of Poshmark similar marketplaces, until the buyers acknowledge receipt the payment will be withheld.

Trends: Poshmark vs Mercari vs Depop vs ThredUP

How do websites like Poshmark make money?

As we mentioned earlier Poshmark is a peer-to-peer marketplace where people sell new or used products to interested buyers.

If an item passes the threshold of 500$ (and thus classifies as a luxury good), Poshmark handles the authentication process. Other duties include the conducting of the payment and logistics.

Poshmark made many ways to monetize its user base.

Adding items

To list products on a marketplace, sellers have to pay fees. For example, Etsy charges sellers $0.20 to list one product on the website for four months.

Peer-To-Peer Sales

Poshmark does have any inventory but acts as a facilitator of the transaction. To provide this service, it takes a percentage from each transaction. Therefore, the Poshmark business model is called commission-based.

The platform focuses on making the process transparent as possible for its sellers, unlike its competitors. For every sale below $15, the company charges a flat fee of $2.95. Any sale above the $15 mark, a 20 percent commission is charged.

Boutique

Boutique sellers on Poshmark are sellers that operate more professionally, similar to a mortar store. To be a boutique on Poshmark means that the products sold are authentic, in new condition, and of good quality.

There is a couple of rules for boutique sellers, they should provide clear photos and product descriptions as proof of where the goods were bought. If you want to become a boutique seller, you need to get certified. 

Wholesale

In late 2015, Poshmark introduced a new service called Poshmark Wholesale. The portal allows sellers to buy bigger quantities of inventory to sell in their stores.

As such, sellers can take advantage of price discounts and make greater profits on their listings. To access the wholesale portal, sellers need to have at 10 or more sales, a rating of 4.5 or above, and the Boutique Certification.

Within the portal, sellers buy from established wholesale retailers such as April Spirit or Function & Fringe. Similar to the peer-to-peer transactions, Poshmark takes a percentage cut from each wholesale transaction. 

Promoted listings

There can be fees for items that a seller wants to be shown above others to get more visibility and attract potential buyers.

Is it possible to build a successful website like Poshmark?

It is better to have a detailed plan if you want to build a successful marketplace alternative to Poshmark. Here are several useful tips to consider while you building your application.

Positive customer experience

Providing a positive customer experience is very important for business nowadays. It means not only happy customers as a result of your performance but it can also bring you additional income.

Poshmark provides quick shipping with PoshPost (in cooperation with USPS). PoshPost doesn’t require stamps and troubles. When people buy items, Poshmark offers a pre-paid, pre-addressed label ready to be stuck on the box. After the purchase has been packaged, the seller can drop it off at a USPS mailbox or even have it picked up for free from their home!

Build a community

The key feature of Poshmark is its wide community. It isn’t only about fashion eCommerce but also a community where people can connect with each other and share their choices and preferences in fashion.

Posh Parties are organized by the platform and these shopping events allow people to meet up in the Poshmark app for shopping, sharing, and selling outfits and accessories. Posh Parties are a great opportunity to find listings and to get new followers.

Besides, Poshmark organizes PoshFests where people can meet their so-called Posh friends, listen to industry experts, learn how to grow a business, and get insights.

Creating a community and events are great engagement tools with your customers. Let’s overview what benefits get Poshmark from its social activity.

Prevent scams and inauthentic items

Fake goods as fashion items from exclusive designers are one of the main problems of online marketplaces. Poshmark fights with this issue via not releasing payment until the buyer confirms they’ve received the order that matches the description. Buyers have three days to return a product to the seller in case an item is misrepresented. If there is no claim is made within three days after delivery, payment is automatically sent to the seller. After that buyers won’t be able to get a refund.

Is secondhand marketplace a promising area for development?

Yes, it is a definitely promising avenue. There is a forecast that brand clothing (that was used before) market will reach $25 billion by the end of 2025, and its growth, although slowing, will still be well above the average growth of the trade market of clothing. We should admit that the secondhand market is really big and fast-growing. Only in the United States is the branded second-hand clothing market was $18 billion in 2019, or about 4% of the American clothing retail market according to the ThredUP report.

Is it expensive to build an app like Poshmark?

The price depends on many factors, including the number and complexity of features, development company rates, and whether the project is going to be developed from scratch or not. We recommend you to start development from an MVP that helps to understand how the users perceive a product, the barriers to its performances, and the improvements that can be made for improving the usefulness of the product in terms of UX, UI, and the technical aspects. After all these aspects get analyzed, then you can invest confidently in the future development of a product, think about premium features and services, and expect to get a good return on the investment. According to our estimation, the custom development from scratch will cost approximately $100 000.

Where should I start to design an app like Poshmark?

Building your unique solution can be a risky business so before start, you should better plan everything properly. It starts with an idea but if you do not know how to shape that idea and what audience will use your solution, then you will not uncover the full potential of your future project. So how to avoid this and create a solution that your potential audience needs? The answer is – concern the discovery phase before you initiate the software development. According to our experience whatever you represent (a startup or a successful company that needs digitalization), you need to dive into the discovery phase even if you think that you know everything about your business, future app, and potential users. On top of that, holistic research and gathering of information can help you to identify and eliminate all possible risks.

How much does it cost to build a website like Poshmark?

This is a matter of common interest, we can calculate the approximate cost of developing a social commerce application like Poshmark. The cost consists of many factors, including the number and complexity of features, development company rates, and whether the project is going to be developed from scratch. 

The development from scratch of an MVP will take 3-5 months. The development of a social commerce marketplace like Poshmark in the US and Europe will cost you around $160 000. To build such a project in Ukraine, it will cost approximately $100 000. That’s the cost of custom development from scratch.

Update:

South Korean portal Naver is buying social marketplace Poshmark for $1.2 billion. Poshmark shares have recently fallen to a quarter of the IPO price, which made the purchase quite cheap.

Well, of course, Naver states that the company’s technology will allow for a qualitatively different development of the marketplace. Naver, let me remind you, is one of the few companies successfully competing in the local search market with Google – in fact, there are only three of them left now, Yandex, Naver and Baidu. https://www.theinformation.com/briefings/south-koreas-naver-to-buy-poshmark-for-1-2-billion

What to Add to a Dating App to Improve Security

Most people understand that having a reputable dating app on their mobile is probably the most important step toward a busy love life (source). And it is even more vital for the members of the LGBTQ community, as being gay or lesbian means you have to choose from a smaller pool of partners.

Because of the growing popularity of online dating sites and apps, it makes sense to take advantage of this multi-billion-dollar industry and compete with your own app. But, to make it work, it is essential to make your users feel confident about their security. After all, you will collect an abundance of personally identifiable information to deliver the best service. And these things matter a lot when creating a lesbian dating app because many of your users would not want people around them to know about their sexuality yet.

Thankfully, there are ways to make your dating app a lot safer and more attractive for your target audience. 

Make Use of the Fingerprint Feature

For starters, help protect your users by allowing them to keep everything behind a fingerprint scanner. The idea is to give them a way to lock the app and prevent unauthorized access to their account, which is essential when creating a high-class gay or lesbian dating app since people of the LGBT community usually opt for safer options among available apps.

The biggest advantage of fingerprint scanners is that they are not susceptible to “over-the-shoulder” leaks, unlike PINs, which a casual observer may easily guess. Therefore, fingerprint phone locks are the most reliable method of protection from snooping eyes.

This method of blocking the entrance to the app is very simple and will not complicate either access to lesbian dating or use of the service itself.

Take Advantage of Facial Recognition

Just like fingerprint scanners, you can embed the facial recognition feature in your dating app. You might have to work with third-party service providers to scan your users and ensure they are genuine people. 

With the benefits of this technology, you can establish order in your dating app and keep members safe so they may feel comfortable opening up to one another. You can use it as a verification tool to stop people from making multiple accounts or abusing the perks of new accounts, all while providing a smooth experience for the consumer.

Do Not Ignore SSL Encryption

Many people think that SSL encryption is only for dating sites, but that is not always true. Your app can benefit from it as well.

Purchasing an SSL certificate is the only way to guarantee the total safety of your mobile app. These allow you to serve your app over HTTPS, giving users peace of mind that your mobile app is secure. Thus, every gay man and every lesbian woman looking for a woman will enjoy online dating without worrying about having their data leaked.

Opt for 2-Factor Authentication

It means your members do not have to rely on their password alone to use your dating app. But they will be able to use it when they get a secret code on their mobile phone. 

Many web services and social media use multi-factor authentication, and lesbian dating apps are no exception. Add 2FA is an excellent option because no one else can use someone else’s account even if they somehow gain access to their passwords. It also means every member on your dating app has to share their phone number, which makes the whole platform a lot safer for every member. However, this method may add a few extra steps to start dating online, but as an additional security option it works great.

Make Profile Verification Feature Mandatory

Top dating apps are getting stricter about this, checking out profiles and ensuring they are legit before letting users in. You should be ready to do the same to make your dating app a real success.

The idea is to act as a gatekeeper and deter scammers and other opportunists who aim to take advantage of the apps’ users.

Always Add a Report Function to the App

It is important to have additional layers of security in place in case any non-compliant users manage to get past the basic profile verification mechanism.

For this reason, it is crucial to provide your users with reactive security features, such as report functions. It enables your members to report inappropriate content for you to see and take action against those scammers. Ensure that your support team offers an update after the investigation is complete to help restore faith in your platform and appease the user who reported the issue. 

It is even better to let your users have full control over who they do not want them to see online. In other words, you should have a “block” feature added to your lesbian platform to save your members from receiving spam or other undesirable messages. It is vital for everyone but is of great importance for lesbian women seeking women, who are often the target of hate messages. 

Conclusion

Dating apps work amazingly well to bring people close to their potential matches and are a lifesaver when fishing in a small pool of gay or lesbian singles. If you could find a way to deliver a smooth matchmaking experience, you will notice your dating app grow in a short time and help you earn good money in the process. Just be sure to add all the right features to your app and never ignore the importance of keeping your members safe to win their trust and build a solid community.

Best 10 Places for College Students to Find Part-Time Job

If you are a college student, chances are that you need extra cash to buy your school materials, pay for accommodation, or use it on vacation or anything else.

If you are a college student, chances are that you need extra cash to buy your school materials, pay for accommodation, or use it on vacation or anything else. Fortunately, you don’t have to wait until you graduate to start working. There are plenty of part-time jobs for college students. So, this means you can earn money as you study.

Some of these jobs include:

  1. Babysitting 

This is a popular job among college students because of the flexibility that it offers. Depending on the age of the children, you may have to work afternoons. Some of the things you will be doing as a babysitter include, helping school-age children with their homework, performing household chores, taking the kids on playdates, preparing meals, etc.

The average hourly rate for a babysitter is $16.75 for one child and $19.26 for two kids.

UrbanSitter
  1. Tutor

As a tutor, you will help students with their homework, discuss and review assignments, and many other things. Tutoring jobs can be found in various places. So, if you think you have what it takes to be a tutor, you can check online or remotely for opportunities.

An entry-level Tutor with less than 1 year experience can expect to earn an average total compensation of $14.55/h.

PayScale
  1. Freelance writing

Freelance writing is one of the most flexible and well-paying jobs for college students. Some sites hire freelance writers. Although some of these freelancing wring jobs require some training, most of them don’t. 

An entry-level Freelancer with less than 1 year experience can expect to earn an average total compensation of $10/hr.

outsourceit.today
  1. Delivery person

A delivery driver picks up and delivers packages, including food, mail, etc. A delivery person may use a car or bike, or foot to deliver these packages. If you are interested in being a delivery person, you can look for restaurants hiring near me that could be hiring delivery persons.

Delivery person with less than 1 year experience can expect to earn an average total compensation of $13 – $18/hr +Tips.

Edizeven
  1. Barista

A barista is a person who makes beverages, especially coffee beverages. Baristas generally work in coffee and tea shops, but they can also work in bars that serve coffee.

Barista with less than 1 year experience can expect to earn an average total compensation of $13.5/hr +Tips.

Edizeven
  1. Petsitter

If you love pets, then you can use that hobby to make money. You can be a petsitter. This job pays well, and it pays even better if you have experience working with non-traditional pets like farm animals and horses. Some of the duties you will be doing as a petsitter include walking the dog, feeding and cleaning the pet, administering medicine, etc. 

A Dog Sitter in your area makes on average $15 per hour.

ZipRecruiter
Beautiful fitness boxing gym. She wears a pink boxing glove and wears exercise. Sandbag is a pair of punches.
  1. Fitness instructor

If you are a fitness freak who spends most of the time at the college’s fitness center, then you may consider becoming a gym instructor. Most gyms are usually on the lookout for talented gym instructors, so you can make money while doing what you love. If you live in an apartment complex with gym facilities like these apartments for rent in Garland, then you should try applying to be a gym instructor and have your neighbors as your clients.

  1. Brand ambassador

Another perfect job for college students is the brand ambassador (wiki link). As a brand ambassador, you need to raise a company’s brand awareness and increase sales if possible. You can achieve this by representing the brand and talking about it positively. You can be a brand ambassador for a restaurant, sports team, hospitality firm, etc.

  1. Administrative assistant

The administrative assistant is also another job that suits college students, especially those students who are pursuing careers that require administrative skills, such as office management, accounting, HR, etc. Some of the duties you can do as an administrative assistant include answering phones, data entry, recordkeeping, etc.

  1. Restaurant host

This is also another job that offers flexibility to students. A restaurant host greets guests as they enter the restaurant, and then seats them at a table. They may also assist with servers. This job pays well, too. 

How to find and buy a virtual number for Whatsapp? Hottelecom Service

You may be wondering how to get a WhatsApp number for your business. Well, it’s actually pretty easy. You can buy a virtual number for WhatsApp, which will allow you to use the service for your business purposes. Here’s how to do it.

Why do businesses need a Whatsapp number?

WhatsApp is one of the most popular messaging apps in the world with over 1.5 billion active users. It’s a convenient way for businesses to communicate with customers and prospects, and it can be a powerful marketing tool.

A Whatsapp number is a virtual phone number that you can use to communicate with WhatsApp users. You can use it to send and receive messages, make calls, and even set up group chats. Whatsapp numbers are perfect for businesses that want to reach a global audience or for those who want to keep their personal number private.

There are a few things to keep in mind when you’re looking for a Whatsapp number. First, you need to make sure that the provider you’re using offers virtual numbers in the country where your customers are located. Second, you need to decide whether you want a dedicated or shared number. Dedicated numbers are more expensive but they offer more features and flexibility. Shared numbers are less expensive but they’re less customizable. Third, you need to decide how long you want your number to be active. Some providers like Hottelecom offer monthly plans, while others require yearly commitments.

Once you’ve found a provider that meets your needs, you can sign up and start using your new Whatsapp number right away!

How to get a Whatsapp number for your business?

A virtual number is a phone number that allows customers to call and text you from their mobile phones. This is a great way to stay in touch with customers, as it allows them to reach you on a medium that they are already comfortable with. You can use virtual numbers for Whatsapp to give your business a professional image and make it easier for customers to reach you.

There are a few things to keep in mind when you are looking for a virtual number for Whatsapp. First, you want to make sure that the provider you choose offers coverage in the countries that you want to target. You also want to make sure that the provider offers reliable service and has a good reputation. Finally, you want to make sure that the provider offers a variety of features that will be useful for your business, such as call forwarding and voicemail.

a. Buying a Whatsapp number

You can buy a virtual number for Whatsapp in a few different ways. You can either purchase a SIM card with a virtual number already assigned to it, or you can buy a virtual number from a provider that offers them specifically for Whatsapp.

If you purchase a SIM card with a virtual number already assigned to it, you will need to make sure that the provider offers compatible coverage in your area. You also need to make sure that the provider offers service for the country or region where you want to use Whatsapp. For example, if you want to use Whatsapp in the United States, you will need to find a provider that offers U.S. coverage.

When buying a virtual number from a provider specifically for Whatsapp, you will need to make sure that the provider offers service for the country or region where you want to use Whatsapp. The provider should also offer plans that include minutes and/or unlimited texting so that you can use Whatsapp without incurring additional charges.

b. Renting a Whatsapp number

There are a number of companies that will rent you a virtual phone number for Whatsapp. This number will then be yours to use for as long as you want. You can use it to verify your account and to receive messages, just like a regular phone number.

There are a few things to keep in mind when renting a Whatsapp number. First, you’ll need to make sure that the company you’re renting from supports Whatsapp verification. Not all companies do, so be sure to check before you commit to anything.

Second, you’ll need to ensure that you have access to a working SIM card to activate the number. Most companies will require this, as it’s necessary in order for the verification process to work.

Finally, keep in mind that rented numbers can be expensive. Prices vary depending on the company and the country where the number is located, but expect to pay at least a few dollars per month for most numbers.

c. Using a WhatsApp number from a VoIP provider

WhatsApp can be used with a VoIP number, as long as the provider supports it. You will need to have a compatible phone and VoIP plan to use this method. This is how it works:

  1. Purchase a VoIP plan from a provider that is compatible with WhatsApp. Examples of such providers include, but are not limited to, Ring2Skype, iPlum, and Telzio.
  2. Set up your VoIP plan on your phone. This will usually involve downloading an app from your provider and inputting your account information.
  3. Once you have set up your VoIP account, you will need to configure it to work with WhatsApp. This involves going into the settings menu in WhatsApp and selecting the “Account” option. From there, select “Add Account” and then select “VoIP.” You will then be prompted to input your VoIP account information.
  4. Once you have inputted your VoIP account information, you should be able to start using WhatsApp with your new virtual number!

The benefits of having a WhatsApp number for your business

A WhatsApp number can do wonders for your business. It can help you connect with customers, promote your brand, and stay in touch with employees.

A virtual number is a telephone number that is not tied to a specific phone line. Virtual numbers can be used to make and receive calls and texts, just like a regular phone number.

Virtual numbers can be used just like a regular phone number.

There are many benefits of having a Whatsapp number for your business.
1) makes it easy for customers to contact you.
2) can be used to promote your brand and build customer loyalty.
3) makes it easy to stay in touch with employees.
4) can be used to make and receive international calls at low rates.
5) is easy to set up and use.

How to use your Whatsapp number for your business?

If you’re using Whatsapp for your business, you may have found that you need a virtual number for your Whatsapp account. Here are a few tips on how to find and buy a virtual number for your Whatsapp business account.

There are a few different ways to get a virtual number for your Whatsapp business account. You can buy a SIM card with a virtual number, or you can use an online service that provides virtual numbers.

When you’re looking for a virtual number for your Whatsapp business account, it’s important to make sure that the provider offers good customer service and has a good reputation. You should also make sure that the provider offers numbers in the country or region where your customers are located.

Once you’ve found a provider that offers good customer service and has numbers in the countries or regions where your customers are located, you can purchase a virtual number for your Whatsapp business account. When you purchase a virtual number, you will be given a unique phone number that is linked to your Whatsapp account. You can use this phone number to send and receive text messages, make and receive calls, and even set up auto-responders.

If you have any questions about how to find and buy a virtual number for your Whatsapp business account, feel free to contact us and we will be happy to help!

How to promote your Whatsapp number?

There are many ways to promote your Whatsapp number. You can use social media, online directories, or even traditional methods like print or TV advertising.

Whatsapp has become one of the most popular messaging apps in recent years, and it’s no surprise that businesses are taking advantage of this by using Whatsapp as a way to reach their customers. If you’re looking to promote your Whatsapp number, here are some tips on how to do it.

1. Use social media
Social media is a great way to reach a large audience with your Whatsapp number. You can post about your number on Twitter, Facebook, Instagram, or any other platform you’re active on. Make sure to include a call-to-action telling people to add your number to their contacts.

2. Use online directories
There are many online directories that list Whatsapp numbers for businesses and organizations. These can be a great way to get your number in front of potential customers who are already looking for what you have to offer.

3. Use print or TV advertising
If you want to reach a large audience with your Whatsapp number, you can use traditional methods like print or TV advertising. This can be expensive, but if you have the budget for it, it can be a very effective way to promote your number.

Whatsapp number FAQ

WhatsApp FAQ – How to find and buy a virtual number for WhatsApp?

Q: What is a virtual number for WhatsApp?

A: A virtual number is a phone number that can be used with WhatsApp. You can use this number to verify your WhatsApp account.

Q: How do I find a virtual number for WhatsApp?

A: There are many ways to find a virtual number for WhatsApp. You can search online, or you can ask your friends if they know of any good numbers. You can also buy a SIM card with a virtual number from some online retailers.

Q: How much does it cost to buy a virtual number for WhatsApp?

A: The cost of a virtual number will vary depending on the country and the provider. However, you should expect to pay around $1-2 per month for a good quality virtual number.

Conclusion

Finally, we would like to say that buying a virtual number for WhatsApp is not a very complicated process. There are many companies that offer this service and you can easily find one that suits your needs and budget. Just make sure to do your research before making a purchase and you should be able to find a great virtual number for WhatsApp in no time.

World’s Top 50+ Mobile App Development Companies

Building mobile apps is the latest trend for many companies. With many mobile app development companies on the rise, it is hard to find the best mobile apps developers in the world.

Building mobile apps is the latest trend for many companies. With many mobile app development companies on the rise, it is hard to find the best mobile apps developers in the world. 

WHAT ARE THE WORLD’S TOP MOBILE APP DEVELOPMENT COMPANIES IN 2020?

» This score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information.

List of Top Mobile App Development Companies | World’s Best Mobile App Developers

What is the importance of mobile apps?

Mobile applications simply explained, are software programs that are specially developed for smartphones, tablets, and other mobile devices to enhance their functionality and edutainment value. Mobile applications are developed around utilities like sports, fitness, news, shopping, navigation, etc.

With more and more people spending more time online, particularly on their mobile devices to read the news, buy goods and services, book their travel, manage their finances, etc. no business today can afford to be off this digital bandwagon. More and more business are realizing that reaching out to millions of consumers across the world and exploring unknown markets through mobile devices requires more a mobile-friendly website. You need dedicated applications to interact with your consumers. Here are some reasons why your business absolutely needs a mobile application:

› REACH TO YOUR CONSUMERS DIRECTLY:

Mobile applications help you reach directly to your existing and prospective consumers with offers, product ranges, search feature, their account, notifications, etc. Mobile applications have a great feature of push notifications because of which the consumers do not have to go out looking for information.

› ENHANCED VISIBILITY:

A customized, feature-rich, and well-designed application is retentive in the minds of the consumers for a long time to come. It is a very potent form of advertising in the most direct form.

› BETTER CUSTOMER LOYALTY:

A mobile application transforms the way in which you interact with your consumers. These days applications have inbuilt forms for feedback which can be used to solve challenges and problems. This improves customer loyalty and helps your business stand out from the competition. In the longer run, this results in better profitability and sustainability for your business.

How to choose the best mobile app development company?

In the last two decades, due to advancement in mobile application technology, the need for companies providing enterprise has raised manifolds. These range from start-ups, entrepreneurs, and even Fortune 500 companies. However, very few mobile app development companies have survived amidst the fierce competition. With so many choices, it can get a little overwhelming for businesses to choose from amongst the multiple options. Here is how the best mobile app development company can be chosen:

› SEE THE WORK PORTFOLIO:

By having a look at the work portfolio says a lot about the capabilities, capacities, and diversity of the kind of clients that the mobile app development company has had. This is the best way to get to know the expertise of the team and the way they have handled the projects. The number of years of experience that a company is also a good indication of their stability in the market.

› CUSTOMER REVIEWS:

This is the most impartial way to know the capabilities and delivery capacity of a mobile app development company. You should check for favourable customer reviews and feedback before selecting any company.

› SECURITY OF THE APPLICATION:

The prospective mobile app development company should have a security plan to safeguard the idea, concept, and execution of your application in place. They should be ready to sign a non-disclosure agreement exclusively for your application.

› PROJECT EXECUTION AND DELIVERY CAPABILITIES:

You should choose companies only after assessing their style of execution and delivery timeline. This means clearly laying down the number of days that they will take in producing your mobile application so that there are no shortfalls in the delivery and delays in project execution.

Which Questions to Ask App Development Team Before You Hire Them?

In order to make a better decision while choosing a mobile app development company, there are certain questions that you need to ask them. Here is a list of questions:

› WILL A DEDICATED TEAM MANAGE MY PROJECT?

This is a critical factor that decides the success or failure of any app development project. A dedicated team at the mobile app development side with a requisite amount of experience and capability has a direct correlation with the success of the project.

› WHAT IS THE PROCESS OF PROJECT DELIVERY?

This is again an important question to ask the mobile app developers. You need to be clear about each stage of delivery and understand if the team will share shippable software and manage the coding, testing, and bug fixing efficiently.

› IS IT POSSIBLE TO CHANGE THE SCOPE OF THE PROJECT MID-WAY?

There is a possibility that you share a prototype of your software with your end users and there is important feedback that needs to be incorporated. The team should be flexible enough to adjust the project priorities and make adjustments.

› DOES THE MOBILE APP DEVELOPMENT COMPANY WRITE AUTOMATED UNIT TESTS?

This is the best way to arrest any bugs that might have gotten into the software codes during the production process. This is even more critical as and when the application grows. With new features and codes, it becomes difficult to arrest the bugs. Automated unit tests will alert developers in time before the bugs break anything.

What is the average cost of app development?

Developing a mobile application is not as expensive as it is deemed to be. Once the objectives of the mobile application are defined, it is easy to break down the cost into various elements. These elements are:

1. Type of mobile application: Whether it is going to be used for entertainment, games, navigation, lifestyle, finance, etc.
2. Platforms- Windows, Android, iOS.
3. Design of the mobile application
4. Number of pages that you expect the mobile app to have
5. Type of application and its objectives
6. Database management
7. What kind of ERP integrations do you expect?
8. What kind of CRM Integrations do you expect?
9. Mobile API
10. Content Management System
11. Analytics- Google Analytics etc.
12. Mobile Payments: PayPal, Bitcoin, PayTM
13. E-Commerce integration: Use of in-app coupons, loyalty coupons
14. Users: Feedback, Email login, social media integration, activity feed, Accounts
15. Any extra features: Camera, 3rd Party API, Chat, Gallery, Rating system, QR Codes, Social sharing, etc.

What is the Starbucks employee discount?

The Starbucks employee discount is one of the many perks that come with working at Starbucks. Employees get a discount on Starbucks food and beverages, as well as merchandise. This discount can vary depending on the location and position of the employee.

What is the Starbucks employee discount?

The Starbucks employee discount is a great way to save on your daily coffee fix. Employees of Starbucks can get a discount of up to 30% off on Starbucks products. This discount can be used on ANY Starbucks product, including food, drinks, and merchandise.

Their employee discount comes in at a very solid 30% off.

How do I get the Starbucks employee discount?

In order to get the Starbucks employee discount, you will need to present your employee ID when you make a purchase. This discount can be used on most coffee and food items at Starbucks locations.

What are the benefits of the Starbucks employee discount?

The Starbucks employee discount is a great way for employees to save on their favorite coffee drinks. With the discount, employees can get up to 30% off of their total purchase. This discount can be used at any Starbucks location, including both company-owned and licensed stores. In addition to the discount, Starbucks also offers other benefits to its employees, such as free or discounted coffee beans, free drinks on their birthday, and occasional free food items.

Starbucks Employee Perks

  • free drink every 2 hour
  • free coffee pack (400g) every month

From tuition reimbursement to stock options, Starbucks offers a variety of benefits to their employees. They also offer a discount on Starbucks products, which can range from 10% to 30% off. In addition to the employee discount, Starbucks also offers other discounts to their employees, such as a discount on publications, cell phone service, and more.

What are the Starbucks employee perks?

Starbucks offers great employee perks and benefits. Some of these include a free pound of coffee or tea each week, 50% off all food and beverage items while on shift, and 30% off Starbucks branded merchandise. Starbucks also offers health, dental, and vision insurance for eligible employees as well as a 401k plan. Lastly, Starbucks provides tuition reimbursement for eligible employees who wish to further their education.

How do I get the Starbucks employee perks?

In order to get the Starbucks employee perks, you need to be a current Starbucks employee. The Starbucks employee discount is available for all full and part-time employees, and gives you a 20% discount on all Starbucks products. This includes food, drink, and merchandise items.

What are the benefits of the Starbucks employee perks?

The Starbucks employee perks are great! Employees get a free drink or food item on their break, a discount on Starbucks products, and access to the Starbucks College Achievement Plan.

The free drink or food item is a great way to recharge during a long shift. The discount on Starbucks products is also a great perk, since Starbucks coffee can be pretty pricey. And the Starbucks College Achievement Plan is a great benefit for employees who are working toward a degree. The plan provides full tuition reimbursement for eligible online courses at Arizona State University.

Building a Web-Based CRM-System: Market Leaders’ Experience

Loyal customers are the life force of any successful business, which is why for any business to rise high and win appreciation, it’s important to carefully foster relationships with customers. Sometimes, however, you simply cannot do so without the help of advanced organizational technologies. Over time, the amount of customer data that you need to keep track of may be too much for a simple spreadsheet, and opportunities for success may start passing by you. This is when a Customer Relationship Management system (or CRM system) becomes a necessity.

In a nutshell, a CRM system is an app that allows you to store, organize, and maintain customer contact information, accounts, leads, sales opportunities, and so on – preferably in the cloud so all this vital data is accessible by the sales, marketing, finance, operations, and logistics departments of your company in real-time, on any device. Such cloud CRMs are also known as SaaS CRMs, online CRMs, or web CRMs.

There are lots of solutions in the market, but there are no guarantees that commercial CRM will meet your business needs. Typically, commercial CRM systems have a limited set of features, adding custom addons will take a lot of time and money. Also, with commercial CRMs, you’re dependent on software support. And of course, the commercial CRM may cost your company a pretty penny: for instance, the basic version of Salesforce will cost you $25 per user monthly. So in some cases, it’s much better to develop your own CRM solution. 

Today we’re going to talk about how to build a cloud-based customer relationship management system. We’ve carefully analyzed several of the most popular cloud-based CRM apps – Salesforce, SugarCRM, Pipedrive, and some other open-source solutions – and have come up with a set of must-have CRM system features, which will be helpful if you decided to develop an online CRM for a small business. Let’s see what these features are and how we can implement them.

Basic features for your web-based CRM system

  • Address book

What is the central feature of any CRM software? Of course, it’s an address book. Without one, how are you going to collect all the contacts that may come in handy someday? With an address book, you can store all vital information on your prospects and other people who matter to your business – for instance, the CEO of your partner company and the contractor who works at your office. A person’s full name, email address, and links to social networks can be conveniently gathered and stored in one place so anyone can access it if needed.

[Data import in PipeDrive]

Traditionally, new contacts are added to a system manually, but most modern CRM apps can now do this automatically. Salesflare, for example, gathers contact information from email signatures and social profiles. Some companies even build custom APIs that let them automatically drop every new contact into a system (this drop is usually initiated when a prospective client fills out a contact form on the company’s website).

What about existing contacts? You can also give your users the opportunity to import their contacts from other sources or CRM systems. Insightly, for example, lets users import contacts from Gmail and MailChimp accounts or from Excel files; Pipedrive even lets users import existing contacts from other systems like Zoho and Sugar CRM.

  • Leads and deals

As it typically happens, you start tracking your potential customers as “leads,” add some customer information while you’re convincing them that your product or service is worth trying, and finally turn these leads into “deals.” A really effective CRM system should accompany you at every stage of this process, and so your future product should obviously have a place where users can see all of their leads and track their leads’ movements through the sales pipeline – from the first contact to signing a contract. After all, business is business, and helping to move the needle in your sales is actually why CRM systems are built.

Applications like Salesflare and Pipedrive use special board-like interfaces that allow you to see how many deals your company currently has, understand at which stage of the sales pipeline these deals are, and see which of them need your urgent attention. Moreover, these applications let users customize their pipelines to meet the specific business needs of their companies: set as many stages as needed, name them, order them, and so on.

You should also let your users import their leads from existing CSV files or other third-party sources (MailChimp, for example) just as with contacts.  

Salespeople know that it’s very important not to lose even minor details while working with prospective clients. Many existing CRM apps have a range of tools that help you remember everything that was said and done during your last conversation with a client. Pipedrive, for example, lets you take notes and upload files from your device so you can have everything you need conveniently filed in one record.

You can also give your users the opportunity to upload files from Google Drive, Dropbox, Amazon S3, and other cloud storage services. Insightly even provides seamless integration with Evernote, so users can link their Evernote items directly to contacts or deals.

Some software, like SalesForce, also provide so-called “smart” BCC functionality. Thanks to this feature, users can copy their emails (sent from external email applications) right to a contact or lead record in Salesforce. Simply enter your Salesforce email address in the BCC field and the email copy will appear inside the application so you can then link it to a certain deal record. Pipedrive provides similar functionality.

  • Activities

Many existing solutions provide built-in scheduling tools that allow users to set reminders for recurring activities and upcoming events, such as calls, follow-ups, and meetings. This way you can make sure that you don’t miss anything important. Pipedrive, for example, allows you to plan your own activities and assign activities to others. The application provides a special dashboard where you can overview the to-do list for your entire sales department.

Insightly uses a different approach to displaying planned events and activities, using a calendar-like board that gives you valuable insights into your sales department’s to-do’s and processes. You can even sync the Insightly calendar with Google Calendar so all your planned activities can smoothly mirrored on another platform without your having to lift a finger. There are a number of APIs that allow you to integrate your app with calendar functionality, including the most popular ones like Google’s Calendar REST API, the Eventful API, and Microsoft’s Outlook Calendar API.

  • Notifications

Your users may want to be notified when important milestones have been achieved, big tasks have been completed, or important activities have been scheduled. Insightly offers special email notifications that are sent when changes or updates are made to tasks or deals. This approach helps users stay up to date on what matters to them.  

You can also add real-time notifications to your web CRM app, which is an even more convenient approach since users can instantly receive the freshest information on what’s interesting to them without the need to constantly check their mailboxes.

  • Mobile

Unsurprisingly, support for mobile devices is becoming a must-have for CRM software. To stay on top of the game, modern business people need quick and constant access to their vital data – be it a hot lead’s contact information or the sales statistics for the previous quarter. Immediate access becomes possible thanks to mobile CRM systems. Going mobile provides a greater degree of flexibility and efficiency, which is crucial for the success of any business.

Examples of companies that have already gone mobile are Salesforce, Sugar CRM, Insightly, Pipedrive, Base, and Netsuite. Usually, a mobile version of such an application contains all key functions of the web application – such as contacts, leads, tasks, and statistics – and applies some functionalities that are difficult to implement on the web: push notifications, audio recording, call logging, mapping with nearby contacts, and so forth.

  • Sales reporting

Which of your products sells best? Who is your most effective sales managers? What’s the average number of deals you close monthly? And, finally, how can you improve your results in the future? Sales analytics and reporting have answers to these and many other sales-related questions.

Usually, CRM apps offer dashboards with a number of fields and filters so you can specify a certain time period, channel, and activity and get the data you need. Many apps also let you choose from a variety of view formats: colorful tables, charts, circle diagrams, and so on so you can visualize information the way you want.   

Some systems also provide the forecasting functionality as a natural continuation of their reporting functionality. A built-in sales forecasting feature can help sales teams accurately predict future sales growth based on their pipeline of current and potential deals. By integrating your ERP system with sales forecasts, sales teams can adjust their selling strategy to achieve better even results. For example, sales managers can make more informed business decisions on how their team should manage its resource and define tasks and deals their employees have to devote their full attention to.

What to add?

Without a doubt, CRM apps are powerful tools to help businesses track valuable information about their leads, log their interactions with them, and convert these leads into deals. For some businesses, however, tracking, logging, and converting is not enough. If these functionalities are no longer sufficient, businesses may start considering adding some marketing automation features to their existing CRM solutions.

  • Marketing functionality

We can always add a dash of automation to our CRM systems. Using an API, for example, it’s possible to automatically add every new contact when they’ve filled out a form on your website, but marketing automation extensions go a bit further. These tools are tied directly to your website, so they can “stream” new users to a CRM application as soon as they sign up. Moreover, marketing automation tools can monitor your product statistics – where your users come from, which parts of your site they’ve visited, at which point they’ve left, and so on. Having these insights on hand, you can create smart and effective marketing campaigns to nurture your leads.

There are a number of companies that offer CRM apps with embedded marketing automation functionalities, including Salesforce, Intercom, Hubspot, and Instant Customer.

CRM Integrations

Sometimes, it may be really costly and time-consuming to develop all necessary features on your own – for example, marketing automation or project management functionalities. That’s why during the process of SaaS application development you may start considering integrations with different third-party applications. Such integrations may significantly save time and money. Besides, this is common practice among popular CRM vendors. Pipedrive provides integrations with more than 20 third-party apps, including famous ones like Trello, Yesware, Callmaker, MailChimp, and Google Apps.

Insightly has a number of integrations with popular accounting and productivity tools, but its most compelling integration is with Slack. Insightly’s paid subscribers can enjoy communicating with the lovely Insightly Assistant in the Slack messenger. This chatbot comes in handy if you want to find, create, or update your records in the CRM system without leaving Slack. Of course, these aren’t the only capabilities of Insightly Assistant, but that’s another story.

It’s also important to give your users the opportunity to integrate CRM systems with their in-house software (their custom-built accounting and management tools, for example) or perhaps with hardware, such as POS systems. In either case, you’ll need to design an API. APIs enable a seamless exchange of information between applications, which, in turn, enables greater operational consistency and efficiency inside companies.

What to keep in mind

As far as CRM systems keep sensitive company data – customer details, financial data, and more – that’s why it’s very important to give users the security they expect. When developing a CRM solution, you should devote special attention to data encryption, advanced authentication (two-factor authentication), support for different access roles, session timeouts, and other security measures.

If solutions available on the market don’t fully cover all your needs, or you want to get an additional level of security and customization, CRM system development is something you definitely should consider. 

5 Benefits of Hiring a Good Digital Marketing Agency

Digital marketing allows you to increase your audience, create awareness about your products, and improve your sales. Plus, nobody would know who you are if you don’t invest in some form of marketing.

So, marketing is the backbone of brand success. But what if your marketing team is unsuccessful at making your customers choose your products over your competitors? What if they’re having trouble writing copy and content for your blog and website? What do you do?

Hire a marketing agency. 

A well-established and experienced marketing agency will help you market your products to a broader audience by using several tried-and-true techniques. They’ll simplify the campaign process and let you focus on your business while they increase your reach. 

But is that all marketing agencies do for you? Let’s look at five other benefits of hiring a good digital marketing agency.  

5 Benefits You Get From Hiring a Good Digital Marketing Agency 

Can’t decide between keeping an in-house marketing team or a digital marketing agency? Here are five benefits of signing up with a marketing agency: 

  1. You Get to Work with Experts

As a company, you may hire specialists for SEO marketing campaigns to content marketing when you need help. But marketing agencies employ full-time specialists for every aspect of marketing they work on. 

For instance, you may use a content writer to write copy because hiring a content writer is cheaper than hiring an experienced copywriter. As a result, the copy may not look very good, so you’ll spend more money getting it edited. 

In contrast, marketing agencies have access to expert copy and content writers. So, if you want to have a blog post written, the agency can have an expert content writer do it for you. But if you’re going to have landing page content written, they’ll have someone for that too. 

  1. You Get Access to Years of Marketing Experience

Running a marketing campaign is an art. It takes years of practice to find out what works and what doesn’t. Most marketing teams don’t have access to this experience, so they take several tries before understanding how to work your angle. 

An experienced marketing agency, in contrast, consists of experienced marketing professionals who’ve seen and done all. They have created content and campaigns for every kind of company under the sun. So, chances are, they’ll already know what to do about your situation once you sign-up with them. 

For instance, they’ll know exactly how to approach email marketing for startups and experienced companies. So, if you’re having a problem with your email marketing, they’ll fix it instantly. You won’t get that kind of service with an in-house marketing team. 

  1. You Can Easily Make Your Campaigns More Efficient

As mentioned in the previous point, marketing agencies with years of experience have access to expert marketers. These people know what to do for you. For instance, let’s say you’re running a marketing campaign that isn’t paying back anything. 

When you sign-up with an experienced marketing company, they’ll talk to the campaign designers, look at the analytics and conversion rates of the campaign, find out what’s working and what isn’t, and then implement those changes without you needing to lift a finger. 

Since marketing agency professionals know what they’re doing, they’ll improve your campaigns quickly, allowing you to see increased traffic and conversions in just a few weeks. 

In contrast, a less experienced marketing professional might take a few months to find out what works, decreasing your efficiency and ROI.  

  1. You Get Access to More Resources

Tools can make or break a job. For instance, if you need to create 100 pay stubs, you’ll use a pay stub creator instead of writing out every paystub yourself. It’s more efficient. 

Similarly, an experienced marketing agency will have access to the right tools and resources because they’re crucial to running marketing campaigns smoothly. 

So, if you need keyword-optimized content, the agency will already have access to paid marketing products like SurferSEO, Ahrefs, or SEMrush, making the wiring process much easier. 

They’ll also have access to exclusive guides and company-specific resources that your in-house team wouldn’t be able to access.  

5. You Save Thousands of Dollars

You may be thinking that signing up with a top marketing agency may be expensive. 

Working with an experienced marketing agency can provide access to a team of expert marketers and marketing professionals with suites of tools backing them up. Why is that significant? Let us explain. 

If you hired an in-house marketing team that had to access the tools like SEMrush and SurferSEO, you’d need to spend thousands of dollars per year to access them. So, by going with an experienced marketing agency, you save money that you can use elsewhere. 

Aside from that, you also save money by getting access to experts who only have to fix things once instead of marketing professionals who constantly have to tweak campaigns to make them run more smoothly. 

The Bottom Line

A marketing agency can help you increase your ROI, website traffic, and sales, allow you to reach wider audiences, and gain insights into your customer base, aiding you in improving your products. 

They know what works and what doesn’t. And if they don’t know, they’ll do a mountain of research to make their efforts as impactful as possible. 

So, if you want to increase your marketing reach, go for a marketing agency. They’ll help you reach audiences and conversion levels you only dreamed about before.

How to Raise Money to start a Business – Crowdfunding

How to raise money to start a business – Crowdfunding? Why LenderKit gives you real estate crowdfunding software?

You can use money from your savings, borrow from friends, or interest from financial institutions to start your business. But crowdfunding may be one way.

What is Crowdfunding

In the world of financing, we can come across one interesting name, which is Crowdfunding. This method of alternative non-bank financing is mainly used by individual artist applicants. Another sector is emerging companies with non-traditional business plans.

The reason companies or even individuals use this method of financing is that they usually cannot get traditional loans from banks or non-banks.

Since this is a relatively new method of raising funds, it is not yet well known. However, its future is very promising. In practice, crowdfunding can be divided into two basic types.

  • Donor-driven – these can be charitable, social, or political collections.
  • Investment – the investor expects high returns in the future.

But crowdfunding is not necessarily the only way to finance a project. In some cases, it may only be a complementary method. This is the case when a bank or non-banking company provides only limited funds in the form of a loan.

  1. Crowdfunding investing can also involve real estate.
  2. The fact that the initial financial investment can be minimal makes this method of investment available to virtually everyone.

Inspiration

So, it is a community for your funding for new projects. It is essentially a group of people coming together to do a project that does not yet exist, but which these people love very much. Therefore, such a project only exists in the world in the form of an idea, a sample product, or a partial realization.

How it works 

You have an idea, but no money to implement it.  So you only create a sample product, you prepare a presentation of what you want to produce (it can be a product, a service, whatever). And on the Internet, where these ideas meet with those who want to support this or that idea, you say – I will produce this and that and for so much. And your future customers will look at your idea, and if they like it, they will buy it. So they will buy a product that does not yet exist (subscribe to it).

Example. You know you want to sell these bikes for 20,000 crowns. You create a presentation of your bike, and if at least 50 people pre-order your non-existent bike, you will have an investment of one million on hand, which you can use to launch your project. If you don’t raise that amount, the money goes back to the parties involved, you get nothing, and obviously, the bamboo bike won’t be the hit you hoped for. And you’re better off forgetting about such a project. If you raise a lot more money, it will be a very good sign that there is interest in your product and that you are on the right track.

Where to raise money?

There are many global crowdfunding sites where you can raise money. LenderKit will help you get into crowdfunding on your own!

Of course, these sites take a commission for arranging contact between you and your first clients, but it is up to you to decide if this type of financing is right for you or not.

Advantages:

  • you can raise money quickly to get your business up and running.
  • you get feedback, you learn about the market if there is interest in your project
  • If you are successful in getting funding, you will gain some customers you will not lose
  • provide the first outlet for your products

What are the benefits of crowdfunding investing

1. the possibility of investing with small capital

When investing, you don’t need to have millions of dollars of capital, as you do when buying an investment home. With crowdfunding investment, you can invest with much smaller amounts, usually from $10-100k. This is especially appreciated by novice investors.

2. no property management

All matters regarding the management of the property you invest in fall into the hands of the investment company. You, therefore, do not have to worry about finding tenants, repairs, and much more, which saves you not only a lot of time but also costs.

3. diversification and lower risk

Since more people are involved in investing in the project, thanks to crowdfunding, the risk decreases. There is typically not just one property in the project, as would be the case when buying an investment home, so the risk of the project failing is reduced.

How LenderKit works?

The startup helps to collectively invest in real estate and works with intermediaries around the world. How can you invest collectively? And cross-border? The process is simple. First, the investor registers and then confirms his identity. Once these steps are successfully completed, in the investment environment, you will get an overview of all investment opportunities currently offered by LenderKit. After loading money into your wallet, you can start investing. Everything works online, and it is up to the investor whether he chooses a project in his country or abroad. Investments start from small amounts from 100 euros for projects in euros.

What are the benefits and risks of co-investing? What types of real estate can be invested in this way? Real estate crowdfunding invests in two main types of investment opportunities: equity and loans. In the case of equity, the investor becomes an equity investor (shareholder) in the company that owns the relevant property. In the case of debt investments, the investor lends money to the project company that is responsible for the relevant project.

Technically, the investor “participates in the income from the real estate project”. Based on the investment opportunities we have analyzed (over 10,000 projects), approximately 85% of the opportunities are debt and the rest are equity.

  • For properties in your home country or city and anywhere else in the world
  • Crowdfunding in real estate is a rapidly developing industry with very fast growth.

Globally, the largest market is the United States of America, where tens of billions of dollars have already been invested in real estate crowdfunding.

What is Warehouse Automation and Why Implement It

State-of-the-art warehouse automation resembles a well-coordinated dance. Every box and pallet is in its place, moving upon request. Everything is defined and clear, every absence of a necessity alerts specialists who make a reorder. Warehouses of the future — or advanced warehouses that already exist — are designed for maximum efficiency and minimum disruption.  

What Is Warehouse Automation and How Does It Work?

Warehouse automation encompasses processes that enable efficient inventory movement in, out and within the warehouse facility with as little human assistance as possible. 

The main goal of any automation process, be it for a warehouse, an assembly line, or another place, connected to work, is to eliminate any monotonous physical labor and manual data entry — and reduce human errors that come from people attempting to analyze a large amount of data by themselves. 

For warehouse automation, businesses reduce the burden on the workers via establishing a sortation system. Then, items on the sortation line are identified digitally and automatically (usually by using barcodes on the packages), after which each package is directed to an appropriate place in a warehouse. To automate manual data entry, logistics companies use barcodes for NFC, RFID chips, and QR codes, too, while machine learning helps them to, e.g., forecast traffic based on historical data. Automation can be utilized within software warehouse uses: for instance, within solutions for inventory management or fleet management. 

Warehouse owners often automate the following processes:

Receiving 

The process can be partially or fully automated — facilities can use various devices with integrated sensors and scan the marked packages to note which new items have arrived.

Sorting

When the item is identified upon arrival, it must be cataloged and directed to where it’s supposed to be stored. Sortation lines and systems we’ll talk about later — and other technologies — are used during this process.  

Put-away & Picking 

When a proper location within a warehouse has been identified for a new item by the sorting system it must be placed there. And when the time comes (the item is needed: for selling, transportation, etc.) — it’s retrieved from there. Conveyors, AS&RS systems, AGVs, vertical lift systems, carousels, and AMRs are used in the automation of put-away and picking processes. 

Remember, in the beginning, we said that the state-of-the-art warehouse automation resembles a well-coordinated dance? 

All of these systems work in unison, synchronized in perfect rhythm, controlled by a single digital “mind”— an advanced piece of software. This software receives and takes into account information not just from the inventory catalog, but from each sensor of each system, be it a conveyor or one of its miniature helpful robots, AGVs and AMRs. This software, usually connected to warehouse management or inventory management solution, can orchestrate movements of each system’s component to achieve maximum efficiency and avoid collisions and other mishaps. 

Replenishment

Items being out-of-stock can happen for various reasons. Over the past couple of years, for instance, the world has seen a component shortage (re: microchips) and shipping delays for various reasons, from the pandemic to the Suez Canal blockage. But those are disruptions businesses have very little control over. Products shouldn’t be out-of-stock, though, because someone forgot to replenish them. 

Warehouse management systems track the amount of stock in the facility and upon it reaching the assigned minimum, a replenishment request is automatically created. Remembering things is hard, and well-timed alert systems make everything so much easier. Automation within replenishment also helps avoid overstocking, which helps optimize facility resources, cut maintenance costs, and avoid products reaching their expiration date too early. 

Main Warehouse Automation Types

Warehouses differ, and so are their needs. Automation is usually a customizable process that can be presented differently in a warehouse. It can be physical — when machinery moves items around the facility. It can be virtual — when software collects stores and analyzes inventory data. 

Let’s talk about physical types of automation and systems that help to adopt it. 

Automated storage and retrieval systems (AS&RS) 

AS&RS systems are solutions for supply chain management that are capable of automatically placing, moving, and retrieving objects within a facility. A comprehensive approach typically involves integration with warehouse automation software. Software algorithms often also choose the best place for each item: e.g., objects that will remain in the facility longer are situated further from the sorting line and pickup points, compared to items that will be moved briefly after they’re received by a warehouse. 

Goods-to-person (GTP) technologies

Such technologies bring stock containers to warehouse workers, eliminating the need for walking around the facility to collect an item. Unlike AS&RS, GTP requires more human involvement — but it’s still very useful, especially in large warehouses. 

Pick-to-light systems 

Such systems help workers fulfill orders. Often, several items must be delivered from the warehouse to a person or another facility in a single order. A worker scans the order barcode, after which the shelves with particular sets of products are delivered to them by the GTP system, and a small monitor lights up under particular boxes indicating which exact items (and,  in some cases, a number of them) must be taken to fulfill the order. Such systems are effective in reducing errors that occur during order assembly. 

Sorting systems

Sorting lines are highly effective at quickly identifying and sorting items. How objects are sorted can depend on several factors: what their size is, how long they will be in the warehouse, and what are the storage requirements for containing them (for example, some items might need to be stored in a refrigerated section), etc. Sorting systems are much faster and more accurate than manual sorting. 

Warehouse Automation Benefits

Warehouse automation is a comprehensive process that:

  • Streamlines Operations

Even small conjunctions, if not immediately solved, can result in an overwhelming issue in logistics. Therefore, whenever dealing with large volumes of items, increasing the speed of warehouse operations with them is of the utmost importance. 

  • Maximizes warehouse space

Keeping a warehouse at its optimal capacity can help maximize profits received by the facility. 

  • Lowers operational costs

Labor costs are a vivid example. Having fewer errors can also help eliminate the costs of fixing them.  

  • Optimizes inventory 

Being over- or understocked either strains the resources of a facility or can result in profit loss. Automation allows for optimal inventory levels. 

  • Fewer injuries

Manual labor can sometimes result in worker injuries. Automating warehouse processes, however, drastically reduces such cases: people don’t have to organize and transport heavy boxes all day by hand. 

5 Reasons Why You Need Warehouse Automation

Are you still wondering if automation is worth it? Consider these five factors while performing your cost-benefit analysis for this project:

  1. Space optimization. Automation helps optimize warehouse space. According to Yale Materials Handling, the optimal capacity used for a warehouse is 85-90% (leaving 10 to 15% of it for when you need to handle an unexpected surge in products/orders volume, like on Christmas). 
  2. Time optimization. After adopting automation, businesses save the time it takes for employees to move around the facility, pick, sort, and move parcels. 
  3. Sustainability. Businesses can reduce their carbon footprint if they automate with the environment in mind. Generally, packages handled automatically need less packaging. Automation can also reduce the number of broken pallets, reducing waste. At the same time, increased accuracy of order filling decreases the number of returns and environmental costs associated with them. 
  4. Better working conditions. After adopting solutions built around automation. employees are left with less labor-intensive duties. No more need to travel great distances every day or lift heavy objects. And as we have mentioned, this also decreases the number of accidents and injuries they might have. Higher levels of job satisfaction can help with employee turnout, which is especially important given the recent labor shortage faced by, as it seems, all industries. 
  5. Higher profits. All of the factors we’ve mentioned above are interlinked, and each of them contributes to a business being more competitive and having higher profits. 

To summarize, automation helps make warehouses a true asset for the business. It has many benefits: storage space, employee efficiency, and capacity optimization, as well as operating costs optimization. All of that makes the organization more profitable and the idea of automation — more lucrative, which is why many companies in different fields, from retail to logistics to food industries, are considering implementing it within their warehouses.

The Ups and Downs of Software Outsourcing for your Startup

Do you know what takes up a lot, if not most, of the time and resources of a startup company? Getting the business off the ground and then managing to keep it afloat. Unfortunately, most startup companies are scarce in resources, making this an extenuating task. Proof? Well, approximately only 1% of new businesses are successful in raising money from investors.  

So, you have a great product idea that requires perfect execution. How can you make the most of your few resources and still reach your short-term and long-term goals? Software development outsourcing is a tangible way to get more business opportunities and value for your money. This is especially good for new businesses since budgets are tighter, and making every dollar count is essential. 

With most startups looking for ways to stay nimble and lower costs, outsourcing software development services have become the answer. Luckily, it’s easier to access quality custom software development services nowadays. No wonder many believe the software developer role will be the first genuinely global role—and we agree.  

These are the ups and downs of software development outsourcing, so buckle up! 

The Ups

  1. Cost efficiencies. Every business wants to save money. If you outsource development, you ensure a dedicated team looks after your project, helping you release products on time and focus on the whole business instead of putting all your time, effort, and resources into developing software.
  2. Aligned vision. Startup businesses depend a lot on how well their first few months go. By hiring the right software outsourcing company, you will work with a strong development team that will commit to and aligns with your vision, taking it upon themselves to improve the brand and product/service offering. 
  3. Rapid development. If a dedicated provider takes care of all your software development needs, you can focus on your business’s main tasks instead of getting bogged down in technical details. A trustworthy partner will offer software development services that cover the whole process, from designing and programming to launching and providing support. 
  4. Scalability and flexibility. Most software outsourcing companies offer startups ways to work with them that are very flexible and scalable. This helps you get a good idea of costs before the process starts, and you can change the different factors that affect costs to control them. Need more developers? No problem. Need to scale down on developers and add testers? All good! You choose what’s right for you. 

The Downs

  1. Gaps in Communication and Collaboration. As a startup owner, the software product development company you outsource to is likely in a different country or time zone. Ineffective communication and teamwork make it harder to cross physical distances. Work schedule differences can slow development, and the risk only increases if you don’t choose an open-and-understanding companion. Don’t forget to put a lot of effort into selecting the right provider and setting up the right ways to communicate and work together.
  2. Spiraling out of Control. Owners are attached to their products, so delegating and handing up control can be tricky. This is a genuine concern when strategy alignment is missing between the client and the software outsourcing provider. We recommend doing your homework while choosing the right vendor you’ll trust.

Weighing the ups and downs, the decision lies in your hands. There are plenty of good things that come from outsourcing software development services, but you must choose your partner carefully to minimize the risks. Who you choose to help you accomplish your goals will be fundamental to the success of your endeavor, so don’t be afraid to shop around and find the vendor that offers you the right outsourcing and engagement model for you.

For instance, if you are searching for a partner with impressive history of successful projects, Svitla Systems has nearly two decades of expertise offering top-tier developers and other IT pros for your software projects, and flexible and comprehensive engagement models for software outsourcing, allowing us to meet the varying needs of businesses in a wide variety of industries. 

The foundation of these engagement models is a detailed account of the work performed to fulfill the requirements of the customer and bring their vision to fruition.

Top Reasons Why You Should Outsource e-Commerce Development

More and more companies are choosing website development outsourcing as their preferred path for getting things done. In this article, we’ll talk about a specific type of web development, eCommerce, and the top reasons why businesses and digital agencies choose this type of business model.

What Is eCommerce Website Development?

E-commerce web development is the design and development of a website for a store where customers can purchase goods online. Online stores let businesses reach a wider audience (nationwide or worldwide) which allows for a greater targeted customer reach and increased revenue.

eCommerce website development covers the technical aspects of bringing an online store to life. This service comprises implementing the necessary functionality coupled with producing the desired design. In short, the main challenges of eCommerce development are:

  • choosing essential functions that consumers need
  • creating user-friendly interfaces combined with outstanding design

Let’s briefly look at the elements to consider during online store website development.

The Ins and Outs of e-Commerce Development 

Online stores have several essential things that should be taken into consideration when creating a website.

Product Inventory Management (PIM)

An online store aims to present products for sale in a way where the arrangement of collections/categories is a must for a successful store. Professional eCommerce web development assumes product inventory as one of the basic features. Moreover, a well-organized eCommerce website shows customers related products, special offers, and discounts which in turn, encourages them to view more items and pick the ones that they want. 

Navigation and User Experience

The ability to navigate through the website easily guarantees a better user experience. Consequently, web development cares about the store’s menu, categories, and navigation bar. Furthermore, filtering and sorting options improve the users’ chances of finding items effortlessly.

Shopping Cart and Checkout Process

Setting up the shopping cart and checkout the correct way is essential for selling. With a well-developed eCommerce site, you won’t have to worry about an abandoned shopping cart because of a substandard design. Likewise, a professional should handle tweaking the way the shipping system flows and adding various shipping and payment options.

Marketing and Communication Tools

Online store development also implies integrating various marketing and communication tools that engage customers and promote sales. These tools include newsletter subscriptions, chat, analytic software, etc.

Website Security and Performance

Due to the fact that online stores deal with payments and sensitive information, their security is of the utmost importance. Professional eCommerce web developers will never ignore the proper implementation of a website’s security. Additionally, they’ll ensure that the website speed will perform as expected even if faced with large amounts of product images or traffic.

The Main Reasons to Outsource eCommerce Development

Spoiler: Outsourcing eCommerce development lets you devote your time to business management and marketing while professionals create an outstanding online store to fit your needs.

Generally, creating a website for a store happens during the initial stages of starting a business. During this period, business owners face hundreds of other issues such as registering a business, opening accounts, estimating risks, managing inventory and warehouses, applying for licenses or permits, finding partners, streamlining projects, etc.

Outsourcing your online store development lets you concentrate on essential business processes, including hiring professionals, building your team, launching marketing campaigns, and so on. Below are additional reasons why outsourcing eCommerce development is beneficial.

Expert Website Development

The first reason to outsource your online store build is the expertise that you get. Trustworthy companies specializing in eCommerce development will have the relevant experience needed to enable them to complete projects quickly.

Even if you have doubts about which platform to use for building an online store, the right professionals will be able to give you a hand. This will help you discover specialized services like WooCommerce, Magento, or Shopify development services that will assist you in meeting your requirements. Top open source services review is in our post.

Developers who have completed numerous projects know development platforms, content management systems, APIs, plugins, and other tools inside and out and can adapt to most any requirements with ease. Skillful developers will help you choose the most appropriate means for managing your products and integrating marketing tools alongside providing user-friendly website designs.

Niche-Specific Customization

The expertise mentioned in the previous section also lets you get an online store adjusted to a specific niche. For instance, a clothing website requires adding product variations (colors, sizes) and sorting filters (style, fit, season, material, occasion, etc.). 

At the same time, a pet store needs to emphasize product categories, featured products, and related items to catch the customers’ attention and encourage them to make a purchase. This means that the website design, development, and functionality should be handled by professionals who have multiple projects under their belt.

Custom Feature Implementation

Besides tweaking your store to meet the needs of your niche, you may want a custom solution to make your store stand out from the competition. A great example of a custom functionality implemented by Shopify experts is a Product Customizer shown below.

This custom solution for the US online jewelry store Young In the Mountains lets users create unique pieces of jewelry by setting their preferred options. This easy-to-understand tool takes people through the process of creating their dream jewelry with ease. Feel free to read more about this custom creation here.

Before hiring an outsourcing team, you can discuss your necessities and vision to make sure that they understand the direction that you want to take. This way, you will be able to get a better understanding of whether the team can provide you with the right custom solution.

Attention to Detail

Experienced eCommerce developers will help you plan the tiniest details of your online store. They should always ask you to provide as much information as possible to ensure that the end results meet your exact expectations. Most likely, you’ll be asked to fill out a questionnaire with the project specifications. This way, the developers can ensure that nothing is overlooked in the process, even parts that clients often don’t consider. 

A reliable eCommerce development company can assist you from the very beginning (such as choosing the right platform or CMS) to the wrap-up phase of your website and post-project recommendations. From the general store layout to the tiniest button customization – you’ll have every aspect covered without having to worry about forgetting any details.

Cost Effectiveness

Outsourcing eCommerce web development saves you money in several ways.

  1. You’ll be able to reduce your payroll. 

An outsourcing company uses its own human resources department which throws the hiring process on someone else’s shoulders.

  1. You can find companies that fit your budget. 

Hiring professionals from developing countries can save you bundles. However, cheaper doesn’t always mean better so make sure that the company you are considering has the skills and expertise to deliver what you need. Once you find the perfect match, it’s a combination that is hard to beat. 

  1. You get scalable solutions for your project. 

Outsourcing eCommerce web development means that you don’t need to worry about hiring different specialists for different project stages. If you trust your eCommerce website creation to a reliable company, they will have an array of specialists on their team to provide you with the maximum flexibility to get the perfect website to meet your needs both now and in the future.

Saving Time and Managerial Efforts

If you outsource your online store development, there’s no need to worry about administrative tasks or spending time finding a good in-house team. Mainly, you don’t need to hire, train, or get adjusted to the work styles of new employees. The right outsourcing company will have a team of professionals ready to embark on the project as soon as they get all the requirements.

In addition, you don’t need to manage the team, track task completion, or find solutions to unexpected situations. The outsourcing team will be happy to provide you with updates regarding your website creation and you’ll get the results without having to deal with any web development management hassles.

Agency Growth with Outsourcing eCommerce Web Development

The reasons we have covered are primarily relevant to businesses who want to launch their eCommerce website. Yet, outsourcing eCommerce development is also beneficial for digital agencies wishing to scale up.

Firstly, outsourcing will provide expert assistance in any sphere where you lack expertise. As we have discussed, online store creation can have many quirks and unknowns. By having the right knowledge on your side, your ability to attract and keep customers will only increase over time.

Secondly, digital agencies can cooperate with outsourcing companies in peak times when their in-house resources are bogged down with other projects. If you feel overwhelmed by your workload, outsourcing is an excellent solution to making sure everything is completed on time and to your customer’s satisfaction.

Conclusion: Why Outsource eCommerce Web Development

To sum it up, outsourcing eCommerce website development provides a ton of advantages for businesses launching a site and digital agencies looking for a partner. The outsourcing company of your choice will provide qualified services and produce a well-tuned online store that meets your requirements. You’ll get niche-specific design and functionality or even custom solutions if so desired. On the same note, outsourcing will save you time and money.

For digital agencies, outsourcing eCommerce development means delegating tasks and completing projects successfully, no matter how challenging the projects are or how many resources are needed.

Tips on Hiring a Virtual Assistant

A virtual assistant is a great way to get help with the day-to-day tasks of running a business. More and more business owners are turning to hiring a virtual assistant to help with tasks like scheduling appointments, and managing email, and social media.

If you’re thinking about hiring a virtual assistant, there are a few things you should keep in mind. In this article, we’ll give you some tips on how to find and hire virtual assistants.

Define the Tasks You Need Help With

Before you start looking for a virtual assistant, it’s important to take some time to think about the tasks you need help with. Make a list of the tasks you’d like to delegate to a virtual assistant. This will help you find someone who is a good fit for your needs.

Why hire a virtual assistant? Some things virtual assistants usually help their employers with include:

  • Scheduling appointments and managing email
  • Answering customer inquiries
  • Social media tasks like creating content, scheduling posts, and responding to comments
  • Data entry and administrative tasks
  • Do your research
  • Once you know what tasks you need help with, it’s time to start looking for a virtual assistant. The best place to start your search is online.

Think About Your Budget

When you’re hiring a virtual assistant, you’ll need to think about your budget. Virtual assistants can cost anywhere from $10 to $50 an hour, depending on their experience and the tasks they’re helping with.

Before you start looking for a virtual assistant, set a budget for what you’re willing to spend. This will help you narrow down your options and find someone who fits within your budget.

Look for Someone With Experience

When you’re hiring a virtual assistant, it’s important to look for someone with experience. You can find virtual assistants with a variety of skill sets, but it’s important to find someone who has experience doing the type of work you need help with.

If you’re not sure where to look for experienced virtual assistants, try searching on job boards or freelancer websites.

Check References

When you’re hiring a virtual assistant, it’s important to check their references. This will help you make sure they’re reliable and trustworthy. You can ask for references from previous clients or employers.

It’s also a good idea to do a background check on potential virtual assistants. This will help you make sure they don’t have any red flags in their past.

Make Sure You’re Comfortable With Them

When you’re hiring a virtual assistant, it’s important to make sure you’re comfortable with them. You’ll be trusting them with a lot of your work, so it’s important to find someone you can trust.

Take some time to interview potential virtual support. Ask about their experience and get to know them as a person. This will help you decide if they’re someone you’re comfortable working with.

Where to Find Virtual Assistants

Now that you know what to look for in a virtual assistant, you’ll need to find some candidates. Guru.com is a great place to start your search. This website allows you to post a job listing and receive proposals from interested freelancers. Another good thing about Guru is that you can read reviews of freelancers before you hire them.

Hiring a Virtual Assistant

Once you’ve found some potential virtual assistants, it’s time to start the hiring process. The first step is to send them a job proposal. In your proposal, be sure to include information about the tasks you need help with and your budget.

Once you’ve received proposals from interested virtual assistants, it’s time to start interviewing them. This is your chance to get to know them and make sure they’re a good fit for your needs.

After you’ve interviewed potential virtual assistants, it’s time to make a decision. Choose the virtual assistant you feel most comfortable with and who you think will do the best job.

Get Started Today

If you’re ready to hire a virtual assistant, Guru.com is a great place to start your search. With Guru, you can post a job listing, receive proposals from interested freelancers, and read reviews before you hire anyone.

This article is intended to be general information. Always consult your legal counsel or hiring manager for specific guidance.

Hiring a virtual assistant can be a great way to get help with the day-to-day tasks of running a business. By following these tips, you can find and hire a virtual assistant that’s a good fit for your needs.

Autodesk Health Dashboard

Ever want to check the status of a cloud based service you are using and make sure it’s not down?

Please check the Autodesk Health Dashboard; https://health.autodesk.com/

The Health Dashboard will display all Autodesk cloud services and the current status. If you want to see past states, you can also view the history of all services.

To receive updates on any upcoming maintenance/schedules, please use the “Health Subscription” link.

Last Time: Please check the Autodesk Health Dashboard; https://health.autodesk.com/

Critical Thinking Wheel

Critical thinking is an important skill that can help people make better decisions and solve problems.

What is Critical Thinking Wheel?

Critical thinking skills are the ability to think about the world in a logical manner, question assumptions, and evaluate information. Critical thinking skills are not innate but can be developed through critical thinking activities and exercises.

This article will describe what critical thinking is, how it is used in various contexts, and how you can develop your own critical thinking skills.

How to Use the Critical Thinking Wheel?

The Critical Thinking Wheel is a tool that can help us to think critically about a given topic. It is an interactive wheel, which includes four different types of thinking:

  • 1) Beliefs
  • 2) Values
  • 3) Knowledge
  • 4) Emotions

The wheel helps us to understand the different perspectives on a subject and how they relate to one another.

Final Thoughts and Discussion

Critical thinking is a skill that is acquired through practice. The Critical Thinking Wheel Tool provides a way to practice and improve these skills.

This tool has been designed to help people learn how to think critically by solving problems, analyzing information, and drawing conclusions from the data. It can be used by anyone who wants to be more effective in their decision-making process.

The Future of Agriculture Automation

How does the earth feed nine to ten billion people?

Smart farming is an important part in answering this existential question. Smart farming is a highly efficient way to produce food. It uses the most recent technology that is computer-supported and, where possible, fully automated. The seeds are placed individually and accurately; the fruits are picked by hand-operated pickers; and fertilizers and other plant protection products are applied in small amounts and in a specific way. These operations are made possible by a number of small, powerful electric motors.

The latest technological craze focuses on ever-changing topics, such as quantum computers, space tourism and hydrogen technology. Surprisingly, agriculture is often overlooked. Despite the fact that it has so far been able to feed an exponentially increasing human population, The 18th century agricultural revolution allowed for huge increases in yields. It is based on increasing use of high yielding varieties, chemical pesticides and mineral fertilizers, as well as mechanization and large-scale, artificial irrigation. However, these interventions in the ecology can have undesirable side effects.

All population forecasts are well-founded and predict that the human population could reach nine to ten billion by the end this century. Even this large population can be fed by the earth’s resources. This is a huge challenge for agriculture. Crop cultivation and livestock agriculture must produce more, but not endanger the life-sustaining resources. Our most precious “resources” are fertile soil, clean groundwater, and an intact natural environment. These resources must be protected at every cost.


Instead of focusing on the field, focus on the plant.

Many important steps in crop cultivation, including fertilizing, planting and protecting crops, have been done on the basis of land area. The quantity of pesticide or seed to be spread is determined by the area. The machines then distribute the material at the correct flow rate. A portion of the fertilizer that is meant to strengthen the plants instead reaches the groundwater. Manual labor is expensive and can be difficult, such as when it comes to the pruning and harvesting of delicate vegetable and fruit varieties. As a result, more businesses are experiencing a staff shortage.

Smart farming is the use of modern technology to improve efficiency in agriculture. It uses less resources, reduces monotony, and produces higher yields. This includes precision farming, digital agriculture, and e-farming. Computer-supported and networked processes, machine learning, and custom robot functions allow for the focus to be on individual plants and not the entire field.

Read https://outsourceit.today/ranking-of-agricultural-technology-companies-released/

Targeted use of fertilizers and herbicides reduces soil contamination.

The more directly the measures are targeted at the plants, the more economically and efficiently these measures can be used. For example, the use of herbicides can be significantly reduced if applied to the individual plants in a more targeted manner. Fruits and vegetables could be harvested by robots in continuous passes, always at the optimum ripeness.

The autonomous, lightweight field robots can also protect the ground. The largest agricultural machines today weigh in at ten tons. Every pass causes soil compaction due to its high weight. This reduces the soil’s ability to absorb water and air and negatively impacts soil life. It also affects the health and growth of crop plants located near roads. Smart farming can contribute to healthier soils and greater biodiversity.

From the moment you put seed into the ground, thousands of things can stop a seed’s ability to reach its full genetic potential.

Greg Meyers, CIO/CD, Syngenta

Automation in agriculture, horticulture

Many applications are currently only prototypes or studies. Smart farming, however, is being used in practical ways such as precision planting. This machine was initially developed for research and seed-breeding. These machines can plant individual seeds at precise intervals. The acreage is maximized and each plant gets enough space to grow. The valuable seeds are also used efficiently.

Modern machines only use one row of separation modules with an electric drive. The motor drives the slotted or toothed disk which transports individual seeds to the outlet. An intelligent controller can precisely determine the optimal spacing for each type and row of seeds. It can also compensate for the differences in the corners when the rows are traveling around corners. Motorized closures can also be used to control the feeding of seeds to the disks.

Many plants in greenhouses are grown in small pots. Later, they are replanted in larger containers or in raised beds. Modern horticultural enterprises use machines to sort and handle pots and plants. It is similar to machinery used in logistics and industrial production. Roller conveyors and conveyor belts are used to transport trays containing products at various stages. These grippers are different from similar devices used in other industries by the form of their “fingers”. They are driven by micromotors and perform the manual handling of individual pots or root balls.

Although self-driving harvesting devices for fruits and vegetables are not yet mature enough to be used in general, the direction of technical development is evident. Camera-assisted sensors detect the degree and shape of strawberries and peppers and record their precise position. This data is used by the on-board computer to control a robot arm that is equipped with a type or shears as well as a collection device. This technology is made up of many electric motors. These include the single-wheel drive, the robot arm, the cutting apparatus, and the collection system.

How AI can transform the future of agriculture

AI systems help increase the harvest quality and accuracy, also known as precision farming. AI technology can detect disease in plants and pests, as well as poor nutrition in farms. AI sensors detect and target weeds, then determine which herbicide to use in the area.

What is Farm Automation in Agriculture? 

The process of utilizing various technological innovations to upgrade and automate the many processes of farming is known as farm automation. This technique is meant to ease the labor and time-intensive processes of agriculture that challenge farmers around the world.

Electronics and electrical system are key technologies

“Mechanical gear transmissions and pneumatic drive are very common in conventional agricultural machinery,” said Kevin Moser, FAULHABER’s business development manager. These are too heavy, bulky, too complicated, and inefficient for small-scale smart farming systems. There are now more electric micromotors that provide power for specific tasks. However, drives used in agricultural environments must meet extremely high standards.

Modern machinery takes over the sorting and handling of crops.

Unlike the traditional large devices, the machines and components used in smart farming are generally more compact and lighter. This means that there is often little space available for the motors. Nevertheless, as drives of sowing disks, flaps, grippers, robot arms or shears, they must supply sufficient power to reliably perform the respective task over countless cycles. At the same time, they should operate extremely efficiently, as the autonomous units usually draw their energy from batteries with limited power reserve. It must also be possible to integrate the drive electronics in networked structures and make intelligent control possible.


Zoom Icebreakers: 55 Pro Tips to Energize Your Virtual Meetings

Zoom icebreakers are a great way to start your virtual meeting on the right foot. They work on two levels: they get people talking, and they establish what works well in the virtual space.

As I was scrolling through my social media feeds this week, I noticed a trend that more tech companies are announcing a permanent move to hybrid or even remote-first approaches for the indefinite future.

As companies look to 2022 and make their make budgeting and resourcing decisions, it’s not a mystery why many are choosing to reduce investment in physical spaces and double down on the remote work infrastructure if their business model allows it. That means many of your meetings will be moving online to ZoomMicrosoft TeamsWebExSkype or any of the video conferencing applications available. 

As the experts in effective weekly meetings, we are often asked by our client what the best ice breakers for virtual meetings are? So, we have compiled a list of the best Zoom Icebreakers for you to increase engagement and productivity at you next team meeting.

That means (you guessed it) all of those Zoom meetings and working remotely are here to stay, too! If you are finding that your team meetings are getting stale and the team is checking out, it might be time to change up your meeting and bring in a Zoom icebreaker—and I’m not talking about the kind of icebreaker my 5-year-old does with her kindergarten class on Zoom (although, if you want to see what the kids are up to these days, check out Go Noodle). While the virtual activities will be different for your team, the purpose of the icebreaker (or sometimes ice breaker) is the same—to energize and engage the team. 

A great icebreaker can make the meeting more fun!

There have been many articles written on the topic, so I’ve scoured the internet to bring you the best ideas I could find, categorized by the purpose of the activity. Just because we have to work from home on a video call, doesn’t mean that we can’t increase team engagement virtually.

Zoom Icebreakers Games – Just for Fun

  1. Theme Days. Have different themes for your weekly team meetings where the team dresses up or uses a virtual background related to the theme. Hawaiian shirt day, PJ day, hat day… you get the idea.
  2. Games. Could be super simple like Paper Rock Scissors, online trivia, or another virtual group game.

This post includes our list of ice breaker questions for virtual meetings.

Ice Breakers for Zoom Meetings at Work

  1. One Word or Phrase. We use this all the time at Rhythm Systems. I’ve seen lots of variations, ranging from very simple (one word to share how you’re feeling today) to more complex (one word to describe our company culture, or whatever the meeting is about). This is a great way to break the ice at the start of the meeting if you are a tight knit team.
  2. Future Headlines. Ask each person to write a newspaper or magazine headline for the company in 10 years. Give everyone time to work independently and have time for sharing with the larger group. 
  3. Company Stories. We often open our monthly meeting with Core Values stories or brags about other team members who we’ve noticed living our core values. You can ask people to share any kind of company story or victory to help people feel more positive and engaged.

Zoom Icebreaker Questions

Round-Robin Questions. If you want to keep it simple, just open your meetings by having everyone answer the same question. You can change it up every day or week (based on your meeting rhythms). As you can imagine, the possibilities for these questions are endless, but if you need some help getting started, see the Icebreaker Question list below.

  • If you could have a superpower, what would it be?
  • What’s your favorite season?
  • Which historical figure would you want to meet?
  • What’s the most interesting place you’ve ever visited?
  • Where do you see yourself in 10 years?
  • What has been the best day of your life so far?
  • What do you want people to remember you for?
  • What has been most influential in your life so far?
  • What’s the worst travel experience you’ve ever had?
  • What’s one important quality of a great boss?
  • What’s your biggest personal goal?
  • What’s the best TV show you’re watching?
  • What’s your biggest accomplishment?
  • What do you like most about remote work?
  • What do you miss most about your office?
  • What did you have for breakfast?
  • What were you most afraid of as a kid?
  • What’s the most-listened-to song in your streaming playlist?
  • What is your favorite junk food or snack?
  • What is your favorite book?
  • What is your favorite animal and why?
  • Have you ever left a one-star review online?
  • What is your #1 personal productivity tip?
  • What’s the most interesting article you’ve read lately?
  • Which website do you use most often?
  • What was your first concert?

Next:

  • Would You Rather? If you want something faster than open questions, try giving everyone an option to choose (Ice Cream or cake? Beach or mountains? Netflix or Hulu? Again, endless possibilities). You can have everyone shout it out, raise a hand to vote or share round-robin as a great Zoom icebreaker game.
  • 2 Truths and a Lie. The same classic game you played in childhood—just now over Zoom! Each person shares 3 things and the group has to guess which is the lie. For smaller groups, keep it conversational and just shout out guesses; for bigger crowds, put the answers on a slide or virtual whiteboard and have everyone annotate a dot with their guesses.
  • Guessing Game. This one involves everyone sharing a little known fact (something they did when they were younger, an interesting skill or story) and others guessing which fact belongs to which team member.
  • Share a Picture. There are so many variations on this one, too. You can ask everyone to share their most recent picture on their camera roll and tell what it is, have people share a photo that’s meaningful to them and say why, ask people to share a photo of their desk or workspace, take a picture of something they saw outside their house, share an embarrassing photo, or their favorite food they cooked. You can also use photos to do a variation on the guessing game – guess who’s baby picture is whose, or ask people to take very zoomed in pictures of objects in their home and have people guess what the picture is.
  • Virtual Background Fun. Rather than just asking people to share a picture of something, ask everyone to come with a themed virtual background (maybe their favorite vacation spot or the place they are most looking forward to visiting after quarantine, or a scene from your favorite TV show or movie).
  • Share an Object. This one’s another classic that works great on Zoom—the old “Show and Tell” from elementary school. You can leave it open-ended or ask for something specific like something that reminds them of their goals, brings them joy, or makes them laugh.
  • Meet the Pets (or Kids, or Partners). By now, you’ve probably had enough guest appearances to feel like you know your coworkers’ pets, roommates and family members, so you might as well make it official. Ask everyone to introduce their person or pet to the team.
  • Virtual Tour. You could take turns having team members give tours of their homes, their workspaces, or their neighborhoods if their signal is strong enough.
  • Build a Birth Map. Create a collaborative map in Google Maps and ask everyone to drop a pin where they were born. Then, you can ask people to share something about where they were born.
  • Essentials or Favorites. Ask each person to share the most essential app on their phone, book on their shelf, appliance in their kitchen, etc. and compile a list of essentials to share with the group. Or, ask everyone’s favorite recipe, TV show, song lyrics, movie lines, etc. and share those.
  • Bucket List. Ask everyone to share their bucket list of things they want to do before they die. We did a similar exercise once, and our founders actually went out of their way to help people on the team cross off items like authoring a book or pursuing a dream of acting.
  • Zoom Background. Some company cultures like to have lots of fun to build employee engagement and motivation uniquely. Zoom has many backgrounds built in that you can choose from, or you can download your own. You can also use Snapchat filters to do everything from putting a cat on your head, a funny pair of sunglasses or looking like the tiger king.

Zoom Activities to Build Trust and Deepen Relationships

  1. Personality Inventories. If you have more time, and some budget to invest, you can also have your team take personality tests and share the results – what most surprised them or one thing each person felt was most and least accurate about their results. This is a wonderful way to learn about each other; popular tools include Myers Briggs, StrengthsFinder, DiSC and there are lots of free quizzes out there, too.
  2. Life stories. Pair people up into breakout groups and ask them to take turns sharing their life stories in 5 minutes. Then, the person listening has to tell the story to the larger group.
  3. Common Ground. Put the team into small groups or pairs and ask them to list as many things as possible they have in common in a set amount of time. The team with the longest list wins!
  4. Rapid Fire Teams. Randomly assign people into pairs in breakout rooms and have them complete a task together in 2 minutes: create a “secret handshake” based on their hometown, a “touchdown dance” based on a recent victory, or a nickname based on a childhood story.
  5. Fun Fact. Have each of the team members share a fun fact about themselves that they don’t think anyone else on the team would know. This is a fun game and always brings up something to engage the team.

Promoting Teamwork and Problem-Solving Exercises

  1. Simulated problems. Create scenarios based on something the team may actually face one day. Ask them to strategize together and come up with a solution and a plan to communicate and execute on it.
  2. Alien Invasion. Divide up the group and tell them that aliens have landed. Each team has to create 5 simple drawings to explain what your company does so the aliens will understand. Share the images and look for common themes from team to team.
  3. Letter Hunt. Put the team into breakout rooms and give them all 5 minutes to find an object for every letter of the alphabet (a – apple, b – book, etc.). One person on each team will write the objects down. The team will have to communicate well to prevent overlap and get creative on some of the letters.
  4. Birthday Lineup. In this challenge, the participants have to put themselves in order by their birthday – month and day, not year 🙂 – without talking or typing to each other. Each person has to write down the number in order they believe they fall (if there are 10 people and I think my birthday is first, I’d write down 1.) When time’s up, everyone reveals their numbers and the facilitator checks to see how the team did.
  5. Desert Island. Give each small group a list of items and ask them to select which 3 they would bring on a desert island with them and why. The teams have to work together to come up with the list.

Exercises to Get Moving on Zoom

  1. Dance Break. If the team is getting punchy, put on a song and do a 30-second dance break. Cameras optional for this – you can get a good laugh from each other’s dad moves, or you can let people dance like nobody’s watching. Another fun version of this is to have everyone mute Zoom and dance to their own music.
  2. Moving Trivia. For a longer brain break, you can ask a few yes or no trivia questions and have people stand up for yes and sit down for no, or some other physical activity (jump for yes, hand up for yes, etc.) If someone misses a question, they can turn off the Zoom camera to be “out” until the next round.
  3. Pass the Love. Ask everyone to turn on the Gallery view in Zoom and stand up. Have everyone think of something wonderful to share with someone else on the team. When it’s your turn, pretend to hold a box or ball, explain your lovely idea, and pretend to pass the box to a person who’s next to you in the Gallery view of Zoom. They receive the box and pass the love to someone else.

Why It Makes Sense to Look After Your Employees

In any business – whether you have an in-house team or a full team of freelancers – employee retention is one of the most important goals. A high rate of employee turnover can be extremely costly, and it can have a negative impact on your team’s morale and your brand reputation. It makes sense to look after your employees and make the necessary changes to improve working conditions should you need to. We’re going to dive into this topic a little further as we explore the high cost of staff turnover and the reasons why every business owner needs to stand up and look after their team members. 

The Cost of Turnover

The cost of staff turnover is often underestimated and the reason for this is the direct monetary costs are easy to tally, but the indirect costs can be more difficult to quantify. There is a niche group of people out there creating careers through job hopping to be aware of. The most obvious cost of turnover is the direct replacement cost. This includes the price of advertising, recruiting, and training new employees. 

These overheads can be significant, especially in industries that generally experience high turnover rates. There are also indirect costs that most people don’t think of. These can include decreased productivity, morale problems, and a loss of institutional knowledge. Turnover can also lead to increased stress levels for remaining employees, which can lead to a drop in their performance. All of these factors can have a negative impact on your company’s bottom line and take-home profit.

The Benefits of a Happy Workforce

A happy workforce is a productive workforce. When employees are content at work, they are less stressed, more engaged, and more productive. Lower stress levels, in turn, leads to improved focus and concentration, which translates to better work quality. 

How to Keep Your Employees Happy

Communication is key when it comes to keeping your team happy. Let each person know what’s going on in the company, and give them a chance to voice their opinion and be heard. Do what it takes to create better and safer work conditions. This can include outsourcing tasks that can be automated or hiring a third party to handle specific operations. A good example of this would be a company in the logistics industry using fleet management software and installing dash cams in each of their vehicles. Not only will installing dash cams and using the software for tracking and reporting improve driver safety, but it will also help to reduce costs and increase productivity levels going forward.

Appreciation also goes a long way to creating a team that’s content with how the business is run. Show your employees that you value their hard work with regular acknowledgement and reinforcement. Finally, development opportunities show that you care about your employees’ growth and development. Offer training and development opportunities regularly to help each person reach their full potential. Allowing employees time off to continue further education (as long as it doesn’t interfere with your operations and goals) is also a great way to show them that you’re invested in their futures as well as the future of your business. 

TOP Multi-factor authentication solutions

What is MFA provider?

Multi-factor authentication (MFA/2FA) software secures user accounts by requiring them to prove their identity in two or more ways before granting access to accounts, sensitive information, systems, or applications. The use of MFA software is an effective way to mitigate the risks associated with account compromise.

What are the benefits of using MFA/2FA software? MFA software protects sensitive information and systems by requiring users to provide two or more pieces of information before granting access.

This article reviews the top security solutions offered by Protectimus – Two-Factor Authentication Provider.

On-Premise Protectimus platform

The Protectimus on-premise MFA just needs to be installed on your computer’s server or in your private network.

You protect your customer information and also make your account more secure. For an example, you could place the on-premise platform on an isolated network without internet access and add additional security using firewalls.

This 2 fa platform delivers strong authentication across your whole organization. On-premise authentication platform supports multidomatic environments, clusters and replication. Backups and backups are easy to set up and maintain.

  • Cross-platform
  • Multidomain environments
  • Replication and backup functionality

You don’t have to worry about logins getting breached because Protectimus is partnered with leading companies like SwiftKey and Microsoft. All of the features are included in our comprehensive strategy.

Additional MADP features can be added, or you can back up to text by sending your messages via SMPP.

Protectimus Winlogon – 2FA/MFA for Windows Logon and Microsoft RDP

Protecting your Windows account is easy with 2 fa windows logon. You can connect the Winlogon or Microsoft RDP 2FA solution to Protectimus in just 15 minutes.

Protects both local Windows logins and remote desktops (RDP). Easy to install Windows 2FA and suits either corporate or personal Windows accounts. Works in offline mode.

Using a Windows password manager is a great way to protect both your local Windows logins and remote desktop sessions (RDP). This software eliminates the need to create and remember complex passwords. When used offline, it can still access your stored data when disconnected from the Internet.

Windows 7, 8.1, 10, Server 2012, 2016, 2019 and 2022.

Now you can have an added level of protection for your Windows account with the Protectimus 2FA software. Instead of just a standard password, you’ll use a time-based one-time password as well.

Windows 2FA eliminates the possibility of Windows account compromise when the password is intercepted, guessed, discovered, or stolen through social engineering or phishing.

4 Simple Steps to Building Authority Online

You’ve probably heard that building authority online is important for your business – and it’s true. It not only affects your website rankings but also how many people come to your website. And since your rankings and the number of visitors directly impact each other, building authority is essential for success. Fortunately, it doesn’t have to be that difficult if you follow the steps below. 

Trustworthy and Engaging Content 

It’s hard to become an authority on any subject or industry if you can’t get people to your site in the first place. This is where content marketing comes into play in a major way. Content is what brings in organic traffic. Think about it. When you decide you want to do something like make banana nut bread, do you search for a company that sells baking products? No, you search for “banana nut bread recipe.” Once you land on that recipe, you might become interested in the affiliate links or the products that the company sells. However, at first, you just want to find a recipe. 

This is how most website visitors land on a website. They search for information. When a company provides content that gives them that information, that’s the webpage they’ll go to. If you want people to come to your website, you need to provide that type of content. However, you need to be strategic about the content you provide. You should be trustworthy at all times and make the content as engaging as possible. It should also be relevant to your business. 

If you run an advertising company, for instance, writing content like “How to DIY Your Porch Remodel” isn’t going to work out very well. You could always do that on a separate website, but it shouldn’t be on your advertising website. 

Be True to You and Your Brand 

Always be authentic. Whatever you choose to blog about, be sure you stay true to your brand. This is one of the best and easiest ways to keep your brand tone and strategy constant across all channels and ensure that your readers trust you. If you’re not authentic, it will show through and your audience will feel that you’re not trustworthy. They’ll then move on to someone else. 

Utilize Inbound Links 

When you have other websites linking to your content, it does a few things. It improves your SEO rankings, which is really important. It also shows readers that you are a source that others look to for information. This alone builds authority. 

There are a few good ways to generate inbound links. The first is by providing the content mentioned above. When you do this, other people will want to link to your blog posts. The second is through guest posting on other websites. You can then link to your content and have your content exposed to an audience you might not normally reach. 

Another is through an option like Vazoola’s white hat link building service. Such companies help create content relevant to your company and then link to your pages. This is different than black hat link building, which is basically spamming comment sections or adding links that are not relevant. White hat link building is completely legitimate.

Build Your Social Presence 

If you’re not a fan of social media, you’re not alone. The good news is that you don’t have to create personal pages if you don’t want to. However, your business needs a social media presence. This provides a great way to not only get your name out there but also share your content and increase your website rankings. 

A Beginner’s Guide to Software as a Service

Also known as on-demand software, hosted software, and web-based software, Software as a Service (SaaS) is a considerably new phenomenon that is likely to take off in the near future. It fits perfectly with the theme of the third wave of technological advancement, alongside other inventions such as virtual and augmented reality and idenitity verification software

SaaS is essentially an Internet service that allows you to install and run both the software and hardware of your laptop or computer. On top of that, SaaS provides its users with reliable security and high performance. Since SaaS has only been recently launched, many Internet users are still not familiar with its functions which repel them from using the service. In this article, you’ll get to know more about what SaaS entail exactly and how you can benefit from its services. Read on to find out!

Characteristics of SaaS

It might be your first time learning about this cloud-based system. To better understand what SaaS is all about, let us take a look at some of its key characteristics. 

Multitenant Host 

What this means is that SaaS essentially acts like a one-stop application service on the Internet as all its clients use the same software infrastructure and code base. 

Being run by the same algorithm allows all users to function more holistically and in sync. This helps to save resources required to maintain and update the older codes in terms of time, manpower, and business cost.

This allows it to be so that everyone can operate in unison when they are all powered by the same algorithm. SaaS’s ability to be a Multitenant Host is one of the key characteristics of SaaS.

The Flexibility of Personal Customisation

With SaaS, users can personalise their own applications and download only those that they wish to have. Hence, every user will have his or her own unique experience when using the service. This also reduces any customer risk that the user might incur due to there being lesser applications that may induce a breach.

Highly Accessible

SaaS has a steady and reliable formulated software that allows users to gain access to their applications as long as they have Internet access. With a central core, SaaS can also operate more smoothly and makes it easier for them to track the data and codes more easily.

Progressive and Innovative

The applications that SaaS hosts are what we can call “up-to-date”. This means that they utilise the interfaces that most of us are familiar with today. Be it Amazon.com or My Yahoo!, users can make personal customisations and rearrange their software with more ease.

Benefits Of Using SaaS

SaaS is gaining popularity for good reasons which explains why more businesses are now turning to these cloud-based solutions to adapt to the third wave of technological advancement that we are now currently in the midst of. 

Now that you know a little more about what SaaS can offer, let us take a look at some of the main benefits that it offers.

Affordable

One of the first questions that many people typically raise is how much things cost and using the SaaS is no exception. Well, for the most part, creating a new account is free but there are some necessary services that you need to pay for in order for the account to be useful. The cost differs from user to user but in general, expect to pay a low price.

Convenient and Accessible

As mentioned, as long as you have internet access on your smart device, the SaaS software is ready to be launched and used any time and anywhere. This provides users who are usually travelling around with the flexibility to work in spaces outside their office. 

Versatile and Scalable 

For businesses looking to adopt SaaS, you can upgrade the system’s data and functionality to better suit your business requirements. In other words, say your business is expanding. New people are joining your team and the amount of data and files is growing. SaaS allows you to expand the storage accordingly. 

Continuous and Automatic Updates

SaaS is constantly looking to improve its software to provide its users with a better experience. Through its consistent research and development, new updates will be continuously rolled out to better suit the needs of the users. 

With automatic updates, your user experience will surely be optimised.

Strong and Reliable Security

SaaS aims to provide its users with a safe and secure experience. You need not worry too much about any information hacking or software breaching when you use the service. 

What About Packaged Software?

Prior to SaaS, a cloud-based software, businesses typically went for packaged software to keep themselves organised and on the right track. If you don’t know what packaged software is, it basically encompasses multiple application systems where each one is used for a different purpose. 

For example, a typical packaged software can include application systems for email, spreadsheets, and project management. This adds up to a handful. 

Each software would have to be individual, evaluated, installed, and maintained in order to ensure that it is working in its optimal conditions. This gives the IT department much more responsibilities and duties to fulfil. While some may argue that it is indeed the job of the IT team to perform such tasks, what if you were told that these are things that can be avoided?

Well, just treat SaaS like a one-stop software shop. With only SaaS, you’ll have access to all the necessary applications required to keep your business running. You won’t have to spend the extra time, manpower, and resources to individually maintain the systems in the packaged software. Instead, channel them into more productive things and accelerate the growth of your company.

Conclusion

And there we have it! That was a brief introduction to what SaaS entails and hopefully, you found this article to be helpful. That said, what was covered in this article barely covered the tip of the iceberg. There is so much more to SaaS. If you are intrigued and want to find out more, you should spend some time doing more thorough research. 

SEO tips for small businesses companies

No doubt, SEO really matters. It causes big conversions, huge sales, and a perfect reputation for your website. Below you can read about 10 SEO tips for small businesses that can help you in your business journey and make your website visible to everyone on the Internet.

Find Your Keywords

With the selection of keywords, the internal optimization of any site begins. Using keywords, search engine algorithms understand which category your site should be categorized to make offers more relevant to users. Let’s say you need to buy roses in New York, then Google will show only those queries that match the keywords. For this reason, you will not see an offer to, for example, “buy an electric drill in Oklahoma” – only roses and only New York.

Keyword search is an art that relies on the most frequent search queries from users. We recommend using Google Planner to find out what people Google the most and, based on that, select keywords for your site.

Focus on Your Selling Proposition

Focusing on your unique selling proposition is the key to any successful business. Pay special attention to your product—describe it well on your website, tell people about the benefits, and also why they should buy it. Provide non-intrusive content on the page so people can appreciate your product and its benefits.

Do Not Overload Your Website

One of the things that Google hates is when a site is spammy, especially with useless keywords. Therefore, the search engine bans such sites forever, leaving no chance for their owners to find new customers. So if you want big sales and higher conversions, just get rid of everything unnecessary on your site. Analyze which keywords are redundant, which pages can be removed, and which elements no longer work and clutter up space. The site should be concise, but at the same time informative and solve all the problems of your potential clients.

Create Links for Your Website

When ranking sites, search engines pay great attention to hyperlinks, so you should take care of creating them in advance. Through hyperlinks, users get to your site through other resources. The more clicks on hyperlinks, the more profitable your site is considered by Google algorithms. However, keep in mind that you should not neglect links, because search engines react negatively to this, which can ruin your ranking.

Post Quality Content Only

Quality content, after all, affects how interesting your site will be for other users. For example, if your site is loaded with interesting, high-quality articles, videos, and photos, then most likely it will be frequently visited by users. This is what Google focuses on when it ranks sites—the more interesting the site is for users, the more profitable it is for algorithms. Therefore, you should analyze how good your content is on the Internet and find ways to make it more interesting. For instance, find new copywriters to write high-quality and interesting texts, or collaborate with creative agencies who will create engaging and interesting content for you regularly that will attract new users to your site.

Run Socials

It is impossible to imagine a modern business without social networks. Most people find it much more convenient to write to you on Instagram or read about company news on Twitter. Do not focus 100% on your site-promote and develop your social networks in parallel. You can hire people who will be in charge of your online accounts while you are in business. So you will not lose customers but, on the contrary, expand your audience.

Improve The Usability of Your Website

Perfect SEO is not only about working with keywords. Whether your site shows up in searches is also affected by how long regular users stay on your page. Google does not disclose the exact algorithm, but in general, the logic is clear-the faster a potential client leaves your site, the more uninteresting it seems to the search engine algorithms. So the way to optimize a site is to make people want to stay on your website for as long as possible. And this is facilitated by a nice font, colors, unobtrusive pop-ups, the speed of the site, and its information content. Make sure you don’t scare away potential customers with your website.

Measure Your Website’s Performance Occasionally

You need to measure the effectiveness of your website regularly. Performance refers to how user-friendly your page is considered to be. When calculating efficiency, data such as the average user stay on the page, the number of transitions to the page, the number of purchased products, the conversion rate, and many other factors are measured. All performance indicators depend on each other, so to improve one, you will have to improve others in parallel. However, this work perfectly optimizes your site and displays it in the search box in the first place.

Find SEO professionals

No matter how obvious it may sound, turning to professionals is the most profitable option for optimizing your site. These SEO companies for small businesses know everything about and how search engine optimization should work to attract thousands of new customers. Their work includes a range of services, including analytics of your site and competitor sites; searching for page weaknesses (broken links; keyword spamming). Trust SEO professionals, and then your business will reach a new level.

Be Patient

Most businessmen make the mistake of expecting perfect results in just five minutes. This does not happen—it can take months before Google realizes that your site has perfect optimization. If you did not get a quick result, this does not mean that all the optimization work was in vain. Be patient and it will pay off.

How to Configure a Remote Desktop?

Remote desktop configuration can be daunting, but it can be a breeze with the right tools and instructions. This article will walk you through configuring a remote desktop from beginning to end. We will provide you with all the information you need to make your remote desktop experience as smooth as possible. Let’s get started!

What Is a Remote Desktop and What Are Its Benefits?

A remote desktop is a computer desktop displayed on another computer screen. It allows users to access their computer remotely, allowing them to work on it as if they were in front of it.

There are many benefits to using a remote desktop, including the ability to work from anywhere, increased productivity, and improved security.

The most significant benefit of using a remote desktop is that it enables users to work from anywhere. With an internet connection, users can connect to their remote desktop and access their files and applications. This is ideal for employees who need to travel or work remotely, as it gives them the flexibility to work from any location.

In addition to being able to work from anywhere, another significant benefit of using a remote desktop is that it can help increase productivity. When working on a local desktop, distractions can often lead to lost time and decreased productivity.

However, when working on a remote desktop, users can eliminate distractions and focus solely on their work. This can lead to increased efficiency and higher levels of productivity.

Finally, another benefit of using a remote desktop is that it can provide improved security. All data is stored on the remote server when accessing a remote desktop. This means that if a local computer is lost or stolen, the data on the remote desktop will remain safe.

Additionally, the remote desktop will not be affected if a user’s computer is infected with malware.

How to Configure a Remote Desktop?

Now that you know what a remote desktop is and its benefits let’s look at how to configure a remote desktop.

Download and Install the Remote Desktop Software

The first step in configuring a remote desktop is downloading and installing the professional remote desktop software. There are many different options available, so be sure to choose software compatible with your operating system and meets your needs.

Configure Your Firewall

Once the remote desktop software is installed, you must configure your firewall to allow incoming connections. This can typically be done by opening the firewall settings and adding an exception for the remote desktop software.

Create a User Account

The next step is creating a user account for each person using the remote desktop. This can be done through the control panel on your computer. Simply create a new user and assign them a password.

Enable Remote Desktop

The next step is to enable a remote desktop on your computer. This can be done through the control panel or by opening the system properties dialog box and selecting the “Remote” tab. Once you have enabled the remote desktop, you can connect to your computer from a remote location.

Select the Type of Connection

When configuring a remote desktop, you must select the type of connection you want to use. The options include a direct connection, an indirect connection, or a VPN connection.

Enter the IP Address and Port Number

Once you have selected the type of connection you want, you must enter the remote computer’s IP address and port number. This information can typically be found in the software’s settings menu.

Test the Connection

Before you begin using your remote desktop, it is vital to test the connection to ensure everything is working correctly. To do this, attempt to connect to the remote computer from your computer. If everything is working correctly, you should see the remote desktop appear on your screen.

And that’s it! These are the basic steps you need to follow to configure a remote desktop. Of course, some additional steps may be required depending on your software. However, following these steps should give you a good starting point.

Tips for Using a Remote Desktop Effectively

Now that you know how to configure a remote desktop let’s look at some tips for using it effectively.

Invest in a Good Quality Connection

Investing in a good quality connection is essential if you regularly use your remote desktop. A slow or unreliable connection can make working remotely very frustrating. Test your connection speed before committing to a remote desktop solution.

Use Remote Desktop Software That You Trust

There are many different remote desktop software solutions available on the market today. Choosing a solution you trust and feel comfortable using is essential. Be sure to read reviews and compare features before making your final decision.

Make Sure Your Computer Is Secure

Ensuring your computer is as secure as possible when working remotely is vital. Be sure to install a good quality antivirus program and keep your operating system and software up to date.

These are just a few tips to help you use your remote desktop effectively. By following these tips, you can be sure that you can get the most out of your remote desktop experience.

Troubleshooting Tips

If you are having trouble connecting to your remote desktop, some troubleshooting tips can help.

  1. First, check to ensure that your IP address and port number are correct. If they are not, the connection will not work.
  2. Next, check to see if your firewall is blocking the connection. You will need to add an exception for the remote desktop software if it is.
  3. Finally, if you are still having trouble, try restarting your computer. This will often fix the problem.

If you follow these tips, you should be able to connect to your remote desktop successfully.

The Future of Remote Desktop

The remote desktop is likely to become even more popular as technology evolves. Already, there are many different software options available that make it easy to set up and use a remote desktop. In addition, the increased security and productivity benefits it can provide will make it even more appealing to businesses and individuals alike.

So what does the future hold for the remote desktop? Only time will tell. However, one thing is certain: the remote desktop is here to stay.

Conclusion

Configuring a remote desktop can seem daunting, but it can be a breeze with the right tools and instructions. In this article, we have walked you through configuring a remote desktop from beginning to end. We have provided you with all the information you need to make your experience as smooth as possible.

What is a Point-To-Point to Use Video Conferencing?

As technology advances, more people use video conferencing to communicate with colleagues, clients, and friends. There are many reasons why video conferencing is becoming more popular. It is convenient, cost-effective, secure, and provides a more personal experience than other forms of communication.

Let’s explore how video conferencing can benefit you and your business!

What is Video Conferencing?

Video conferencing is a technology that allows users to communicate with each other using audio and video signals. It can be used for face-to-face meetings, distance learning, telemedicine, and more. Video conferencing requires a webcam, microphone, and internet connection.

The video signal is compressed and transmitted over the internet, while the audio signal is transmitted over the phone line or VoIP. Video conferencing can be used with desktop computers, laptops, tablets, and smartphones.

There are many different video conferencing software platforms available, and some platforms are free to use, while others require a subscription.

Why is it Beneficial to Use Video Conferencing?

There are many reasons why video conferencing can be beneficial, both for businesses and individuals.

Extremely Convenient

One of the main reasons why video conferencing is so beneficial is that it is incredibly convenient. You can conference with people from all over the world without having to leave your office or home. This saves you time and money on travel expenses. Video conferencing is also a great way to stay in touch with loved ones who live far away.

When you’re video conferencing, there are a few factors you need to consider to make sure the meeting goes smoothly.

  1. First, you need to make sure everyone who is going to be on the call has the same conferencing software. This can be tricky if some participants use a PC while others use a Mac. Many software programs are available, so doing your research beforehand is essential.
  2. Second, you need to have a good internet connection. If your connection is weak, the video and audio quality will suffer. It’s best to test your connection before the call to avoid any issues.
  3. Third, you need to find a quiet place to take the call. Background noise can be very distracting for both you and the other participants. If you can’t find a quiet room, try using headphones to minimize the noise.

Cost-Effective

Another reason why video conferencing is so beneficial is that it is cost-effective. Conference calls can be expensive, especially if you pay long-distance charges. With video conferencing, you only have to pay for the internet connection. This makes it much more affordable for businesses and individuals alike.

When you’re trying to be cost-effective, there are a few things you need to keep in mind.

  1. First, you need to make sure you have a good internet connection. Without a strong connection, the video and audio quality will suffer. This can cost you more in the long run if people can’t understand what you’re saying.
  2. Second, you need to find a reputable video conferencing software that is free. Many options are available, so it’s essential to do your research beforehand. You don’t want to end up overpaying for a service that you could get for cheaper elsewhere.
  3. Third, you need to consider the number of participants. The more people you have on the call, the more it will cost. Many free options are available if you’re only conferencing with a few people.

Communicate Securely

Video conferencing is also a secure way to communicate. With traditional methods of communication, such as email and phone calls, there is always the risk that your information could be intercepted by someone who is not supposed to have access to it.

With video conferencing, your conversations are encrypted so only the people on the call can hear them. This makes it much more difficult for someone to eavesdrop on your conversations.

Keeping a few things in mind when using video conferencing for secure communications would be best.

  1. First, you must ensure the conferencing software you’re using is secure. Many different software programs are available, so it’s essential to do your research beforehand. You don’t want to use a program known for being insecure.
  2. Second, you need to consider who will have access to the call. If you’re only conferencing with people you trust, your information will be less likely to be leaked. However, if you’re conferring with someone you don’t know well or if you’re sharing sensitive information, it’s essential to take extra precautions.
  3. Third, you need to make sure the connection is secure. If you’re using a public Wi-Fi connection, there is a risk that someone could intercept your information. Using safe, secure connections is essential when you’re video conferencing.

More Personal Experience

Finally, video conferencing provides a more personal experience than other forms of communication. When speaking to someone face-to-face, you can pick up on nonverbal cues you would miss if you were talking on the phone.

This allows you to build better relationships with the people you are talking to. Video conferencing is an excellent way to build trust and rapport with clients, colleagues, and friends.

When you are trying to have a more personal experience, there are a few things you need to keep in mind.

  1. First, you need to make sure you are making eye contact with the camera. This will help the person on the other end feel like you are looking at them, even if you’re not in the same room.
  2. Second, you need to smile. Smiling is a nonverbal cue that helps put people at ease and makes them feel more comfortable. Smiling is an excellent start if you want to build rapport with someone.
  3. Third, you need to pay attention to your body language. Your body language can say a lot about how you’re feeling. It can be uninteresting if you’re slouching or crossing your arms. Attention to your body language will help you become more engaged in the conversation.

Other reasons to use video conferencing:

  1. Helps build relationships.
  2. Saves time.
  3. Streamlines collaboration.
  4. Increases productivity.
  5. Makes scheduling meetings easier.

As you can see, there are many reasons why video conferencing is a beneficial way to communicate. Video conferencing provides a more personal experience than other forms of communication and is a secure way to communicate.

When using video conferencing for secure communications, a few things must be kept in mind, such as ensuring the software is secure and only conferencing with people you trust. We encourage you to do so if you have not yet tried video conferencing! You will be amazed at how much it can improve your business or personal relationships.

TRX: Reasons Behind Growth and Popularity

The cryptocurrency market has been struggling since the beginning of the year. Bitcoin fell under the $20k level at one point, whereas Ethereum was struggling to stay above $1,000. 

While most of the market has been following this downturn, one cryptocurrency hasn’t experienced such harsh market conditions. Tron has been performing remarkably well in this bear market, registering an uptrend since it reached a local bottom in January 2022. 

So, you must be wondering what is causing TRX to conserve its value so well during this bear market. This article will clarify the reasons behind Tron’s positive price action. It will provide some fundamental analysis of the coin and its network, and explore the latest developments of the platform. 

Moreover, we will take a closer look at the TRX price action. That will allow you to make an informed decision on when to convert TRX to ETH for some decent profits. 

Overview of TRX

Tron is the invention of crypto marketing prodigy Justin Sun. The network was released to the public in 2017, right before the extremely bullish crypto cycle of that period. The Tron network is a smart contract-capable, delegated proof of stake platform. It provides scalable solutions for deploying decentralized applications. 

In this regard, it was created to compete with similar platforms like Ethereum, by providing a cost-effective and sustainable alternative. Tron’s DPoS platform allows users to stake their coins with select validators (super representatives) and receive rewards for their trust in the platform. 

Tron started as a niche platform for creating gambling dApps but has evolved into a full-fledged DeFi powerhouse. The platform now hosts hundreds of decentralized applications. These include exchanges, swaps, lending platforms, games, and NFT marketplaces. 

The low transaction fees have equally been quite beneficial for users and the growth of the platform. Popular stablecoins like USDT and USDC run as TRC-20 tokens on its protocol. They provide quick and cost-effective payments for users and merchants. 

TRX Technicalities

The TRX cryptocurrency is the native token of the platform. Its major use case is to serve as a means of payment for gas fees when deploying dApps and interacting with smart contracts. Additionally, TRX tokens are used to incentivize validators and allow users to vote and participate in the governance of the platform. 

At first, TRX was launched on Ethereum and ran as an ERC-20 token on the network. However, in 2018, Tron launched its proprietary blockchain and adopted a new token protocol, the TRC-20. Just like on Ethereum, this protocol allows developers to launch their own tokens. 

During the bull run in 2018, the price of TRX skyrocketed to $0.22, an all-time high it hasn’t yet managed to break. That said, the price came close to this level in 2021, when TRX reached $0.16. The subsequent crash has brought prices lower, but the trend is flipping to the upside once more as the toke trades around $0.07 at the time of writing. 

Why TRX Performs Well?

What events allowed TRX to hold its value so well, where other tokens have lost 90% or more of their value during this bear market? The answer is quite simple — the team is continuously building new solutions. After six years in the market, the Tron network is finally reaching a point of maturity where serious projects start using it extensively. 

A major turning point was the creation of TRC-20 stablecoins on the platform. These have brought large amounts of liquidity to the project and increased usage of the network. The network has expanded exponentially. It onboarded millions of new users onto its ecosystem in the past couple of years. BitTorrent, ApeNFT, WinkLink, JUST, and SUN.io are just some of the many successful projects that run on the network and continuously register an increased number of users. 

Final Take

Tron is a useful platform that is reaching maturity in regard to its smart contracts and dApp deployment. Major players in the blockchain space like USDC are using the network, increasing Tron’s credibility. This has resulted in an upside momentum for the TRX price, despite the rest of the market experiencing a stark downfall. 

What’s more, purchasing TRX has become easier throughout the years. Today, almost every reputable platform, including Godex exchange, offers the TRX token in their listings, providing increased investor exposure to this digital asset. 

Building a Career Through Job Hopping

According to job seekers, there is nothing wrong with job hopping. After all, everyone wants to earn more and, at the same time, improve as a specialist. How much do recruiters agree with this point of view when they see from the resume that the candidate is inclined to job changes 2-3 times a year? In general, is it possible to count on successful career building with job hopping? Let’s figure it out.

How Do HR Managers Assess the Situation?

A few years ago, employers considered applicants who have changed jobs more than once a year to be “flyers” and often denied them employment. However, times have changed, and these changes have affected the idea of ​​the workers’ constancy. Today, those candidates who have changed 2-3 jobs during the year have serious reasons for concern. Although, a loyal attitude toward them also has its limits. What do HRs think about those who frequently change employers and are currently searching for a job?

Most likely, this is a conflicting person with a quarrelsome character. Perhaps they are constantly dissatisfied with everything: the corporate culture, the team, the attitude of the boss, the level of wages, so they easily move from place to place. Apparently, this applicant does not know what they want. They do not set clear goals for themselves and quickly lose interest in any work because they simply do not strive for anything.

Perhaps the reason for the frequent change of work lies in the incompetence of a person. Maybe they cannot adequately endure even a trial period, so they go from one employer to another. If the recruiter is interested in the professional qualities of the candidate, then they will try to find out the reason for such inconstancy during the interview. Therefore, be prepared to give good arguments for your behavior and do not leave the interlocutor the slightest opportunity to build their assumptions.

For example, moving and inconvenient transport interchange, which significantly increases the time spent on the road, can be considered a good reason for changing jobs. Or perhaps you are renting an apartment and are forced to look for new sources of income after a rent increase. Try to make the reasons for your decisions logical and justified.

Along with this, “frequently migrating” candidates may also suffer financial losses. Indeed, in such a situation, it is hard to develop a business reputation, which has a positive effect on the level of wages. First, the company is in no hurry to offer a high salary to an employee who may soon go back in search of better working conditions. Secondly, frequent changes do not contribute to career growth, and it is also not necessary to count on a salary increase for long service.

Frequent changes do not contribute to career growth.

Job Hopping: Arguments For and Against

So, the disadvantages of regular job changes include:

  • The biased attitude of the interviewer, if the applicant could not provide a clear explanation or the motives of his actions;
  • Difficulties in increasing the market value of their labor;
  • Lack of stability.

From the job seeker’s point of view, the benefits of job hopping include the following:

  • Opportunity to find the best working conditions, improve your skills, and not stop in your professional development;
  • Broaden your horizons, gain experience of cooperation with different people;
  • Master innovative methods of building a business process;
  • The opportunity to “find yourself” as a result of the search, choose your specialization.

Three Tips for Applicants Who Frequently Change the Job

If you want to make a good impression on your interviewer, you should keep in mind these three tips for job hoppers:

  1. When you start looking for a job, decide on your goals. Carefully evaluate the potential employer, position, and reputation of the company in the market. Try to ensure that each new job increases your value and opens up prospects for moving up the career ladder. Ask yourself a question: am I ready to work here for 2-3 years? If you feel doubts, once again weigh all the pros and cons of the vacancy.
  2. If you’ve been changing jobs a lot lately, point out your strengths to the recruiter. After all, the skills and strengths of a specialist are much more important than the period during which they worked.
  3. Be sure to explain to the interviewer why you are currently searching. Try to convince your interlocutor that you are seriously interested in long-term cooperation and want to work in this particular company.

How to Understand That Your New Job Is the Path to Development?

Recent studies on leadership intelligence have shown that professionals constantly learning something new are 10 times more likely to feel interested in their work. Unfortunately, only 35% of respondents admitted that their work provides an opportunity to learn new things. Few companies make sure that their employees are constantly learning and growing professionally. In most cases, you will have to conduct an independent search to understand how much the employer is interested in the professional growth of their employees. To do this, there are two simple questions that you can ask during the interview process:

  1. Can you tell about an employee who developed his competencies and acquired new skills while working for you? The purpose of your question is to understand how attentive the manager is to his subordinate’s development;
  2. How often do you meet with your subordinates as a mentor or coach? It seems natural that a manager should serve as a mentor to his employees. But a recent study showed that only 20% of employees say that the CEO takes an active part in their development as professionals. If in response to this question you cannot even be given a general answer, this is a reason to be wary.

Of course, both of these questions should be asked at the interview with the manager. Even a qualified HR does not always know about all the processes within the team. If you notice that the interlocutor has taken a defensive position, it is worth recognizing that employee training is far from a crucial issue for the company.

How to get Funding for App Development?

You might have a million-dollar idea for your next revolutionary app. Nevertheless, without proper funding for your app concept, this idea will probably never see the light of day. Just like opening a coffee shop or a gym, you need tools and money to launch the app. Creating an application is not a cakewalk and it requires resources to develop an app, from hiring a credible development company that provides custom app development services to marketing promotions and further operations.

A recent study by US Bank states that 82% of startups fail due to cash flow issues. In order to bring your app idea to market, you will have to secure funding to develop it. Luckily, many people are willing to invest in new developments and there is a huge ecosystem dedicated to finding and developing start-which which means there are many ways to raise funds for the app. This article will guide you through the entire process of finding app investors.

How to raise money for an app idea?

More app development companies are entering the market than ever before, so it is getting more challenging to find investors for an app idea. But do not let that discourage you. Here are the most common models used to get grants for app development.

Crowdfunding

Crowdfunding is based on getting small investments from a few people instead of receiving larger funding from a relatively small number of people or investment funds. Simply put, crowdfunding is the implementation of the “every penny counts” principle. Some of the most famous crowdfunding platforms are Kickstarter, IndieGoGo, Fundly, WeFunder, SeedInvest, Appsfunder, AppSplit, Patreon, Appbackr, etc. This market is predicted to grow to a staggering $300 billion by 2030. The process is really simple, all you need to do is register on the platform, create the profile, set a funding goal, campaign duration & project category, describe your app idea and submit your project for funding.

Source: Shutterstock

External funding for any project is formed by inviting donors with the possibility of receiving dividends from their donations, or on a completely free basis. As a rule, these are people who believe in your business app idea enough to donate a few dollars. There are no restrictions on how much money you can attract with crowdfunding. Although, most crowdfunding platforms set a time limit within which the goal must be reached. Hence, it is crucial to be reasonable with your app funding goals.

Bootstrapping

This approach involves financing your business on your own, without attracting external app funding companies. This model has been used by the founders of some of the biggest technology companies of the 21st century, such as Apple, Microsoft, Oracle, and others. Bootstrapping will allow you to have full control over your business. If the app becomes successful, you may not even need funding in the future.

If you don’t have enough savings, you can turn to your family and friends. Moreover, you can consider taking a business loan for app development. However, bear in mind that banks are not so willing to fund startups, as this is a risky endeavor with a high probability of non-return on investment. Banks also don’t care if your idea soars or drowns, they expect you to return the money by a certain date and with a specified percentage, no matter what. 

This is why a bank loan is not the best option for a startup. It’s safer to take credit when you’re expanding, not when you’re just starting. In addition, this approach also comes with the risk that you are investing in development and not validating the idea with anyone outside. It’s highly likely that you will invest in an idea that will not be in demand among customers, and will only find out about its unprofitability after the launch.

Angel investors

The most common approach to get funding for your application is through angel investment funds. Angel investors are mostly individuals and sometimes companies willing to invest their money in early-stage startups. 

You do not have to pay back the money the business angels lent you if your idea fails. In return, they will ask for a fairly big amount of share capital. Business angels invest in many projects at the same time, since most of them fail, and only one of the few will be able to make a profit that compensates for the losses. It makes sense to start with angel investors, as they face a large number of startups and understand the needs of the market. You can not only get money for your app idea but also confirm its profitability.

Venture capital investors

Venture capitalists (VCs) are investors who put money into a new business venture. Instead, they will ask for an equity stake and may also want to influence your business decisions. Venture capital firms are similar to angel investors, as they also offer large sums in exchange for a stake in the business. 

Although there are differences. Angel investors tend to fund businesses that are just kick-starting their new apps. At the same time, venture capital companies provide money to startups in the later stages of growth as they are only interested in those startups that have an MVP, want to expand their business, and have the potential for rapid growth. Some of the popular platforms for finding venture capital investors are Backstopsolutions and Mycapital.

App funding contests

A great number of various organizations (business incubators, technology companies, industry leaders, and others) run application funding contests where participants can win grants for app development. This type of financing has become popular with the introduction of business incubators and start-up accelerators around the world. Business incubators are places where startups can develop their idea, receive mentorship and support, and eventually enter the competition where they can win money for app development.

There is a great variety of resources on the Internet where you can search for the list of ongoing competitions and apply for participation. We recommend checking out Biz Plan Competitions to choose from hundreds of competitions globally. Sure, app contests are very competitive, but they allow start-ups to demonstrate their idea to leaders in the industry. Often, runners-up or those who weren’t even close to winning get offers after the end of the contest. This way, even if you don’t win, you will still have the opportunity to build your network for future project cooperation.

How to get investors for an app?

Since private investors take on serious risks in funding business ideas, it is challenging to convince them to give money to your startup. Competition for investor attention is fierce. However, when you prepare for the battle, your odds of winning increase significantly. How can you persuade investors to fund your app? Here are some recommendations:

Build a solid business case

It’s not enough just to have an idea. In order to raise money for your business, you will need to create a solid business case: vet your app concept, study the market, identify your unique selling proposition, test its revenue potential, and prove that your idea is in demand in the market you are targeting.

Source: Shutterstock

At this point, you need to go deep and do some thorough market research to gain a better grasp of your app. If you do not have a good understanding of the market you are entering, you will not be treated seriously, and you will not be able to raise any funds. Analyze your app’s niche and find out who your competitors are and what their exact service model is.

Brand your app

Branding gives your business a face and character, so your product will be easier to remember and at the same time lay the foundation for further promotion. In addition, it will show that you are ready to make an effort and approach your business seriously. It is very easy to kick off the branding process. You can start by creating a logo, buying a domain name, coming up with a unique app name, choosing a color and font palette, and more. Brand identity is also a kind of “personality”: how you will interact with your audience, your brand voice, philosophy, positioning, and values.

Build an MVP or at least a graphic prototype

While branding defines the face and nature of your future business, MVP will enable investors to grasp the idea of the future app and how it will work. MVP development refers to building a basic version of an application where you develop only the core features to deliver value to customers, effectively solve a specific problem, and bring the product to market very quickly. This will allow investors not only to interact with the application and experience it for themselves but also to test the real value of your product concept and determine its profitability.

Source: Shutterstock

With MVP development, you can get immediate feedback that can be applied to understand the needs of your target audience and steer your application in the right direction. You can create an MVP by developing it yourself, hiring freelancers, or partnering with an outsourced development company that provides software development services for startups. Even if you do not have an MVP, you need at least to create a graphic prototype that you can show to your potential investors to tell what is the first thing you are going to do when you receive funding.

Prepare a killer elevator pitch

Investors are busy people, and there are way too many entrepreneurs fighting for their attention and funding. What you need is a mind-blowing elevator pitch—a pitch you can deliver in a short amount of time you could get by meeting investors on an elevator ride. Thus, your pitch should grab their attention but also describe the app’s business case (features, problems it will solve, and potential profitability). 

The elevator pitch should be concise, clear, informative, and should keep your investors interested in your idea. If you cannot succinctly describe your app in 30 seconds, you probably need to go back and reconsider it. Once the app investors are hooked, you will have more time to go into detail about your app.

Create a pitch deck

Once you have attracted the attention of investors and are on your way to meet them, it’s time to come up with a pitch deck for your meeting. A pitch deck is a presentation that involves details such as product features, the problem your product solves, business model, marketing strategy, market size, major competitors, budget, revenue forecast, and more. It should clearly communicate the value of your product, and define your unique selling proposition & target market.

Demonstrate your app’s stats, charts, diagrams, branding, and other aspects to show its value as an investment. The length of the pitch deck should be no more than 20 minutes and contain around 10 slides. You can check out some successful pitch deck examples available online for inspiration.

How to get an investor for an app: Bottom line

The recommendations mentioned in the article will help you get closer to your goal of raising funds and turning your idea into a successful startup. Grants and angel investments are one of the best ways to get start-up capital as you do not need to return money if your idea fails. Getting funds from investors can be very competitive, so you need to ensure a solid business model and consider applying for different startup funding app sources, not just going for one option.

Facebook bans developer behind Unfollow Everything tool

Facebook banned a developer from using its tool permanently. This developer created a tool that allowed users to automatically unfollow friends or groups on Facebook.

Facebook Bans Unfollowing Everything Developer

Louis Barclay is the developer and creator of “Unfollow Everything”. He wrote an article for Slate about his experiences using the tool.

He stated that the feeling of not following everything was “near miraculous” and that he hadn’t lost anything since he could still visit his favorite friends and groups by going directly to them.

Barclay said that he had so much control over the account that he wasn’t tempted to scroll through the News Feed.

He stated that his Facebook spending had decreased significantly and that his addiction to Facebook was manageable.

“Unfollow Everything” is a browser extension that allows users to delete their News Feed content. According to The verge, it allows them to delete all their connections at once.

It allows users to unfollow friends, groups and pages. It will remove their content from your News Feed. It automatically cleaned up the News Feed and did so instantly.

Cease and Desist Letter

Facebook wrote Barclay a cease and desist letter several months ago. It stated that Barclay had violated the platform’s terms of service by creating software which automated user interactions according to TechSpot.

Barclay claimed that his Instagram and Facebook accounts were permanently deleted by the social media company.

He was also required by the company to promise not to create tools that could affect the platform or any of its services.

Barclay points out that, in addition to helping users, his tool was also used at the Swiss University of Neuchatel by researchers to study the impact of the News Feed’s effects on user happiness and mental health. He stated that he couldn’t risk suing the company in court and so he removed his tool.

Barclay’s story was published just as Facebook is dealing with another internal problem. Frances Haugen from Facebook, the whistleblower, testified before Congress this week about the company’s desire for “growth,” at the expense of its user’s well being.

Haugen stated that users are responsible for the profits in an episode of 60 Minutes. She leaked documents from internal research that was conducted by the company. It shows how Instagram can lead to body problems and mental health issues in teens.

Barclay’s story differs from Haugen’s. Facebook’s terms and conditions are very clear about the tools that users can create, and “Unfollow Everything” violated them.

The episode gives the public a glimpse into Facebook’s strategy towards its users. It also reveals how Facebook wants to make its users believe they have control, when in reality they don’t.

Although the company allows users to unfollow individuals, automating the process would allow them to remove their News Feed. This is necessary to keep the platform’s traffic flowing and would be very helpful.

Barclay’s tool will stop the platform getting advertising revenue. Barclay’s tool has been forbidden.

Facebook has not responded to Barclay’s story.

We’ve contacted Facebook about this story and will update if we hear back.

An In-Depth Guide to Independent Software Vendors (ISV) – What is ISV, What are ISV Partners?

What Is an Independent Software Vendor and Who are Their Partners?

An independent software vendor (ISV) is a company that makes, markets, and sells software. A software company is an ISV if they have their own product to sell, and they are not merely a reseller of someone else’s product.

A common misconception about ISVs is that they are just resellers of other companies’ products. In reality, most ISVs develop their own software and market it to customers as well.

Examples of Independent Software Vendors

What Types of Products Do Independent Software Vendors make and Sell?

The term “AI” is used to describe a variety of different software products. There are many types of AI software products, but the most common are:

  • – Business intelligence software
  • – Transportation AI
  • – Medical AI
  • – Education AI
  • – Manufacturing AI

How Do Independent Software Vendors Earn Money?

There are different ways in which independent software vendors can earn money. The most common one is through licensing and maintenance fees. In this model, the vendor charges a fee for every installation of their product. When a customer upgrades to a new version, they also pay an upgrade fee. This is the most common revenue model for independent software vendors.

Another way in which ISVs can make money is through the sale of software licenses. This is often done by bundling their products with other products or services offered by the vendor. For example, Microsoft offers its Office suite with Windows OS and Cloud Services as part of a bundle that it sells to customers

Who Should Consider Becoming an Independent Software Vendor Partner?

If you are an entrepreneur, freelancer, or independent software developer, then you might be wondering what it takes to become an Independent Software Vendor (ISV) partner.

This article will show you how to become an ISV partner and the benefits of being one.

The first step is to get your product approved by the Microsoft Partner Network team. The Microsoft Partner Network team reviews all submissions and approves them if they meet their criteria for quality and compatibility with other products in the Microsoft ecosystem.

How to become an isv partner in 3 steps! ISV Certified

You need to register your product with a computer hardware provider, operating system, and cloud service before attempting to sell any software on their marketplace.

But there are limits to what APIs can offer: API-certified industry partners will only be the ones that offer the most relevant solutions for the specific customer needs.

Conclusion – How To Grow Your Business With ISV Partnerships

The goal of this article is to provide a comprehensive guide on how to grow your business with ISV partnerships. The guide will cover the following points:

  • – What are ISVs?
  • – Why should you partner with an ISV?
  • – How do you find an ISV?
  • – What should you look for in an ISV?
  • – How do you make the most of your partnership?
  • – What are some best practices for working with an ISV?

Sources:

Reasons Why Teaching Online is the Future of Education

Online education is not a new concept. It has been around for some time now, with various models and platforms emerging over the years. The use of web-based learning platforms has become more widespread than most people realize. Courses and programs available online are being taken by people from all walks of life; from students who are interested in pursuing their passion for learning to working professionals looking to enhance their knowledge base as well as advance their careers. 

As the world becomes increasingly connected, it makes sense that we’re also becoming exposed to different forms of online education. This article will explore why teaching online is the future of education, as well as some of the benefits that come with making this change in your current classroom setup.

Read on to learn more.

Online Learning is Convenient and Efficient

Earning a degree or certification through traditional means can take weeks, even months. With online learning, this is no longer an issue; anyone who has internet access can enroll in courses. This makes it more convenient for busy people who already have a lot on their plates, people who are looking for more flexibility in their schedules, and people who might have physical limitations that make it harder to attend a face-to-face class. Online education can also be more cost-effective than traditional models. While tuition costs may be higher for online courses than they are for online-only programs, they can be completely free. 

Online-only programs, meanwhile, may be funded by grants, tuition, or a mix of both. Finally, online education is also very efficient in terms of time management. When you’re preparing for a lecture or sitting in a classroom, you’re limited to the amount of time you can spend on each subject. Online education, however, allows you to put in the most convenient hours.

The internet has not only made learning convenient, but very interactive and affordable. So many great courses and modules are available in E-book formats on the internet. If you know where to look at the right places, you will be able to get what you are looking for. Platforms like thepirateproxybay are great when it comes to helping students get access to great educational learning material. 

Online Education is Cheaper and Sustainable

Online education is cheaper because it doesn’t require that tutors purchase any classroom equipment. This means that they don’t have to worry about what sort of technology they’re going to need for the students; all that’s necessary is a computer and an internet connection.

Plus, some online programs are completely free. Online education also has the advantage of being more sustainable than traditional models. With rising college costs, the cost of a degree is constantly increasing. Online education, however, costs a fraction of the cost of traditional models. A degree from an online university can be completed for as little as $5,000 or $10,000, and some may even be free. Plus, if students decide to stop studying later on, they don’t have to pay for the time they’ve already spent.

If you have an online school, you are probably interested in building a powerful and multi-featured online platform for your students. This is where you need to deal with a professional educational software development company that will surely help you in coming up with robust software that your students will love. This is the best way of ensuring that your online course remains a top priority in the minds of your students.

Online Education is Engaging and Fun

Online education is engaging and fun because it gives you the freedom to teach the way you want to. This also means that you can make your online class as interactive as you want it to be. Online universities offer a variety of tools that allow you to create engaging online lessons, such as video and audio-based content, quizzes, and assessments.

You can also use online universities to create online classrooms that mirror the look, feel, and functionality of the real thing. Online universities also let you create an online environment that is as engaging for your students as it is for yourself. With virtual students, you can adjust the difficulty of the course and create a more challenging environment that challenges students’ minds, rather than just their bodies.

Online Courses are Developed with Specific Learning Objectives

Online courses and universities are built with specific learning goals because they want to determine what students need to know and be able to do in order to graduate. Online universities will provide you with a college-level curriculum, along with specific completion, or “credits,” requirements. College credit is awarded for the number of credits earned in a program, course, or degree level. Credits are counted and recorded by the degree awarding institution.

They may also be counted by employers or other institutions as a measure of an individual’s education and training. When enrolling in an online course, students will not receive a diploma or degree. Instead, they will be awarded a set number of credits in the same way a community college would award a high school student with a set number of credits for successfully completing a general education program. 

Online universities may also provide students with a guarantee that credits earned through their program will transfer to other colleges or universities. This means that if your online university doesn’t award enough credits to transfer, the student can just take more classes at their local university to earn the remaining credits they need.

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The metadata gold mine of scraped Parler data

Tech Crunch : “The troubled social media platform parler is offline following the violent riot at U.S. Capitol that left five people killed last week. However, millions of posts to the site from the riot remain. One hacker retrieved millions of posts, videos, and photos from the site after the riot, but before the site went down on Monday. This preserved a large amount of evidence that could be used by law enforcement to investigate the attempted insurrection of many people who allegedly used it to coordinate the attack on the Capitol …”.

Which Country to Outsource your Next IT Project To?

As the outsourcing of software development projects becomes a common occurrence among IT companies, it’s important to know what makes a country suitable for this action. Best IT outsourcing countries are those that offer the ideal price-to-quality ratio, a rich talent pool to choose from, as well as some other important aspects that will give your project the best chance to succeed.

The following few questions will help you determine how appealing a country is, along with a couple of outsourcing recommendations at the end.

HOW MANY DEVELOPERS ARE THERE?

The more IT experts there are to choose from, the more likely it is you’re going to find a team that suits your needs. However, the quality of their knowledge is important as well. Certain problem-solving websites provide ranking lists of various countries around the world according to their programming expertise. This way, you can see a true relationship between the number of so-called developers and those that will truly know their job.

WHAT IS THEIR LEVEL OF EDUCATION?

More often than not, there is a massive difference between self-taught software engineers and those with a degree – especially if it comes from a well-known university. They have a much stronger foundation, knowing the ins and outs of systems that can help them solve problems more efficiently.

HOW IS THEIR ENGLISH?

Communication is arguably the deciding aspect of whether a project will be a success or a bust. The best developer in the world won’t be of any use if you can’t communicate to him what your end goal is. A single misunderstanding can lead to a completely different outcome, which is why it’s important that your selected country has a high percentage of fluent English speakers. Bad communication can also lead to disputes inside the team, regardless of their skill level.

WHAT IS THE TIME ZONE DIFFERENCE?

While it’s often not a crucial factor nowadays, a significantly different time zone could deepen the existing communication issues. Fortunately, this issue is one that can be easily overcome with good management. Even if the business hours for the two countries overlap for just a couple of hours, it’s more than enough to communicate all of the necessary aspects of the project – as long as it’s been planned in advance.

WHAT ARE THE AVERAGE SOFTWARE DEVELOPER SALARIES?

The lower the salaries, the more affordable outsourcing is going to be. Looking at the software engineer salary by country, it’s easily noticeable that a lot of the best locations are going to be those that are still in development. However, the low salary is not enough – it’s important that the country also has high investments in education so that you get your money’s worth.

BEST OUTSOURCING LOCATIONS

– UKRAINE

Alongside Poland, Ukraine is one of the best countries for outsourcing in Europe. Software developers earn between $13-51K yearly, which is very low compared to some of the tech giants around the world. Ukrainians are also very skilled at programming, commonly ranking among the top 10 in various programming challenges.

It’s also worth noting that Ukraine has a thriving startup ecosystem. With the financial support from venture capitals like this one here, startups can offer more enticing benefits to software developers. Thus, you may want to ready your pocket if you’re really keen in outsourcing freelance software developers in Ukraine.

– POLAND

Ranked 3rd with a score index of 98/100 among HackerRank’s programming challenges, Poland is home to the world’s best software engineers. With over 30% of the Polish population having English as a second language, communication shouldn’t be an issue. Salaries are very similar to the ones in Ukraine, making it a very affordable outsourcing location.

– ARGENTINA

One of the most educated Latin American countries, most Argentinian colleges offer free tuition. This ensures that almost all software engineers will have a strong foundation and a deep understanding of all necessary concepts.

– GEORGIA

Georgia has experienced significant growth since 2016 when foreign companies started investing in the country – especially in the IT sector. In addition, Georgia’s specialized agency has implemented an IT-based training program for thousands of students, as well as multiple universities, making it an attractive choice for outsourcing.

– THE PHILIPPINES

An English literacy rating of over 90% makes the Philippines the best English-speaking country in Asia. Their reformed education system gives rise to thousands of developers each year, and with an average yearly salary of just over $8k, you’d be hard-pressed to find a cheaper country for outsourcing.

– KAZAKHSTAN

Since it’s still a developing country and the government is stimulating the IT sector as well as startups, Kazakhstan has a lot of workforce with good potential. Ridiculously low average salaries motivate Kazakhs to search for a job outside of their country, which is what makes it a solid choice for outsourcing.

There are plenty of good locations for outsourcing your software projects – it’s just a matter of what you’re looking for the most.

Outsourcing to Romania

Romania isn’t the most cost-effective destination for outsourcing, but it does have some unique advantages. A perfect geographical location, superior technical proficiency, and outstanding soft skills are just some of the many advantages that Romania has. Multiple review boards have ranked Romania as one of the top design and software development markets. Romania has the highest number of IT professionals certified in Europe.

Outsourcing software development to Romania is a smart business move for Western companies that value quality.

Welcome to Romania!

Romania has high-quality IT talent, which is a major advantage to outsourcing software development to Romania. Romania is one of the most technologically advanced countries in the world, thanks to its unlimited access to a free, tuition-free education.

Romania is an excellent choice if quality is your priority. Romanian engineers are ranked 20th in the HackerRank programming test.

The IT ecosystem: The overview

Romania’s IT sector has a lot of potential and is strategically located. Romania’s economy was also among the most rapidly growing in the European Union in 2019. Romania has been able to cultivate a large pool of IT professionals over the last few years. Many countries are now interested in Romania’s tech hub.

Romania’s IT sector is an integral part of its economy. The government has several incentive programs that support the sector’s growth. Cushman & Wakefield Echinox reports that the top 50 technology companies in Romania have quadrupled the size of their teams and businesses over the past ten years (2009 to 2019). Their combined turnover was EUR 3 billion in 2019, and their employees numbered more than 50,000.

Top 5 IT Companies in Romania

These are the top IT companies in Romania (based on Clutch reviews).

  1. Neurony
    Neurony is in business since 1997. The company is a software consulting firm that specializes in building web applications and building web apps.
  2. Synergo Group
    Synergo Group, a company specializing in custom software development, is based in Timisoara . It offers services to both startups and large corporations. It not only develops software, but also offers reliable support.
  3. Lateral Inc.
    The company provides a variety of services for the tech industry. These services include design, concept, implementation, and consulting. Lateral Inc. can do business with small- and large-scale businesses.

Romania is the perfect place to outsource your software development

Outsourcing software development services to Romania is a smart move. Eurostat data shows that Romania ranks 4th in Europe for ITC value-addition. Let’s take a look at more reasons to outsource to Romania.

Software development expertise

Romania has hundreds of IT companies, and software development is at an advanced stage. Romanian software developers are capable of supporting and delivering virtually any technology. You can find a wide range of high-quality options for hiring developers in Romania that are capable of programming Java, C# or JavaScript, HTML and CSS, as well as Angular and React.

You can be sure that outsourcing mobile development services will result in a team capable of delivering your solution in any programming language you choose.

Quality vs. cost

Romanian software development services are not significantly more expensive than those in other countries. You will however have the benefit of working with the largest pool of software engineers in the area and the highest quality. Romania is the country that offers the most value for money.

Accessibility

Romania is the European Union’s easternmost country, but top tech companies from Romania are very connected to Europe. Timisoara, for example, is just two hours by air from Munich and less than three from London and Barcelona. People looking for offshore software development can travel from one place to the next in a matter of hours. This means that outsourcing web design and any other services to Romania will have minimal travel and communication barriers.

Multilingual software developers

Romanian software engineers can speak English and many other languages. This allows for easy communication. Romanian IT companies can also provide excellent customer support.

Wrapping up

CEE countries excel in outsourcing. You should not only find the best country to outsource, but also find the right partner in tech to help you connect with the best engineers.