How Apps Can Help You to Grow Your Personal Brand

Ways To Grow Your Personal Brand in Less Than a 7 Days

If you want to promote your name and your company online, you have to begin by building your personal brand. You have to begin thinking of yourself and your name as a brand. If you start there, everything else is easy.

How do I know? I’ve spent years building my own brand, and I’m going to show you how to do it.

8 Reasons a Powerful Personal Brand Will Make You Successful

  • Opportunity finds you.
  • Online networking power.
  • In-person networking power.
  • Build your business.
  • Get hired.
  • Make new friends.
  • Serendipitous success.
  • Confidence.

1. Do a little preliminary research.

Before you can build a positive personal profile online for yourself, you need to know what is already out there about you. Did you write a mean op-ed in college that has now made it into Google’s cache? Do you have some unsavory photos floating out there in the world wide web?

Set up Google alerts using your name. Try to clean up any negative press or posts. You may even want to consider changing your name slightly — such as by using your middle initial or dropping our your nickname to build your new profile. Get your name as clean and professional as possible before you begin building your brand online.

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2. Get a website.

If you’re going to make a name for your brand online, you need a site where your audience can visit so they can learn more about you. So, get a personal website with an “About me” page. There are lots of tools that you can use and websites you can visit to help you build your own website. Some of them are free. Some are paid, but remember,  you get what you pay for.

If you want your website to be dynamic and professional-looking, make sure that you allot enough time, effort (and even money) into it. Use high-resolution photos of yourself and keep your copy short and engaging.

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3. Think about your audience.

Who are you trying to reach? This is called your target audience.

If I’ve learned anything in my years of marketing, it’s that you need to define your audience early on. Are you trying to direct people to your personal website so they can learn something from you? What do you have to offer them?

By answering these questions, you’ll be able to get a better picture of your audience, and this will give you direction on how you communicate with them on your website and on social media.

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4. Make friends with influential people online.

Influencers are some of your best assets as you build your personal brand. Over the years, I’ve made friends with people online who have big audiences in my industry. By building these relationships, my influencers are more willing to share or retweet my social posts to their audiences.

If you get free exposure to an audience that you are already trying to target, it’s a win-win for both parties. Try out this technique to see if it works for you. If you have the right influencers in your circle, you’ll get more traffic to your website and more engagement in your social posts.

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5. The more people you meet, the better.

When you are building a personal brand, the people you know can help promote you. You can’t limit these relationships to online. Perhaps you will reach out to some influencers online, and that is perfectly acceptable. I do that all the time, and it is rewarding to see these friendships form. But, you also need to do everything you can to meet influencers in other ways. Go to local events related to your industry. Network at happy hours.

Tell everyone what you do everywhere you go, from the waiter at your favorite restaurant to the people you sit beside at church. Expand your circles — and your personal brand — simply by being present with others.

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6. Be you and only you.

I’m offering you this advice because I learned the hard way. When you are building a personal brand, you do want to put your best face forward. But you also don’t want to create an online presence that isn’t true to who you really are. Social users are savvy about honesty — and they can tell when marketers are not being vulnerable and genuine.

So make sure you are putting forth an honest profile of who you are. When you do this, you’ll effortlessly build trust.

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7. Capture information.

Once you have started building a relationship with your online audience, it will be time to collect some of their information. This will be useful in building an email list, for example, so you can communicate more directly with your target audience.

You can test this using creative ways. For example, once you have proven yourself as an established, trusted voice who offers valuable content, you can ask your audience to sign up for your monthly newsletter. You can also create videos to share your brand story. Incentivize this by offering a free giveaway or running a contest to generate excitement around free prizes. Make it fun for your target audience to participate.

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It can feel overwhelming as you get start building your personal brand. But, it takes less than a week to try out these tips. It’s easy to try one new strategy, and it won’t be long before you have a great target audience listening to you and looking to you for advice. That’s what a personal brand is all about.

Biggest Challenges of Global Brands

The global economy is rapidly changing and the way people are marketing their brands are on a completely different level now. Companies are constantly struggling with competition and have to come up with innovative things in order to remain competitive. Gone are the days of relying on traditional media such as print ads and TV commercials to reach out to customers. Now, social media grasps the marketing side with a strong grip, hovering over an economy that continuously changes every single day. With these volatile factors, global brands have to be ready to adapt to a new landscape, have to take several steps for going global and implement strategies that are both flexible and effective.

The Road Block

Any brand that achieves domestic success will try to explore opportunities to market the brand on an international level. Multi-national companies are always seeking new ways to grow their market shares by going into emerging markets. Being the most attractive market there is, companies are edging out one another to fight for a demographic of a large middle class with financial stability and strong economic outlook. But before they can even reach to these markets, brands have to be ready for the challenge at hand to grow their business.

What Are These Challenges?


Rolling out a global marketing campaign can easily be hindered by budget. Not only will the campaign be time-consuming on the planning part, but it can also be expensive on the implementation slot. And to deliver a global marketing campaign, brands have to be ambitious and take risks with their money. But with the rapid innovations in content management systems and other media platforms, marketing campaigns and its costs are reduced significantly without losing the ability to track ROI.

Uniformity and Customization

International markets can be quite challenging to reach out to for brands due to the struggle of customization and uniformity. What may work for one country may not work for the other.

And entering a market without first-hand knowledge can be disastrous for your marketing campaign. This is one reason why brands and their marketing campaigns fail even before they’re launched. The lack of cultural knowledge and professional translation skills can affect new product launching in a new market, and this isn’t evident up until the campaign has been launched.

Brands also feel the need to customize their marketing campaigns to adapt to foreign markets, however, this can be quite taxing on their budget. That’s why it’s often advised to conduct thorough market research to determine what needs to be changed for any existing marketing campaign prior to launching it.

A Volatile Digital Landscape

Trends in the digital world and the Internet marketing industry are ever-changing, and brands have to be on top of it in order to stay relevant. Company websites and their social media profiles are now direct bridges between the company and potential consumers. But without a direct and clear strategy, companies end up losing a major opportunity.

Consumer Reactions

The brunt of any brand’s marketing message and campaigns likes in its ability to reach out and emotionally connect with consumers. Viral content can instantaneously reach out to millions of customers in a matter of minutes at the fraction of the cost of traditional marketing media. But steps for going viral are most likely affected by the 2nd challenge – uniformity, and customization. Are brands knowledgeable enough of the content they produce that it won’t offend their target audience from another country?

The challenge here is what kind of content will a brand’s audience appreciate and react to. Considering the first two challenges mentioned above (Budget and Uniformity), a viral campaign can make or break any brand’s international marketing potential.

Tracking ROI For Global Marketing Campaigns

Companies always try to cut costs and to do that, they need to be able to determine the ROI for any marketing campaign. However, marketing campaigns usually take a hit as a hurried attempt to cut costs and this is where it goes down for most brands and where customer retention and acquisition go out the window. Companies that are trying to reach out on a global scale need to treat marketing as investments, not costs. Measuring ROI is the challenge for any brand and its marketers, considering that campaign performance varies from different regions and budgets are at stake. The ultimate goal here is to determine the performance of the campaigns based on the value they’re providing according to the ROI.

Creating Objectives To Overcome Challenges

From the start of the campaign, it’s imperative for brands to be clear with their objectives and goals, so all teams know what needs to go out, what needs to be evaluated, and what needs to be removed. A campaign that does not do well may need to be put on hold and re-evaluated to identify possible flaws and errors before improvements can be made.

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