Calling all Architects and Engineers: 3 Steps to Tap Into Visualization with 3ds Max Tool

These 3ds Max tips for project visualization are courtesy of Arup Connect via Redshift partner ArchDaily, “the world’s most visited architecture website.” ArchDaily is dedicated to informing and inspiring architects worldwide to improve the quality of life for an estimated three billion people who will move into cities over the next 40 years.

Arup Connect is the online magazine of Arup, an independent firm of designers, planners, engineers, consultants, and technical specialists. For this article excerpt, Arup Connect interviewed Arup visualization specialist Anthony Cortez about how he uses 3ds Max, the skills visualization artists need during design and construction phases, and how augmented reality in construction is changing the face of visualization.

1. First Things First: What’s It For? 

“The strength of 3ds Max is its versatility,” Cortez says. “It’s not a one-industry tool. From film, visual effects, video games, and commercials to arch vis, people use Max for modeling, texture mapping, lighting, animation, and rendering. Architects use it to visualize models of buildings. There are game designers that use it to create game cinematics and environments; the visual effects industry uses it to create explosions and crowd simulations.

Read more on design, architecture, and gaming.

“Here at Arup we use all of that stuff that Hollywood and the game designers use, but we apply it to engineering applications. We have lighting engineers here in the office; they study how light hits surfaces and reflects off of and is absorbed by materials. We use 3ds Max to visualize how light physically behaves in real life. These days, it’s really hard to tell the difference between a photo and a rendering.

“There’s also a project that we’re working on, a new New York bridge, where we’re taking photography from various vantage points around the Hudson Valley area and camera-matching the new bridge design to the survey and photographs and create photorealistic visual impact studies, to show what designs look like so that they can move on to the next stage in the approval process.”

2. Minority Report is Here: 3ds Max and Augmented Reality. 

“Traditionally, the way we export out of 3ds Max is through renderings, still image renderings, or animations and real-time rendering game engines,” Cortez says. “But what’s also emerging is a platform called augmented reality (AR) where we’re able to take 3D objects and superimpose them onto the real world, and you’re able to interact with these 3D objects in real time, similar to what you would see in movies like Minority Report or Avatar or Ironman.

“We’ve used AR on a few projects by embedding building information models [BIM] onto site plans. When your smartphone or tablet recognizes the page, models are overlaid on top, giving you a better understanding of the site design in 3D.

“This application also works on the job site. Our engineers recently went to Montana for a project and were able to access geo-located design models and superimpose them on the landscape. The value of this is that it allows for real-time collaboration with clients by letting them preview things that the designers are proposing. This leads to better decision-making during the design process.”

(For more on the future of augmented reality, check out Meta’s augmented reality–enabled glasses.)

3. Get Your Game Up:  Design and Visualization Skills. 

“Having a good foundation of the principles of design is key,” Cortez says. “Having a good eye in regards to composition, attention to detail. Being able to understand how to interpret floor plans, elevations, and cross-sections. And also, on the visualization side, being able to understand how timing in animated objects works. Understanding the way light behaves when it interacts with physical materials, and then having a good sense of organization and optimization of these virtual scenes.

“Say you have several lights hit a surface and bounce off of it, then hit a window and go through two or three different levels of glazing of the glass so that it reflects and refracts. Some of the light goes through, some of it bounces off and hits the ceiling, etc. If all of that calculation is taking place, it could take hours to render a frame of animation. Whereas if you optimize a scene and adjust the geometry and materials settings, you can balance the time versus the quality of the render, so it wouldn’t take that long — maybe just a fraction of that time — but still have an acceptable level of quality.”

Solutions Architect – Data Analytics – Core

Solutions Architect Data Analytics Core can seem overwhelming to newcomers, especially for those who are not familiar with the subject. To do the job right, you must be familiar with many terms, processes, standards, and concepts. This guide will assist you in solving problems and developing business cases to help improve your knowledge of this essential skill.

Solution architect – Data analytics – Core Review

The State of the CIO Report examines the current issues and concerns of CIOs. It also highlights the secrets and skills of highly innovative CIOs. Solution architects are experts in technology and business architecture. Solution architects usually have a defined project scope that defines the specific tasks and goals of the product.

A data analytics solution will only succeed if it has a good solution architect. The architect should be able to understand the company’s technological and business environments. He should be able to identify the problems facing the company and decide which solution is best. He should also be able design a solution that suits the needs of the company. Solution architects should be passionate about data analytics and be able explain the various concepts.

To create the best solution, a solution architect should be familiar with enterprise architecture. A company’s architecture is composed of several layers such as business processes, integration requirements and operating systems. An effective solution architect must also be familiar with the business model, operating system, and architectures. He must also have a good understanding of data models and business processes.

The solution architect must be able to identify the constraints and work with customers to resolve them. These credentials will enable the solution architect to prove that they have the qualifications to implement a specific technology.

Best Hashtags for photographers on Instagram

Some photographers believe that there is no need in the promotion and they should devote all their time to photography. However, you’ll be surprised when you learn about all the opportunities that social media has to offer. One of the most effective social networks for photographers is Instagram. You can sell your photos, attract clients, find sponsors and affiliates there regardless of your niche.

Why you should use hashtags

Moreover, Instagram refers your account to a special niche according to the hashtags you use.

It’s also a good opportunity for free advertising, as many pages feature photographers they like. There are thousands of such pages and they are devoted to different topics, so if you have an aim to be featured, keep working and they will post your images and mention your page in the description.

How to choose the right hashtags for Insta

We’ve already mentioned the importance of niche hashtags in the Guide to Instagram hashtags. Of course, you need to include different types of hashtags, however, niche hashtags would attract an audience that really cares about the content they find. So try to find as many niche hashtags as you can.

If you include only the most popular hashtags, your content would quickly disappear from the top and would attract bots and spammy pages. And it’s really hard to rank in the top results as you compete with pages with millions of followers.

How to get featured on a popular Instagram account

First, create a list of the accounts that feature photographers. Then start making photos that fit the style of these pages, add hashtags they use and tag their accounts. Don’t give up if it doesn’t work on the first try, keep going, be consistent and your pictures would definitely be featured.

Here are several accounts that feature photographers:

Best for Street Photography

@streetdreamsmag – 215k followers, hashtag – #streetdreamsmag
@streets_oftheworld – 6572 followers, hashtag – #streets_oftheworld
@streetlife_award – 26.4k followers, hashtag – #streetlife_award
@ig_street – 6915 followers, hashtag – #ig_street
@vivostreet – 1111 followers, hashtag – #vivostreet

Travel photography

@huntgramcuration – 19.4k followers, hashtag – #huntgram
@igshotz – 50.7k followers, hashtag – #igshotz –
@worldplaces – 133k followers, hashtag – #worldplaces
@instagood – 843k followers, hashtag – #instagoodmyphoto
@travelandlife – 220k followers, hashtag – #travelandlife

Wedding photography

@inspiredbythis – 187k followers, hashtag – #everydayIBT
@dreamweddingshots – 9011 followers, hashtag – #dreamweddingshots
@stylemepretty – 718k followers, hashtag – #SMPShareYourStory

Black and white

@world_shotz – 105k followers, hashtag – #theworldshotz_bnw
@blackandwhiteisworththefight – 134k followers, hashtag – #blackandwhiteisworththefight
@bnw_planet – 105k followers, hashtag – #bnw_planet
@flair_bw – 47.8k followers, hashtag – #flair_bw

Popular Hashtags for photographers

You can use online tools to find the right hashtags, such as DisplaypurposesHashtagify or Hashtags.org. However, we decided to help you and selected the hashtags you can use depending on the photography style.

Photography

#photographyislife #photography #photographyeveryday #nikonphoto #photographyoftheday #agameoftones #photographyislifee #photographer #justgoshoot #ig_myshot #photographylover #master_shots #photographysouls #photographyprops #photographyoftheday #photographyaddict #photographylover #canon_photos #cpcollectives

Nature

#outdoors #hiking #trees #naturelover #wildlife #instanature #skyporn #cloudporn
#mothernature #landscape_lovers #nature_shooters #beautifulplaces #landscapelovers #welivetoexplore #awesome_earthpix #nature_seekers #landscapehunter #nature_shooters

Animals

#petsofinstagram #petstagram #instapet #weeklyfluff #petscorner #petoftheday #ilovemydog #puppylove #animalsofinstagram #dogsofig #catstagram #petsofig #cutepetclub #puppies #instapets #furbaby #instacat #animals #dogsofinstaworld #bestwoof #kitten #dog_features #catoftheday

Portraits

#portraitphotography #portraitmood #portraits_ig #portraitphotographer #makeportraits #portraitoftheday #portraitpage #rsa_portraits #bestportraits #portraitstyles_gf #ig_portrait #top_portraits #postmoreportraits #life_portraits #bestphotogram_portraits #pursuitofportraits #instagram_faces #profile_vision #featurepalette #discoverportrait #portraits_universe #ftmedd #2instagoodportraitlove #majestic_people #makeportrait #tangledinfilm

Street photography

#streetart #building #streetphoto #buildings #town #graffiti #architecturelovers #cities #architexture #lines #urbanart #archidaily #skyscraper #citylife #composition #archilovers #geometry #arts #streetlife #architectureporn #abstract #perspective #people #minimal #bnw #lookingup #road #geometric #photos #picture #everybodystreet #streetphoto_bw #lensculture #lensculturestreets #streetlife_award #urbanphotography #ig_street #streetview #street_photo_club #streets #streetphotography_bw #streetshot #SPiCollective #street_photography #magnumphotos #documentary #wearethestreet #streetportrait #beststreets #monochrome #hikaricreative #blackandwhitephotography #documentaryphotography #streetbwcolor #bnw_life #bnw

Astrophotography

#astrophotography #milkyway #astro_photography_ #nightscaper #astronomy #nightsky #nightscape #milkywaychasers #starrynight #natgeospace #astrophoto #stars #universetoday #milkywaygalaxy #longexposure #nightphotography #nightimages #nightshooters #ig_astrophotography #skymasters #space #stargazing #longexposure_shots #fs_longexpo #galaxy #longexpo #nightpics #rsa_night #longexpoelite #night_shooterz

Wedding photography

#weddingphotography #weddingplanner #weddinginspiration #weddingideas #greenweddingshoes #instawedding #theknot #bridal #destinationwedding #bridetobe #engaged #prewedding #junebugweddings #dugunfotografcisi #weddingplanning #brideandgroom #engagement #weddinginspo #instabride #destinationweddingphotographer #weddingstyle #stylemepretty #ido

Black and white

#bnw #bw #blackandwhitephotography #monochrome #bnw_society #bnw_captures #bnw_life #bw_lover #blackandwhitephoto #bnw_planet #monoart #blancoynegro #bw_photooftheday #noir #bw_society #instablackandwhite #igersbnw #monochromatic #bnw_demand #insta_bw #bnw_rose #bnw_globe #white #bw_crew #bnwmood #bwstyles_gf #noiretblanc #irox_bw #monotone #rsa_bnw

Fashion

#fashionshoot #fashionstudy #fashionoftheday #fashioneditorial #fashionphotographer #fashiontrends #fashionforward #fashions #fashionkilla #fashioninspiration #fashionkilla #fashionworld #fashioninspiration #editorialshoot #fashiontrends

These hashtags will help you with more reach, attract new followers and get featured on other accounts. However, don’t limit yourself only to these tags. Add location hashtags, geotag places, follow popular photographers and learn their ways of self-promotion.

Get more inspiration and ideas from some of the top photographers on Instagram, and dig into the ins and outs of social media and digital marketing for photographers.