Technology is constantly evolving and changing the way we live, interact, and do business. Currently, we’re in a stage of intense product development. This is because technology has evolved so much that it has started to change the way we interact with other people and has infiltrated our everyday lives. Now, we can order groceries before they go bad or find a date from the same city as us without ever leaving home. However, this level of technology may soon become overwhelming for some people. In fact, there’s been a rise in anxiety among teens who are worried about their future in this digital world.
Product development is the process of creating a new product, while product design is about designing that product. Product development is focused on what needs to be done to create the best possible version of the product in order for it to be profitable. For example, if you are in charge of developing a new breakfast cereal, you may have to figure out what ingredients to use and how much sugar they should contain. This is because these decisions will impact the cost of producing the cereal and consumer demand for it. On the other hand, product design involves determining how healthy the cereal should be or whether it should include protein. These decisions are less about profitability and more about meeting customer preferences or dietary needs.
All product development is a type of design. However, not all product design can be considered product development. Product developers must understand the needs of the customer and the market in order to develop successful products that will sell. A product designer, on the other hand, might just be designing for themselves or their team. Designers are also often more focused on aesthetics than they are on functionality or user experience considerations.
Here are some major differences between product development and product design to help you compare them in a much better way.
Product development is the process of converting an idea for a product into a physical product that can be manufactured. As an idea takes shape, it becomes progressively more detailed until it can be used to manufacture the product or service. Product development may involve design engineering, manufacturing, marketing research, branding, and other activities.
Product development starts with identifying business needs and wants. There are two basic types of products: new products that are being developed for the first time and improved products that have been on the market before. New products are something that your company has never done before; these usually involve significant research and testing before they come to market. On the other hand, improved products are those, which your company has already developed in the past and which your company is upgrading, modifying and improving in one way or the other.
Product development goes through certain stages such as:
- Generating the Idea
The initial concept, or product concept, for a new product must be defined in order to move the product idea through the product development process. Whether it is an ecommerce website or a smartphone, an idea for a new product can be generated from several different sources. It can come from customer surveys, market research, technical staff testing, market research, and brainstorming sessions.
In the early stages of concept development, early consumer or end-user research is often used to refine and simplify the product concept. It’s important to do customer interviews to understand how customers would use the product and how they would use it compared to alternatives. You might ask different questions than you would normally ask customers, depending on what you already know about them and what you need to learn.
- Developing the Concept
The concept provides the product owner with an overall picture of how the product will work. This will typically require identifying areas of the business that will need to be changed to incorporate the product. There may also be areas of the business that will not need to change but will need to be modified to accommodate the new product.
- Business Analysis
Business analysis starts with identifying the need or wants for a product or service and identifying the customers who are likely to purchase it. You need to be able to forecast demand to understand how much the product will cost you to manufacture and how much profit you can expect to earn by selling it.
- Product Development
The time spent on product development often comes down to determining the product architecture, development cycle, process and the role of each development stage in the development process. Product management is the study of how to develop products efficiently and cost effectively. Product management determines a product’s architecture, processes and schedule.
- Product Testing
Your product development organization must first determine whether your product is of the new, improved or improved and improved category. Sometimes, it will be difficult to differentiate between the three, particularly if your product is something that your company already has successfully sold. If this is the case, it might be advantageous to focus your product development efforts on something completely new. If, however, you are aiming at improving a product or service that your company already has, then it might be worth experimenting with improving it, as this is a potentially more attractive market for your company.
- Launching in the Market
Laying the foundation and conducting market research is the initial stage in the product development process. Once the product has been designed, the next step is to launch it in the market and then monitor the product’s progress through the process of improvement.
As far as product design is concerned, all the designing activities included in the product development, which relate to the overall feel and experience of the product is considered as product design. This may include the kind of materials being used in the product, the shape and size of the product along with the weight. Basically, it is all about designing the product, keeping the customers in mind and determining, which designs are suitable for the target audience.