Own Real Estate Websites for Selling a Home

2017 survey by the National Association of Realtors® reported 51% of buyers found their homes on the internet, 30% found homes through an agent, and a dwindling 7% discovered their eventual home through a yard sign or open house. This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites.

So, exactly what are those websites? I’m so glad you asked because I’ve got a list of favorites below.

Core features of Real Estate platforms

Creating a real estate web platform isn’t the same as just creating a website with a list of available houses. To attract users to your platform, it should offer something more. We studied the five most popular real estate platforms in the US and the UK and analyzed their main features.

  • Registration
  • Search filters
  • Listings + photos
  • Maps
  • Favorites
  • Local info
  • Payments
  • Messaging
  • Calendar

Best Real Estate Agent Websites

1. Zillow

  • Best for: Buyers, renters, sellers, finding agents, finding mortgage lenders
  • About: Whether you’re buying, selling, or browsing Zillow has something for you. If you’re listing a home on Zillow yourself, you’ll receive access to a sales proceeds calculator, your home’s “zestimated” value, a local news feed, and tools to help you price your home accurately.
  • Mobile App: iOS | Android

2. Realtor.com

  • Best for: Buyers, sellers, renters, finding agents, finding mortgage lenders
  • About: Sellers can calculate what their home’s worth, discover how to start the home-selling process, and learn how to select just the right agent for their needs. And, Realtor.com is licensed from the National Association of REALTORS®, so you can trust the content you find here.
  • Mobile App: iOS | Android

3. Redfin

  • Best for: Buyers, sellers, finding agents
  • About: Redfin helps you sell your home for as low as a 1% listing fee. In this entry package, you’ll receive the help of a local Redfin Agent, professional photos and a 3D walkthrough, premium placement on Redfin.com, a yard sign, and open houses. Willing to pay a little more? Their 2% Listing Fee service includes everything in the 1% plan, plus, a custom home improvement plan, vetted service providers, and cost coverage for project management, deep cleaning, professional staging, and decluttering.
  • Mobile App: iOS | Android

4. Trulia

  • Best for: Buyers, sellers, finding an agent
  • About: Trulia goes beyond static listings. They source insights from the people who live in your neighborhood to offer buyers neighborhood map overlays that provide deeper understanding of the community they’re buying into. See the prices of recently sold homes in your neighborhood and home values in your community. And, get advice from local real estate agents, brokers and others on Trulia Voices, their namesake real estate community.
  • Mobile App: iOS | Android

5. MLS

  • Best for: Buyers, sellers, realtors
  • About: MLS.com is a free Multiple Listing Service search for real estate MLS listings from licensed Realtors® and other real estate professionals that are members of their local MLS. List home for sale, new homes, resale homes, new construction, acreage, lots, land, commercial property, and investment property here.
  • Mobile App: N/A

6. CENTURY 21 Real Estate

  • Best for: Buyers, sellers, finding an agent
  • About: Did you know the typical home sale today involves more than 20 steps after the initial contract is accepted? CENTURY 21® agents walk you through each step to move toward a quick-and-easy close. Together, you’ll create a marketing plan, add value to your home before selling, set the right price, and show your home at its best. With CENTURY 21, you can expect a traditional, full-service approach to real estate.
  • Mobile App: iOS | Android

10. Craigslist

  • Best for: Adventurous buyers, sellers, renters
  • About: Oh yes, it’s possible to sell or at least advertise your home on Craigslist. And with 50 billion pageviews every month, it’s easy to see why so many people choose Craigslist as a real estate hub. Simply create a new post, click “housing offered,” and optimize your ad with a killer headline, great photos, and descriptive copy. Obviously, you’ll want to beware scammers and unwanted investors — but if you favor an avant-garde approach to life, listing your house on Craigslist might give you a thrill.
  • Mobile App: iOS | Android


  • Best for: Buyers, sellers, finding an agent
  • About: Whether you’re looking to sell your home locally or expand your real estate globally, commercially, or into the luxury realm — RE/MAX can help. And with franchises and agents available in all 50 states, you’re sure to find one that specializes in your city and specific needs.
  • Mobile App: iOS | Android

8. Coldwell Banker Realtors

  • Best for: Buyers, sellers, finding an agent
  • About: CBx is new Coldwell Banker technology giving their agents an edge. It provides more accurate pricing, uses big data to locate the right buyers for your home, and strategically markets your property by focusing on only the most qualified prospective buyers. Request an estimate on Coldwell Banker’s website to get started.
  • Mobile App: iOS | Android

9. HomeFinder

  • Best for: Buyers, sellers, renters
  • About: HomeFinder is purely a listing tool. For $39 per month, you’ll be able to upload as many photos of your home as you’d like, easily share your listing on social media, and receive priority sorting, which means your listing will appear ahead of basic properties. HomeFinder also gives you the option of allowing home buyers or renters to email or call you directly.
  • Mobile App: iOS | Android

11. Facebook

  • Best for: Sellers
  • About: Want to sell your home, fast? Find a Facebook-friendly real estate agent and start running ads. Ensure your agent is up to date on the latest in this social media giant’s algorithm changes, because you’ll want to know whether to create videos, static images, or text forward posts to get the most bang for your buck. Facebook’s targeting abilities allow you and your agent to get your home’s ad in front of the people who will find it most relevant, and a link back to your realtor’s site or the MLS listing will funnel leads directly to your doorstep.
  • Mobile App: iOS | Android

12. Homes.com

  • Best for: Buyers, sellers, finding an agent
  • About: Let Homes.com know what matter most to you in a home and they’ll match you with properties that meet your demands — plus, they’ll give you a unique match rating so you know just how much of a match each home is. See a home you like? Snap a picture and Homes.com will help you source a few similar option. Like a dating site for your house, Homes.com promises to find the perfect buyer or home for you.
  • Mobile App: iOS | Android

13. PropertyRecord.com

  • Best for: Sellers
  • About: Current property value, land value, number of bathrooms, and government property records are just a few of the details you’ll learn from this information aggregator. It might not be fancy, but it uses an advanced algorithm and real reviews to give you a high-quality report on any home you’d like to sell.
  • Mobile App: N/A

Selling your home is one of the biggest financial decisions you’ll ever make. Don’t choose the wrong website or agent. Start with this list and find the right fit for your needs. Are you a realtor hoping to grow your business?

One thought on “Own Real Estate Websites for Selling a Home”

  1. I installed SuiteCRM and see I need quite a bit of customization (no concept of commissions, contracts are not linked to products, no cashflow tracking…). So the question is, without prior knowledge of SuiteCRM, will it require a huge effort to implement the above ?

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