Microsite vs Landing Page: What’s The Difference?

What is a landing page? What is a microsite? What are the similarities and differences? What are the pros and cons of each? What are the best uses case of each one?

What is a landing page?

A landing page is a page that promotes a product or service. It is located on your main domain with the URL reflecting the campaign. Your landing page can be used to push prospects further down the sales funnel if your website is an extensive tool for information and sales. Its purpose is to convert. Convincing design is the main focus. Information and entertainment are secondary. A landing page is much more simple than a microsite. There are no links or other information, and the prospect can focus on the task at hand.

What is a microsite?

A microsite, a targeted website that is small and easily accessible, is often used to educate, entertain, or convert. A website, on the other side, is a complete tool for information and selling. It contains all about your brand, values and products. A microsite, which is an independent domain, is different from a landing page. Microsites can be compared to landing pages. They are usually topic-based and only contain a handful of pages as opposed to your main website, which could have dozens. The microsite’s few pages contain targeted content that is engaging users. It tells a story about specific products and services and creates an engaging and enjoyable experience for users. When used in conjunction with a larger campaign, they can help to build brand awareness and fan followings. If the campaign is complicated and cannot be explained in just a few lines, a microsite may be used.

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A microsite is a specific, standalone domain, unlike a landing page. When comparing microsites vs landing pages, microsites are often topic based and contain a few pages, as compared to your main website which may contain dozens of pages. These few pages on the microsite contain specific content that engages users.

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What is a microsite in truth?

What is a microsite example?

What are the similarities and differences?

What are the pros and cons of each?

What are the best uses case of each one?