Achieving quality, authoritative backlinks is one of the most difficult tasks associated with SEO. Backlinks are an excellent way to increase your website’s visibility and search engine rankings. They can help you get higher organic search engine traffic, more leads, and more conversions. If you’ve managed to get them, now it’s time for proper link management.
Backlink management is a process of creating, managing, monitoring, and maintaining backlinks that point to your website or certain web pages. It involves analyzing the value of each link, assessing the potential benefits and drawbacks, and making decisions on how to maximize the value of each link.
The simplest and most effective option for doing this is to use a backlink management tool that will help you keep everything in order and track all the changes. But let’s have a look at the whole process in more detail.
Why Should You Manage Your Backlinks at All?
The main reason why you need to know how to monitor backlinks is that they can have a significant impact on your website’s ranking in search engine results pages (SERPs). As Google’s algorithm takes into account the number and quality of incoming links, it’s important to keep an eye on all the backlinks pointing to your website. This will help you understand which links are beneficial for SEO purposes and which ones might be having a negative effect on your website’s rankings.
It’s also important to monitor the quality of your backlinks. If any of your backlinks become irrelevant, out-of-date, or contain inappropriate content, it can harm your website’s credibility and affect your rankings. That’s why it’s essential to regularly check in on all of your backlinks and ensure that they are still reliable and relevant.
Finally, you need to know whether you have any broken links on your website. Broken links can be caused by changes to web pages, typos in the URL, or simply out-of-date content. Having too many broken links can hurt your website’s reputation and eventually lead to a decrease in rankings.
Different Types of Links
Backlinks come in many different forms, from dofollow to nofollow links. Dofollow links are the most valuable type of link since they pass on link juice (also called link equity) and help increase your website’s authority. Nofollow links, on the other hand, don’t have any influence on SEO but can still help you generate more traffic.
It’s important to understand the difference between these two types of links and how they can affect your website’s rankings. You should also be aware of other link types, such as sponsored links and redirects, which can have an impact on SEO too.
Additionally, your link portfolio may comprise a variety of other types of links:
- Image – This type of link is created when you insert an image into your content. They can help boost your SEO and attract more visitors to your website.
- Internal – These links point from one page on your website to another. They can be used to establish a hierarchy among the pages on your site and make it easier for search engine crawlers to understand the structure of your website.
- Social Media – As you create content on social media platforms, it’s important to include links back to your website in order to drive more traffic and increase your visibility online.
- Sponsored – These are paid links that can boost your SEO ratings, but be careful when using them as Google may penalize you for buying them.
- Outbound – These are links that point from your website to external websites. They can help you build relationships with other websites and increase the credibility of your own website.
Backlink Management Tools
Managing a large number of backlinks can be a complicated and time-consuming process. That’s why it’s important to use the right tools to help you keep track of all your links. Backlink management tools will help you monitor your link portfolio, analyze its performance, identify any broken or suspicious links, and even remove irrelevant or low-quality ones if needed.
Using these tools can help you save time and make sure all your backlinks are up-to-date and relevant, which in turn will help boost your SEO rankings and increase your website’s visibility online.
While using Sheets or Excel, you need to do everything manually, which is extremely time-consuming and can lead to possible mistakes. Backlink management tools can help you automate the process and reduce your workload significantly. So, if you want to keep track of all your links and ensure they’re helping to boost your SEO rankings, a backlink management tool is an essential part of any SEO strategy.
How to Manage Backlinks?
There are several steps involved in backlink management and you need to pay attention to all of them if you want your strategy to be successful.
Protect Existing Links
One of the first steps in backlink management is to make sure your existing links are working and up-to-date. You can use various tools, such as online link-checking services or backlink analysis tools, to audit your website’s links and identify any broken ones. From there, you can look for ways to replace any broken ones with new ones that point to other high-authority websites.
Additionally, you should be keeping track of the number of backlinks pointing to your website and the anchor text used in those links. This way, if you notice a sudden surge of backlinks or an increase in a certain keyword phrase, you can investigate further to ensure your competitors’ link-building practices are ethical.
Finally, if you are using a link-building service or partner with other websites for mutual backlinks, keep track of these relationships and maintain regular communication with them. This helps ensure that any links pointing back to your website remain viable and beneficial for your SEO.
Review Incoming Links
As you start to generate more backlinks, review them regularly. You don’t want to be associated with any sites that contain spammy or irrelevant content. This can have a negative impact on your website’s rankings and reputation. So, make sure you take the time to monitor any new links coming in and verify that they’re from legitimate, high-quality sources.
Grow Your Link Profile
Once you’ve protected your existing links and reviewed any incoming ones, it’s time to start growing your link profile. You can do this by creating more relevant content on your website and sharing it through social media platforms. Additionally, you can try outreach campaigns to reach out to other websites and request them to link back to yours.
Finally, it’s important to keep an eye on your competitors and their link-building strategies. If you notice that they’re getting more backlinks than you, try to figure out what they’re doing differently and use that information to improve your own SEO efforts.
Keeping on top of your backlinks is an essential part of any successful SEO strategy, so be sure to invest time and resources into managing them regularly. With the right tools and processes in place, you can make sure all your links are up-to-date and relevant, helping to boost your website’s visibility online.