How you choose to market your polyamorous dating service is a very important decision to make. After all, this niche does not have the widespread appeal of others in the realm of dating, so you might lack marketing capabilities available in other niches. With that in mind, we will show you ways to market a niche service for polyamorous dating using atypical yet effective methods.
The 9 Best Polyamorous Dating Apps You Can Download in 2022
- “Traditional” Apps Like Hinge, Bumble, Tinder, etc.
- Ashley Madison
Free Trials Can Help Gain Interest
The first way to market your niche polyamorous dating service is by offering your users a free trial. If you look closely at the free polyamory dating sites that exist today, you will notice they have a high number of users. The reason is simple: people want to experience new things, but they do not always wish to pay for them until they’re sure of their efficacy. Offering a free trial to a new service can convince people that you have something worth pursuing. You’ll generate buzz, and you can still earn money by offering paid benefits on the site, like gifts or special types of connections, as well as advertising space.
Outsource Your B2B Marketing to Experts
You must realize that building and marketing a niche dating service is not something you must do alone. Instead, you can bring in the experts by outsourcing some of your marketing efforts. Your team might have perfectly acceptable skills at marketing in general, but an extra push from specialists can help your website reach new heights. For example, outsourced teams can be used to focus on a singular element of marketing that you need help with, like social media or affiliate marketing. In those realms, they can build trust and credibility for your website, adding value to your website. That way, your team can remain focused on building other elements of the site’s marketing campaign.
Build Networks Within the Dating Site Community
Niche services require support because they often do not have the sheer number of users to give the website a strong start. To counter this issue, you should consider trying to build connections with the dating site community. One great option you should try is to partner with other tangential dating services. For example, people in polyamorous dating situations tend to be more adventurous and willing to try new things. As a result, you could partner with a service that offers counseling for couples or sells intimate items that improve the interactions between multiple people at a time. You simply have to find the situation that works best for your service, such as obtaining backlinks to your business or getting your business featured on another website.
Create a Presence on Valuable Social Media Platforms
Another way that you can market your niche service is by going onto social media platforms and trying to build a viewership that will later translate to your business. You can attempt to create a page or group just for people that enjoy polyamorous relationships and then funnel potential customers to your dating site. You could also use less common social media services to identify your market and advertise your business. Forum-based websites like Reddit can help you gain followers, talk about your services, and even do AMAs about how you plan to help your users. It’s also a great place to mention your other marketing efforts, like free services.
Reddit thrives on anonymity, but it’s kept in check by transparency.
Sponsor Events for Poly People
Niche services are unique in the sense that they tend to have relatively few followers compared to mainstream websites. You can leverage this to your benefit by creating real-life events for people that are polyamorous. Host a meetup in a city for people to meet and mingle or have a digital meeting where you offer freebies for your site. This will require some serious coordination, but it could become newsworthy and attract a lot of people to your site.
Use Viral Marketing to Get the Word Out
Lastly, you can use viral marketing efforts to help get the word out for your website and bring viewers. For example, you could make and distribute stickers that feature your site along with some provocative imagery. These can generate a lot of buzz and bring interested parties (or devilishly curious people) to your service. Direct advertisements on social media or resources for polyamorous people can also help boost your initial population numbers. Your goal should always be to get the conversation started about your company!
Getting people to join your website is going to be a lot of work. However, you have to remember that the polyamorous niche is filled with people who need a good resource for finding romantic partners. Your website can fill the void for them, but you need to get the word out about your website. Using these niche marketing ideas listed here, you can get good roles. Even if you have to outsource your work, it’s possible to get significantly beneficial results.