How to Make a Viral YouTube Video and Grow Your Business
Are you trying to create a viral YouTube video? Some suggest you boost your stats by considering paid signals and buying YouTube views. But creating viral content takes much more than just the accumulation of a high number of views, much so if you are trying to use such content to eventually grow your business using a digital sharing platform like YouTube.
Let us begin by understanding the concept of a viral video.
Table of Contents:
What Qualifies a Viral YouTube Video?
Simply put, it’s a YT video that has suddenly caught the attention of many favorably at the same time. A viral video gets quickly passed around so more can see and enjoy it. It has an infectious quality: people want to consume, copy, and share it, and it has a community spread just like a virus. In other words, “viral” has more to do with how the video has been circulated and distributed than the content.
A viral video usually tends to outgrow the platform it originated on. So, a YT viral video (or parts thereof) may get equally talked of and shared on TikTok, Facebook, Instagram, WhatsApp, or any other platform for social sharing.
Is Any Set Number of Minimum Views or Shares a Video Must Have to Be Declared “Viral”?
The notion of virality is very relative; hence, you will not find a clear cap on the minimum number of shares and views required for anything to go “viral” on the Internet. However, it is safe to say that the content reaches millions of viewers within a brief period of circulation.
Remember that a video only sometimes goes viral the minute it is created. Often, an old video is rediscovered and suddenly shared rapidly in the digital space. What makes a video viral has more to do with how the content resonates with the audience at a particular time and what response it evokes in the viewer at the moment of watching.
What Else Makes a Video Viral?
The engagement rate on any content is vital for it to find a popularity and visibility boost. In addition to views, likes, shares, saves, and comments are all essential stats that add value and visibility to your video. Sometimes the creator’s popularity also matters but in most cases, and the content stands out regardless of who made it. Or should we say it is the content that shoots the creator to popularity and fame because of the audience reception it has found?
Can Anyone Make a YT Video Viral?
In theory, yes. However, as already mentioned, many factors need to be figured out to get a video viral. Thoughtful planning can surely help make viral and fast-trending videos. At the same time, one also needs a dash of luck to go viral. It’s all about making the correct type of video at the right time. After all, millions of videos are getting made and uploaded by the minute on this platform. Any business – new old, big, or small has thousands of competitors here operating with the same aim in mind. It can be a tough job getting your video noticed in such a scenario, let alone get viral.
How Can Creating a Viral YouTube Video Help Your Business?
Going viral can bring considerable benefits to one’s business marketing strategy. When you go viral, you tend to also:
- Amass new followers and subscribers.
- Get more engagement, which boosts the YT algorithms in your channel’s favor.
- Get more audience traffic, which feeds into your sales and leads funnel positively.
- Get a stronger image in your community.
- Have instant growth in social proof that draws organic attention to all your accounts on and off YouTube.
In other words, getting viral is as good as getting your business a highly successful free video marketing campaign. It defines successful connection-building with your audience and lays the foundation for your brand’s continued business and social networking.
What Can You Do to Make a Viral YouTube Video to Grow Your Business?
Although the market is rife with content creators and finding popularity can be challenging, it is achievable. Here are a few pointers to creating popular YT content for the benefit of your business:
- Know your intent
Are you making a video for the sale of making popular videos, or do you have a micro goal behind it? What can the video do for your business and brand growth, and how? In other words, as a creator, be clear about why you are aiming to make a viral video in the first place. As long as you know the point of your video, you will be able to create a clearly thought-out video. Every good video has the following:
- A core idea.
- A way of storytelling.
- The signature style of the creator.
In addition, a good video is produced with the following:
- Good camera skills.
- Proper lighting.
- Maximum noise reduction.
- Several stages of revising, editing, and fine-tuning.
- Study the audience reception scene
Any content has the potential to grow viral but not all content does. Understanding audience psychology is critical to make your video trend. Give the audience what they WANT to see to up your chances at topping the video charts. Some content types evoke audience responses faster than others. These include:
- Humor and jokes
Funny videos that rely on slapstick, comic timing, jokes, and buffoonery appeal to viewers who want laughs to ease daily life’s tensions. If you have the right type of content, you will see your YT video links shared on chats and other social media platforms. Everyone likes to laugh and share a laugh. Prank videos, funny animal or baby videos too find immense popularity on social media for the same reason
If comedy is not your forte, think of content for those who are musically inclined. Music videos have always been popular on platforms like YouTube. Keep in mind that the scope of music videos is as vast as the scope of comedy. Think vocal, instrumental, parody, and playback for animation or photos. The sky’s the limit when it comes to experimenting with music videos.
- Trending Challenges
A more recent phenomenon that has found a strong foothold with the rising popularity of micro-video postings is throwing challenges at each other and to all virtual audiences. Challenges are quick to catch on to, much like the chain mails of the past. Tag others or make one of your own. Follow the trend while it is still in circulation, and your video will also pick up visibility and reach.
- Aim for shorter videos
Although YouTube videos can be hours in length, as consumers, the average audience’s attention span is fast shrinking. With the advent of smartphones, the tendency to scroll up and down feeds is forever on the rise, regardless of which social media platform one surfs. While shortening the video length, do not compromise on the quality of the content you are putting forth. Most viral videos are shorter in size but are also packed with one or more of the following:
- Elements of surprise.
- Food for thought.
- Be relatable and relevant at the right time
In a fast-changing digital world, timing is of supreme importance. Being in vogue at the right time matters. Trends change in a blink of an eye on social media. The process of research, content creation, and video production, on the other hand, needs time when every stage is down thoroughly. It can be hard to be relevant at the right time when you are almost always in a race against time. To be able to create popular videos that have the potential to go viral, you must stay ahead of the game by always keeping yourself updated with news and internet topics. For instance, you can repost an old interview with a popular figure on the day they received an award, or you could do a behind-the-scenes dance in your work attire to join in a te ending dance challenge. The idea is to think wise and keep your audience interested in engaging and unexpected ways. Simultaneously, it would help if you were the trend rather than working hard to follow it.
- Create content with a high shareability quotient
A video goes viral after being excessively shared. So, make something that your audience will connect with enough to share it. It’s vital if you want to create viral posts for your brand. How do you have the shareability of your video? Put yourselves in your viewers’ shoes and ask what your consumers like to share the most. Will they restrict the sharing to only their peers, or will they like it enough to share it with colleagues, friends, families, and kids -in other words, will your content get shared well outside your existing audience reach? It will not only help you figure out the direction and nature of your video, but you will also become more aware of your target audience’s wants and needs – both of which are crucial for shaping your business’s success.
So what makes some content more shareable than others? Although there is no one answer for it, the following type of content does tend to get shared more than others:
- Stuff that brings the viewer’s raw emotions.
- Videos with shock value or unpredictable cliffhangers.
- Videos with Clickbait headers or thumbnail images.
If you figure out a template that has been able to build audience rapport instantly and has grown the scope of viewers for you, try using it more and make similar videos to capitalize on its popularity quotient. However, keep in mind that going viral, by its very nature, is highly unpredictable, making creating viral videos such a coveted challenge for content creators. Templates retain their popularity for a short time, and you must quickly adapt to the changing audience reception as and when needed.
- Stay consistent with your core ideas
While trying to go viral is all about experimenting, keep in mind that you have a business to solidify your reputation for. It demands a certain degree of consistency even as you dabble with different types, genres, and forms of video-making. Stick to your niche and business values while creating your videos. For instance, if you are a fashion brand advocating for animals, do not wear a leather jacket to do a dance challenge. Paying attention to details that build your brand reputation and trust value is essential and should be remembered in your quest to create a viral video. It will not only establish the human side of your brand, but it will also give you a direction for YouTube growth. In addition to sticking to your brand’s work ethic and core values, keep trying to make your videos viral by being consistent in the following:
- The quality of the work you put up for public consumption.
- Your posting schedule draws audiences back to your channel at predictable times.
- Spreading the word about your videos and advertising your business.
- Do not give up
Everyone hopes to go viral overnight, but not everyone can manage it. It can be disheartening to put in all effort and not get the expected results. Because no one mantra works each time successfully, there is no guarantee on what can go viral and when. Your chances of making viral YT content at the very first attempt are very low but it should encourage you to continue to put in your best efforts in every subsequent post you create.
Remember that Rome was not built in a day. Aim at steadily and consistently growing audience reach; who knows, and you may wake up as an Internet sensation soon. As the saying goes, fortune favors those who help themselves. Dream big and work consistently to actualize that dream.
In a Nutshell
Viral videos can be hard to create, although there are any available online to study and use as inspiration. As with most content, something other than what works for one creator may work for another. Sometimes some creators strike gold with a particular format and manage to create several popular videos using the same template. Yet, at other times, the same design of video creation may bring different audience reception results for the same creator.
All of this can be frustrating, but it is essential to remember that anyone from any niche can make viral YouTube videos, and all you have to do is believe you can make one too!