You’ve probably heard that building authority online is important for your business – and it’s true. It not only affects your website rankings but also how many people come to your website. And since your rankings and the number of visitors directly impact each other, building authority is essential for success. Fortunately, it doesn’t have to be that difficult if you follow the steps below.
Trustworthy and Engaging Content
It’s hard to become an authority on any subject or industry if you can’t get people to your site in the first place. This is where content marketing comes into play in a major way. Content is what brings in organic traffic. Think about it. When you decide you want to do something like make banana nut bread, do you search for a company that sells baking products? No, you search for “banana nut bread recipe.” Once you land on that recipe, you might become interested in the affiliate links or the products that the company sells. However, at first, you just want to find a recipe.
This is how most website visitors land on a website. They search for information. When a company provides content that gives them that information, that’s the webpage they’ll go to. If you want people to come to your website, you need to provide that type of content. However, you need to be strategic about the content you provide. You should be trustworthy at all times and make the content as engaging as possible. It should also be relevant to your business.
If you run an advertising company, for instance, writing content like “How to DIY Your Porch Remodel” isn’t going to work out very well. You could always do that on a separate website, but it shouldn’t be on your advertising website.
Be True to You and Your Brand
Always be authentic. Whatever you choose to blog about, be sure you stay true to your brand. This is one of the best and easiest ways to keep your brand tone and strategy constant across all channels and ensure that your readers trust you. If you’re not authentic, it will show through and your audience will feel that you’re not trustworthy. They’ll then move on to someone else.
Utilize Inbound Links
When you have other websites linking to your content, it does a few things. It improves your SEO rankings, which is really important. It also shows readers that you are a source that others look to for information. This alone builds authority.
There are a few good ways to generate inbound links. The first is by providing the content mentioned above. When you do this, other people will want to link to your blog posts. The second is through guest posting on other websites. You can then link to your content and have your content exposed to an audience you might not normally reach.
Another is through an option like Vazoola’s white hat link building service. Such companies help create content relevant to your company and then link to your pages. This is different than black hat link building, which is basically spamming comment sections or adding links that are not relevant. White hat link building is completely legitimate.
Build Your Social Presence
If you’re not a fan of social media, you’re not alone. The good news is that you don’t have to create personal pages if you don’t want to. However, your business needs a social media presence. This provides a great way to not only get your name out there but also share your content and increase your website rankings.