According to data for 2022, one of the most popular social networks has about 2 billion monthly active users and 500 million daily visitors. The audience is constantly growing, and this process is unlikely to stop in the near future. Today we can confidently say that the application (which was previously created for the exchange of square photos) has changed significantly over the past few years and has become a real marketing tool for thousands of large companies and influencers. Competition is also growing accordingly, more and more entrepreneurs and bloggers are coming to Instagram, looking for ways to win the attention of viewers (or customers), increase income and achieve success.
It may seem that the platform is already crowded, and today there is no place for novice authors. But this is far from the truth. If you have the knowledge and know how to put it into practice, then you have many opportunities to grow your own page. You may have already read about Instagram promotion some time ago, but the methods that were relevant in 2020-2021 are no longer so effective. In this text, we will look at how to build a growth strategy in 2022. Keep reading!
- Collaborate with creative authors. Regardless of what goals you pursue online, collaborations can be a great way to spread information about your account. Influence marketing has been the main trend in promotion for several years now, and it has many advantages. Collaborations are a way to express yourself and make your page more visible. What do you need to do for this? Find bloggers who create posts on related topics and have at least 1000 subscribers. This is necessary in order for the cooperation to be mutually beneficial and bring excellent results. If you want to collaborate with bloggers, and not buy ads from them, then you need to make sure that you also have good statistics.
But what if you don’t have subscribers? Absolutely all new authors do not have regular viewers at the initial stage. But that doesn’t mean you have to wait a few months before using this tool. It is enough to turn to a trusted advertising company that offers to buy real Instagram followers. This will give you more freedom – you will feel more confident, and the account will look presentable. Are you ready to cooperate? Then write to the blogger you have chosen and offer him a mutually beneficial deal. If you already have an audience and your post feed is filled with interesting content, you won’t get rejected.
- Use Reels. Last year, the developers of the application introduced a new format for submitting information – short Reels clips. They are similar to videos from TikTok, which have become especially popular over the past few years. Now Instagram users spend about 20% of their time watching short clips on the web. What does it mean? If you are not ready to change your social strategy radically and want to make only one or several changes, then pay special attention to Reels.
Users spend about 20% of their time watching Shorta
This format is becoming more and more popular every day, and algorithms are working to ensure that they get into recommendations more often than regular posts. This works as motivation for bloggers – you shoot useful or entertaining high-quality clips, and algorithms show this format to a large number of viewers.
- Try paid services. If you feel that something is going wrong and the growth in the number of new subscriptions has stopped (or it didn’t happen at all), then pay attention to the paid services offered by advertising companies. At the same time, you don’t have to implement this into your strategy on a permanent basis – you can take the opportunity to buy instagram followers only once or choose a weekly package. The second is especially convenient – you will regularly receive new followers who can show real activity on the page, like and comment on publications.
To properly use the advertising budget, make sure that you are buying accounts of real people, and not bots or fakes. This will allow you not to lose money and remain satisfied with the use of paid services.
- Create a complete and effective bio. Your biography is an important factor that affects the growth of the number of subscribers. Any methods of promotion will not work as effectively if the name and header of the profile are uncorrected. You need to make sure that the biography is relevant and understandable so that users who are purposefully looking for you on the web can do it simply and subscribe.
Can you write keywords in the name or header of the account? Great, do this to increase the visibility of the account. Don’t forget about the description – here you have to give the maximum information about the profile so that the visitors of the page understand where they are. But that’s not all – keywords give ranking signals to algorithms that present your account to a larger number of potential viewers.
- Use hashtags wisely. Tags are a simple and easy way to increase reach, but you need to know how to use it correctly. The platform makes it possible to post about 30 different hashtags for publications and 10 for Stories, but there is no need to use so many. Choose 5-7 most effective keywords that can help your posts get into recommendations. Do not use those that are high-frequency – this is inefficient for fresh accounts. Narrowly targeted tags send more accurate signals to the algorithm, making it clear what your content is about. Try it in your social strategy!