It’s 2020! So, brands should take their website design strategies seriously! A website is usually the initial reference point for online users, who’ve come across a new brand. If they like navigating a website, then they will follow the brand’s social media profiles as a natural fall out. On the other hand, if they don’t like the navigation experience, they will bounce off from the website at the earliest.
As 2020 is settling in, it is bringing new web design trends and goals that brands need to stay aware of. There have been some remarkable advancements in the display technology for most devices that online users use for browsing through web content. And if today, web designers want to go a little more prominent on colors and loud on text, they would succeed than fail. In fact, it is a time when web designers can enjoy interesting tweaks in web design strategy. To know more about this, you can check out BigDropInc.com.
The Best Web Design Trends of 2021
Some of the trends, for instance, gradients, are back again. And now it’s all about dynamic gradients. So, if the flat design takes a backseat, then in 2020, it will have no future. Dynamic gradients have the potential to occupy the entire space, at least in 2020, and even in 2021.
On the other hand, we have pioneers like Apple and Google, that supports flat design. And that might result in an interesting blend of colors and depth in 2020, in a minimalistic way. In the past few months, it became evident that flat design accommodates more energetic and deeper color tones. One can get experimental with it when there’s a need for it.
The eCommerce websites are gaining popularity
Today, eCommerce is a huge section, and eCommerce websites are becoming highly popular! Website designers here are trying to give the online customers precisely what they need when it comes to interface and user experience. They also provide apt visual appeal. The best eCommerce design patterns for 2020 and 2021 are mostly to concentrate on simplicity, navigation ease, speed, and usability. The faster a customer can browse through an eCommerce website, make a purchase, pay, and leave the website, the better it is for the website and the customer. So, web designers can tweak as many trends they want, but it is necessary to cater to the basic requirements.
The other essential web design trends to watch out for in 2020 are:
Simple design and bold colors
Today, the brands are trying their best to emerge visible and prominent amongst a sea of other market players. Hence, more websites are keen on using bright colors and bold characters. One can mull about supersaturation. The deep and brilliant colors are immersive. They also grab maximum attention, and that’s what most online brands want.
Today, most of the brands have safe web designs! So, to go against the trend suggests a brand is keen to experiment. It also shows that a brand is progressive and is completely comfortable in portraying a different, distinguished, and an eccentric personality. And this distinctive element, along with the quirkiness, results in an increased brand loyalty. Today, the majority of device screens are embracing the IPS technology. And that is a huge step towards making bold colors stand out impressively, for the world to enjoy the same.
Animations, dynamic illustrations, and integrated GIFS
The trend of video content became popular in 2017. However, the sluggish page load issues are creating a hindrance. Slow page loading often makes a website lose its users. Motion graphics are highly popular with readers all over the world. Is there anything that is replacing videos? Yes, and it’s getting replaced by animation. There are a few ways in which animation technology can bite, such as:
- There can be the mouseover effects.
- There could also be a transition between the parallax and page scrolling.
- Mobile animation.
The motion graphics can take much lesser time to load in comparison to the motion graphics. These motion graphics go a long way in adding the desired jazz and persona to a brand’s entire look and feel. Also, when web designers execute this correctly with custom illustrations and GIFs, it can assist in demonstrating the brand’s story in a better way. The brand storytelling evolves significantly. The brand looks more confident to the audience.
Mobile animation takes center stage here! The mobile-first was a web design trend for some time. And right after the mobile technology boom, today, it has the chance to carry on the drive for mobile animation in 2020. The trend is all set to see a new paradigm in the years to follow. On the other hand, illustration can make it simpler for brands to explain the ways to use their brand easily to customers. Also, the eCommerce sites can make use of the custom illustrations for helping the online shoppers move through each product page and check the way the product works. They can also figure out the way to use shopping carts and filters.
Also, the more serious brands can opt-in for custom illustration and animation for adding a little bit of fun to the website. It also helps to retain the reader’s attention on the webpage. With several advancements in the AI, web-based, as well as the big-data technologies, 3D effects, and animation, the data visualization is less bland and stringent. One of the significant stipulations with animation is that one has to get careful about the mobile site visitors. Based on the nature and size of the device, it might get complicated and sometimes impossible to offer a similar experience for mobile customers. Web designers can come up with various ways to make use of the animation technologies to make the brand and customer bond stronger.
The asymmetric layouts
Today, the majority of the website have neat bland fields and grids. They are playing it safe. Well-arranged webpages are useful. However, in 2021 the asymmetrical trend is gaining prominence as it gives the website the required percentage of enthusiasm, fun, and character.
Personalized websites are leveraging this trend to a great extent. The broken grid-format is much popular and appealing because of its innate uniqueness and assertiveness. However, it is necessary to use this trend in your favor very carefully.
If your brand has ample live content, then the asymmetric layout might not work for you! It can result in chaotic user experience, and you might lose users. Hence, if your website has more live content, say yes to a more well-defined, customized design. That is what will keep the users happy and content.
The trick to have a great website design is to get the symmetry in balance! And if you want the asymmetric layout to be in balance, it is necessary to make sure that the web pages aren’t heavy in any way or any section. Making use of big and high-definition images is perfectly fine. But you must balance it correctly with space, text, and various other aspects.
Regardless of the complexity of the website design, the viewer always looks at the more prominent on-page elements right at the start. After that, they shift their attention to various other allied parts.
It is one of the essential trends that web designers need to delve in! Recently, online brands need to decide if they want a desktop-only or a mobile-only website. And the website designs must get the sites configured. It will help them to know about the device which users are resorting to. Hence, the user can get directed to a single website version that caters to their device size.
The fact that people use their mobile more for browsing became official in 2017. But people were using their mobile devices, even before that. Hence, an intelligent CSS grid provides a stunning choice for flexing one’s website in various versions to cater to a person’s device screen size. And if you think from the end-user’s point of view, it is one of the essential responsive design trends recently.
The mobile traffic rates today outshine desktop traffic volumes. It is the same across the globe. It is interesting to note that Google carries on explaining its bias towards mobile-friendly websites, and that explains why the mobile-first website is essential.
The CSS grid is one of the recent developments in responsive web design. It makes sure that an online visitor has a high-end user experience while navigating a website, regardless of the type and size of the computing device they are using. This layout enables the website owners to manage the content in columns and rows which complement the user screen size. It ensures that there is maximum user engagement as well.
These are some of the essential trends in website design technology in 2020. Web designers can abide by these trends and come up with the best strategies. It will help the websites to rank better and also offer a pleasant user experience.