Data Collection on Dating Sites: What You Need to Know

Data Collection on Dating Sites: What You Need to Know

While it is true that online dating has the edge over traditional dating, there is a downside that involves sharing your intimate information with the matchmaking services you use. Not all, but most Matching & dating sites and apps rely on the information you provide to run their business. Some use it to suggest the best matches, while others use it for targeted advertising and to make money. Ultimately, the choice of the dating site will matter a lot in determining how safe and secure your data is.

Which Groups of Daters Are Most Concerned about Collecting Data?

Everyone seems worried about sharing their location and intimate personal details with online dating sites, but married people looking for affair dating are usually more concerned about how their information is stored and protected. Similarly, mature singles who are returning to the dating scene are often skeptical about dating collection by these online services. That is why platforms targeting affair dating keep a close eye on their privacy policies so that users can feel their data is secure. As most sites are now moving away from advertising and relying more on paid upgrades and subscription revenue, wives seeking married dating or single parents returning to dating should know their data is safer than it used to be.

How Much Data Dating Services Collect about Their Users?

It usually depends on the quality and reputation of a dating site, but most of them collect a variety of highly personal data and often retain it indefinitely. It may include text conversations with other members, photos, videos, and info on sexual orientation, gender, religion, political affiliation, location, ethnicity, body type, desire to have children, and beyond. Some platforms also collect data related to preferences in a partner – they achieve it with the help of filters or by utilizing powerful algorithms that keep an eye on users’ every swipe.

Today, an increasingly large number of dating sites encourage you to join through Facebook, Instagram, or other social media sites. This option allows those sites to access thousands of additional data points, including who your friends are, what you like online, and what kind of content you have been viewing. Speaking of sensitive information, the top on the list is your location. Dating sites collect your location data because they claim to need it for recommending relevant matches nearby.

This means that whether you use an app-based platform or you are on a website-based service, know that dating services will have a bunch of your data. Plus, a website data tracker can help reveal the URLs you visit while exploring a dating site. The information is then used for a positive result from the matching service, which is harmless as long as the site that is used has a high trustworthy reputation.

How Dating Sites Use the Collected Data?

Providing better services for finding partners is a key point, exactly for which the entire data collection is started. That is why choosing a reliable, authentic, and reputable dating site becomes even more important. An authentic site would use it for the following purposes:

  • To Improve Customer Experience

A good dating site uses your info to improve customer experience. For instance, they access your location data to help you find someone in your local area. How precise the data tracking is, varies from site to site, with the opportunity for members to share or indicate themselves their current city and country. 

Some dating apps would show even more granular location info – they allow you to find out users who may be only a few feet away from where you are. It means you can find people in the same town or even on the same floor of your apartment building. And with data about your preferences in a partner, such matches will inevitably lead to a real date

  • To Update Algorithms

Dating sites work on algorithms to fetch you the most relevant matches, and the data you share will have a huge impact. They constantly upgrade algorithms considering your personal information as well as who has liked you on the platform and how you use the service. The algorithm is updated considering why your profile is “Liked” or “Not.”

They also consider preferences you share with them, which allow the sites to introduce new filters and help you find accurate matches. That is why some sites allow you to filter results based on body type, ethnicity, and religious background, and others do not.

  • To Secure Users

Security is an important concern for online daters, and these sites and apps augment using your data. For instance, they use your photos and screen your data using AI to ensure better security. Some sites preemptively screen images and block everything that might be considered lewd. Such steps help increase customer satisfaction and allow them to browse a site with confidence.

Profile identification, implementing fraud and spammer tracking systems, blocking inappropriate content – all this is possible thanks to preliminary data collection and previous user experience.


Today, people do not mind mining dating sites and apps for love, and they even do not mind becoming a premium member to enjoy additional matchmaking services. Over 30% of US adults are using those online platforms and would continue to do so until they find a partner. Being on an authentic dating platform would help keep things safe and secure with the most positive outcomes possible.