In the dynamic realm of online retail, mastering the art of email marketing e-commerce is a non-negotiable if you’re aiming for triumphant success. With consumers inundated by digital noise, the strategic application of email marketing holds the key to capturing their attention, fostering engagement, and driving sales. In this article, we’ll delve deep into the realm of e-commerce email marketing to uncover the strategies that can set your online business on the path to sustained growth and profitability.
The Power of Email Marketing Strategy for E-commerce
Email has emerged as a cornerstone of email e-commerce, serving as a direct line of communication between your brand and your customers. By crafting a well-defined email marketing strategy for e-commerce, you tap into the potential of personalized, targeted messages that resonate with recipients on a personal level. Let’s explore some of the most effective techniques to maximize the impact of your email marketing e-commerce efforts.
Segmentation: The Foundation of E-commerce Email Marketing
Effective email marketing e-commerce begins with segmentation – the art of dividing your email list into distinct groups based on shared characteristics. This could encompass past purchase behavior, browsing history, demographic data, and more. By tailoring your emails to specific segments, you ensure that your messages resonate deeply with each recipient’s preferences and needs.
For instance, a customer who frequently purchases athletic wear should receive emails showcasing the latest activewear collections and fitness accessories. Conversely, a shopper who favors elegant evening attire should be greeted with emails highlighting new arrivals in formal wear. This precision in segmentation adds a personal touch that bolsters engagement and conversions.
Compelling Content: The Heartbeat of E-commerce Email Marketing
At the core of every successful email marketing e-commerce campaign lies compelling content that piques interest and drives action. Whether you’re sending product updates, exclusive offers, or informative newsletters, the content should resonate with your target audience. Utilize engaging visuals, persuasive copy, and clear calls to action to guide recipients toward desired actions.
For instance, an email showcasing a limited-time discount on products a customer has recently browsed can be a powerful trigger for conversion. Including customer reviews and user-generated content can also foster trust and authenticity, encouraging recipients to take the next step.
Automation: Elevating E-commerce Email Marketing Efforts
The dynamic landscape of e-commerce email marketing often necessitates timely communication that matches various customer touchpoints. This is where automation steps in, streamlining your efforts and ensuring that the right message reaches the right person at the right time.
Abandoned cart emails are a prime example of how automation can significantly impact conversions. When a customer leaves items in their cart without completing the purchase, an automated email can be sent as a gentle reminder, often accompanied by a special incentive to prompt them to finalize the transaction. This simple yet effective strategy can recover potentially lost sales and bolster revenue.
Personalization: The Cornerstone of E-commerce Email Marketing
In the era of hyper-personalization, a one-size-fits-all approach to email marketing e-commerce falls short. Consumers expect content that resonates with their individual preferences and behaviors. By leveraging data to craft personalized emails, you create a sense of exclusivity that deepens customer loyalty.
For instance, sending a birthday email with a special discount or personalized product recommendations can make customers feel valued and appreciated. Implementing dynamic content that adapts based on user behavior further enhances the personal touch, contributing to higher engagement rates.
E-commerce Email Marketing Tips to Boost Sales: Harnessing the Power of Incentives
In the quest to drive sales through e-commerce email marketing, incentives play a pivotal role. Offering exclusive discounts, limited-time promotions, and early access to sales can create a sense of urgency that compels recipients to take action.
Consider sending a “VIP Pre-Sale” email to a select segment of your audience, granting them access to a sale event before it’s made public. This strategy not only rewards loyal customers but also fosters a sense of community and exclusivity, prompting recipients to make purchases they might have otherwise delayed.
Conclusion: Elevating Your E-commerce Success with Email Marketing
In the modern e-commerce landscape, effective email marketing e-commerce strategies can make the difference between a struggling business and a thriving enterprise. By focusing on segmentation, compelling content, automation, personalization, and strategic incentives, you can unlock the true potential of your email marketing efforts.
Remember, every e-commerce email marketing campaign should be driven by a clear understanding of your audience’s preferences and behaviors. Regularly analyze the performance of your campaigns, tracking metrics such as open rates, click-through rates, and conversion rates to refine your strategies and ensure consistent growth.
In essence, email marketing e-commerce is a dynamic realm that requires continuous adaptation and innovation. By mastering these strategies and aligning them with your business goals, you’ll be poised to achieve e-commerce success that resonates long into the future.
AI Tools can generate high-quality digital human model images that help fashion brands reduce waiting time, save cost, and improve diversity.
n an industry where trends come and go, one emerging trend is here to stay: artificial intelligence. Yes, you heard it right! The fashion world is no stranger to change, but this latest shift might just be its most transformative yet. AI-generated models – both women and men – are beginning to replace humans on the runway, online catalogs, even in advertising campaigns. This technological revolution doesn’t merely pose a question; it’s already providing answers. Are AI-Generated Models replacing humans in the fashion industry? Undeniably so.
While some may view this as unsettling news for human models everywhere, others see endless possibilities that could redefine what we think of as ‘fashion’. It’s time we buckle up because this ride through digital transformation promises to be anything but ordinary.
The Rise of AI-Generated Models
The fashion industry, known for its relentless pursuit of the new and cutting-edge, has started to embrace a tech-forward trend: AI-generated models. This development signals an unprecedented shift in how we perceive beauty and present products.
- Cost-effective: Unlike human models who require payment, accommodations, or travel expenses, virtual counterparts are more budget-friendly.Human Model CostsAI Model CostsTravel$0Accommodation$0PaymentDepends on use
- Easily customizable: Artificially generated models can be altered with ease to suit any aesthetic or concept without restrictions of real-world physics.
- Change outfit color
- Alter body proportions
- Modify hair length/style/color
- Availability: With no need for rest or scheduling conflicts, these digital entities provide constant availability.
- No sickness leave
- No personal issues affecting work
- Work round-the-clock
As this technology continues to evolve and improve, it’s clear that the rise of AI-generated models is just beginning. How far will it go? Only time will tell if these digital inhabitants fully replace their flesh-and-blood contemporaries in the fashion world.
How AI is Revolutionizing the Fashion Industry
The fashion industry has always been a hotbed for innovation and creativity. Now, Artificial Intelligence (AI) is making waves in this sector. Let’s dive into how it’s changing the game:
- Personalized Shopping Experiences
- AI algorithms analyze customer behavior to provide personalized shopping experiences.
- Predicting Trends
- Using data analysis, AI can predict future fashion trends.
- Inventory Management
- With intelligent forecasting, businesses can manage inventory effectively.
Here’s a table that outlines how these changes have an impact on different areas of the fashion industry:
|Customer Experience||Personalization enhances customers’ overall shopping experience.|
|Business Operations||Efficient trend prediction and inventory management streamline operations.|
|Design Process||By identifying patterns and trends, designers can create pieces that are more likely to succeed in the market.|
Finally, here are some key numbers that highlight AI’s influence in the industry:
- According to IBM, retail businesses using AI for supply chain planning could potentially reduce forecasting errors by up to 50%.
- Boston Consulting Group reports companies utilizing personalization strategies see sales gains of 6%-10%, two to three times faster than other retailers.
This transformation brought by AI paints an exciting picture for both consumers and retailers alike in the world of fashion.
Benefits of Using AI-Generated Models in Fashion
AI technology is shaking up the fashion industry. Here’s how:
- Cost Savings: No need for expensive photo shoots or model fees.
- Flexibility: Change clothing, hair color, body shape – you name it! AI models are super flexible.
- Diversity and Inclusivity: Create models of all shapes, sizes and ethnicities. Representation matters!
Here’s a quick comparison between traditional and AI-generated modeling:
|Traditional Modeling||AI-Generated Modeling|
|High costs (model fees, photoshoots)||Low cost solution|
|Limited flexibility (depends on model)||Unlimited flexibility|
|Limited diversity representation||Promotes diversity and inclusivity|
Let’s take a closer look at these benefits.
- Cost Savings: Hiring models for photo shoots can be pricey. Paying photographers, makeup artists, stylists – the list goes on! With an AI model? All you need is some decent software.
- Flexibility: Want to change your model’s outfit after the shoot? Tough luck with a human; easy-peasy with an AI!
- Diversity and Inclusivity: It’s time we saw more diverse beauty standards in fashion media! With AI-generated models, that becomes possible.
In conclusion: cheaper options plus more flexibility equals less headaches for fashion brands!
Challenges Faced by Human Models in the Fashion Industry
- Unpredictable Work Schedules:
- Human models often have to deal with erratic work schedules.
- They might be required for shoots at odd hours, and there is no fixed timing.
- Physical Strain:ConcernsDescriptionStrict DietModels need to maintain a certain body type which involves strict dietingIntense Exercise RoutinesPhysical fitness is a must which leads to rigorous exercise routines
- Financial Insecurity:Not all models earn high salaries. The income can vary greatly depending on factors like location, level of experience, and type of modeling.
- Short Career Span:The career span for human models usually ends early due to the industry’s preference for youth.
- Psychological Pressure:Constant scrutiny about appearance can lead to severe mental health issues such as depression or eating disorders.
- Lack of Representation:Many aspiring models face discrimination based on their race, ethnicity or size leading to lack of diversity in fashion industry.
Exploring the Impact of AI on Fashion Photography
AI has significantly transformed fashion photography. Here’s how:
- Cost Reduction: Utilizing AI-generated models can reduce the need for human models, makeup artists, photographers, and even location costs.
- Elimination of Location Constraints: With AI, photoshoots aren’t bound by geographic constraints. Shoots can occur anywhere, anytime without logistics hassle.
- Quick Turnaround Time: The time to create and modify images is considerably reduced with AI tech.
Let’s outline these impacts in a table:
|Cost Efficiency||Fewer people involved means fewer expenses|
|No Geographic Limitations||No travel or location arrangements necessary|
|Speedy Results||Quick creation and modification of images|
However, it’s not all positive. There are also challenges that come with this shift towards AI:
- Job Displacement: Human models may lose jobs as more companies adopt AI alternatives.
- Lack of Authenticity: Some critics argue that nothing beats the authenticity a real model brings to fashion photography.
- Reliance on Tech: Over-reliance on technology could potentially limit creativity and spontaneity in shoots.
These potential drawbacks remind us that while technology offers new opportunities for efficiency and innovation, there will always be trade-offs to consider.
AI-Driven Virtual Try-On: Changing the Way We Shop Online
Shopping online is always a gamble. Will it fit? Does the color match the picture? AI-driven virtual try-on technology is changing that game, making shopping easier and more accurate.
- Size Accuracy: With your measurements inputted, these tools generate an avatar that tries on clothes for you. The result? A perfect fit every time.
- Color Matching: Ever bought something only to realize it didn’t look like the online image? Virtual try-ons give a realistic representation of color and texture.
- Saves Time & Reduces Returns: No more returning items because they don’t fit or look right. You know what you’re getting before hitting ‘buy’.
How It Works:
- Measure Yourself: Use an app to take your measurements.
- Build Your Avatar: Input measurements into the tool to create a 3D model of yourself.
- Try it On: Choose clothing items and see them on your avatar in 360° view.
|Accurate Sizing||Requires App Download|
|Realistic Colors||Needs Precise Measurements|
|Fewer Returns||Limited Clothing Options|
This technology isn’t just future talk – many companies are already implementing these features with great success!
YouTube, a well-known social media platform created by Steve Chen, Chad Hurley, and Jawed Karim, explicitly known for the videos, has a good role in this digitalized era. From simple videos to YouTube shorts to monetization, it is developing and providing the audience with a reason to use it. The videos are available almost in every field, whether education, business, promotional videos for brands, entertainment, or others.
With monetization’s advancement, people earn significantly just by creating videos and uploading them according to YouTube’s algorithms. One of these algorithms includes engagement for recommending videos with high visibility to the audience. The engagement can be done in several ways, such as an increase in likes, dislikes, views, or comments. This article will elaborate more about the likes and how to get them.
Before knowing what one should do and what not, let us first understand the reason for asking for likes on YouTube videos:
Why do YouTubers ask for likes?
People misunderstand that YouTubers ask for likes just to get paid based on their videos. Clicking the like button doesn’t make them earn money directly. They do not get paid according to the number of likes on their videos.
Clicking the “like” button does help them by showing their videos in search results, which will further make more views and ad visibility, providing revenue for that YouTuber. Another reason to ask for likes besides leading in the search results is to go ahead with the recommended videos on the side of your video and your YouTube homepage. Those videos are all based on engagement. If a video has lots of likes, dislikes, views, or comments, it will go to the feed of random people and appear on people’s home pages; that’s why all the YouTubers are hoping to get likes on videos.
After knowing why they ask for likes, let us understand the dos and don’ts of asking for likes on YouTube.
Dos and Don’ts of Asking for Likes on YouTube
You must have noticed that the creators generally ask you to like their videos and subscribe to their channels. This practice is common in almost all the videos on YouTube. Whether we talk about YouTube shorts or long videos, people ask in the middle or at the end of their videos to give a thumbs up to their content. It sometimes becomes annoying to both the creator and the viewer.
Today, with the help of this article, let us understand how to ask for likes on YouTube videos without annoying the audience.
- Ask at the end of your video:
The most important thing to consider while asking for likes on YouTube is asking for a genuine review. One can analyze only when they have watched the video till the end. So always ask at the end of the video so that the audience gets the reason to push that button.
- Be polite
The audience has the choice to give a review. You cannot force them digitally to press the like button. If you want them to be a part of increasing engagement of your video, then the only means is using polite language that attracts them and indirectly makes them push to provide likes on your videos.
Additionally, to increase engagement, you can take the help of FBPostLikes.com. They provide a real audience by delivering likes, views, and comments, positively impacting YouTube algorithms. Get YouTube likes from them in a blink of an eye after choosing the right package. Pay for it, and you are good to go!
- Offer incentives
Offering rewards or gifts in exchange for subscribers or likes started during COVID-19. It had an impressive effect in increasing engagement, and you can also use the same practice now. You can start giveaways in a way that offers to the lucky users, the first 5 people commenting on the video, the first 10 likes, or any other offers. Motivating people can work for you and provide genuine likes and comments to your video.
- Explain its importance
As I already discussed, we do not know the value of likes on a particular video. If you explain to them while asking for a liking for what purpose we need, they can understand and provide you with a thousand likes. You can fulfil your aim to get more and more likes after being acknowledged. So start telling them pressing the like button, which does not take more than two to three seconds, can provide you engagement. It also provides motivation and power to you to make more interesting videos.
- Ask for feedback
You can take an indirect action without asking them to like the videos. You can ask them for feedback on the video and what scene you like the most. Additionally, you can also ask a question at the end, which will increase comments, and the person ready to comment will probably press a like button too.
- Encourage sharing
Sharing videos with your friends and family is also a good idea to increase likes on YouTube videos. People generally share with those people who they know will enjoy watching the video and probably the chances of having more likes. And in the matters of family and friends, they take it seriously too. You can only take the help of your friends and family to provide likes and engagement to your video. So add some content about sharing at the end of your video to increase likes on the videos of your channel.
- Sharing your video on other platforms
If you are active on different social media platforms, then sharing the content on other platforms published on YouTube can be a good way. As it is unimportant, the person subscribing to you on YouTube is also a part of Instagram, Facebook, or any other social media family. You can transfer your audience, which was not a part of the YouTube family, and ask them to provide likes. It will indirectly increase your subscribers and views also.
- Adding animations
It is another method for asking for likes on YouTube videos. People love watching animated videos made with cartoons of some human characters. You can take advantage by showing the animations of clicking on the like button and some beautiful things happening after that. It can give them a direct version of what you want and perform indirectly. This can be a unique and creative idea.
- Obsess over likes
You must always keep in mind that you must not get stuck significantly on likes. Thinking of having just likes, whether there are fewer views, can negatively impact your channel. Likes are to provide engagement, which you can do in other ways, like increasing views or comments, so promoting some practices that can increase the number of comments can also be done.
- Ask too often
You must not always ask in all your videos to press the like button. It sometimes seems annoying to the audience and can cause them to lose interest in your videos. Moreover, repeatedly asking in the same video, i.e., starting, middle, and end, to just tap the like button is wrong. It is genuinely affecting your channel negatively. Just for likes, you can lose your audience too.
- Buy likes
One common thing is buying the likes. To increase engagement, people have made a business of providing likes in exchange for money. And people also believe them. Generally, fake reviews and likes can negatively affect your channel algorithm. So don’t prefer having instant results. Work with some patience and grow your subscribers and increase likes organically. It can lead to a perfect height as a creator in the future, but if you take the aid of FBPostLikes, it can be a complete game changer for likes on YouTube videos.
Back to you
If you are a YouTuber or a creator, you must never forget the above points. As you know, YouTube is software based upon some algorithms inserted by humans only. And the person who has made YouTube has also mentioned how YouTube works. You can do the encoding part of those points only by having practical exposure to publishing the content. We have made it easy for you. All the hit and trial methods are here, and from that above information is made.
The manner of asking for likes on YouTube videos is a small part of learning YouTube algorithms. And all the maximum possible interpretations are listed above. So if you are making high-quality and unique content and still suffering with the number of likes that should come, you must read this article once. It is self-evident that you’ll learn something new from this. If you like this content, comment below your favorite part of the article.
The Upside of RTB Programmatic advertising essentially refers to the automatic buying and selling of digital ad space using technology platforms. This method allows brands to reach targeted audiences more effectively and at a larger scale. It also enables publishers to monetize their content more efficiently and boost revenue.
This is a significant evolution from traditional ad purchasing, which was typically done manually and involved one-to-one transactions — a process that was time-consuming and resource-intensive. In contrast, programmatic advertising uses technology to optimize campaigns and budgets in real time, delivering more personalized ad experiences across platforms.
Real-time bidding (RTB) was initially introduced in the early 2000s by Brian O’Kelley at Right Media. After understanding the challenges brands faced in securing large-scale deals with digital publishers, O’Kelley knew automation was the answer.
With the establishment of RTB, the landscape of programmatic advertising changed forever.
As the domain of programmatic advertising continues to expand — with expenditures reaching $96 billion in 2021 — RTB remains a key strategy for both brands and publishers. The programmatic advertising market size is expected to grow to $19.12 billion in 2027. Wow! Many recognize that for launching a variety of data-driven campaigns in secure, brand-compatible environments, RTB is a top choice.
In this guide, I will enhance your understanding of RTB programmatic buying by exploring:
- The Concept of Real-Time Bidding (RTB)
- The Mechanics of Real-Time Bidding
- Distinguishing RTB and Programmatic Direct
- The Advantages of RTB
- Defining Real-Time Bidding
So, what is RTB in the context of programmatic advertising?
Real-time bidding involves a virtual auction where advertisers bid for ad placements in real time. The bidding is typically done per thousand impressions (CPM). Advertisers with relevant offerings compete for inventory to reach the audience of publishers, and those with the highest CPMs secure the available slots.
How does RTB differ from programmatic advertising? RTB is simply one method to purchase programmatic ads. Programmatic ads can also be bought through:
- Programmatic direct deals, established directly between individual publishers and advertisers
- Programmatic guaranteed deals, which offer fixed impressions at a set price
- Private marketplaces (PMPs), which are RTB auctions by invitation only
Although RTB is not the only solution for programmatic advertising, it is one of the most favored due to its cost-effectiveness and scalability across various publisher properties.
Comparison of Programmatic Advertising Methods
|RTB||Virtual auctions where advertisers bid for ad placements in real time||Cost-effective, scalable, precise targeting||Less premium placements compared to Programmatic Direct|
|Programmatic Direct||Deals negotiated directly between an individual publisher and advertiser||High-quality, premium ad placements||Less scalable, potentially more expensive|
|Programmatic Guaranteed||Offers guaranteed impressions at a fixed price||Guaranteed impressions, predictable costs||Less flexibility, potentially higher costs|
|Private Marketplaces (PMPs)||Invitation-only RTB auctions||Exclusive access to premium inventory||Limited scope, potentially higher costs|
Understanding How Real-Time Bidding Works
RTB programmatic advertising operates using a key set of technology platforms, including:
- Demand-side platform (DSP): A type of software used by brands to buy programmatic ad units from publishers.
- Supply-side platform (SSP): A software used by publishers to sell programmatic ad units to advertisers.
- Ad exchange: A platform that connects the DSP and SSP, where the actual programmatic transaction takes place.
Here’s a step-by-step breakdown of how an advertiser might engage in the RTB media buying process:
- The advertiser uploads their campaign creatives and customer data to their DSP.
- The advertiser sets its CPMs based on its budget and campaign objectives.
- A reader lands on a publisher’s webpage that hosts an ad unit that needs to be populated.
- The ad exchange initiates a programmatic real-time bidding auction to fill the ad unit.
- The ad exchange aligns the data from the advertiser’s DSP with the data from the publisher’s SSP to identify the most suitable placement for the reader.
- The advertiser with the highest bid wins the ad unit. Their creative is sent to the publisher’s SSP and displayed to the reader — all in a split second.
Differentiating RTB and Programmatic Direct
When exploring real-time auctions, many advertisers might ponder, “How does RTB differ from programmatic direct?”
Programmatic direct, like RTB, is a type of programmatic ad buying. The main difference is that programmatic direct deals are negotiated directly between a publisher and an advertiser. While it’s not a form of traditional advertising, the ads are distributed programmatically through the aforementioned platforms, not manually.
In contrast, RTB operates on a much larger scale, with potentially thousands of advertisers competing for a single publisher ad unit at any given moment. For this reason, RTB tends to be more affordable and easier to implement, but programmatic direct can yield more high-quality, premium ad placements and collaborations.
The Benefits of RTB
RTB programmatic advertising offers several advantages for brands aiming to broaden their reach and optimize their budgets.
The primary benefits of RTB media buying include:
- Scalability: RTB allows advertisers to execute potentially thousands of campaigns in real time from a single platform: their DSP.
- Expanded reach: Advertisers can use RTB to automatically place ads across a variety of publisher properties without having to manually oversee the process.
- Cost-effectiveness: As advertisers can set their CPM bids, they ensure they never overpay for ad inventory.
- Precision targeting: Ad exchanges utilize customer data from publishers and advertisers to instantly identify the right audience for each campaign.
RTB and programmatic advertising will continue to provide new avenues for advertisers to boost awareness, consideration, and conversions. As reported by eMarketer, programmatic display ad spending grew 29% from 2020 to 2021, and it will soon represent over 90% of all digital display ad spending — an all-time high.
Understanding programmatic advertising can indeed be a complex task. Thus, we aim to clarify the distinctions among the three primary forms of programmatic advertising: Real-time Bidding, Private Marketplace, and Programmatic Direct.
How does real-time bidding work?
Real-Time Bidding is an automated auction process, allowing advertisers to compete for the opportunity to deliver personalized ads to their target consumers.
These ads are created based on a user’s browser cookies, reflecting their online history. This enables advertisers to more accurately target audiences who have shown interest in their offerings.
In making these bidding decisions, advertisers employ technology that merges data about the webpage and the user. Factors such as the webpage’s URL, its content category, the ad space location, and the user’s browser cookies all contribute to the determination of an ad’s value to the advertiser.
While Real-time bidding tends to be the most budget-friendly type of programmatic advertising, it provides the least amount of precision for both publishers and advertisers. Despite this, RTB is the largest form of programmatic advertising, serving billions of impressions daily. The majority of programmatic purchases occur here, given the vast number of advertisers vying for RTB inventory.
How do PMPs work?
Private Marketplace, or PMP, refers to an exclusive real-time bidding auction where one or several publishers invite a select group of advertisers to purchase their inventory.
In PMP deals, the advertiser eliminates intermediaries, bypassing exchanges and server-side platforms entirely. Advertisers can access premium sites at lower costs compared to programmatic direct, with the certainty of knowing exactly where their ads will be displayed.
Typically, PMPs are administered with an Insertion Order (IO), a contract detailing the inventory’s price and the ad’s duration.
Unlike fixed CPM models, the Cost per Mille (CPM) in PMPs is usually variable, meaning the advertisers don’t pre-agree on a CPM rate.
PMPs and Programmatic Direct each offer distinct benefits for publishers and buyers. Publishers gain better insight into who is serving ads on their sites, and they can command higher prices for their space. However, to justify the increased cost, buyers seek privileged access to the supply. Essentially, they aim to reach their target audience ahead of their competitors.
How does programmatic direct work?
Programmatic direct is slightly different to PMP deals. Programmatic Direct is direct-sold, guaranteed inventory, that unlike PMP deals doesn’t require human intervention to run.
However, Programmatic Direct is actually a more manual process than PMP deals.
This is because deals are made on an individual basis, where a publisher’s sales rep negotiates the arrangement with the advertiser on a one-to-one basis.
With Programmatic Direct, the advertiser purchases a fixed CPM, meaning the advertiser agrees to paid a predetermined CPM.
Programmatic Direct is a good choice for brands focused on brand safety, as the relationship is one-to-one and the brands know exactly where their ads will appear.
A metaphor for understanding the difference between RTB, PMPs and programmatic direct
So to summarize, here’s a way to conceptualize the flow from Open RTB to PMP to direct.
The open market (RTB) has thousands of advertisers and millions of sites in it. When buyers are looking for very specific people, that’s difficult. Think of a huge farmer’s market with thousands of farmers and thousands of buyers, and you’re a buyer looking for the perfect apples. You know you’re looking for big, green, organic, and ripe. You can find a good one, but the odds of you actually finding the perfect apple aren’t great.
So now you can pay extra to go into the VIP area where only the best apple farmers are, but the cheapest apple is $5. You can now find the apple you want, but you’re still competing with all the other buyers to find the one you want. At least your odds are better. This is equivalent to PMPs.
But you really want this perfect apple, and you know which farmer has it. He says he will give you the perfect apple for $10, but he will deliver it to your house and skip the farmer’s market and price haggling altogether. This is how programmatic direct works.
Advantages of Real-Time Bidding
For Advertisers: Real-time bidding (RTB) enables advertisers to make purchases more quickly and efficiently. They can exercise greater control over their purchases, reducing the number of irrelevant ad impressions, displaying ads to a relevant audience, and minimizing the risk of ad fraud, making it a profitable endeavor.
For Publishers: Utilizing real-time bidding through a Supply Side Platform (SSP) can assist publishers in identifying suitable demand sources to work with, considering factors such as latency, unique demand, bid ratios, and ad space availability. This grants publishers control over their inventory, dictating which advertisers can purchase and at what price.
You have probably already heard of this application as about most successful startup in IT currently. Actually, Telegram success story is way more interesting than the numbers, figures and capitalization. It’s all about people.
Why Telegram is better than any other messaging app?
Founded in 2013, Pavel Durov’s startup attracts more and more users. Lots of people remove other messengers in favor of Telegram – they simply don’t need any other app for communication. So why Telegram is better?
First of all, security. Telegram uses MTProto protocol to encrypt user data and besides, there’s a huge bonus to all privacy fans: cloud data storing and end-to-end encryption by request. The most known security-providing feature of this app is a two-layered encryption system which keeps user data private and safe forever from anyone, even the government. Fun fact: to confirm his words about application’s security, Pavel Durov announced $200,000 competition soon after Telegram was launched – he promised to give these money to anyone who will hack his secret chat with co-developer and brother, Nicolay Durov. Needless to say, no one was able to do that.
Also, Telegram has its own open API which allows anyone to create all kinds of bots and microprograms. Recently the company announced the launch of direct sales via bots and it makes Telegram something more than just a messenger.
Telegram channels have such wide range of features that Facebook public pages may become useless really soon. And let’s not forget about the stickers! They’re all free, look stunning and unlike in Viber or WhatsApp, any user can create and share their own sticker packs.
In conclusion, Telegram has perfect design (even though users can create their own color schemes) – it’s easy to use and looks simple plus effective.
How it started: Telegram Success Story
Telegram was launched August ’13 and opinions on its growth were radically opposite. Someone predicted huge success, someone claimed that without big financial investments there’s no way Durov and his developer team will repeat achievements of his previous project – “VK”. And although founders had enough money for project to start, further development of the messenger was a big question. At first, it looked like Telegram can’t offer something new – there has already beenSkype for video calls and WhatsApp took over nearly every smartphone and these were only the biggest opponents in market at the time.
Pavel Durov, CEO and founder of Telegram
However, critics were deeply mistaken with their forecasts. By February 2014 the messenger already had 100 million of users and daily audience growth made it to 350 thousand accounts. Users were sending 15 billion messages daily from around more than 200 countries worldwide. And all these numbers were reached without any marketing expenses – according to Durov, users promoted the product themselves among their friends.
So why Telegram is popular?
There are several reasons for popularity growth like this. First of all, developers positioned this product as something uncontrolled by the authorities of any country. Second reason is declared security and openness of API, and the third are unique features that build a reputation for Telegram as not another WhatsApp clone, but as complete independent product.
Let’s see how Telegram works. It’s just a messaging application, basically. Telegram works as simple as Online Casinos in MB. To start working with Telegram users don’t need any long registration procedures – accounts are tied to phone numbers. All messages are encrypted so there’s no way any government structure will be able to read them. To sync data with other devices, app stores data in cloud and maybe that’s the reason of fast work of the application. Telegram channels are easy to create and often interesting to read, so are the bots (which are a great replacements for independent apps, like the weather forecast or reminders).
Also the app probably has the best minimalistic design among other messengers as well as the option to change it any way that user may like. But there are also a big amount of additional functions, such as sending geolocation to contact, file exchange up to 1GB of each file, creating user gifs, unlimited number of stickers and more. So how does Telegram make money? The thing is, it doesn’t. You might wonder why Telegram is free despite its huge popularity. It’s crazy, but Pavel Durov shares the idea of ad-free and free-of-charge messaging and supplies the project with his own money. But as said in F.A.Q., if ever these donations run out, developers will add optional paid features to maintain the functioning of the application.
Everyone should learn from Telegram success. Among the numerous life and business lessons Durov’s project can give, there are top 5 things to learn:
1. Always know what people need the most.
Durov was analyzing a lot and knew that people spend more time on messaging than on scrolling their feed on Facebook. Most importantly – he knew why people always come back over and over. So he created a convenient and unique messaging application for everyone. Additionally, while everyone kept discussing how privacy is easily breached nowadays, Durov and his team tried to create the most secure chat ever, and make security a Unique Selling Proposition of their product.
2. Idea shapes your Product.
Without numerous fights for absolute data security and without developers’ belief Telegram wouldn’t make it to the top. People trust their data to the app because they know that their confidentiality is developers’ priority #1.
Additionally, the idea of Telegram channels and bots shaped the additional marketing tool for companies, replaced groups in social media and, possibly, some other apps since bots give the opportunity to find out the necessary information, perform a certain action, and more. As a result, almost every Telegram user has a list of favorite channels or bots used daily that make them come back to the app again and again.
3. Simple is the New Sexy.
While other companies hold thousands of workers in different departments, Telegram prefers rationality in problem-solving, maintenance and outsourcing. Also, as said previously, this company hasn’t spent anything for marketing purposes. Telegram has hundreds of millions of users because of its authenticity, indispensability, and convenience, no more, no less. Make it simple to make it perfect.
When users first accessed Telegram, they found it simple, use-to-use, and fast. Easy navigation together with smooth fast work definitely became the reason for success.
4. It’s always about people.
There’s no way you can make an authentic product without a trustworthy crew. Durov has only fifteen developers in the main team. These people design, develop and manage everything that Telegram is. Of course, there are a few more workers that are responsible for moderation etc., but solid ground of project is Durov’s team. Trust your crew, make them trust you, and your product will be the most trustworthy among the others.
5. Don’t be afraid of competition in the market.
Telegram was launched when Jan Koum’s WhatsApp was already worldwide popular. Another competitor, Viber, had tens of millions of users in Iran, Russia, and other countries. Moreover, there already were local messaging applications in development – Indian Hike, Chinese WeChat, Japanese Line. Nevertheless, Telegram burst into the top amazingly fast all around the world. Without faith in success, without understanding what competitors don’t have, this wouldn’t be possible. So know your product, know the rivals and create something bigger than just an alternative.
Bonus Secret: Stickers
Obviously, everyone loves Telegram for stickers and for the ability to create stickers of your own easily. Telegram wasn’t the first to introduce stickers, but they took this feature further and made it more enjoyable for users. According to our experience, custom stickers can be a nice addition to a social app or messenger and become a great monetization method.
The best Telegram features created a perfect IT product that continues to grow. Despite the tough history, this messenger definitely shapes our messaging reality. Needless to say that there are no stable future projections for this company as it still financed by one person with rock-hard principles, but you still can find a number of ways to use Telegram’s experience to build your own perfect startup.
The conclusion here is simple: even if you think that the market is too saturated and your app idea is doomed to fail, think of Telegram who made to the top despite numerous strong competitors. The Telegram team tried to make something ultimately better, more secure, more efficient – and users appreciated the effort.
Are you searching for the right strategy to boost your Startup Brand Awareness? You need to apply efficient tactics to make it happen. A brand becomes successful only if it is well-known and popular among the audience. Your product or service will become trustworthy for the targeted audience only if they know the brand closely. It will make your brand valuable in the market and be tagged as “trendy” or “buzzworthy.”
Here are the steps you need to follow to accomplish a level of Brand Awareness.
Maintain Brand Aesthetics
Brand building is a crucial factor when it comes to Brand Awareness. For the brand to reach people, it must be aesthetic enough to hold people’s attention. It should look different and unique, it should sound exciting and innovative, and lastly, it should have values that will align with the audience.
Make your startup brand tone cheerful and light-hearted, even if it is formal. By this, the viewer will be more bound towards it. Keep the visuals and graphics very creative and catchy, so it gets imprinted on people’s minds. Finally, don’t forget to have an extraordinary tagline for your brand name. It will make a large group of people remember your brand. Use the right tagline and notice the significant growth in Brand Awareness.
Consistency is The Key
Consistency is the key to having brand recognition. Keep the content and the look the same but increase the frequency of reaching out to people. When the brand appears again and again in front of the audience, they become familiar with it.
Make your brand appear in different places in various events that will make the brand reach people closely. With your brand design and logo, you can put up placards, design boards, and stands at various events. This will attract a huge audience present there. Crowd Culture is one of the agencies that will help with this task. They will provide an excellent, unforgettable design that will lead to your brand recognition.
81% of consumers said that they need to be able to trust the brand in order to buy from them.
Work Along With Social Media
In the era of social media, utilizing this platform for your Brand Awareness is the most effective way. Make use of the social media algorithm to reach your audience at maximum. Social media is the only platform you can easily and efficiently reach potential customers.
Having your brand name on the platform will gain your brand legitimacy. You must regularly post content and post on your products. It will get directed to the interested audience. Increase your engagement with the general public by replying to comments and text messages. Use the provision of ads for better growth. Collaborate with other brands to have an integrated benefit and reach an audience of a different domain.
Social media contests are a great way to give high exposure to your brand. You can do giveaways and quizzes through which people can win gifts. It will attract the audience and increase the chance of people searching for your brand. Freebies never go wrong!
The world of influencers has grown significantly in recent times. Use these popular influencers to promote your brand on the platform. It will create trust among the audience along with brand recognition.
The Partnership Game
Partnership with another famous brand comes to a great benefit. You can get the upper hand when your brand is teamed up with a well-known brand trusted. The audience associates your brand with the already built-up favorable brand. This gains validation for your brand and comes under the limelight of the pre-existing appreciated brand.
If you get a chance to team up with any well-liked popular brand, don’t miss the opportunity. It will be a golden opportunity to put forward your brand to the audience and make it recognized on a large scale.
Advertisement of your startup is extremely important to boost your brand recognition. Do it right away to make the best out of it.
- Choosing the right channel to reach out to potential customers is necessary. Don’t forget about channels like SMS as it’s an invaluable channel to throw into your mix thanks to its high open rate.
- Choose the type of audience you wish to capture and opt for the advertisement channel accordingly.
- Prior research to reach the targeted audience will greatly impact Brand Awareness.
So, make a wise choice with the Advertisement.
Almost every brand struggles to have Brand Recognition and increase Brand Awareness. Remember all the effective means that will help you achieve your brand goal. Make sure to focus on all the factors of Brand Awareness and check your reach to the general population and targeted audience.
In addition to it, keep a check on the competition in the market. Take wise steps and reach out to the right people.
Copywriting is not like content writing. It is a combination of art, science, and logic. You must write something crisp and clear to grab the wandering client’s attention in very few seconds.
So here are the top 7 mistakes you must avoid while copywriting for your clients. You must check it out to improve your skills and knowledge.
1)Not doing Proofreading
Spelling mistakes or grammatical errors may lead to a poor impression on your customers. Therefore, a very obvious skill a copywriter must possess is proofreading their content before publishing it.
No company or client will like to work with a copywriter who makes spelling and grammatical errors.
Check all the spelling, and don’t just rely on spelling checks on Grammarly. You can also request your colleagues to proofread your copy before you submit it.
2)Avoid Long Descriptive Headlines
Usually, people think that writing long descriptive headlines will attract a lot of traffic. However, it is important to note that keeping your headline short, effective and crisp is more must.
Headlines must emerge from curiosity in the consumer’s mind to read a complete post or article. But unfortunately, the internet only boosts headlines that are short and sweet as compared to longer headlines.
Who will read the complete post if you don’t put a catchy headline? But on the other hand, a bad headline can push away targeted customers and put a bad impression on clients and businesses.
A good headline can add traffic and retention to the targeted website or customers.
3) Don’t do Keywords Overloading
Every writer tries to include as many search engine-friendly keywords in the content as so as to reach more audience and drive more visitors to the website.
A creative copywriter must know the importance of creating content that looks natural and organic and is not overloaded with keywords. Overloading copy with keywords can distract the audience from reading your content and can affect clickable ratings.
Many copywriters think that they should use as many keywords as possible to increase traffic and rank on Google. But if you oversaturate your content with more than 5% of keywords, it may sound unnatural and can be ignored by Google Bots too.
4)Understand your Audience
Whether you are writing a blog post, or copy for a website,e, or newsletter, make sure you keep in view whom you are writing to, what your customers want and need and how much research is required.
A copywriter doesn’t try to research what their target wants, which leads to content that is not logical. If you are talking about what services your company offers but forget about the consumer’s views and needs, they will not connect with you.
5) Avoid Long Paragraphs
You must understand that writing a long paragraph doesn’t mean you have written something worthwhile or meaningful. Skimmed text is much preferred to pouring long text.
6)Use of Complex Words
Using Jargon or difficult words is a common copywriting mistake you must avoid. Instead, make sure you use the language your target audience understands and uses to help them relate more to your work.
7)Check Your Tone
While writing, you must use a proper tone, which helps in gaining customers and not avoiding them. But on the other hand, a negative tone or a very direct approach can harm the business by people who avoid it.
The tone is something you come across to your readers. In verbal speech, it is communicated through pitch and voice. But in copywriting, you portray emotions with the help of words, punctuations, choice, and fonts of style you use. This is what elicits a response from the audience.
So you must pay attention to tone in writing. So as a content writer or copywriter, try to check your tone.
With advancements in information technology, business-customer interaction changed significantly. Nowadays, businesses struggle hard to retain loyal customers due to tough competition. Every day, thousands of products and services come up in the market. In the absence of brand loyalty, you can easily lose customers to cheap alternatives. And brand loyalty comes by building customers’ trust.
Once established, it can do wonders for the growth of your organization. Also, loyal customers give good short-term sales and long-term collaboration. So, without wasting time, let us understand the 7 Essential Elements of Building Consumers’ Trust.
7 Essential Elements to building consumers’ trust
A trustworthy brand has the edge over its competitors. Almost all successful businesses pose these 7 essential elements:
- High-Quality products and services
Starting with the basics, the most fundamental purpose of a business is to add value to the life of others. And a business can only achieve this by offering high-quality products and services. Customers are more likely to repeat business with you when you do this.
Also, great products that surpass consumer expectations have a positive impact on consumers. Ultimately, the consumers become a source of your brand advertisement through referrals.
- Personalized PR
One size fits all methodology in building public relations is a thing of the past. Today, every customer wants customized content as per their taste and needs. So, it is vital to shift your PR efforts accordingly. Personalized PR helps you build a meaningful connection with the right target audience.
While nowadays, AI-driven apps can easily geo target the right audience for you, it is less effective with enlightened customers. Moreover, it comes under the purview of pushy sales tactics. Therefore, consider the following aspects to infuse personalization into your PR strategy.
- Instead of directly targeting their personal details, make it more relevant.
- Timing is the key. Target the right audience at the right time with the right content.
- Make a strong connection through polished sales pitches and personalizing interactions
- Showcase your brand objective and mission statement.
Personalized PR is a powerful tool to make your consumers feel valuable. Therefore, do not overlook this aspect anymore; consult a B2B PR agency to explore your options.
- Reduce Response Time
Whether it is a query or a customer complaint, resolve it timely. Your quick response increases your brand’s reputation and builds trust. On the flip side, delayed responses are likely to have a negative impact. Here are some tips to address this issue:
- Try to resolve negative reviews and complaints
- Use chatbots to resolve small issues and share instant information
- Do not overlook private queries and emails
- If their query is taking longer to resolve, keep them informed at every stage
- Be transparent
Consumers have every right to know about the company they are dealing with. Moreover, being honest can strengthen customer trust. So, Irrespective of the size of your company, be open and honest. Transparent can include:
- Not hiding reviews and blocking users that post constructive criticism
- Not misleading the consumer with wrong product details and services.
- Sharing information about your partners
- Give consumers a platform to interact
Live blogging is gaining popularity for launching products and services and conducting online events, allowing consumers to interact with the brand and each other. They can share reviews, testimonials, and suggestions in real-time as the event proceeds.
No matter what platform you choose, it is vital to let consumers interact with the brand and share their reviews to build trust.
- Be Empathetic
Emotional connection is as important as a professional connection. A customer feels valued when your content is personalized according to their preferences. Try to tap into the thoughts and attitudes of your consumers by offering exceptional services. It includes both quality products and customer support.
Show your mission statement.
Another key part of building customer trust is showing what your company stands for. Several companies promise to deliver exceptional service on their site but fail to perform on the ground. So, your actions should be in line with your company goals and objectives.
To achieve this, make SOPs, guidelines, and terms of service. Further, strongly infuse these policies into your company. Every stakeholder should be aware of these policies to better serve the consumers.
A strong consumer relationship is key to the growth of an organization. And building customer trust is crucial to strengthen consumer relationships. Whether you want to attract prospects or increase customer retention, customer trust is vital. This article lists 7 essential and proven elements of building consumer trust. Try to incorporate these elements in your PR strategies to build brand trust.
According to data for 2022, one of the most popular social networks has about 2 billion monthly active users and 500 million daily visitors. The audience is constantly growing, and this process is unlikely to stop in the near future. Today we can confidently say that the application (which was previously created for the exchange of square photos) has changed significantly over the past few years and has become a real marketing tool for thousands of large companies and influencers. Competition is also growing accordingly, more and more entrepreneurs and bloggers are coming to Instagram, looking for ways to win the attention of viewers (or customers), increase income and achieve success.
It may seem that the platform is already crowded, and today there is no place for novice authors. But this is far from the truth. If you have the knowledge and know how to put it into practice, then you have many opportunities to grow your own page. You may have already read about Instagram promotion some time ago, but the methods that were relevant in 2020-2021 are no longer so effective. In this text, we will look at how to build a growth strategy in 2022. Keep reading!
- Collaborate with creative authors. Regardless of what goals you pursue online, collaborations can be a great way to spread information about your account. Influence marketing has been the main trend in promotion for several years now, and it has many advantages. Collaborations are a way to express yourself and make your page more visible. What do you need to do for this? Find bloggers who create posts on related topics and have at least 1000 subscribers. This is necessary in order for the cooperation to be mutually beneficial and bring excellent results. If you want to collaborate with bloggers, and not buy ads from them, then you need to make sure that you also have good statistics.
But what if you don’t have subscribers? Absolutely all new authors do not have regular viewers at the initial stage. But that doesn’t mean you have to wait a few months before using this tool. It is enough to turn to a trusted advertising company that offers to buy real Instagram followers. This will give you more freedom – you will feel more confident, and the account will look presentable. Are you ready to cooperate? Then write to the blogger you have chosen and offer him a mutually beneficial deal. If you already have an audience and your post feed is filled with interesting content, you won’t get rejected.
- Use Reels. Last year, the developers of the application introduced a new format for submitting information – short Reels clips. They are similar to videos from TikTok, which have become especially popular over the past few years. Now Instagram users spend about 20% of their time watching short clips on the web. What does it mean? If you are not ready to change your social strategy radically and want to make only one or several changes, then pay special attention to Reels.
Users spend about 20% of their time watching Shorta
This format is becoming more and more popular every day, and algorithms are working to ensure that they get into recommendations more often than regular posts. This works as motivation for bloggers – you shoot useful or entertaining high-quality clips, and algorithms show this format to a large number of viewers.
- Try paid services. If you feel that something is going wrong and the growth in the number of new subscriptions has stopped (or it didn’t happen at all), then pay attention to the paid services offered by advertising companies. At the same time, you don’t have to implement this into your strategy on a permanent basis – you can take the opportunity to buy instagram followers only once or choose a weekly package. The second is especially convenient – you will regularly receive new followers who can show real activity on the page, like and comment on publications.
To properly use the advertising budget, make sure that you are buying accounts of real people, and not bots or fakes. This will allow you not to lose money and remain satisfied with the use of paid services.
- Create a complete and effective bio. Your biography is an important factor that affects the growth of the number of subscribers. Any methods of promotion will not work as effectively if the name and header of the profile are uncorrected. You need to make sure that the biography is relevant and understandable so that users who are purposefully looking for you on the web can do it simply and subscribe.
Can you write keywords in the name or header of the account? Great, do this to increase the visibility of the account. Don’t forget about the description – here you have to give the maximum information about the profile so that the visitors of the page understand where they are. But that’s not all – keywords give ranking signals to algorithms that present your account to a larger number of potential viewers.
- Use hashtags wisely. Tags are a simple and easy way to increase reach, but you need to know how to use it correctly. The platform makes it possible to post about 30 different hashtags for publications and 10 for Stories, but there is no need to use so many. Choose 5-7 most effective keywords that can help your posts get into recommendations. Do not use those that are high-frequency – this is inefficient for fresh accounts. Narrowly targeted tags send more accurate signals to the algorithm, making it clear what your content is about. Try it in your social strategy!
Most people understand that having a reputable dating app on their mobile is probably the most important step toward a busy love life (source). And it is even more vital for the members of the LGBTQ community, as being gay or lesbian means you have to choose from a smaller pool of partners.
Because of the growing popularity of online dating sites and apps, it makes sense to take advantage of this multi-billion-dollar industry and compete with your own app. But, to make it work, it is essential to make your users feel confident about their security. After all, you will collect an abundance of personally identifiable information to deliver the best service. And these things matter a lot when creating a lesbian dating app because many of your users would not want people around them to know about their sexuality yet.
Thankfully, there are ways to make your dating app a lot safer and more attractive for your target audience.
Make Use of the Fingerprint Feature
For starters, help protect your users by allowing them to keep everything behind a fingerprint scanner. The idea is to give them a way to lock the app and prevent unauthorized access to their account, which is essential when creating a high-class gay or lesbian dating app since people of the LGBT community usually opt for safer options among available apps.
The biggest advantage of fingerprint scanners is that they are not susceptible to “over-the-shoulder” leaks, unlike PINs, which a casual observer may easily guess. Therefore, fingerprint phone locks are the most reliable method of protection from snooping eyes.
This method of blocking the entrance to the app is very simple and will not complicate either access to lesbian dating or use of the service itself.
Take Advantage of Facial Recognition
Just like fingerprint scanners, you can embed the facial recognition feature in your dating app. You might have to work with third-party service providers to scan your users and ensure they are genuine people.
With the benefits of this technology, you can establish order in your dating app and keep members safe so they may feel comfortable opening up to one another. You can use it as a verification tool to stop people from making multiple accounts or abusing the perks of new accounts, all while providing a smooth experience for the consumer.
Do Not Ignore SSL Encryption
Many people think that SSL encryption is only for dating sites, but that is not always true. Your app can benefit from it as well.
Purchasing an SSL certificate is the only way to guarantee the total safety of your mobile app. These allow you to serve your app over HTTPS, giving users peace of mind that your mobile app is secure. Thus, every gay man and every lesbian woman looking for a woman will enjoy online dating without worrying about having their data leaked.
Opt for 2-Factor Authentication
It means your members do not have to rely on their password alone to use your dating app. But they will be able to use it when they get a secret code on their mobile phone.
Many web services and social media use multi-factor authentication, and lesbian dating apps are no exception. Add 2FA is an excellent option because no one else can use someone else’s account even if they somehow gain access to their passwords. It also means every member on your dating app has to share their phone number, which makes the whole platform a lot safer for every member. However, this method may add a few extra steps to start dating online, but as an additional security option it works great.
Make Profile Verification Feature Mandatory
Top dating apps are getting stricter about this, checking out profiles and ensuring they are legit before letting users in. You should be ready to do the same to make your dating app a real success.
The idea is to act as a gatekeeper and deter scammers and other opportunists who aim to take advantage of the apps’ users.
Always Add a Report Function to the App
It is important to have additional layers of security in place in case any non-compliant users manage to get past the basic profile verification mechanism.
For this reason, it is crucial to provide your users with reactive security features, such as report functions. It enables your members to report inappropriate content for you to see and take action against those scammers. Ensure that your support team offers an update after the investigation is complete to help restore faith in your platform and appease the user who reported the issue.
It is even better to let your users have full control over who they do not want them to see online. In other words, you should have a “block” feature added to your lesbian platform to save your members from receiving spam or other undesirable messages. It is vital for everyone but is of great importance for lesbian women seeking women, who are often the target of hate messages.
Dating apps work amazingly well to bring people close to their potential matches and are a lifesaver when fishing in a small pool of gay or lesbian singles. If you could find a way to deliver a smooth matchmaking experience, you will notice your dating app grow in a short time and help you earn good money in the process. Just be sure to add all the right features to your app and never ignore the importance of keeping your members safe to win their trust and build a solid community.
If you own a massage business or are thinking about starting one, you’ll need to know how to market your services. Marketing is essential for any business, but it’s especially important for massage businesses. Why? Because there are so many massage businesses out there competing for customers. You need to make sure potential clients know about your business and why they should choose you over the competition.
Fortunately, marketing a massage business isn’t complicated or expensive. With a bit of creativity and effort, you can get the word out about your business and start attracting new clients.
Here are some massage marketing ideas to help you get started:
1. Create a Strong Brand Identity
Your branding should be professional and consistent across all of your marketing materials. Your brand identity should reflect the type of massage business you have. Are you a luxury spa or a more affordable massage clinic? Your branding should communicate this to potential clients.
Here are some tips for creating a strong brand identity:
- Use high-quality images that reflect your business. For example, if you’re a luxury spa, use photos of your beautiful facility and well-dressed staff. If you’re a more down-to-earth massage clinic, use images that reflect this (e.g., someone getting a massage in street clothes).
- Write a compelling copy that tells potential clients what your business is all about and why they should choose you over the competition.
- Use colors and fonts that reflect your business. For example, if you want to convey a feeling of relaxation, use calming colors like blue or green.
Make sure all of your brandings are consistent across all of your marketing materials. This will help people recognize your business and build trust in your brand.
2. Use Social Media
Social media is a great way to reach potential clients and promote your massage business. Create social media accounts on the platforms where your target clients are most active. For example, if you’re trying to reach working professionals, LinkedIn would be an excellent platform to focus on. If you’re trying to get millennials, Instagram would be a better platform.
Once you’ve created your social media accounts, start posting interesting and engaging content that will appeal to your target clients. For example, you could post photos of your facility, staff, and massage treatments, infographics about the benefits of massage, or blog posts about interesting topics related to massage.
Make sure to use relevant keywords in your social media posts so that people who are searching for those keywords will be able to find your business.
You can also use social media ads to reach potential clients who don’t already follow your business on social media. Social media ads are relatively inexpensive and can be targeted very specifically (e.g., by location, age, gender, interests, etc.).
3. Use Online Ads
Online ads are another great way to reach potential clients. You can place ads on search engines like Google, social media platforms like Facebook, or on websites that your target clients are likely to visit.
Like social media ads, online ads can be targeted very specifically. For example, you can target people who live in a particular area, who have visited your website before, or who have searched for keywords related to massage.
Set a Budget for Online Advertising
Online advertising can be very effective, but it can also be expensive if you’re not careful. Make sure to set a budget for your online advertising and track your results so that you know what’s working and what’s not.
Here are some tips for setting a budget for online advertising:
- Start with a small budget and increase it as you start to see results.
- Focus your advertising on the platforms where your target clients are most active.
- Target your ads specifically to the people who are most likely to be interested in your business.
- Track your results so that you know what’s working and what’s not.
- Use discount codes or special offers to encourage people to click on your ads.
Track Your Results
Make sure to track your results so that you know what’s working and what’s not. This will help you make adjustments to your marketing strategy and ensure that you’re getting the most bang for your buck.
Here are some things to track:
- The number of people who see your ads
- The number of people who click on your ads
- The number of people who visit your website after clicking on your ad
- The number of people who call or contact you after seeing your ad
- The number of people who book a massage after seeing your ad
4. Distribute Flyers and Brochures
Flyers and brochures are another great way to promote your massage business. You can distribute them in local businesses, at community events, or door-to-door in neighborhoods where your target clients live.
Make sure your flyers and brochures are professional and eye-catching. They should include your business name, logo, contact information, and a brief description of your services. You can also include coupons or discounts to encourage people to try your services.
5. Offer Free or Discounted Massages
One of the best ways to attract new clients is to offer free or discounted massages. You could offer a free 15-minute chair massage to people who stop by your booth at a local event or offer a discounted 60-minute massage to first-time clients.
Make sure to promote your free or discounted massages through all of your marketing channels (e.g., social media, email, flyers, etc.). This will help you reach the most significant number of potential clients possible.
6. Provide Excellent Service
Even if you have the best marketing in the world, it won’t matter if you’re not providing excellent service to your clients. Make sure that every client has a positive experience from the moment they walk in the door until the moment they leave.
Here are some tips:
- Greet your clients with a smile and make them feel welcome.
- Listen to their needs and tailor your massages accordingly.
- Communicate with your clients throughout the massage to ensure they’re comfortable.
- Provide your clients with trusted appointments booking software.
- Be professional, courteous, and respectful at all times.
- Follow up with your clients after their massage to see how they’re doing.
If you provide excellent service, your clients will be more likely to come back and refer their friends and family to your business.
By following these massage marketing ideas, you can start attracting new clients and grow your business. Just remember to be creative, consistent, and always provide excellent service.
As a business owner, you know that protecting your brand is essential. But what if someone was impersonating your brand online? This can be confusing, frustrating, and damaging to your business. In this article, we will discuss what brand impersonation is, the different types of impersonation, and how you can protect your business from it.
What is Brand Impersonation, and Why Should You Care?
Brand impersonation is the unauthorized use of a company’s name, logo, or other trademarked material to deceive consumers. It can take many forms, from duplicating a product’s packaging to setting up a fake website or social media account.
Brand impersonation is a serious problem because it can damage a company’s reputation and bottom line. When consumers are tricked into buying counterfeit products, they not only waste their money but may also have a negative experience that leaves them feeling duped and less likely to do business with the company again.
In some cases, brand impersonation can also lead to safety concerns, as fake products may not meet the same quality standards as the real thing. Therefore, companies need to be aware of the problem and take steps to protect their brands.
The Different Types of Brand Impersonation
There are several different types of brand impersonation, each with its challenges.
Counterfeiting is the most common type of brand impersonation, and it often takes the form of fake websites or social media accounts. These counterfeits can be very convincing and may even dupe consumers into buying counterfeit products.
Sometimes, these products may be of inferior quality, damaging a company’s reputation. Additionally, counterfeit products may not meet the same safety standards as the real thing, posing a danger to consumers.
Cybersquatting is the practice of registering a domain name similar to an existing trademark to sell it back to the company at an inflated price.
This can be especially damaging to companies if the imitator sets up a website that looks identical to the company’s own but with different contact information. This can lead customers to believe they are dealing with a legitimate company when they are not.
Additionally, cybersquatters may register domain names that misspell a company’s name to capitalize on internet users who mistakenly type in the wrong address.
Trademark infringement occurs when a company uses another company’s trademarked material without permission. This can take many forms, such as using a company’s logo on products or packaging or selling counterfeit products that bear a company’s trademark.
Trademark infringement can confuse consumers and damage a company’s reputation. Additionally, it can lead to legal action from the company whose trademark is being infringed upon.
How to Protect Your Business from Brand Impersonation?
You can take several steps to protect your business from brand impersonation.
Monitor Online Platforms
One way to stay ahead of brand impersonators is to regularly monitor online platforms for instances of counterfeiting, cybersquatting, or trademark infringement. There are a few different ways to do this.
- Use a Service Specializing in Online Brand Protection: Several companies specialize in monitoring the internet for instances of brand impersonation. These companies use sophisticated trademark monitoring software to scan websites, social media platforms, and online marketplaces for signs of counterfeiting, cybersquatting, or trademark infringement.
- Do a Manual Search: You can also do a manual search of websites, social media platforms, and online marketplaces. This is more time-consuming than using a service, but it can help find instances of brand impersonation that automated searches may have missed.
- Set Up Google Alerts: Another way to monitor online activity is to set up Google Alerts for your company’s name, logo, and other trademarks. Google will email you anytime someone uses one of your protected terms online.
Take Action Against Infringers
If you find instances of brand impersonation, it’s essential to take action against the infringers. The best way to do this will vary depending on the type of infringement and the platform on which it takes place.
- Send a Cease and Desist Letter: One common method of dealing with trademark infringement is to send a cease and desist letter to the infringer. This formally demands that they stop using your company’s trademarked material. Cease and desist letters can effectively get infringers to stop their activities. However, if the infringer ignores the letter, you may need legal action.
- Report the Infringement to the Platform: If you find brand impersonation on a social media platform or marketplace, you can report the infringement to the platform. Each platform has its process for dealing with trademark infringement. For example, Facebook has a process for reporting trademark infringement, while Etsy has a process for removing listings that infringe on trademarks.
- Take Legal Action: In some cases, legal action may be necessary to stop brand impersonators. This is usually only an option if the infringer is based in your country and engaging in illegal activities under your country’s laws. If you decide to take legal action, it’s essential to consult with a lawyer beforehand.
Register Your Trademarks
Registering your company’s trademarks can help protect your business from trademark infringement. If someone infringes on your trademark, you will have a stronger legal case if your trademark is registered.
There are a few factors to consider when you register your trademarks.
- The Type of Trademark: There are two main types of trademarks: registered and unregistered. Unregistered trademarks are automatically protected under common law, while registered trademarks are protected under the law of the country in which they are registered.
- The Country or Countries You Register Your Trademark: You can register your trademark in one or more countries. The level of protection offered by each country’s laws will vary.
How to Register Your Trademark?
There is no single process for registering a trademark. The process will vary depending on the country or countries where you wish to register your trademark. In general, however, the process involves:
- Applying with the relevant government agency.
- Paying a fee.
- Waiting for the application to be processed.
After your trademark is registered, you will need to renew it periodically to keep it active. The renewal frequency will vary depending on the country where your trademark is registered.
Educate Your Employees
Educating your employees about brand impersonation can help them spot instances of it and take action accordingly. Employees should be aware of the different types of brand impersonation and how to handle them.
You can use several methods to educate your employees about brand impersonation.
- Training Sessions: You can hold training sessions on brand impersonation and other types of intellectual property infringement. These sessions can be held in person or online.
- Policy Updates: You can update your company’s intellectual property policies to include brand impersonation information. Be sure to include a definition of what constitutes brand impersonation and the consequences of engaging in it.
- Email Reminders: You can send periodic email reminders to your employees about the importance of protecting your company’s intellectual property from infringement. These reminders can include information on brand impersonation and other types of infringement.
The negative impact of brand impersonation can be far-reaching, so companies need to take steps to protect their brands. By monitoring online platforms, taking action against infringers, and registering trademarks, businesses can help safeguard their reputations and avoid the potential risks associated with brand impersonation.
Without the help of technology, we are nothing in this modern world. The trend of digitalization in the contemporary world is the most exciting gift of technology. On the other hand, business is the backbone of our economy.
We will understand the importance of technology when we dig into the world of business. The modern business platforms are too aggressive and progressive as well. The reason is digitalization in business.
There is a chance for business entrepreneurs to capture many audiences by including digitalization in business. We are discussing the essence of digital marketing in the current competitive business market.
Nothing is more disgusting than waiting to be visible to the consumers, and as a business person, you know that. Here comes digital marketing to help you gain maximum proficiency out of business. You can download resources and tools regarding digital marketing through Pirate Bay for free.
What Is Digital Marketing?
Digital marketing is the usage of online technology to enhance your business by attracting more customers. Every practice that you are doing right now with the help of technology to promote your business comes under the umbrella of digital marketing.
Digital marketing includes various forms –
- Content marketing.
- Email marketing.
- Social media marketing.
- Influencer marketing.
- Search engine optimization (SEO).
Why Should You Not Ignore Digital Marketing?
You might think that your business is doing well currently, and your word-of-mouth is enough for your business! But that will not be a permanent process, and for you, you might consider the digital marketing aspects.
Here are a few significant reasons for you to adopt digital marketing in your business.
1. Reach Global Customers
It is a myth that digital marketing is only for large businesses. Your small business can also gain the opportunity of having global customers these days.
Digital marketing is the only way to enhance your visibility in the global market. Being in the local area will never help you to increase your business efficiency. Rather you might look for online websites and selling approaches to enhance your reach globally.
2. Educate People About Your Business
Educating the audience about the services that you provide can help you to gain the permanent trust of the consumers. It is very crucial for you to look to create strong brand loyalty for your company.
This can only be possible through the informative digital content that you can serve to the audience globally. With digital marketing, there is no boundary, and you will experience the best results so far. When people know about your services, they will be curious to try your products.
3. Increasing Online Expectations Of Consumers
In the 21st century and especially in 2022, we, from the perspective of the consumers, cannot think of a company without an online presence. We want companies that provide online services, including home delivery.
So, it is your responsibility as a company owner to think of the digital marketing aspects of your company. Otherwise, the audience will not accept you for so long. Be proactive and be smart to use the benefits of digital marketing.
4. Digital Marketing Is The Future
We all know that we are dealing with digitalization, and it is helping us in various ways to minimize the task and increase profit. So, why should we not depend on the gifts of technology?
The importance of technology is huge, and technology will decide where we will stand in the future! Digital marketing, as a part of technology, is also the future of marketing. The time will come when 100 out of 100 companies will be doing their marketing digitally.
5. Increases Roi
Digital marketing includes the essence of the economic services into its digital platforms. Through the help of digital marketing, you will be able to engage more and more people, and it is also possible to enhance the reliability of the consumers with various services.
In that way, you will have the chance to increase the conversion rate when people buy your products by knowing the content, and that will ultimately allow you to enhance the Rate of Return (ROI).
Are these reasons not enough to rethink your word-of-mouth business?
Well, we think that you have understood the essential features of digital marketing. Our target was to set you on track, and now it is your responsibility to enhance your business process and profit by adopting digital marketing aspects.
If you know at least a little about SEO, you probably understand that link building matters a great deal. If you operate or own a business, and you want your site to consistently rank at the top of the SERPs, you’ll need to hire a company or individual to help you with it.
You’ll want to see some particular things from a link-building entity that establish they’re the right company for the job. We’ll talk about what you want to see from your link-building service in the following article.
The Right Price
The price always matters when you’re looking for a product or service. You will definitely need to find a link-building entity that offers you the service you need for the right price.
If you’re operating a successful company, you’ll have money allocated for different things. You might have money for R and D. You probably have some set aside to run your ad campaigns. You may have funds allocated for worker bonuses, insurance the company needs, etc.
You will also have money earmarked for SEO and probably digital marketing in general. The cash you can pay your link builder will come out of that.
If you find a person or company who has excellent qualifications, but they quote you a price to research and add inbound and outbound links that’s well out of your range, you can’t hire them. Link-building services need to match your price range, or else you need to go with someone else. Negotiating the price for this company or individual is the only alternative, if they’re willing to do that.
The Right Attitude
You should work with someone who’s eager to help you. They should have ideas that will get your site to rank, and they should feel confident they’re the right individual or company for the job. You don’t want someone noncommunicative or who doesn’t seem sure of themselves.
You want this person or company to get back to you quickly when you leave them a message or to answer the phone when you call them. They should have multiple methods for you to reach them. If they don’t get back to you fast when you have a question or idea, you should probably go with someone else.
The right link-building company or individual should know all about your niche. They should have some prior experience working in your particular industry, or they should show they can learn about it quickly.
The Latest Tools
SEO is an exact science. It’s not guesswork or experimentation. Someone who does SEO for you needs to know how to do research within your niche and exploit any competitor weaknesses.
To that end, they need to have all the latest SEO tools and know all the latest strategies. Much like any ultra-competitive field, new SEO tools and techniques come out all the time. The company or individual you hire should know all about those.
They need the operating budget to get the SEO tools they need on their own. They should include that in the price you pay to hire them.
They should know how to explain the tools and techniques they’ll use to you. As a company owner, you’re probably not an SEO expert. Still, the company or individual you hire should know how to explain to you what tools they will use and how they will utilize them. They should know how to tell you, in simple language, what you’ll get for the money you’re paying them.
They Should Guarantee Results
The link-building company or individual you use should guarantee the results you want. They might not guarantee getting your site to the number one Google position for a particular search term or phrase. However, they should at least guarantee you’ll appear on the first page for some words or phrases.
Links should help your site rank. If the proper ones appear on your landing page or elsewhere on your site, that should get it to show up near the top of SERPs when people search for content having to do with concepts directly tied to your niche. That’s how fundamental SEO works, and link building remains a part of that.
You want a company or individual who will tell you they’ll get your site to rank at a particular position for some specific terms or phrases by a specific time. For instance, maybe they’ll say that within three months, their link building will get your site to appear on the first Google results page for at least five of the top ten phrases having to do with your niche.
They can do keyword research using the latest SEO tools to determine those phrases. Remember that link building only constitutes part of SEO. The person or company you hire should know all about the other elements involved as well.
They Should Only Link Your Company to Reputable Websites
The person or company you hire to do link building for your site should also understand that credible, reputable sites exist and also spammy ones that won’t help you at all. They should realize that they can’t link your site to poorly regarded websites, or else that will hurt you from an SEO standpoint.
They can use their SEO tools to research different sites to see whether the Google algorithm or other search engines regard them as credible or not. If a site has excellent domain authority, they know they can link your site to it, and it will help you. If not, they should know they need to keep hunting.
Overall, the link-building service or individual you hire should know how to create a complex link structure that makes your website appear as attractive as possible to search engines. They should also realize that they’ll need to continue doing link building for as long as your company operates. Link building, like all SEO, needs to keep happening so that you stay consistently at the top of the SERPs.
This statement carries an undeniable truth. Marketing is essential for business growth.
“Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation,” said management guru Peter Drucker (reported by Forbes).
This statement carries an undeniable truth. Marketing is essential for business growth.
The complexity of marketing and its increasing importance is what can take away a lot of your energy, time, and money. Is that the only way you can boost your marketing efforts? Of course not.
Make the most out of the content you create by repurposing it. Not only will you enhance your marketing strategy, but you won’t have to desperately search for fresh content at all times. Moreover, you won’t have to spend your marketing budget on new content.
When you can’t find anything new and interesting to write about, don’t resort to mediocre content. Turn to your best pieces of content and repurpose them.
Do you want to make the most of the content you create and boost your marketing efforts? Use the following practical tips to repurpose your content.
Analyze Your Current Content’s Performance
First of all, you need to determine which content appeals most to your target audience. Based on that, you’ll know which pieces of content you should repurpose for maximum engagement.
Use Hotjar or Google Analytics to identify your best performing content. You’ll get insight into which headlines attract the most attention, content on which your audience spends the most time, your audience’s favorite posts on your website, etc.
To define your most engaging social media posts, use the Sotrender tool. Get an overview of your content performance on all your social media platforms (Facebook, Instagram, Twitter, and YouTube).
Once you collect information on your most popular posts, you’ll be ready for the next step – determining which content can be repurposed.
The type of content you should consider for this purpose is:
- Content with high user engagement
- Content that is currently relevant in your industry
- Content with dated information
- Evergreen content
- Content that needs an update (if new information on the topic has appeared)
Repurposing content with outdated information won’t be of any use. For example, repurposing a post on social media strategy from 2012 won’t provide readers with any current trends in social media marketing.
Aside from metrics like views and engagement, you have to bear in mind that the content you plan to repurpose is still relevant.
Update Your Most Popular Posts
One of the ways to revamp old content is to add new relevant information. Provide users with additional information or a different perspective on the matter you’ve already discussed.
The new insights can give users a holistic view of the topic.
Users who haven’t read that post can have a bigger picture on the subject. While those who have read the post can jog their memory as well as learn something new.
Back in 2015, Buffer tested out this strategy. The test was the “No New Content” challenge, and the goal was to show how valuable revamped content could be.
They repurposed two to three content pieces every week, and they did that for a month. Without creating any new posts along the way.
The repurposing included adding new information and making some updates to the old content.
The test was a success as their organic search traffic increase by more than 4%. Also, one of the posts they repurposed on Medium was listed among the Top 20 posts on that platform.
Repurpose Quotes for Social Media
Turn quotes from your articles into social media posts. Go through the interviews with inspiring people or articles with a strong message and draw out the best quotes.
Forbes successfully uses this technique as they regularly fill their Instagram account with inspiring quotes. Quotes they pulled out from their posts.
For example, on the 15th of November, 2020, Forbes shared a quote by Kirsten Green on Instagram. That quote is from the post “Investing Powerhouse Kirsten Green On Facing The Future With An Open Mind” from October 24th, 2019. As you can tell, this post was published over a year ago.
What’s important is that the quote can provoke engagement. Just as Forbes’ quote managed to bring over 18,500 likes and inspire conversation in comments.
Turning the quote into a post isn’t the only option. You can also use the quote as a caption for a social media image or video.
People are drawn to visuals, therefore, infographics have a better chance of retaining people’s attention than text. You can create infographics using data from your reports.
Business Insider shares on its Instagram platform infographics that come from their website posts. They also direct users to the post itself by mentioning in the description that the link to the full survey can be found in the bio.
Infographics are a very popular form of content, and you can practically turn any statistic or data into an infographic.
Whenever you do original research, you can summarize your findings through an infographic. You can share that infographic within the post as well as on social media.
Since they are attractive and informative, infographics easily go viral compared to ordinary text.
If you need more convincing about infographics popularity, check out these statistics:
- The term “infographics on Google” will generate over 15 million search results.
- Infographics can enhance your business by 82% by creating brand awareness.
- The infographic production increases by 1% every day.
Transform an Article into a PDF Guide
Content upgrades are amazing at growing email lists. Users get free content, and you get their email information – a classic win-win.
Your old content can help you create content upgrades. Transform a well-written article into a downloadable how-to guide.
Do some tweaks and tweezes to make the article more practical, and you’ll get yourself a new content upgrade.
Discuss Your Posts in Live Stream Q&A
Challenge yourself to create something different. In addition to various forms of written content, why not give live streams a try?
Live streams are a trend. The live video streaming market is estimated to grow from $30.29 billion in 2016 to over $70 billion by 2021. This is your chance to jump on the bandwagon.
How to repurpose your old content for live streaming? Host a live stream Q&A session to discuss a recently published post with your audience.
You’ll show your interest in the audience’s opinion, get them further involved in the topic, and maybe even share some new insights.
As highly engaging content, live streaming can get more people to watch the video than you’ll get readers on the post. In addition, you can drive traffic to the post as people will go back to see the information you’ve shared there.
Write a Blog Post Inspired by Social Media Posts
Social media content is more than just pretty visuals. It can be your inspiration for new content.
As a marketing tool, social media posts are valued. But they are often undermined as versatile content. Why not fully exploit their potential? Use information from your social media content to create a blog post.
For example, you might have made an IGTV video interview. Transcribe the interview and present it as a blog post on your website.
Or, surface an intriguing tweet that has attracted a lot of attention and further discuss that topic in a blog post.
For your website visitors who have social media accounts or don’t follow you on there, this will be brand new content.
Convert Posts into a Podcast
One of the newcomers among mainstream marketing content is podcasts. A third of the US population (or 90 million people) listen to podcasts at least once a month.
The reason why the number of podcast listeners is growing is that it is entertaining and digestible content that you can consume whenever you want.
People turn on a podcast while they clean, drive, or wait for the subway. You don’t need to be completely dedicated to a podcast like you have to be with reading.
If you want to create a podcast, turn to your existing content. Convert text news/articles into a podcast. Share the same findings but in a listening form. Podcast fans will be grateful for that.
Repurposing content should be a popular technique in everyone’s marketing strategy. The possibilities with revamping content are endless. You’ll have an open stream of new content based on existing content.
No matter what your marketing goals are, repurposed content can help you in that mission. Ensure that you drive the most value from your best pieces of content. Keep in mind that repurposing content can be your go-to for maximizing your content creation efforts.
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How to make Emojis bigger on Discord?
I love the new Emoji, but would it be possible in the future to make it so that the server has control over the size that is larger than what it currently is. Maybe like 64×64, from the default 32×32. This is only because if I were to upload an image as an emoji, it would look really small if it was larger than 32×32.
Step 1: Post emoji.
Step 2: Right click posted emoji > copy link. Then edit the same emoji post and replace the emoji with the copied link and hit enter.
When uploading emojis to a server, make sure the reselution scale is close to 1:1 for best result.
An emoji is ment to be a small icon that can be added in your messages, and not a big image. But you can copy the url for the emoji, to post it as an image.
The internet has been a huge blessing to the dating world. Everyone can meet like-minded people by simply creating a profile on a dating website or an app. But which between them is better? Which is more comfortable to use for fetish dating (user option) and which is for making a profit (owner option)? Here’s an insight into why managers of BDSM dating sites are confident that a mobile application can be a great addition to a full desktop version, but cannot replace all the advantages of the site.
Advantages of Dating Websites vs. Mobile Apps
We can all agree that there is a wholeness and clarity that comes with viewing the desktop version of a page instead of viewing the mobile version. The user experience is always better, although, in recent times, search engines like Google have made it mandatory for websites to optimize for mobile to allow mobile users to enjoy a smooth browsing experience. All the same, the desktop version is king in so many ways.
For instance, site user can be able to access multiple features of dating websites simultaneously. By site means it could be possible to open one tab for editing the profile by indicating your BDSM lifestyle and the partner you are interested, and open another one for scanning through new matches. While switching between these two tabs, there is still an opportunity to chat with potential partners because desktop notifications will alert when new messages come in. This way, every user can get to enjoy many parts of the website at the same time.
Usually, an app will only allow running one function, which may limit the fun. With a dating website, everything is hosted online, and so customer tends to enjoy faster loading speeds. When browsing through a profile of someone they like, the user can be able to view all the info in great detail on one page and even peruse through the photos will clearer and bigger images with every available particular.
When Do Dating Apps Make Sense?
A person’s greatest friend in the 21st century is arguably their mobile phone. We spend most of the time either chatting with friends on social apps, watching videos on YouTube, playing games, or even handling work and school-related matters using our phones. The portability of a smartphone is what makes it the most used gadget in online browsing worldwide. You will just slide it into your pocket and go about your business without anyone being the wiser.
Dating apps are one of the main incentives that your smartphone can offer you. It means that on the way to work, people can simply hop on the phone and open a dating app and like some new profiles of singles in the nearest area on the go. For BDSM app users it makes it easier to catch up with the matches and flirt with them a little more to turn up the heat during the day. It is a most lovely distraction that can light up the moods even when it feels bored in everyday routine.
One of the perks of using a dating app is that most of them are free to join which is undoubtedly attractive to most users. The fee is only charged when someone wants to access extra features to make the experience more enjoyable and increase the chances of success in meeting the people they want. Most apps also tend to be open to worldwide membership, unlike some dating websites that are restricted to certain zones. They offer convenience, simplicity, and fun.
Which Model is More Profitable for the Dating Business?
When it comes to profitability, both business models seem to attract different audiences. Thus, with proper design and effective management, it is possible to make a fast buck from either a dating app or a dating website. In relation to apps, they seem to be more general and open to people from all walks of life. Whether the target users are gay or straight, young or old, black or white, they all are able to access most dating apps and set their own preferences. Therefore, as a dating business owner, you have many members and are targeted hugely by advertisers.
Dating websites, on the other hand, seem to be more specific. One may be strictly for people above 40, another is strictly for professionals, and the third is specifically for gays. This feature of targeting along with geographic regions makes most BDSM dating websites exclusive to clubs where members don’t mind parting with some dollars to join. Their wide array of membership plans sees them attract many users of their targeted groups and, in turn, make a good income. They also attract advertisements targeted to their member group.
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Technology has indeed simplified modern lives, and dating is no exception. Thanks to dating websites and apps, people are able to connect with individuals from all around the world and fall in love with someone with similar interests. That’s why businessmen are highly interested in developing more and more dating platforms to satisfy specific user preferences as much as their own profit.