5 Things You Want to See from a Link-Building Service

If you know at least a little about SEO, you probably understand that link building matters a great deal. If you operate or own a business, and you want your site to consistently rank at the top of the SERPs, you’ll need to hire a company or individual to help you with it.

You’ll want to see some particular things from a link-building entity that establish they’re the right company for the job. We’ll talk about what you want to see from your link-building service in the following article.

The Right Price

The price always matters when you’re looking for a product or service. You will definitely need to find a link-building entity that offers you the service you need for the right price.

If you’re operating a successful company, you’ll have money allocated for different things. You might have money for R and D. You probably have some set aside to run your ad campaigns. You may have funds allocated for worker bonuses, insurance the company needs, etc.

You will also have money earmarked for SEO and probably digital marketing in general. The cash you can pay your link builder will come out of that.

If you find a person or company who has excellent qualifications, but they quote you a price to research and add inbound and outbound links that’s well out of your range, you can’t hire them. Link-building services need to match your price range, or else you need to go with someone else. Negotiating the price for this company or individual is the only alternative, if they’re willing to do that.

The Right Attitude

You should work with someone who’s eager to help you. They should have ideas that will get your site to rank, and they should feel confident they’re the right individual or company for the job. You don’t want someone noncommunicative or who doesn’t seem sure of themselves.

You want this person or company to get back to you quickly when you leave them a message or to answer the phone when you call them. They should have multiple methods for you to reach them. If they don’t get back to you fast when you have a question or idea, you should probably go with someone else.

The right link-building company or individual should know all about your niche. They should have some prior experience working in your particular industry, or they should show they can learn about it quickly.

The Latest Tools

SEO is an exact science. It’s not guesswork or experimentation. Someone who does SEO for you needs to know how to do research within your niche and exploit any competitor weaknesses.

To that end, they need to have all the latest SEO tools and know all the latest strategies. Much like any ultra-competitive field, new SEO tools and techniques come out all the time. The company or individual you hire should know all about those.

They need the operating budget to get the SEO tools they need on their own. They should include that in the price you pay to hire them.

They should know how to explain the tools and techniques they’ll use to you. As a company owner, you’re probably not an SEO expert. Still, the company or individual you hire should know how to explain to you what tools they will use and how they will utilize them. They should know how to tell you, in simple language, what you’ll get for the money you’re paying them.

They Should Guarantee Results

The link-building company or individual you use should guarantee the results you want. They might not guarantee getting your site to the number one Google position for a particular search term or phrase. However, they should at least guarantee you’ll appear on the first page for some words or phrases.

Links should help your site rank. If the proper ones appear on your landing page or elsewhere on your site, that should get it to show up near the top of SERPs when people search for content having to do with concepts directly tied to your niche. That’s how fundamental SEO works, and link building remains a part of that.

You want a company or individual who will tell you they’ll get your site to rank at a particular position for some specific terms or phrases by a specific time. For instance, maybe they’ll say that within three months, their link building will get your site to appear on the first Google results page for at least five of the top ten phrases having to do with your niche.

They can do keyword research using the latest SEO tools to determine those phrases. Remember that link building only constitutes part of SEO. The person or company you hire should know all about the other elements involved as well.

They Should Only Link Your Company to Reputable Websites

The person or company you hire to do link building for your site should also understand that credible, reputable sites exist and also spammy ones that won’t help you at all. They should realize that they can’t link your site to poorly regarded websites, or else that will hurt you from an SEO standpoint.

They can use their SEO tools to research different sites to see whether the Google algorithm or other search engines regard them as credible or not. If a site has excellent domain authority, they know they can link your site to it, and it will help you. If not, they should know they need to keep hunting.

Overall, the link-building service or individual you hire should know how to create a complex link structure that makes your website appear as attractive as possible to search engines. They should also realize that they’ll need to continue doing link building for as long as your company operates. Link building, like all SEO, needs to keep happening so that you stay consistently at the top of the SERPs.  

Top 5 Things to Learn from Telegram Success

You have probably already heard of this application as about most successful startup in IT currently. Actually, Telegram success story is way more interesting than the numbers, figures and capitalization. It’s all about people.

Why Telegram is better than any other messaging app?

Founded in 2013, Pavel Durov’s startup attracts more and more users. Lots of people remove other messengers in favor of Telegram – they simply don’t need any other app for communication. So why Telegram is better?

First of all, security. Telegram uses MTProto protocol to encrypt user data and besides, there’s a huge bonus to all privacy fans: cloud data storing and end-to-end encryption by request. The most known security-providing feature of this app is a two-layered encryption system which keeps user data private and safe forever from anyone, even the governments. Fun fact: to confirm his words about application’s security, Pavel Durov announced $200,000 competition soon after Telegram was launched – he promised to give these money to anyone who will hack his secret chat with co-developer and brother, Nicolay Durov. Needless to say, no one was able to do that.

Also, Telegram has its own open API which allows anyone to create all kinds of bots and microprograms. Recently the company announced the launch of direct sales via bots and it makes Telegram something more than just a messenger.

Telegram channels have such wide range of features that Facebook public pages may become useless really soon. And let’s not forget about the stickers! They’re all free, look stunning and unlike in Viber or WhatsApp, any user can create and share their own sticker packs.

In conclusion, Telegram has perfect design (even though users can create their own color schemes) – it’s easy to use and looks simple plus effective.

How it started: Telegram Success Story

Telegram was launched August ’13 and opinions on its growth were radically opposite. Someone predicted huge success, someone claimed that without big financial investments there’s no way Durov and his developer team will repeat achievements of his previous project – “VK”. And although founders had enough money for project to start, further development of the messenger was a big question. At first, it looked like Telegram can’t offer something new – there has already beenSkype for video calls and WhatsApp took over nearly every smartphone and these were only the biggest opponents in market at the time.

Pavel Durov, CEO and founder of Telegram

However, critics were deeply mistaken with their forecasts. By February 2014 the messenger already had 100 million of users and daily audience growth made it to 350 thousand accounts. Users were sending 15 billion messages daily from around more than 200 countries worldwide. And all these numbers were reached without any marketing expenses – according to Durov, users promoted the product themselves among their friends.

So why Telegram is popular?

There are several reasons for popularity growth like this. First of all, developers positioned this product as something uncontrolled by the authorities of any country. Second reason is declared security and openness of API, and the third are unique features that build a reputation for Telegram as not another WhatsApp clone, but as complete independent product.

Let’s see how Telegram works. It’s just a messaging application, basically. To start working with Telegram users don’t need any long registration procedures – accounts are tied to phone numbers. All messages are encrypted so there’s no way any government structure will be able to read them. To sync data with other devices, app stores data in cloud and maybe that’s the reason of fast work of the application. Telegram channels are easy to create and often interesting to read, so are the bots (which are a great replacements for independent apps, like the weather forecast or reminders).

Also the app probably has the best minimalistic design among other messengers as well as the option to change it any way that user may like. But there’s also a big amount of additional functions, such as sending geolocation to contact, file exchange up to 1GB of each file, creating user gifs, unlimited number of stickers and more. So how does Telegram make money? The thing is, it doesn’t. You might wonder why Telegram is free despite its huge popularity. It’s crazy, but Pavel Durov shares the idea of ad-free and free of charge messaging and supplies the project with his own money. But as said in F.A.Q., if ever these donations run out, developers will add optional paid features to maintain the functioning of the application.

Everyone should learn from Telegram success. Among the numerous life and business lessons Durov’s project can give, there are top 5 things to learn:

1. Always know what people need the most.

Durov was analyzing a lot and knew that people spend more time on messaging than on scrolling their feed on Facebook. Most importantly – he knew why people always come back over and over. So he created a convenient and unique messaging application for everyone. Additionally, while everyone kept discussing how privacy is easily breached nowadays, Durov and his team tried to create the most secure chat ever, and make security a Unique Selling Proposition of their product.

2. Idea shapes your Product.

Without numerous fights for absolute data security and without developers’ belief Telegram wouldn’t make it to the top. People trust their data to the app because they know that their confidentiality is developers’ priority #1.

Additionally, the idea of Telegram channels and bots shaped the additional marketing tool for companies, replaced groups in social media and, possibly, some other apps since bots give the opportunity to find out the necessary information, perform a certain action, and more. As a result, almost every Telegram user has a list of favorite channels or bots used daily that make them come back to the app again and again.

3. Simple is the New Sexy.

While other companies hold thousands of workers in different departments, Telegram prefers rationality in problem-solving, maintenance and outsourcing. Also, as said previously, this company hasn’t spent anything for marketing purposes. Telegram has hundreds of millions of users because of its authenticity, indispensability, and convenience, no more, no less. Make it simple to make it perfect.

When users first accessed Telegram, they found it simple, use-to-use, and fast. Easy navigation together with smooth fast work definitely became the reason for success.

4. It’s always about people.

There’s no way you can make an authentic product without a trustworthy crew. Durov has only fifteen developers in the main team. These people design, develop and manage everything that Telegram is. Of course, there are a few more workers that are responsible for moderation etc., but solid ground of project is Durov’s team. Trust your crew, make them trust you, and your product will be the most trustworthy among the others.

5. Don’t be afraid of competition in the market.

Telegram was launched when Jan Koum’s WhatsApp was already worldwide popular. Another competitor, Viber, had tens of millions of users in Iran, Russia, and other countries. Moreover, there already were local messaging applications in development – Indian Hike, Chinese WeChat, Japanese Line. Nevertheless, Telegram burst into the top amazingly fast all around the world. Without faith in success, without understanding what competitors don’t have, this wouldn’t be possible. So know your product, know the rivals and create something bigger than just an alternative.

Bonus Secret: Stickers

Obviously, everyone loves Telegram for stickers and for the ability to create stickers of your own easily. Telegram wasn’t the first to introduce stickers, but they took this feature further and made it more enjoyable for users. According to our experience, custom stickers can be a nice addition to a social app or messenger and become a great monetization method.

Final thoughts

The best Telegram features created a perfect IT product that continues to grow. Despite the tough history, this messenger definitely shapes our messaging reality. Needless to say that there are no stable future projections for this company as it still financed by one person with rock-hard principles, but you still can find a number of ways to use Telegram’s experience to build your own perfect startup.

The conclusion here is simple: even if you think that the market is too saturated and your app idea is doomed to fail, think of Telegram who made to the top despite numerous strong competitors. The Telegram team tried to make something ultimately better, more secure, more efficient – and users appreciated the effort.

How to Repurpose Content to Spend Less on Your Marketing Strategy

This statement carries an undeniable truth. Marketing is essential for business growth.

“Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation,” said management guru Peter Drucker (reported by Forbes). 

This statement carries an undeniable truth. Marketing is essential for business growth.

The complexity of marketing and its increasing importance is what can take away a lot of your energy, time, and money. Is that the only way you can boost your marketing efforts? Of course not.

Make the most out of the content you create by repurposing it. Not only will you enhance your marketing strategy, but you won’t have to desperately search for fresh content at all times. Moreover, you won’t have to spend your marketing budget on new content.

When you can’t find anything new and interesting to write about, don’t resort to mediocre content. Turn to your best pieces of content and repurpose them. 

Do you want to make the most of the content you create and boost your marketing efforts? Use the following practical tips to repurpose your content.

Analyze Your Current Content’s Performance

First of all, you need to determine which content appeals most to your target audience. Based on that, you’ll know which pieces of content you should repurpose for maximum engagement.

Use Hotjar or Google Analytics to identify your best performing content. You’ll get insight into which headlines attract the most attention, content on which your audience spends the most time, your audience’s favorite posts on your website, etc.

To define your most engaging social media posts, use the Sotrender tool. Get an overview of your content performance on all your social media platforms (Facebook, Instagram, Twitter, and YouTube). 

Once you collect information on your most popular posts, you’ll be ready for the next step – determining which content can be repurposed.

The type of content you should consider for this purpose is:

  • Content with high user engagement
  • Content that is currently relevant in your industry
  • Content with dated information 
  • Evergreen content
  • Content that needs an update (if new information on the topic has appeared)

Repurposing content with outdated information won’t be of any use. For example, repurposing a post on social media strategy from 2012 won’t provide readers with any current trends in social media marketing. 

Aside from metrics like views and engagement, you have to bear in mind that the content you plan to repurpose is still relevant. 

Update Your Most Popular Posts

One of the ways to revamp old content is to add new relevant information. Provide users with additional information or a different perspective on the matter you’ve already discussed. 

The new insights can give users a holistic view of the topic.  

Users who haven’t read that post can have a bigger picture on the subject. While those who have read the post can jog their memory as well as learn something new.

Back in 2015, Buffer tested out this strategy. The test was the “No New Content” challenge, and the goal was to show how valuable revamped content could be.

They repurposed two to three content pieces every week, and they did that for a month. Without creating any new posts along the way.

The repurposing included adding new information and making some updates to the old content.

The test was a success as their organic search traffic increase by more than 4%. Also, one of the posts they repurposed on Medium was listed among the Top 20 posts on that platform. 

Repurpose Quotes for Social Media 

Turn quotes from your articles into social media posts. Go through the interviews with inspiring people or articles with a strong message and draw out the best quotes. 

Forbes successfully uses this technique as they regularly fill their Instagram account with inspiring quotes. Quotes they pulled out from their posts.

For example, on the 15th of November, 2020, Forbes shared a quote by Kirsten Green on Instagram. That quote is from the post “Investing Powerhouse Kirsten Green On Facing The Future With An Open Mind” from October 24th, 2019. As you can tell, this post was published over a year ago.

What’s important is that the quote can provoke engagement. Just as Forbes’ quote managed to bring over 18,500 likes and inspire conversation in comments. 

Turning the quote into a post isn’t the only option. You can also use the quote as a caption for a social media image or video. 

Create Infographics

People are drawn to visuals, therefore, infographics have a better chance of retaining people’s attention than text. You can create infographics using data from your reports.

Business Insider shares on its Instagram platform infographics that come from their website posts. They also direct users to the post itself by mentioning in the description that the link to the full survey can be found in the bio. 

Infographics are a very popular form of content, and you can practically turn any statistic or data into an infographic.

Whenever you do original research, you can summarize your findings through an infographic. You can share that infographic within the post as well as on social media.

Since they are attractive and informative, infographics easily go viral compared to ordinary text. 

If you need more convincing about infographics popularity, check out these statistics:

  • The term “infographics on Google” will generate over 15 million search results.
  • Infographics can enhance your business by 82% by creating brand awareness.
  • The infographic production increases by 1% every day. 

Transform an Article into a PDF Guide

Content upgrades are amazing at growing email lists. Users get free content, and you get their email information – a classic win-win.

Your old content can help you create content upgrades. Transform a well-written article into a downloadable how-to guide.

Do some tweaks and tweezes to make the article more practical, and you’ll get yourself a new content upgrade.  

Discuss Your Posts in Live Stream Q&A

Challenge yourself to create something different. In addition to various forms of written content, why not give live streams a try?

Live streams are a trend. The live video streaming market is estimated to grow from $30.29 billion in 2016 to over $70 billion by 2021. This is your chance to jump on the bandwagon.

How to repurpose your old content for live streaming? Host a live stream Q&A session to discuss a recently published post with your audience.

You’ll show your interest in the audience’s opinion, get them further involved in the topic, and maybe even share some new insights.

As highly engaging content, live streaming can get more people to watch the video than you’ll get readers on the post. In addition, you can drive traffic to the post as people will go back to see the information you’ve shared there. 

Read: Best streaming apps for iPhone

Write a Blog Post Inspired by Social Media Posts

Social media content is more than just pretty visuals. It can be your inspiration for new content.

As a marketing tool, social media posts are valued. But they are often undermined as versatile content. Why not fully exploit their potential? Use information from your social media content to create a blog post. 

For example, you might have made an IGTV video interview. Transcribe the interview and present it as a blog post on your website.

Or, surface an intriguing tweet that has attracted a lot of attention and further discuss that topic in a blog post.

For your website visitors who have social media accounts or don’t follow you on there, this will be brand new content. 

Read about How To Find Someone Who Doesn’t Use Social Media

Convert Posts into a Podcast

One of the newcomers among mainstream marketing content is podcasts. A third of the US population (or 90 million people) listen to podcasts at least once a month.

The reason why the number of podcast listeners is growing is that it is entertaining and digestible content that you can consume whenever you want.

People turn on a podcast while they clean, drive, or wait for the subway. You don’t need to be completely dedicated to a podcast like you have to be with reading.

If you want to create a podcast, turn to your existing content. Convert text news/articles into a podcast. Share the same findings but in a listening form. Podcast fans will be grateful for that. 

Final Thoughts

Repurposing content should be a popular technique in everyone’s marketing strategy. The possibilities with revamping content are endless. You’ll have an open stream of new content based on existing content.

No matter what your marketing goals are, repurposed content can help you in that mission. Ensure that you drive the most value from your best pieces of content. Keep in mind that repurposing content can be your go-to for maximizing your content creation efforts.

How to use emojis in Discord? ✂️ Copy and 📋 Paste

#1 Discord Emojis List

Find new emojis for your Discord server

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Browse thousands of free custom emojis

How to make Emojis bigger on Discord?

I love the new Emoji, but would it be possible in the future to make it so that the server has control over the size that is larger than what it currently is. Maybe like 64×64, from the default 32×32. This is only because if I were to upload an image as an emoji, it would look really small if it was larger than 32×32.

Step 1: Post emoji.

Step 2: Right click posted emoji > copy link. Then edit the same emoji post and replace the emoji with the copied link and hit enter.

Bigger emojis!

When uploading emojis to a server, make sure the reselution scale is close to 1:1 for best result.

An emoji is ment to be a small icon that can be added in your messages, and not a big image. But you can copy the url for the emoji, to post it as an image.

Dating Website vs Dating App – Which Is Better?

The internet has been a huge blessing to the dating world. Everyone can meet like-minded people by simply creating a profile on a dating website or an app. But which between them is better? Which is more comfortable to use for fetish dating (user option) and which is for making a profit (owner option)? Here’s an insight into why managers of BDSM dating sites are confident that a mobile application can be a great addition to a full desktop version, but cannot replace all the advantages of the site.

Advantages of Dating Websites vs. Mobile Apps

We can all agree that there is a wholeness and clarity that comes with viewing the desktop version of a page instead of viewing the mobile version. The user experience is always better, although, in recent times, search engines like Google have made it mandatory for websites to optimize for mobile to allow mobile users to enjoy a smooth browsing experience. All the same, the desktop version is king in so many ways.

For instance, site user can be able to access multiple features of dating websites simultaneously. By site means it could be possible to open one tab for editing the profile by indicating your BDSM lifestyle and the partner you are interested, and open another one for scanning through new matches. While switching between these two tabs, there is still an opportunity to chat with potential partners because desktop notifications will alert when new messages come in. This way, every user can get to enjoy many parts of the website at the same time.

Usually, an app will only allow running one function, which may limit the fun. With a dating website, everything is hosted online, and so customer tends to enjoy faster loading speeds. When browsing through a profile of someone they like, the user can be able to view all the info in great detail on one page and even peruse through the photos will clearer and bigger images with every available particular. 

When Do Dating Apps Make Sense?

A person’s greatest friend in the 21st century is arguably their mobile phone. We spend most of the time either chatting with friends on social apps, watching videos on YouTube, playing games, or even handling work and school-related matters using our phones. The portability of a smartphone is what makes it the most used gadget in online browsing worldwide. You will just slide it into your pocket and go about your business without anyone being the wiser.

Dating apps are one of the main incentives that your smartphone can offer you. It means that on the way to work, people can simply hop on the phone and open a dating app and like some new profiles of singles in the nearest area on the go. For BDSM app users it makes it easier to catch up with the matches and flirt with them a little more to turn up the heat during the day. It is a most lovely distraction that can light up the moods even when it feels bored in everyday routine.

One of the perks of using a dating app is that most of them are free to join which is undoubtedly attractive to most users. The fee is only charged when someone wants to access extra features to make the experience more enjoyable and increase the chances of success in meeting the people they want. Most apps also tend to be open to worldwide membership, unlike some dating websites that are restricted to certain zones. They offer convenience, simplicity, and fun.

Which Model is More Profitable for the Dating Business?

When it comes to profitability, both business models seem to attract different audiences. Thus, with proper design and effective management, it is possible to make a fast buck from either a dating app or a dating website. In relation to apps, they seem to be more general and open to people from all walks of life. Whether the target users are gay or straight, young or old, black or white, they all are able to access most dating apps and set their own preferences. Therefore, as a dating business owner, you have many members and are targeted hugely by advertisers. 

Dating websites, on the other hand, seem to be more specific. One may be strictly for people above 40, another is strictly for professionals, and the third is specifically for gays. This feature of targeting along with geographic regions makes most BDSM dating websites exclusive to clubs where members don’t mind parting with some dollars to join. Their wide array of membership plans sees them attract many users of their targeted groups and, in turn, make a good income. They also attract advertisements targeted to their member group.

Dating Sites vs Dating Apps: What Works Best?


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Mobile App


Technology has indeed simplified modern lives, and dating is no exception. Thanks to dating websites and apps, people are able to connect with individuals from all around the world and fall in love with someone with similar interests. That’s why businessmen are highly interested in developing more and more dating platforms to satisfy specific user preferences as much as their own profit.

How to Create Engaging Content for Your Mobile App

When you launch a mobile app you want to make sure it claims its spot on the market. Whether your app is e-commerce, food delivery, fitness, or any other type of app, it’s still going to have strong competition. Your job is to try and stand shoulder to shoulder with some of your biggest competitors and use all your skills to compete with them. Engaging content is one of the tools that can help you achieve this goal.

Creating engaging content for your mobile app requires strategizing and planning. We’ve put together a guide to help you create your content marketing strategy and raise the bar for your mobile app advertising.

Let’s break it down together.

  1. Know Your Audience

Let’s start from scratch.

In order for you to create and publish engaging content for your mobile app, you need to define who you’re aiming with it. Without learning about your target audience, you’ll be shooting in the dark.

So, step one, or even step zero, is to understand who your audience is and clearly define them by:

  • age
  • sex
  • Geo
  • social status
  • online behavior

Gather as much information as possible and create a prototype. Once you understand who your audience is, you’ll be able to focus all your content marketing efforts into that profile.

This will make the strategy more precise, productive, and engaging.

  1. Enhance App Store Visibility

Content marketing is about making your app stand out and attract as many new users as possible. The way you present your app in the app store plays a key role in its ranking in-store search results.

To make your app rank higher in Google Play & App Store, you should focus on the following elements:

  • App Description
    The description of your app needs to be concise, precise, and to the point. Make sure it tells the users about the problems the app can solve and the main services it offers.

Use the right keywords to rank higher for specific searches.

  • Screenshots
    You need to add screenshots that show your app’s interface, main features, and options. 

Apart from this, make sure your app icon is in accordance with the app purpose and is self-explicatory to a certain degree. 

By creating a professional, detailed yet useful app description, supported by proper screenshots, you’ll make it easy for the users to understand the core of the app,

Denis Faber
  1. Rely Heavily on Videos 

The visual aspect of your mobile app’s content is important.

 A study by Animoto discovered that 80% of millennials consider video content when researching a purchase decision. In addition, 76% of millennials follow brands on YouTube. 

You should, therefore, rely heavily on creating engaging video content for your mobile app. 

Here’s what your videos can cover:

  • “how-to” videos explaining the app’s main features, options, and things you can use it for
  • the benefits of using the app
  • announcements in the form of trailer videos
  • influencer interviews
  • introducing the team of experts who created the app
  • educational content that the app users might be interested in
  • promo content with CTAs at the end

You should create a YouTube channel and post videos on your IGTV to ensure it reaches a large number of viewers.

Then, track the numbers and see what type of videos work best for your audience. What is it that they watch, share, comment or like the most?

Learn from the experience and focus on creating more videos that convert.

  1. Start Blogging 

Blogging is another important link in the chain of content marketing. Some might even say that it’s the most important one.

And, according to statistics, 77% of internet users read blogs.

The truth is, a blog can help you rank higher in Google search results and get more people to become loyal users of your app. How? Let’s break it down:

  • cover relevant topics
    Your blog should cover topics that your app users are interested in reading about.

For example, the calorie tracking app My Fitness Pal runs a blog that covers topics such as “10 Low-Sugar Snacks”, “10-Minute At-Home Workout”, or “Essential Guide to My Fitness Pal”.

  • provide answers and solutions
    Share relevant and reliable information with the people using your app, or those interested in your niche. 

Flo, the period tracking app, uses its blog to teach women about contraception, personal hygiene, ovulation, feminine products, and other similar topics.

Your blog can be the source of information, news, and entertainment that your current and potential app users will gladly turn to. In case you need help with writing, check out TrustMyPaper, Studicus or GrabMyEssay.


  • WordPress
  • Medium
  • Custom blog CMS
  1. Use Social Media

Did you know that there are more than 3.8 billion social media users worldwide? The number is enough for you to understand and embrace the importance of being present on social media.

Consider creating profiles on the leading social media platforms that your target audience prefers using. Whether it’s Facebook, Instagram, Twitter, or some other platform, make sure that you use it to connect with your audience.

So, how can you use social media to create engaging content for your mobile app? Here’ what we suggest:

  • Show satisfied users
    If you take a look at LinkedIn’s Instagram page, you’ll discover that they’ve lately been dedicating their entire profile to sharing stories about the satisfied users who’ve advanced in their careers using their app.
  • Promote blog posts
    A single captivating social media image can draw the attention of your users. Use the caption to invite them to read about a trending topic on your blog, and include a link.
  • Publish weekly announcements
    uses Instagram to announce their Artist of the Week and invite their followers to check out their music on the app.
  • Communicate with your users

Social media is great for establishing direct communication with your app’s users. You can answer their questions in DM or comments, and show how much you appreciate them.

Netflix is a great example of using social media to engage with followers. They recently asked their Instagram followers to leave a comment with a single emoji they use most often, and Netflix suggested which show to watch based on that.

  • Create surveys

Another way to engage your users is to ask them questions and do little surveys on social media. You can create an Instagram Story survey and ask them about an opinion, their desires and preferences.

Finally, let’s not forget targeted social media advertising that can be super-precise and help you get more followers and, as a result, more users.

Make sure that everything you publish is proofread and accurate. Use BestEssayEducation or Grammarly if you need help.

  1. Share User-Generated Content

When people search for things online, they like to see what other people have to say about a certain brand. People prefer reading a recommendation of a real-life customer and learn from their experience.

This is why you should start using user-generated content (UGC).

85% of users say UGC is more influential in their decisions than brand-generated photos or videos. Therefore, UGC should be a part of your overall content marketing strategy.

You can use it in numerous ways:

  • reviews & ratings
    Your rating in the app store is important. Pay attention to what users are saying. If they have a complaint, try attending to it. If they leave a positive comment, thank them.
  • images
    Social media is a great place for inviting people to create UGC. You can ask them to use a certain hashtag or tag you in their photos. Then you can repost their photos, just like Airbnb does with their users’ favorite accommodations and locations.

Show your potential users what your active users have to say and how they feel about using your app. This will be the additional encouragement they need to start using your app.

  1. Collect Feedback

Finally, you should always aim at getting direct feedback from your users. This is a great way to learn how they feel, what they need, and what segments of your app need improvement.

We suggest you rely on:

  • in-app feedback
    Create a segment within your app that allows users to leave you a short text message. Once you review their message, send them an answer via the app or directly to their mail.

Make sure to treat their feedback as valuable data and use it to improve your content and your services.

Asking for feedback is also possible through social media and directly on your website. If you ask the right questions, you’ll be able to learn more about how your users feel.

  1. Use PR

Post your new by Press Releases Sources – Get 20 Free Websites.

Final Thoughts

Content marketing is a strong advertising tool that can potentially skyrocket the success of your mobile app. However, you have to ensure you’re doing it properly and your content is highly engaging.

Use the advice provided above to improve your current content marketing strategy or create a new one from scratch.