B2B Instagram Statistics in 2024

Instagram is a powerhouse when it comes to social media marketing.

But what makes Instagram attractive for B2B marketers in 2024?

The aesthetics and ease of use make Instagram one of the most engaging social platforms for consumers and companies alike, and that in turn makes it valuable for marketers. It is important to understand how Instagram works so you don’t miss a golden opportunity to target, engage and sell to customers.

If you haven’t invested in Instagram, the time has come. If you’re not convinced, or you’re unsure how Instagram could work for your business, keep reading. I’m going to share with you 33 statistics that every B2B marketer should know about Instagram – everything from demographics to usage to posting frequency. This data comes from HubSpot, Pew Research Center, eMarketer, L2, Instagram, and Simply Measured to name a few.