Instagram is a powerhouse when it comes to social media marketing.
But what makes Instagram attractive for B2B marketers in 2023?
The aesthetics and ease of use make Instagram one of the most engaging social platforms for consumers and companies alike, and that in turn makes it valuable for marketers. It is important to understand how Instagram works so you donât miss a golden opportunity to target, engage and sell to customers.
If you havenât invested in Instagram, the time has come. If youâre not convinced, or youâre unsure how Instagram could work for your business, keep reading. Iâm going to share with you 33 statistics that every B2B marketer should know about Instagram â everything from demographics to usage to posting frequency. This data comes from HubSpot, Pew Research Center, eMarketer, L2, Instagram, and Simply Measured to name a few.