It’s needless to say how crucial web design is for achieving business goals. Just look at these impressive stats:
- 50% of consumers believe that website design is crucial to a business’s overall brand.
- 75% of consumers admit judging a company’s credibility based on the company’s website design
Web design trends are recurring, but trends for 2022 will stand out for several reasons, including the impact of the pandemic and a shift to mobile-first technologies. The latest website design trends also focus on a personalized and minimalist interface.
In this article, we listed the latest tendencies that will shape the future of web design. Let’s get started!
Why is Web Design Important for Business?
Website design and development are essential for business transformation. It is often the very first step of interaction with potential clients. So your website should be a part of your overall strategy and align with your objectives.
Keep in mind that the website design also depends on the business area and customer type. A website of a B2B company has different goals and user models from retail platforms.
Make sure the ideas offered by your designers are applicable and relevant for your sphere. For example, If you want to develop a website for an insurance company, check out insurance website designs samples first. Find good examples of websites in your sector and only then start developing your project.
Top 6 Innovative Web Design Trends for 2022
Elements like navigation, content, and graphic design will remain essential for building an outstanding website design. However, they will be shaped by the upcoming tendencies.
The following trends are going to dominate in the web design sector in 2022 and beyond. Please note that it is not necessary to follow all the trends at once. You can use only some of the trends for your projects to make them better and more efficient. Well, let’s get started!
1. Content Personalization
Salesforce’s “State of the Connected Customer 2020” report found that 66% of customers say they expect companies to understand their needs and expectations. This pertains to business aspects. With personalization ruling the game in digital marketing and sales, it’s hard to overlook this trend in web design. Personalized content helps establish trustworthy relationships between the client and the brand.
2. Light and Dark Modes
This is a great web design element to consider in 2022, as this feature plays a crucial role in enhancing the user experience. Develop a color scheme that would fit both dark and light modes without harming visibility. Most users enjoy such options that give them more control.
3. One-page Websites
Why make multiple website pages when only one page can be informative enough. They work best if they are dedicated to a narrow topic. This new concept is most popular for websites-portfolios or presentations of a single product. Users don’t need to search multiple pages to find what they need. Hence, this is a top option to ensure they read till the end.
One-page websites don’t distract users with menus and navigation elements. While creating a one-page website, pay attention to the amount of text placed there and the number of screens. Check out web design inspirations for single-page websites to see how they work.
This is not a brand new web design trend. This strategy has been around for many years. Yet, designers have brought innovation to a conventional minimalist style. According to Goodfirms, 84.6% of web designers believe crowded web design is the most common mistake made by small businesses. Modern web design trends dictate that there should be minimum interactions before the users make the final step. Simple, clear, and airy websites don’t overload their users.
“Less is more” – is an essential web and graphic design principle. Less text, pastel colors, catchy CTAs, and a clear user experience are the key rules for website pages. Instead of overwhelming your users, encourage them to learn more and explore other pages. Use enough space between different website scrolls to prevent overloading users. Many designers have modified the traditional concept of white space. Minimalist design can also be colorful. The message should be simple not to lose potential leads.
5. Large and Playful Text
Text may replace images and play their role, becoming as interactive, meaningful, and attention-grabbing as images are. While experimenting with innovative fonts, pay attention to how it displays on mobile and tablet devices. Find out how to boost their effect on website visitors and adjust them to the whole company image. Animate your text to create a more interactive experience and boost user flow.
While adding such an attention-grabbing text, consider how other elements look. Ensure that the CTAs and buttons are visible and the smaller text and images are balanced.
6. Human-like Chatbots
Apart from design matters, growing web design trends also include user experience. AI-based bots make interactions with potential customers more convenient and fast.
According to a report by Drift, 55% of businesses that use chatbots generate more high-quality leads. Human-like chatbots use advanced algorithms to communicate with users like real people. They collect user contact information 24/7. Such bots can predict user intents and give efficient responses.
Remember that website design should convey your business values to users. The focus of modern web design is lightness, conciseness, and minimalism. While working with web designers, focus on essential elements that deliver the most sense. Hopefully, our overview of the latest trends in web designing helped you come up with outstanding and efficient decisions.